Marketing Plan Strategy Session and Tactical Plan - Excel

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					                       Nakusp and Arrow Lakes Tourism Templates
                      Introduction and Usage Guide for this Workbook
The worksheets in this workbook were created by the Tourism BC Facilitator Simone Carlysle-
Smith through the Tourism BC Community Tourism Foundations program to assist the
management team. Duplicate this master file for reference and re-name and update as required.

The Community Development Matrix is intended as a quick reference of the Status of the
current planning and key initiatives that relate to or have overlap with Tourism.
The Vision, Goals, Objectives Summary is intended as a quick reference to the Tourism Plan.
The Tourism Plan Status Report is a summary of the Tourism Plan Strategies. This tool is
intended to be updated no less than annually to track the progress of the tourism plan
implementation and for succession planning.
The Summary Budget Template is intended the annual tourism plan.

The Budget Detail Template is intended to break out the major categories of the tourism budget
by sub-categories. Project budget templates are used to determine these budgets.
The Visitor Centre Budget Template is intended to be used by the agency contracted to deliver
services and or for reporting of Visitor Centre activity.
The Project Brief Part 1 is intended for project management and succession planning to ensure
there is a record. Refer to Part II the Budget Template.
The Project Brief Part 2 is intended to support the Project Brief Part 1 - Description with a
Budget.
The Marketing Paln Budget Template is intended to support the tactical marketing activities for
tracking and budgeting on an annual basis.
                                                                                                                                            581a37f8-14d9-449c-9982-48d45925dd87.xls                                                   Page 2



       Nakusp and Area Community Development Matrix                                         Last Update:14-May-09
       The Tourism Plan Status Report template is by separate cover.
       Contact:
Item                                                                             Timing
TAC    Tourism Advisory Committee                                               2009-Q1     Jan-Mar 2009
 ED    Economic Development                                                     2009-Q2     Apr-June 2009
TBD    To Be Determined                                                         2009-Q3     July-Sept 2009
CFF    Community Tourism Foundations Facilitator                                2009-Q4     Oct-Dec 2009
CTO    Tourism BC Community Tourism Opportunities Program                       2010-Q1     Jan-Mar 2010
       Cells calculate in yellow                                                2010-Q2     Apr-June 2010
                                                                                2010-Q3     July-Sept 2010
                                                                                2010-Q4     Oct-Dec 2010
                                                                                  2011+

     Plans, Reports, Initiatives
Item Key Initiatives                             Lead      Status                           Overlap    Next Steps                     Partners    Timing     Budget Grant         Key Contact    Comments   Online link to further
#                                                                                           with                                                             consider Status                                information
                                                                                            other                                                            ations
                                                                                            plans.
   1 Official Community Plan (s)                 Gov.
       Village of Nakusp                                   The Official Community Plan      Economic   For next update incorporate                                                                          http://www.nakusp.co
                                                           (OCP) for Nakusp was             and        Tourism Plan Vision and                                                                              m/siteengine/activepag
                                                           recently updated. Bylaw 612      Tourism    Goals as per council                                                                                 e.asp?PageID=19
                                                           was adopted on April 08,         Plan       meeting adoption of the
                                                           2008. Tourism is recognized                 Tourism Plan (to be
                                                           in Section 1 Introduction to                adopted)
                                                           Village and OCP as a stand-
                                                           alone section: No. 1.3.8.
       Regional District of Central Kootenay     Gov.      The Board of the Regional        Economic   A survey was conducted in
       Area K                                              District of Central Kootenay     and        July 2007 and a series of
                                                           has approved the 2007 -          Tourism    workshops were held in
                                                           2008 Planning Services           Plan       October 2007 and 2008 to
                                                           Division work plan, which                   gather input to update the
                                                           includes the Electoral Area K               Draft Official Community
                                                           Planning Review project.                    Plan, which is now being
                                                           The purpose of the Area K                   edited to reflect these
                                                           Planning Review is to                       workshops. Another series
                                                           replace Rural Land Use                      of community workshops is
                                                           Bylaw 1248, 1997 with a new                 planned for Spring 2009.
                                                           Official Community Plan and
       Columbia Shuswap Regional District Area Gov.        Zoning Bylaw.                  Economic
                                                           Brief history and last update.
       B (Trout Lake region)                                                              and
                                                                                          Tourism
                                                                                          Plan
   2 Sustainability Planning                     Gov.      No dedicated Sustainability Plan.           Develop policy with next
                                                                                                       OCP update.
                                                           The Nakusp Secondary                        Village Council and School
                                                           School's Sustainability Club,               District #10 support this
                                                           seeks to make Nakusp a                      initiative.
                                                           Fair Trade Town through the
                                                           TransFair Canada
                                                           organization.

   3 Community Statistics                        NADB
     Community Profile                                     No community profile, refer                 Create a community profile.
                                                           to BC Stats Community
                                                           Profile.


   4 Economic Development Planning               NADB

       Economic Development Strategy                       Currently no five-year           Tourism    Consider strategy for 2010
                                                           strategic plan but               process.   or 2011.
                                                           implementation of current
                                                           projects identified are
                                                           underway.

