ADVERTISING by liuhongmei

VIEWS: 36 PAGES: 11

									                                      ADVERTISING
                             TRAVEL & LIFESTYLE PUBLICATIONS

                Reach the most important people in the world !
      A powerful audience of frequent flyers, leisure and business travelers.
Our international travel publications are created for a truly global marketplace reaching North
   American and European readers with more than 320,000 copies distributed, 1,280,000
         readers annually and over 600,000 monthly, 1,800,000 quarterly viewers on
                                      AirguideOnline.com.

   We give you the tools to target the right people at the right time, globally:
        Airline passengers at airport lounges in the United States flying
            on the major North American and international carriers.

                                           MAGAZINE
                                      WEB SITE & NEWSLETTER

                                          AIRGUIDE FOR THE FREQUENT FLYER
                                          Published Quarterly:
                                          Spring, Summer, Fall, Winter

                                          The Best Source for Air Travel.
                                          Dedicated to air travel and designed for frequent
                                          flyers, leisure and business travelers and the corporate
                                          travel market. Airguide is filled with news, reviews,
                                          articles and features providing global travelers all the
                                          information on the world's airlines, airports, destinations
                                          and aircraft from check-in to check out. Airguide helps
                                          the traveler understand airline alliances, reserve the
                                          most comfortable seat, save money, avoid losing
                                          luggage, find the best frequent flyer program, even
                                          reduce the effects of jet lag. The Airguide team
                                          surveys the world's airlines and airports about their
                                          services, and features passengers input about their
                                          likes and dislikes, to bring readers the most complete
                                          air travel information available.




"AIRguide is a new one stop source for travelers seeking basic facts on more than 100 of the
world's major airlines and airports. There is a mine of information on airline fleets and services -
  seating, food, entertainment, shopping and frequent flyer programs. You can check how
    much legroom you can expect in all classes - even which seat rows offer most room."
                                      International Herald Tribune
                           "This Site Should Be On Every Desktop" MSNBC
                       "A Terrific Travel-Information Web Site" New York Times
                     "An Essential Resource on the Internet" Los Angeles Times
             "Here's A One-Stop Shop For Any Frequent Traveler" Fortune Magazine
                  "Your Search For Trip Tips Can Stop Right Here" Time Magazine

                                          AIRGUIDE FOR THE FREQUENT FLYER MAGAZINE
Magazine Advertising Deadlines:           Circulation & Distribution
March 30, June 30, September 30,          30,000 copies distributed quarterly and 120,000
December 30                               readers.
Copy & Materials:                         Distributed at airport VIP, first and business class lounges
March 15, June 15, September 15,          at selected North American destinations reaching
December 15                               passengers flying on all major national and
                                          international airlines.

Online & Newletter Deadlines:             AIRGUIDE ONLINE
15th of every month                       Audience
Copy & Materials:                         150,000 weekly, 600,000 monthly,
30th of every month                       1,800,000 quarterly viewers
AirGuide for the Frequent Flyer & Pyramid Media content (news, reviews, advice and features)
is delivered to more than 60,000 subscribers weekly and to over 2.5 million though syndication
with the following information providers in more than 100 countries.

Factiva, Dow Jones Reuters Business Interactive http://www.factiva.com
LexisNexis Group http://www.lexisnexis.com
Thomson Gale Company http://www.galegroup.com
The Sports Network http://www.sportsnetwork.com


                                     REASONS TO ADVERTISE

Dedicated to air travel and designed for leisure and business travelers and the corporate
travel market, our publications provide everything global travelers need to know to make
intelligent decisions before, during and after a voyage, conference, meeting or event.

Tap our years of international communication and marketing talent. We have pioneered
many major direct marketing programs and our staff is expert in the latest testing techniques
and we have won numerous awards for order generation and creativity. We continue to build
on this strong base to refine our skills and techniques.

