Media Contact: Sherry Major 716.662.3855 or email@example.com Exhibitor/Attendee Contact: 1-800-PGA-EXPO Demo Night: August 22 The Venetian Resort-Hotel-Casino Exhibits & Conference: August 23-24 Las Vegas, Nevada The NEW PGA EXPO ~ Exploring What’s NEW in Golf Fashion & More! Preview Spring 2012 Lines Learn New Merchandise Strategies Network with Golf & Fashion Leaders 2011 Event Profile For more than 20 years, golf industry leaders have come to the PGA Expo in the second-half of the golf season to source new merchandise and vendors, test the latest equipment and aids, learn new teaching and business methods from proven industry experts and network among peers and industry executives. In 2011 the PGA Expo returns to the popular Venetian Resort Hotel Casino to co-locate again with the MRket and MODA shows during Las Vegas “fashion week.” Traditionally a West Coast springboard for golf business in the new year, the PGA Expo also is now valuably positioned for its vendors and attendees among five trade shows during Las Vegas “fashion week” including MAGIC™, MODA™, MRket®, and ACCESSORIES: The Show®*. Demo Night & Networking Party Monday, August 22 ~ Callaway Golf Center, Las Vegas, Nevada Buyers and PGA Professionals will be able to field test the latest equipment, aids and accessories first hand in the open driving range of the Las Vegas Strip’s premier practice facility. The Callaway Golf Center offers a two-tiered 113-stall lighted driving range; putting & chipping greens and a nine-hole lighted par-3 course. PGA Expo Tuesday, August 23, & Wednesday, August 24 The Venetian Resort Hotel Casino, Las Vegas Product Presentations – More than 200 golf vendors will present and demonstrate their latest merchandise in upscale, all-inclusive exhibit displays at the Venetian Resort & Convention Center - right in the heart of Las Vegas “Fashion Week” and co-locating with MODA™, MRket®, and ACCESSORIES: The Show®*. Show Floor Main Stage Presentations – An industry keynote presentation, plus designers, instructors, subject experts and successful CEOs will captivate, educate and motivate attendees. Education Conference – PGA Golf Exhibitions, The PGA of America and the Association of Golf Merchandisers will collaborate on a comprehensive education program offered to attendees, Aug. 23-24. PGA Professionals may earn up to 20 MSR Credits for their participation in the PGA Expo events and education programs. Career Fair – The no-cost PGA Expo Career Fair returns in 2011 to provide golf employers and attending professionals with continuing opportunities to network and source golf industry employment opportunities. PGA Expo Welcome Reception at TAO Nightclub, presented by Elations – Professional networking remains a valuable asset of any industry gathering and the PGA Expo counts many programs designed for this within its schedule including the popular Industry Welcome Reception returning the first night of exhibition events, Tuesday, Aug. 23, at the popular TAO Las Vegas in the Grand Canal Shoppes of the Venetian. Valuable Show Floor Programs – Attending PGA Professionals, retailers and industry leaders can look forward to daily vendor show-exclusive specials, the Golf Performance & Training Center for indoor equipment testing, a New Product Center for the centralized display of the newest merchandise, interactive product demonstrations, designer roundtables and a variety of professional networking events. Registration ~The PGA Expo is not open to the public and is an industry professionals-only event. Buyers and media can register, make travel arrangements and hotel reservations online at www.pgaexpo.com or by calling 800-840-5628. Show Management: The PGA Expo and PGA Merchandise Show are organized in partnership with The PGA of America.