   5 Tourism Planning                            NADB
     Tourism BC - Community Tourism                        Tourism Plan complete and        Tourism    Establish Tourism Advisory     Northern BC May 2009- Co-op $    $15,000    Tourism BC /              http://nadb.kics.bc.ca/i
     Foundations program                                   all files online at:             plans,     Committee (TAC), Council       Tourism/Age April 2010 secured   per year   Northern BC               ndex.php?page=ctfho
                                                           http://nadb.kics.bc.ca/index.p   economic   presentations to adopt the     nt of                            matching   Tourism                   me
                                                           hp?page=ctfhome                  dev.       Plan, Community Projects       Tourism BC,                      funds
                                                                                                       Coordinator to commence        stakeholder                      based on
                                                                                                       with priority projects for     groups and                       completing
                                                                                                       2009/2010.                     business                         the
                                                                                                                                      community.                       Tourism
                                                                                                                                                                       Plan
                                                                                                                                                                       process.
       Kootenay Rockies Tourism Human            KRTA/     Regional Strategy complete       Tourism    Monitor for local relevance.                                                                         http://www.go2hr.ca/re
       Resources Strategy, 2007                  Go2                                        Plan                                                                                                            search.aspx
       Visitor Tourism Assessment, Destination   Village   Implementation of key    Tourism            Community Projects
       Development                                         recommendations underway Plan               Coordinator working on
                                                           as resources permit.                        signage.
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     Plans, Reports, Initiatives
Item Key Initiatives                           Lead      Status                            Overlap   Next Steps                      Partners    Timing   Budget Grant        Key Contact   Comments   Online link to further
#                                                                                          with                                                           consider Status                              information
                                                                                           other                                                          ations
                                                                                           plans.
   6 Infrastructure Development (If no master plan list plans or projects)
     Airport                                 Village The Arrow Lakes area                  Tourism   To be determined
                                             and       supports numerous                   Plan
                                             RDs       backcountry visitors, and
                                                       expansion of infrastructure
                                                       could expand the existing
                                                       tourism destination base. A
                                                       pre-feasibility assessment
                                                       study of airport expansion
                                                       would determine the future
                                                       opportunity for airport usage
                                                       for the region.. Kelowna
     Amenities: Washrooms, Parking, etc.     Village Requires plan based on                Tourism   To be determined
                                                       weaknesses identified in the        Plan
                                                       SWOT analysis of the
                                                       Tourism Plan.
      Beautification Plan                      Village   Will form part of downtown        Tourism   List 2009 focus of effort or
                                               and       revitalization plan.              Plan      future timeline
                                               RDs
      Broadband                                Village   Available in pocket areas         Tourism   To be determined
                                               and       throughout the Study Area         Plan
                                               RDs
      Community Centre Upgrades                Village   Infrastructure improvements Tourism         List 2009 focus of effort or
                                                         to the arena are for the     Plan           future timeline
                                                         mechanical system and new
                                                         roof. Auditorium Upgrades to
                                                         facilitate small meetings.
      Downtown Revitalization                  Village   Village initiating committee Tourism        List 2009 focus of effort or
                                                                                      Plan           future timeline
      Facilities master Plan (Sports, other)   Village   Build on existing inventory  Tourism        Inventory current facilities
                                                         from Tourism Plan.           Plan           for Gap Analysis.
      Ferry Services                           NADB      Ferry services require       Tourism        Review Tourism Plan
                                               to        improvement.                 Plan           tactics for overarching ferry
                                               ferries                                               strategy.
      Housing                                  NADB      New housing committee                       List 2009 focus of effort or
                                                                                                     future timeline
      Parks and Recreation Master Plan         Village   Village producing Master          Tourism   List 2009 focus of effort or
      (Master Trails and Cycling Plan)         and       Parks Plan. New Nakusp            Plan      future timeline
                                               RDs       Trails Society.
                                                         http://nakusptrails.ca/
      Public Gathering Spaces Master Plan      Village   Status                            Tourism   List 2009 focus of effort or
                                               and                                         Plan      future timeline
                                               RDs
      Road/highway improvements                Govt      Status                            Tourism   List 2009 focus of effort or
                                               all                                         Plan      future timeline
                                               levels
      Signage and Way Finding Plan             Village   Key recommendations from          Tourism   List 2009 focus of effort or
                                               and       Tourism Assessment                Plan      future timeline
                                               RDs       underway. Inventory
                                                         complete.
      Visitor Centre                           Chamb Land owned by Village.                Tourism   Fee-For-Service Agreement
                                               er    Chamber owns building and             Plan      requires an update for new
                                                     operates VC with some                           budget deliverables 2009.
                                                     financial support from the
                                                     government. Fee-For-
                                                     Service Agreement.
      Waterfront Master Plan                   Village   The vision for Nakusp and         Tourism   Although such projects can
                                                         Arrow Lakes includes a            Plan      be costly, a pre-feasibility
                                                         marina facility, and this,                  assessment or new
                                                         along with a refuelling                     development concept could
                                                         station, is closer to a reality             be produced.
                                                         with the commitment of BC
                                                         Hydro to build a boat launch
      Other                                              by 2011.
                                                         Status                                      List 2009 focus of effort or
                                                                                                     future timeline
                                                                                                                                         581a37f8-14d9-449c-9982-48d45925dd87.xls                                                Page 4