       Specific and well defined audience.
       Reaching leisure and business travelers flying major airlines worldwide.
       Executives, managers and principals, hi-earners and spenders.
       Average household income over $130,000.
       Subscribers have an average net worth of $1,000,000 or more.
       Most are owners of one home or more and one car or more.
       Most travel First or Business class on long haul trips.
       They control their travel budget and choose the flight, hotel or car rental themselves.
       Subscribers make 10 or more international, and 30 or more domestic flights a year.
       Mainly first and business class passengers.
       60% coverage of Global 1000 companies.
       70% take business trips mainly to Europe and North America
       40% take business trips to Asia, Middle East and Africa.
       20% take 1 to 3 vacations trips every year.
       Most belong to several frequent flyer, hotel guest, affinity credit card or long-distance
       telephone program.
       Our readers stay in luxury or first class hotels, rent a car and hold all major credit cards.
       They own personal computers at home, laptop computers, mobile phones, and fax.
       High quality editorial by experienced and respected journalists and quality production.
       Situate yourself amongst other hi-end quality advertisers in our publications.
       Referral rate is high, wastage low, being a quarterly.


                                         MARKET SERVED



       Frequent flyers, leisure and business travelers; most of them are top corporate and
       business executives, business owners.
       Air travelers, using national and international airlines, airports and air charter services.
       All are decision makers and book their travel through their corporate travel
       department, travel agent or directly by using Online travel reservation and other
       dedicated Internet sites.
       Airlines and airports; they purchase our publications for themselves or as
       complimentary copies to their VIP, first or business class lounge passengers or as gifts to
       preferred customers, frequent flyer program premiums as special corporate editions.
       Travel trade markets including corporate travel planners, corporate travel agencies,
       meeting planners, travel agencies and other travel professionals who dominate
       business travel in North America and Europe.
       Government or high public officials, leaders of international organizations, national
       and local business development agencies.


       Source: Airguide Reader Survey
                                AUDIENCE PROFILE



Business and leisure travelers flying major airlines worldwide.
Executives, managers and principals, hi-earners and spenders.
Average household income over $130,000.
Subscribers have an average net worth of $1,000,000 or more.
Most travel First or Business class on long haul trips.
They control their travel budget and choose the flight, hotel or car rental themselves.
70% take business trips mainly to Europe and North America.
40% take business trips to Asia, Middle East and Africa.
20% take 1 to 3 vacations trips every year.
Most belong to several frequent flyer, hotel guest, affinity credit card or long-distance
telephone program.
Most consider scheduling, safety, punctuality, route network, cost, comfort and
frequent flyer program the most important aspects of an airline.
Our readers stay in luxury or first class hotels.
Most rent a car.
They hold all major credit cards.
Most are owners of one home or more and one car or more.
They own personal computers at home, laptop computers, mobile phones, and fax.
Business travel remains one of the most active segments of the travel market.
Corporate travel spending topped US$200 billion in 2003
Average subscriber spends over US$4 million annually.
Our readers book over 80 million business trips, events and meetings a year.
Most are involved in purchasing business events, meetings and conferences.
They purchase over 700,000 meetings a year.

Audience & Distrib
Source: Airguide Reader Survey


                  ADVERTISING & PROMOTIONAL OPPORTUNITIES

                                  Print Packages

Covers: Three covers are available for advertising per issue. From the moment the
publication arrives our readers see your cover advertisement.
Display Advertising: Maximum exposure to frequent business travelers. Your ad is
juxtaposed with trusted, well-referenced editorial pages.
Advertorials: Special Section Supplement, multipage advertising and editorial
supplement. Unprecedented coverage of your company's services and products
without competing messages.
Pre Printed Inserts: Special multipage advertising or advertorial (2, 4, 6, 8, 12 page)
supplement distributed with our magazine.

                         Web Site & Newsletter Packages

Web Site Sponsorship or Section Sponsorship: News, Deals, What's Hot, Airlines, Airports or
Destinations sections, stand out as a leader by sponsoring key travel reference
information.
Web Site Banners, Skyscrapers and Buttons: With logo & message on the Web, with
messages across the top of the page or in the newsletter E-Mail, target your message
directly to travelers in key markets.


