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Samsung mobile devices are i phone ipad look similar, you can not miss

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					PR Log - Global Press Release Distribution




                    Samsung Mobile devices are iPhone/iPad look similar, you can't miss

       By battery
       Dated: May 04, 2011

       There is no doubt that we are in the middle of an unprecedented epoch that marks the very zenith of our
       electronic technological progress.

       There is no doubt that we are in the middle of an unprecedented epoch that marks the very zenith of our
       electronic technological progress. But in the murky shadows of the seemingly brilliant spurt of this nigh
       technological revolution, there is a very bitter sense of competitiveness between two of the eminent
       electronic giants; which in effect has the potential to undermine the whole propitious situation. Yes, we are
       talking about the ‘mobile wars', as in April 2011 Apple Inc. announced that they were suing Samsung over
       the design of their Galaxy S, Nexus S and Epic 4G range of smartphones (Toshiba pa3534u-1brs Battery) .
       The lawsuit was filed on 15 April 2011 and alleges that Samsung violated Apple's trademarks and patents
       and "slavishly" copied the iPhone and iPad.

        The strongly worded lawsuit clearly mentions:
        Rather than innovate and develop its own technology and a unique Samsung style for its smart phone
       products and computer tablets, Samsung chose to copy Apple's technology, user interface and innovative
       style in these infringing products.
        But in another twist to this remarkable story is that Apple is also the largest customer of Samsung, with a
       reported $7.8 billion in purchases planned for 2011. Samsung even builds the custom chips used by Apple
       in their commercially successful devices like the iPhone and iPad. Anyway, regardless of the controversy,
       let us subjectively examine the so called similarities between Samsung Mobile devices and iPhone/iPad.
        Samsung Mobile devices and iPhone/iPad similarities:

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        1. Processor:

        As already mentioned, Samsung does contribute to the micro chips used in Apple devices starting from
       Macbook Pros to iPads. Now in a startling discovery from analysts at UBM TechInsights, it has been
       revealed that the chip used inside Samsung's new Galaxy products and Apple's iPad and iPhone aren't just
       similar, but actually the same. We are talking about the 1GHz ARM Cortex A8 chip, which is supposedly
       used by Apple, as well as in Samsung's Wave S8500.
        2. GUI:

        GUI or graphical user interface has always been a distinguishing feature of a mobile device. Now in an
       alarming report by Cho Jin-seo for The Korea Times, it says:
        Samsung Electronics said it has changed the graphic designs used in its latest handset model ‘Skin,' after it
       was found to have copied Apple and Microsoft artwork. The electronics giant admitted plagiarizing designs
       of the handset's graphic user interface. Many graphic designers and other Internet users on various Web
       communities such as www.appleforum.com over the last two weeks have accused the firm of stealing the
       designs.
        Chung Kook-hyun, chief of Samsung's corporate design center, told The Korea Times:
        There were a few mistakes while we were developing the new product. We have already fixed the designs


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PR Log - Global Press Release Distribution




and I believe that the old models are not being sold in the market anymore.
 3. Design:

 What is similar in the above image? If you ask me, what is not? The two phones exhibit the same thin,
polished, black body with the rectilinear chamfering round the corner with a myriad of colorful icons.
Anyway, in the case you didn't notice, the left one is Samsung Galaxy S and the right one is Apple's iPhone
3G.
 4. Packaging:

 Coming to the exterior ornamentaion elements of the packing cases, in the lawsuit Apple did mention
about the striking resemblance of the ubiquitous rectangular case with rounded corners, the metallic edge
and even the thick, black bands that appear at the top and bottom of the Samsung phones, to the Apple
iPhones, iPod Touchs and iPads. The examples of the features that have been found in both Apple Product
Packaging Trade Dress and Samsung Galaxy tablet computer products are:
 1. A rectangular box with metallic silver lettering and a large front-view picture of the product prominently
on the top surface of the box
 2. A two-piece box wherein the bottom piece is completely nested in the top piece;
 3. Use of a design that cradles products to make them immediately visible upon opening the box.
 Now, some of these according to us may be a little bit stringent, especially if we consider the third point. It
is a sort of commonplace advertising norm that can be found in many cases.
 4. Application icons:

 Now coming to the phones themselves, the icons displayed for music player, notepad, contacts and settings
functions inside the phones also supposedly have a close alikeness to each other (Apple a1185 batteries) ,
thus violating Apple's trademark. Taking the above image as an example, we can clearly notice the
semblance of the color combinations and again the round corner chamfering of the icons (in some cases).
 5. Hardware and software:

 Several hardware and software designs have also being touched upon by this lawsuit. For example, Apple
claims that Samsung had infringed a patent on Apple's design for the slim buttons on the sides of its
devices. Coming to software, Apple also says that Samsung has plagiarized their interface technologies
such as text messages appearing in bubbles on the opposite side of the screens of two people involved.
 6. Accessories:

 Some, if not all accessories of Samsung's galaxy are certainly patterned after Apple iPhone 3G. But we
should also take into account the overall business strategy of Samsung, which clearly underlines the fact
that Samsung Galaxy was contrived in the first place to play ‘catch up' with Apple's iPhone, and hence its
similar attributes.
 7. Marketing plans:

 At last but not the least, Apple even accuses Samsung of including Apple's product appeal in their
(Samsung's) marketing strategy. According to them, the advertisings clearly alluded to the fact that
Samsung's smartphones has features much like the Apple's iPhone, but on the other hand they were
conveniently cost effective.

 Read more: http://
www.articlesbase.com/technology-articles/samsung-mobile-devices-are-iphoneipad-look-similarities-you-c
ant-miss-4727938.html

###


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PR Log - Global Press Release Distribution




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Category           Marketing, Electronics, Mobile
Tags               Samsung Mobile devices, iphone ipad, similar
Email              Click to email author
Phone              +44 1428 657788
Fax                +44 1428 657788
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Description: There is no doubt that we are in the middle of an unprecedented epoch that marks the very zenith of our electronic technological progress.