     Plans, Reports, Initiatives
Item Key Initiatives                             Lead     Status                          Overlap   Next Steps                     Partners    Timing   Budget Grant        Key Contact   Comments   Online link to further
#                                                                                         with                                                          consider Status                              information
                                                                                          other                                                         ations
                                                                                          plans.
   6 Tourism Product / Attractions (If no master plan list plans or projects)
     Amateur Sports                                     Current situation,                Tourism   List 2009 focus of effort or
                                                        accomplishments to date           Plan      future timeline
     Convention and small meetings development          Current situation,                Tourism   List 2009 focus of effort or
                                                        accomplishments to date           Plan      future timeline
     Event development                                  Current situation,                Tourism   List 2009 focus of effort or
                                                        accomplishments to date           Plan      future timeline
     Halcyan Hot Springs                                Expansion of the hot springs      Tourism   Sales on-going
                                                        includes strata-titled vacation   Plan
                                                        homes.
     Health and Wellness                                Current situation,                Tourism   List 2009 focus of effort or
                                                        accomplishments to date           Plan      future timeline
     Heritage, Arts and Culture                         Current situation,                Tourism   Cultural Plan
                                                        accomplishments to date           Plan      recommended.
     Nakusp Hot Springs                                 Nakusp Hot Springs                Tourism   Consultant
                                                        Business case being               Plan      Recommendations and
                                                        conducted by a consultant                   Village of Nakusp Action
                                                        for the Village of Nakusp.                  Plan.
      Other:                                              Current situation,                        List 2009 focus of effort or
                                                          accomplishments to date                   future timeline

   7 Tourism Market and Visitor Research
     Kootenay Rockies Regional Profile                    Online Tourism BC           Tourism       Analyze for relevance to                                                                         http://www.tourismbc.c
                                                          Research.                   Plan          Nakusp and Arrow Lakes.                                                                          om/Research/Researc
                                                          http://www.tourismbc.com/Re                                                                                                                hByRegion/KootenayR
                                                          search.aspx                                                                                                                                ockies.aspx
      Generic Situation Analysis - Tourism BC             Posted at Tourism Resource Tourism        Analyze for relevance to                                                                         http://nadb.kics.bc.ca/i
      Community Tourism Foundations                       Centre:                        Plan       Nakusp and Arrow Lakes.                                                                          ndex.php?page=ctfho
      program.                                            http://nadb.kics.bc.ca/index.p                                                                                                             me
                                                          hp?page=ctfhome
      Research Requirements                               Limited primary research.       Tourism   Determine Tourism BC
                                                          Visitor Centre statistics.      Plan      Value of Visitor Centre
                                                                                                    research / future date
                                                                                                    2010++

   8 Economic Impact Studies
                                                          None at this time



   9 Tourism Opportunities Studies
     There is no TOS for the Nakusp and                   The provincial studies       Tourism                                                                                                       http://ilmbwww.gov.bc.
     Arrow Lakes Area.                                    completed reside online and Plan                                                                                                           ca/cis/initiatives/touris
                                                          are accessible as a resource                                                                                                               m/tos/index.html
                                                          document.

  10 Tourism Industry Performance Statistics                                              Tourism   Establish tracking program
                                                                                          Plan      with industry.
      Tourism BC Commercial Accommodation                 Tourism BC Optional                       Determine willingness of
      Occupancy                                           Program                                   accommodation sector to
                                                                                                    participate.
      Tourism BC Value of Tourism                         Tourism BC - Community                    Consider for 2010/2011
                                                          Tourism Foundations
                                                          program
      Visitor Research (Visitor Centre,                   Tourism BC Visitor Centre                 Monitor trend analysis.
      attractions attendance tracking, etc.)              Network reporting
                                                          requirement.
      Transportation - Airports                           Commercial airports collect               Monitor trend analysis,
                                                          stats.                                    include updates in
                                                                                                    community profile.
      Room Revenues - BC Stats                            Regional profiles available               Monitor trend analysis,
                                                          through BC Stats.                         include updates in
                                                                                                    community profile.
      Other:
      Other:

  11 Other:
Summary of Vision, Goals and Objectives of the Nakusp and Arrow Lakes Tourism Plan

Community Vision Statement Village of Nakusp
The desired Nakusp is an attractive, safe, healthy, friendly, economically vibrant, ecologically sound lakeshore
community that is focused on maintaining the quality of life, small-town character and rural charm of the Village.
Nakusp’s built and natural environment respects, above all else, the outstanding diverse natural habitat and optimizes
recreational opportunities for its citizens and its visitors. Nakusp residents enjoy a high quality of life built upon a
sustainable and diversified local economy. The waterfront is particularly emphasized and made accessible to all through
trails and walkways where feasible;
A vibrant commercial area created around the downtown core provides an attraction for visitors and local residents;
Suitable, safe, healthy housing with easy access to transportation, recreation, open space, shopping, schools, and
community services is provided to meet the diverse needs of individuals and families at varying income and age levels;
The road network is solidly established. Vehicle movement is improved with the provision of off-street parking, and safe
loading and unloading spaces, encouraging non-motorized pedestrian movement;
Tourism Vision Statement for Nakusp and Arrow Lakes
Nakusp and the Arrow Lakes is known for its rural charm and natural setting, which sets the pace for sustainable
tourism that balances our economy without compromising quality of life for our residents. We attract visitors who seek
nature-based experiences in a pristine environment, which include soft adventure, recreation, health and wellness, and
heritage, arts and culture. Our community is united in achieving this vision through a spirit of collaboration and

Tourism Plan Goals
1. To diversify the local economy through strategic expansion of the tourism industry as a way of expanding the tax
base, increasing the jobs and income available to residents while balancing community values;
2. To enhance destination development and appeal for visitors by attracting infrastructure investments through local,
regional, provincial, national and private sources;
3. As an integral element of industry growth, to foster business and industry development that complements and
strengthens products and attractions of most appeal to visitor markets;
4. To encourage tourism operators to consistently and strategically market the area to target markets by working
cooperatively and in collaboration with community stakeholders to leverage resources wherever possible; and

5. To sustain a tourism management function to ensure leadership, organizational capacity, funding and
communications to support tourism stakeholders and the community to achieve the vision for tourism.