Sponsored Newsletters: Deliver your message to our E-Mail newsletter subscribers each
week. Sponsorship is an excellent, cost-effective way to reach our targeted audience.
Advertisers receive a banner and 230 character text ad with a hyperlink to your
company's website.
Newsletters with Banners and Buttons: Deliver your message to our E-Mail newsletter
subscribers each week and target your message directly to travelers in key markets.
Newsletter and Web Site Links with company slogan, button or small banner.
                             ADVERTISING
                      EDITORIAL PROFILE & CALENDAR


AIRGUIDE FOR THE FREQUENT FLYER MAGAZINE
Published Quarterly

Spring Features: The Best Seats in the Sky, Car Rental Update
Summer Features: Class Wars: The Best Airline Service. Frequent Traveler
Program Update
Fall Features: The Best Lounges, Hotel Update
Winter Features: The Best Airports, Flying Ships:: The New Jumbos

Our Regular Features & Departments
Skyline Editorials

What's New(s) Summery of the latest airline, airport and travel news.
Travel Security Update The latest national and international travel security, safety
and health news update.

Ask Airguide Expert advice and travel tips for smart travel. Must do, never do,
travel, health and jet lag tips and more.

Reviews
What's Hot and What's Not Latest trends in first, business and economy class,
previews and updates including airline services, flights, seating and comfort,
food, entertainment, lounges, frequent flyer programs, Internet sites, gadgets
and shopping.

Airline Reviews From Aer Lingus to Virgin.
Flight Reviews Long-haul, short-haul, domestic and international.
Airline Food Reviews Long-haul, short-haul, domestic and international.

Internet Travel We surf the web for you and find all the best travel and related
sites.
Travel Tech Mobile phones, computers, PDAs, cameras and other "must have
travel" gadgets and cars and private jets.

Features
Inside Air Travel Feature articles covering topics such as: business and leisure
travel, luxury travel, mixing business and pleasure, epicurean travel, airlines,
airports, jet charters, frequent flyer and fidelity programs, hotels, car rentals,
Internet bookings, money savings and low-cot travel, practical tips, health and
safety tips, the latest on beating jet lag, and much more.

Global Perspectives Feature articles on destinations, hotels and resorts, culture
and etiquette, and epicurean insights.

Sky Talk Conversations with top flyers, newsmakers and trendsetters.

Editorial Index & Archives
AIRGUIDEONLINE.COM
Published Weekly & Monthly
Airguide Magazine's Online source for global air travel provides indispensable
information on all the world's airlines, airports, destinations, aircraft from check-in
to check out.

All our regular features and departments published in our magazine are
available online plus many additional stories, reviews and news.

News
News Center
Events

Sections
Travel
Airlines
Airports
Destinations
Aircraft
Air Safety
Fidelity Programs

Features
Advice & Tips Ask Airguide
Reviews What's Hot and What's Not
Features: Inside Air Travel, Global Perspectives , Sky Talk

Travel Links & Tools
Reservations
Travel Deals
Travel Links


AIRGUIDE NEWSLETTERS
Published Weekly & Monthly

AIRLINE & TRAVEL NEWS
Comprehensive weekly news on the world's airlines, airports, new services,
routes, travel and related events.

FREQUENT FLYER PROGRAM NEWS
Airlines, hotel, car rental fidelity programs news and related events.

AIR SAFETY & SECURITY UPDATE
National and international travel safety and security alerts, news, features,
information and related events,


Editorial Index & Archives
                                       ADVERTISING
                                  AUDIENCE & CIRCULATION
                                FOR PRINT & ELECTRONIC MEDIA

                                            MAGAZINE
                                     CIRCULATION & DISTRIBUTION

AIRGUIDE FOR THE FREQUENT FLYER                            Per Issue             Readership
Average Paid & Qualified Circulation
Individual Paid Subscriptions                    4%           1,450                  5,800
(Mailed)
Individual Qualified Subscriptions              26%           7,550                 30,200
(Mailed)
Group Qualified Subscriptions                   67%          20,000                 80,000
(Airport Lounges)
Average Controlled Circulation
Distributed at Events                            3%           1,000                  4,000
Distributed at airport VIP, first and business class
lounges at selected North American
destinations reaching passengers flying on all
major national and international airlines.
TOTAL AirGuide Audience                                      30,000                120,000


                                              WEBSITE
                                     CIRCULATION & DISTRIBUTION

AIRGUIDE ONLINE.COM                         Weekly          Monthly               Quarterly
Impressions                                148,000          593,000               1,780,000
Page Views                                   35,400         141,600                424,800
Unique Visitors                              15,300          61,200                183,500
Audits available since January 2003 / Source: Webalizer & Urchin Web Analytics