Tourism Plan Objectives

Tourism Planning and Management
• Undertake an economic development strategy process, which integrates the tourism sector recommendations


• Allocate resources to implement the Tourism Plan in phases, built around community, industry, government
participation, partnerships and communications.

Tourism Infrastructure and Development
• Expand tourism infrastructure that supports the Village of Nakusp Community Vision and the Nakusp and Arrow Lakes
Tourism Vision.

Product Development
• Identify and prioritize product development opportunities and compile resource material that aids with pre-feasibility for
business opportunities and policy support.

Information Management and Research
• Establish an online tourism industry database and resource centre that will support the development of community
tourism and provide the information and research needed to support the tourism industry.

Business and Industry Development
• Establish a business and industry development program that supports the needs of local tourism business operators
and organizations.

Market Position and Targets
• Improve overall tourism performance by increased awareness, length of stays, overnight stays, visitor spending and
overall market share of leisure travellers, free independent travellers (FIT) and small groups from domestic and foreign
markets.

Marketing Partnerships and Programs
• Establish the cooperative marketing program with regional partnerships that leverage resources and extend market
reach.

Branding
• Expand the new brand identity for the Village of Nakusp to incorporate the Arrow Lakes by utilizing the logo and
supporting colour scheme into all communication materials for place marketing of “Nakusp and Arrow Lakes – British
Columbia, Canada.”
Promotional Tools & Materials
• Create the official set of promotional tools and materials for destination marketing and to support visitor services
incorporating the new regional brand.

Integrated Promotional Mix
• Develop an integrated promotional mix of marketing activities to raise awareness of the Nakusp and Arrow Lakes area
as a travel destination in its current stage of development and communicate the attributes of market-ready product in
key markets.

Visitor Services
• Refine the visitor services programming to integrate with increased tourism marketing activity providing a seamless
experience for the visitor.

Plan Tracking / Monitoring and Evaluation
• Establish and maintain a tracking and evaluation program that is directly associated with the goals and objectives of
the Tourism Plan.

Communications
• Establish and maintain a communications strategy that engages and informs the tourism industry, residents,
government and regional partners to contribute to an enhanced tourism development climate.




                                                                                                          Page 5 of 20
                                                                                                    Tourism Plan Status Report



    Tourism Plan Status Report
    Produced by the Tourism BC Community Tourism Foundations program.                               http://nadb.kics.bc.ca/index.php?page=ctfhome
                           Last Update:      14-May-09                                              May 2009 - April 2010
                                                      PS Tourism Plan Section Number
                                                      S# Tourism Plan Strategy Reference Number                                             2009-Q1      Jan-Mar 2009
    When the item is "complete" note                 TAC Tourism Advisory Committee                                                         2009-Q2      Apr-June 2009
    in comments field.
                                                    NADB Nakusp and Area Development Board                                                  2009-Q3      July-Sept 2009
    Tourism Planning Steps:                          CPC Community Projects Coordinator                                                     2009-Q4      Oct-Dec 2009
    Community Engagement                              CH   Nakusp and District Chamber of Commerce                                          2010-Q1      Jan-Mar 2010
    Asset Inventory                                  TBD   To be determined                                                                 2010-Q2      Apr-June 2010
    Assessment / Situation Analysis                  TBC   Tourism BC                                                                       2010-Q3      July-Sept 2010
    5-Year Tourism Plan                              CTO   Tourism BC Community Tourism Opportunities program                               2010-Q4      Oct-Dec 2010
    Annual Work Plan                                       Cells calculate in yellow

PS4 Planning for Implementation
S# Strategy                                  Lead          Status                                   Next Steps                              Timing       Working              Comments        Tracking
                                                                                                                                                         Budget - Draft                       and
                                                                                                                                                         only                                 Evaluation
  1 Initiate an Economic Development         NADB          Current projects that have been          Consider a regional economic                         $               -                    Completion of
    Strategy for Nakusp and Arrow Lakes.                   identified from previous planning are    development strategy when more                                                            Strategy,
                                                           currently underway. The Village of       current projects are complete.                                                            Completion of
                                                           Nakusp is conducting a Business          Consultant Recommendations and                                                            projects.
                                                           Case for the Nakusp Hot Springs.         Village of Nakusp Action Plan.
  2 Determine the feasibility of securing    NADB          Funds secure for P/T contract            Contractor to implement the tourism     May 2009 -   $           -        COMPLETE        Position filled
    funding and hiring a part-time                         position Community Projects              plan based on resources available.      April 2010                                        and projects
    equivalent contractor to undertake                     Coordinator (CPC) for the period May                                                                                               completed
    the implementation of the Tourism                      2009-April 2010.                                                                                                                   based on
    Plan.                                                                                                                                                                                     objectives.
  3 Engage the tourism industry, on an       NADB          CPC drafting Terms of Reference for      Establish TAC and review Terms of       Q2, 2009     $           -                        Full TAC
    ongoing basis, by establishing a                       the new TAC. Recruitment process         Reference and Action Plan Priorities                                                      engaged as
    Tourism Advisory Committee (TAC)                       to be determined.                        from Tourism Plan for activities for                                                      per guidelines.
    as it relates to the structure of the                                                           the next year.
    tourism plan.
  4 Encourage the participation of           NADB          Initial budget complete based on    Encourage participation form the             On-going     $               -                    Tourism Plan
    existing stakeholders to assist in the                 confirmed grants to date. TAC       TAC and supporting groups,                                                                     objectives
    implementation of the tourism plan.                                                        organizations and local/regional
                                                           inclusive of all stakeholders. Ensure                                                                                              achieved.
                                                           the next update of the OCP includes government. NADB and Kootenay
                                                           the tourism vision and goals by     Rockies Tourism to present Tourism
                                                           council resolution.                 Plan goals and objectives for
                                                                                               adoption by council and resolution
                                                                                               for OCP inclusion. OCP update for
                                                                                               the Village was recent, this may not
                                                                                               occur for years in which time the
  5 Establish the 2009/2010 budget to        NADB          Initial budget for period May 2009- Tourism Plan vision and goals may
                                                                                               Implement plan based on current              Q2           $           -        COMPLETE.       Budget
    coincide with pooled resources,                        April 2010 completed based on       budget, leverage with community                                                                Complete.
    known grants available to implement                    resources known to date. Community partners where possible.
    the plan and adjust accordingly as                     Tourism Opportunity Funds
    new grants or resources are secured.                   confirmed.


  6 Develop a Marketing Plan for 2009        NADB          Due to limited budget, the tourism       Develop community partnerships to       Q1, 2010     $           -                        Cooperative
                                                           plan focus of effort is development      pool resources for any cooperative                                                        marketing
                                                           marketing tools for 2009/10. External    marketing initiated by partnerships.                                                      projects
                                                           promotional activity is limited to the                                                                                             identified and
                                                           new web site. The Village produced                                                                                                 completed.
                                                           Hot Springs brochures and placed
  7 Identify a sustainable funding           NADB          some advertising. was facilitated by
                                                           A funding meeting                        Strike a task force of the new TAC      Q3, 2009     $           -                        Sustainable
    strategy that will support                             the Community Tourism Foundations        and review resources supplied,                                                            funding
    implementation of the Tourism Plan.                    facilitator, with the working group      conduct a facilitated Sustainable                                                         solution
                                                           April 01, 2009. The Additional Hotel     Funding workshop.                                                                         complete.
                                                           Room Tax was discussed as an
                                                           option, although tourism inventory is
                                                           small and the yield could not be
                                                           estimated through special reporting
  8 Monitor government and tourism           NADB          Several sources for monitoring           Subscribe to RSS notices for key    On-going         $           -                        New sources
    agency programs to identify                            programs and services are noted in       websites and monitor known sources.                                                       of funding
    partnerships or opportunities for                      the tourism plan.                                                                                                                  secured.
    funding, assistance and additional                                                                                                                                                        Council
    planning for implementation of the                                                                                                                                                        resolution for
    tourism plan.                                                                                                                                                                             acceptance of
                                                                                                                                                                                              the tourism
                                                                                                                                                                                              plan and
                                                                                                                                                                                              inclusion into
  9 Maintain the Tourism Plan Status         NADB          This report forms the initial draft      CPC to update quarterly for TAC        Quarterly     $           -                        Maintain initial
    Report.                                                supplied by Tourism BC Community         meetings or no less than at the close                                                     file supplied
                                                           Tourism Foundations.                     of the contract for the annual report.                                                    and save file
                                                                                                                                                                                              with date
                                                                                                                                                                                              revision for
                                                                                                                                                                                              historical
                                                                                                                                                                                              tracking.
 10 Establish an annual planning process NADB              Tourism planning must coincide with      CPC establishing the planning           Q2-3, 2009   $           -                        Annual
    that coincides with the proposed                       overarching plans within community       process based on tourism plan                                                             planning cycle
    economic development strategy and                      development. At the present time an      guidelines.                                                                               followed.
    the annual tourism planning cycle.                     economic development strategy will
                                                           not be undertaken, however the
                                                           annual planning process and
                                                           capacity building for NADB will
 11 Maintain connectivity to the tourism     NADB          commence.
                                                           As budget permits attend tourism         Key websites for RSS feeds noted in Q2, 2009                                              Increased
    industry in the region, and BC,                        related conferences, local and           tourism plan.                                                                             awareness of
    through regional and provincial                        regional meetings. Register to                                                                                                     Nakusp and
    alliances and/or participation in                      receive RSS feeds from tourism                                                                                                     tourism
    industry associations, conferences,                    websites.                                                                                                                          industry.
    events and through professional
    development.
 12 Maintain the tourism inventory.          NADB with     NADB completed templates supplied        Create online version of inventory as   Q4, 2009;                                         Completed
                                             CC            by Tourism BC Community Tourism          part of new database. Add Health        Q1-2010                                           inventory
                                                           Foundation program.                      and Wellness content. Partner with                                                        online and
                                                                                                    the Chamber of Commerce to                                                                composition
                                                                                                    maintain one master set of data.                                                          reports
                                                                                                                                                                                              annually.
                                                                                                                                                                                              Updating
                                                                                                                                                                                              ongoing.