                                            NEWSLETTER
                                     CIRCULATION & DISTRIBUTION

AIRGUIDE NEWSLETTERS                        Weekly          Monthly               Quarterly
Airline & Travel News                        40,000         160,000                480,000
Frequent Flyer Program News                  40,000         160,000                480,000
Air Safety & Security Update                                 40,000                120,000
TOTAL                                        80,000         360,000               1,080,000
Audits available since January 2004 / Source: Webalizer & Urchin Web Analytics


                                     TOTAL MULTIMEDIA AUDIENCE

                                            Weekly          Monthly               Quarterly
Magazines                                    10,000          40,000                120,000
Destination Guides                           10,000          40,000                120,000
Web Site                                   150,000          600,000               1,800,000
Newsletters                                  80,000         360,000               1,080,000
TOTAL Multimedia Audience                  250,000        1,040,000               3,120,000
Rounded numbers.
                                        AUDIENCE PROFILE




       Specific and well defined audience.
       Reaching leisure and business travelers flying major airlines worldwide.
       Executives, managers and principals, hi-earners and spenders.
       Average household income over $130,000 and average net worth of $1,000,000
       Most travel First or Business class on long haul trips.
       They control their travel budget and choose the flight, hotel or car rental themselves.
       Subscribers make 10 or more international, and 30 or more domestic flights a year.
       Mainly first and business class passengers.
       20% take 1 to 3 vacations trips every year.
       Most belong to several frequent flyer, hotel guest, credit card or telephone programs.
       Our readers stay in luxury or first class hotels, rent a car and hold all major credit cards.
       They own personal computers at home, laptop computers, mobile phones, and fax.

Audience                           Readership
Male: 85%, Female: 15%             240,000 in Print, 2,800,000 Online
Average age: 43, Married: 81%      Reader references to Airguide each month: 9
College Graduate: 47%              Keep issue for three months or more: 79%
                                   Pass-along: 4
                                   97% Paid & Qualified Circulation

Professional Roles




Travel Habits                      Memberships
Domestic trips per year: 30        Frequent flyer programs: 7
International trips per year: 6    Hotel guest programs: 4
Hotel stays per year: 55           Airline elite-level programs: 2.5
Car rentals per year: 13           Affinity credit card program: 77%
Number of miles/points: 450,000    Long-distance telephone program: 97%

Type of Business
                                    GEOGRAPHIC DISTRIBUTION




                                 AIRLINE & AIRPORT DISTRIBUTION

Airlines Passengers Reached Worldwide & Systemwide




Airline Alliances                  Lounges    Yearly Passengers:    Frequent Flyer
                               Systemwide:                               Program:
OneWorld Alliance                       380              218 mil   59 mil members
SkyTeam Alliance                        338              212 mil   54 mil members
Star Alliance                           650              302 mil   66 mil members


AIRPORT LOUNGE DISTRIBUTION




Airport VIP, First and Business Class                  Lounges:        Passengers:
Lounges Reached
Atlanta Hartsfield                                             7             83mil
Boston Logan                                                 10              26mil
Chicago O'Hare                                               20              75mil
Los Angeles International                                      8             60mil
Miami International                                            6             30mil
New York John F. Kennedy                                     12              37mil
New York LaGuardia                                             7             24mil
New York Newark Liberty                                      12              31mil
San Francisco International                                  16              32mil
Washington Dulles International                                7             22mil
Washington Ronald Reagan National                              6             15mil
AIRPORT PASSENGER DISTRIBUTION




Airlines Passengers Reached                                                    Quantity
OneWorld Alliance                                                                   6,000
American Airlines, Aer Lingus, British Airways, Cathay Pacific,
Finnair, Iberia Airlines, LAN Airlines, LanChile, Qantas
SkyTeam Alliance                                                                    6,000
Air France, Alitalia, Continental Presidents Clubs, Continental
Shuttle, Delta Crown Rooms, Delta Shuttle, KLM Royal Dutch
Airlines, Korean Air, Northwest World Clubs
Star Alliance                                                                       9,000
Air Canada Maple Leaf Lounges, America West, ANA All
Nippon Airways, Asiana Airlines, Austrian Airlines, LOT Polish
Airlines, Lufthansa, SAA South African Airways, SAS
Scandinavian Airlines, Singapore Airlines, Swiss International,
TAP Portugal, Thai Airways, United Red Carpet Clubs, US
Airways Clubs, US Airways Shuttle, Varig Brazil
Other Airlines                                                                      4,000
Air India, El Al Israel, Emirates, Japan Airlines, Virgin Atlantic
Total:                                                                             25,000


These are the minimum quantities for each airline or alliance.
Sources for traffic: airlines, airport authorities and passenger surveys.