                                                                                                              Page 6                                                         581a37f8-14d9-449c-9982-48d45925dd87.xls
                              Tourism Plan Status Report


S# Strategy   Lead   Status   Next Steps                   Timing   Working           Comments        Tracking
                                                                    Budget - Draft                    and
                                                                    only                              Evaluation
                                                                        $       -




                                       Page 7                                        581a37f8-14d9-449c-9982-48d45925dd87.xls
                                                                                             Tourism Plan Status Report


S# Strategy                                  Lead   Status                                   Next Steps                                Timing         Working              Comments           Tracking
                                                                                                                                                      Budget - Draft                          and
                                                                                                                                                      only                                    Evaluation
PS5 Destination and Market Development
    Tourism Infrastructure and Development


 13 Create a master list of municipal,       NADB   Refer to Community Development           Initial draft of the matrix supplied by   Quarterly      $           -        This document      Completed
    regional and provincial infrastructure          Matrix template by separate cover.       Tourism BC Community Tourism              starting Q2,                        will provide a     matrix
    improvements that will contribute to            Consider master plans for:               Foundations program as it relates         2009.                               snap shot of the   available upon
    tourism development capacity and                Beautification Master Plan; Parks        initially to Tourism. Content can be                                          current planning   request to the
    potential, and prioritize to coincide           and Recreation Master Plan;              expanded. Review with NADB board                                              and key            NADB.
    with the tourism development                    Signage and Wayfinding Master            for group updates quarterly, or no                                            initiatives for    Ongoing
    opportunities that fit both the                 Plan, Facilities Master Plan, Area       less than annually.                                                           use by             updates.
    community vision and the tourism                Plans e.g. waterfront, ferry service,                                                                                  investors,
    vision.                                         Downtown, etc. Updates of the OCP,                                                                                     consultants,
                                                    etc. Incorporate with key planning,                                                                                    government,
                                                    initiatives, product development and                                                                                   community

    Product Development

 14 Develop a Tourism Investment             NADB   Opportunities: Nakusp Hot Springs;       Prioritize key opportunities for further Q2, 2010        $           -                           Completed
    Attraction Strategy to identify the             Backcountry Recreation; Events;          analysis and secure funds for a                                                                  Tourism
    most appropriate tourism investment             Health and Wellness; Heritage, Arts      Tourism Investment Strategy.                                                                     Investment
    opportunities for the area that will            and Culture; Small Meetings and                                                                                                           Strategy.
    contribute to a sustainable and                 Conferences; Soft Adventure. The
    growing tourism industry.                       Village of Nakusp is conducting a
                                                    Business Case for the Nakusp Hot
 15 Expand product packaging and             NADB   Springs.
                                                    New licensed travel agent now in         Work with local travel agent and          Q2-Q4,         $           -                           Packaging
    itinerary development.                          town. Initiate packaging to include      TAC for packaging opportunities.          2009                                                   offers on the
                                                    promotion of independent products                                                                                                         new website
                                                    and services together for promoting                                                                                                       and
                                                    on the new website. Determine if any                                                                                                      identification
                                                    products are Export-Ready.                                                                                                                of Export
                                                                                                                                                                                              Ready product.


                                                                                                                                                      $               -
    Information Management and Research
 16 Establish an online tourism industry     NADB   New tourism database will be        Incorporate into Request for                   Q2-3, 2009     $           -                           Completed
    database as part of the enhanced                created from inventory of tourism   Proposal content for web supplier.                                                                    online
    website for Nakusp and Arrow Lakes.             businesses, associations, community                                                                                                       database.
                                                    groups, etc.
 17 Create an online resource library that NADB     New online resource centre will be       Incorporate Resource Centre               Q3, 2009       $           -                           Completed
    can be utilized by tourism                      created from key content supplied in     sections in site map for website                                                                 online
    stakeholders and local organizations.           tourism plan.                            content.                                                                                         resource
                                                                                                                                                                                              centre.
 18 Participate in Tourism BC’s              NADB   Currently there are no occupancy         Due to the small number of           Q4, 2009            $           -                           Uptake of
    Accommodation Tracking program                  statistics.                              properties, consider tracking                                                                    Occupancy
    and Value of Tourism research                                                            statistics. Consider discussions                                                                 and Value of
    programs.                                                                                during sustainable funding workshop.                                                             Tourism
                                                                                                                                                                                              programs.
 19 Conduct a local visitor research and     NADB   The Tourism BC Visitor Centre study     Consider an informal exit survey at     Q2, 2011          $           -                           Completed
    Visitor Centre study                            program is suspended for 2009.          the ferries or in the future a Value of ++                                                        Survey
                                                                                            Visitor Centre survey.
 20 Use established research methods         NADB   Currently there are no economic         Consider costs to conduct a study       Q3, 2010++        $           -                           Completed
    for tracking and evaluating the                 impact studies, however the             and refer to resources for best                                                                   Study
    economic impact of attractions,                 MusicFest could be a pilot for a study. practices.
    events and festivals.                                                                   http://www.tourismbc.com/Research/
                                                                                            ResourcesForResearchers.aspx
                                                                                                                                                      $               -
    Business and Industry Development
 21 Host an annual pre-season tourism        NADB   With the completion of the tourism       Plan for spring 2010 and hold the         April, 2010    $           -                           Completed
    industry event.                                 plan presentation in April, 2009,        annual event every spring before                                                                 event.
                                                    launch the first event when the new      tourist season.
                                                    visitor guide and website complete.
 22 Establish industry training,             NADB   Existing programs run through            Incorporate resources into the online Q4, 2009           $           -                           Increased
    standards, certification and                    College. Expand tourism into high        center and promote to all tourism                                                                certification
    professional development                        schools. Post content from the           operators when complete.                                                                         and training of
    programming and encourage                       Tourism Plan to new online resource                                                                                                       operators,
    adoption of industry and government             centre.                                                                                                                                   increased
    standards by tourism operators.                                                                                                                                                           awareness of
                                                                                                                                                                                              tourism
                                                                                                                                                                                              programs.
 23 Encourage businesses, organizations NADB        Workshops have been offered in the        Continue scheduling workshops as         On-going       $           -                           Minimum one
    and government officials to                     past.                                    demand allows.                                                                                   workshop
    participate in Tourism BC’s                                                                                                                                                               offered per
    WorldHost ® Customer Service                                                                                                                                                              year.
    program.
 24 Facilitate access to enterprise          NADB   Resources are supplied in the            Post resource information on the          Q4, 2009       $           -                           Resource
    services offered in the region for              tourism plan.                            new online resource centre.                                                                      material online.
    business and community
    development.
 25 Identify labour and skill requirements. NADB    No formal skill or labour analysis has   Post resource information on the          Q3, 2010       $           -                           Resource
                                                    been conducted.                          new online resource centre. Future                                                               material
                                                                                             consideration, conduct online survey                                                             online,
                                                                                             of operators.                                                                                    Completed
                                                                                                                                                                                              Survey,
                                                                                                                                                                                              Labour and
                                                                                                                                                                                              Skills
                                                                                                                                                                                              Requirements
                                                                                                                                                                                              Identified and
                                                                                                                                                      $               -                       Strategy to




                                                                                                        Page 8                                                            581a37f8-14d9-449c-9982-48d45925dd87.xls
                                                                                                   Tourism Plan Status Report


S# Strategy                                 Lead          Status                                   Next Steps                                Timing        Working              Comments           Tracking
                                                                                                                                                           Budget - Draft                          and
                                                                                                                                                           only                                    Evaluation
    Markets, Marketing Partnerships and Programs
 26 Target regional market potential. NADB     Rubber-tire regional markets are key                Develop itineraries based on market- Q4, 2010           $           -                           Promote on
                                                          for the area.                            ready product.                                                                                  new website.
 27 Work with the regional destination      NADB          NADB is currently active with the        Participate in regional programs that     On-going      $           -        CTO program        Leveraged
    management organization, Kootenay                     RDMO through the Community               support the implementation of the                                            provides           resources
    Rockies Tourism - Agent for Tourism                   Tourism Opportunities program.           tourism plan for both marketing and                                          $15,000 per        through
    BC.                                                                                            community development.                                                       year net of GST    partnerships.
                                                                                                                                                                                in matching
 28 Expand cooperative marketing            NADB          Cooperative marketing programs           Current opportunities for 2009/10         Q3, 2009      $           -        funds.             Leveraged
    programs with local businesses.                       with businesses are limited due to       include the new visitor guide and                                                               resources
                                                          the budget.                              enhanced website through                                                                        through
                                                                                                   partnerships between NADB and the                                                               partnerships.
                                                                                                   Chamber to work with businesses to
                                                                                                   leverage resources.                                     $               -
    Branding, Promotional Tools and Materials
 29 Update the Village of Nakusp            NADB with     There is no brand identity for Arrow Incorporate a graphic design solution Q2-3, 2009            $           -        CTO Funds          Completed
    Branding Usage Guidelines               Village       Lakes, since Nakusp is the "anchor"  for "Nakusp and Arrow Lakes, British                                             under design for   Graphic
    document if the regional version                      community with the service centre    Columbia, Canada" during the                                                     visitor guide      Standards
    brand identity for Nakusp and Arrow                   and their brand has been completed,  design phase of the new visitor                                                  budget.            manual and
    Lakes is adopted.                                     develop a variation that serves the  guide and website designs, building                                                                 designs.
                                                          Arrow Lakes marketing effort.        on the existing Nakusp Graphic
                                                                                               Standards Guidelines. Include in
 30 Develop the image bank.                 NADB with                                          Leverage resources project.
                                                          The Village of Nakusp has started an RFP for visitor guide by creating one Q2-3, 2009            $           -        CTO Funds          Completed
                                            Village       image bank, the marketing projects   master image bank with usage rights                                                                 image bank
                                                          need images.                         determined by contributing partners                                                                 from
                                                                                               needs and contributions.                                                                            leveraged
                                                                                                                                                                                                   resources that
                                                                                                                                                                                                   serves the
                                                                                                                                                                                                   visitor guide,
 31 Establish the official Nakusp and       NADB with     There is no official industry standard   See Branding reference. Include           RFP Q3,       $           -        CTO Funds          web, ads and
                                                                                                                                                                                                   Completed
    Arrow Lakes Visitor Guide               Chamber       Visitor Guide. This project has been     visitor guide recommendations from        2009;                                                 Visitor Guide -
                                                          identified as a priority.                the tourism plan for Request For          projects                                              two year shelf
                                                                                                   Proposal from suppliers. Issue one        complete                                              life.
                                                                                                   RFP for branding, visitor guide           no later
                                                                                                   design and website.                       them
                                                                                                                                             March 31,
 32 Produce a kit folder for professional   NADB with     Currently there is no community          Future consideration.                     2010 ++       $           -                           Completed
    presentation of materials               Village.      branded presentation folder.                                                                                                             folders

 33 Produce an online press kit to          NADB          Currently there is no press kit for      Provide essential facts and               Q4, 2009      $           -                           Completed
    support media relations.                              media relations. Kootenay Rockies        information that will assist media in                                                           online media
                                                          will work with media on behalf of the    covering the region. Incorporate                                                                page
                                                          community.                               content with website development.
 34 Compile base map data that can be       NADB with     Compile map resources (GIS) with         Future consideration.                     2010 ++       $           -                           GIS mapping
    used to produce a series of maps for    Village and   local government and from provincial                                                                                                     data files
    print or web format.                    RDs           sources. Create base map data files.
                                                          Partner with existing resources
 35 Create a web series of maps for         NADB          whereweb maps that can download
                                                          Basic possible.                          Utilize the map series being created      Q3, 4, 2009   $           -                           Completed
    tourism promotion.                                    for easy outputs of 8.5x11" format       for the new visitor guide and post on                                                           maps posted
                                                          are required.                            the web.                                                                                        online