AIRLINE IN-FLIGHT DISTRIBUTION
In-Flight distribution will be available in 2006 on selected North American and
International airlines to reach an additional 72,000 travelers monthly.
In-Flight Worldwide & Systemwide
Airlines                                                                       Quantity
SkyTeam Alliance                                                                   28,500
Delta Air Lines, Continental Airlines, Northwest
Star Alliance                                                                      29,000
Air Canada, United Airlines, US Airways
Other Airlines                                                                     15,200
Alaska, America West, American Trans Air, Hawaiian,
Southwest Airlines
Total:                                                                             72,700


These are the minimum quantities for each airline.
Sources: airlines, airline alliances, airport authorities and passenger surveys.
                                      ADVERTISING

                                 ADVERTISING RATE CARD
                              FOR PRINT & ELECTRONIC MEDIA

                                           MAGAZINES
AIRGUIDE FOR THE FREQUENT FLYER
Quarterly Advertising Rates                                        US $       UK £


Two Page Spread in Color                                        10,000       6,800
One Page in Color                                                 6,000      3,500
1/2 Page in Color                                                 3,000      1,750
1/4 Page in Color or Black & White                                2,000      1,150
Advertorials / Publireportages (2 pages)                          8,000      4,750
Advertorials / Publireportages (1 page)                           4,000      2,375
Pre Printed Inserts (2, to 8 pages)                               8,000      4,750
Pre Printed Inserts (9 to 16 pages)                             10,000       6,800
Direct Response Cards (unbound)                                   2,000      1,150



Special Positions
Cover Header with Logo & Message in Color                         8,000      4,750
Back Cover                                                      12,000       7,000
2nd & 3rd Inside Covers                                           8,000      4,750
Bleed Pages                                                  Page rate plus 15%
Guaranteed Positions                                         Page rate plus 15%



HAMPTON JITNEY
Advertising Rates                                                  US $
Two Page Spread in Color                                          6,000
One Page in Color                                                 4,000
1/2 Page in Color                                                 2,000
1/4 Page in Color or Black & White                                1,000
Advertorials / Publireportages (2 pages)                          5,000
Pre Printed Inserts (2, to 8 pages)                               5,000



Special Positions
Back Cover                                                        6,000
2nd & 3rd Inside Covers                                           5,000
Bleed Pages                                                  Page rate plus 15%
Guaranteed Positions                                         Page rate plus 15%
                                                                  WEBSITE
                   AIRGUIDEONLINE.COM
                   Monthly Advertising Rates                                                        US $      UK £


                   Section Sponsorships: Airlines, Aircraft, Airports, Destinations, Travel etc.   3,000   1,800
                   Home / Main Page Display                                                        2,000   1,250
                   Page Header with Banner, Skyscraper or Button                                   1,000      680
                   Spot Advertising with Banner, Skyscraper or Button                               500       340
                   Main Page Link Advertising                                                       250       170
                   Spot Link Advertising                                                            100        70



                                                                NEWSLETTERS
                   AIRGUIDE Newsletters (sent weekly via E-Mail)
                   AIRLINE & TRAVEL NEWS Published Weekly
                   FREQUENT FLYER PROGRAM NEWS Published Weekly
                   Monthly Advertising Rates                                                        US $      UK £


                   Sponsorships                                                                    3,000   1,800
                   Page Header with Banner or Button                                               2,000   1,250
                   Main Page Link Advertising                                                      1,000      625
                   Spot Advertising with Banner or Button                                           500       340
                   Spot Link Advertising                                                            250       170



                                                                 DISCOUNTS
                   Frequency
                   4 Times                                                                           5%
                   6 Times                                                                          10%
                   8 Times                                                                          15%
                   12 Times                                                                         20%


                   Agency                                                                           15%
                   Combo Magazine & Online or Newsletters                                           10%



                   Please indicate your exact wishes and communication goals and we will submit a quotation
                   corresponding exactly to your needs.




AirguideAdv 0512

								
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