 36 Produce directional maps for use by     NADB with     Building on the new maps for the         Include sample design in RFP              Q2,3, 2009                                            Sample
    businesses.                             Chamber       visitor guide and website, create        process for visitor guide and web.                                                              design with
                                                          8.5x11" PDF files for web download       Sell as revenue generator on                                                                    pricing and
                                                          for tourism businesses. Revenue          demand basis.                                                                                   uptake of
 37 Produce a large-format GIS              NADB          opportunity.
                                                          Small trail maps are produced by the     Future consideration: develop a           2011 ++       $           -                           tourism
                                                                                                                                                                                                   Completed
    recreation and activity map.                          Chamber and are adequate.                large format map from GIS data.                                                                 GIS
                                                                                                                                                                                                   Recreation
 38 Display Equipment - Utilizing the       NADB          Currently travel show activity is        Consider at a future time as the          2011 ++       $           -                           Booth and
    branding artwork, create banners and                  limited to some operators. Future        industry grows and when there is                                                                banner
    display equipment for local events                    consideration for a community            more resources.                                                                                 designs and
    and travel and consumer shows.                        strategy.                                                                                                                                production
                                                                                                                                                                                                   completed.
 39 Develop a branded merchandise line      NADB          As a fund raiser and marketing tool,     Refer to the tourism plan for the full    Q2, 2010      $           -                           Designed
    – Nakusp and Arrow Lakes, British                     development Nakusp and Arrow             line up. Pre-sell to retailers to carry                                                         product line
    Columbia Canada, for promotional                      Lakes branded merchandise.               the products locally.                                                                           and pre-
    purposes and retail sales.                                                                                                                                                                     orders.
                                                                                                                                                                                                   Merchandise
 40 Create the official tourism website for NADB with     In partnership with the Chamber          Refer to the tourism plan appendices      Q3, 2009      $           -        CTO Funds          New
    Nakusp and Arrow Lakes, BC              Chamber       (utilizing their URL), build a           for best practices for RFP content for    RFP -                                                 community
    Canada as part of a community                         community portal for tourism and as      an Online Content Management              projects by                                           portal with
    portal.                                               the main website for the community.      System (CMS) with integrated              Q2, 2010                                              dedicated
                                                                                                   database. Combine RFP with visitor                                                              tourism
                                                                                                   guide and Arrow Lakes branding.                                                                 section,
                                                                                                                                                                                                   Chamber and
                                                                                                                                                                                                   NADB
                                                                                                                                                                                                   sections and
                                                                                                                                                                                                   portal to gov't
                                                                                                                                                           $               -
    Integrated Promotional Mix - Marketing Promotion




                                                                                                              Page 9                                                           581a37f8-14d9-449c-9982-48d45925dd87.xls
                                                                                                    Tourism Plan Status Report


S# Strategy                                    Lead       Status                                    Next Steps                             Timing       Working              Comments         Tracking
                                                                                                                                                        Budget - Draft                        and
                                                                                                                                                        only                                  Evaluation
 41 Internet Marketing - Establish and         NADB       Successful website require a web          When resources can be found,           Q2-3, 2010   $           -        CTO Funds will   Funding
     maintain a website optimization and                  marketing strategy, due to the            develop a professional web                                               support this     determined,
     web marketing program.                               current budget web marketing is           marketing strategy.                                                      initiative       web firm hired,
                                                          limited until a future date.                                                                                                        web strategy
                                                                                                                                                                                              complete, web
                                                                                                                                                                                              marketing
                                                                                                                                                                                              complete, web
                                                                                                                                                                                              statistics
                                                                                                                                                                                              favourable.
 42 Media Relations – Work with                NADB       KRT will request assistance to            Assist with Media FAM tour             Demand       $           -                         Community
     Kootenay Rockies Tourism                             support media that are coming to the      sponsorship and ensure media page      based.                                             hospitality,
     Association                                          area, either to operators directly or     up dated on new website and high-                                                         number of
                                                          through the TAC.                          resolution images available.                                                              media visits
                                                                                                                                                                                              and coverage
                                                                                                                                                                                              of the area in
                                                                                                                                                                                              advertising
                                                                                                                                                                                              equivalent
 43 Advertising – Define the advertising       NADB       Budget limitations due not support        Partner with Kootenay Rockies when TBD              $           -        Village of       value.
                                                                                                                                                                                              Landing page
     program by target markets.                           advertising in the short term.            possible.                                                                Nakusp and       for ad
                                                                                                                                                                             operators        campaigns,
                                                                                                                                                                             advertising.     toll free
                                                                                                                                                                                              number
 44 Travel and Consumer Shows                  NADB       While independent operators have          As the tourism industry grows, re-     2010-        $           -                         Booth design,
                                                          partnered on shows in the past,           evaluate for future consideration.     2011++                                             equipment
                                                          shows are not recommended at this                                                                                                   and show
                                                          time. Kootenay Rockies has a strong                                                                                                 attendance,
                                                          show line up and represents the                                                                                                     number of
                                                          region.                                                                                                                             booth
                                                                                                                                                                                              attendees,
                                                                                                                                                                                              guides
                                                                                                                                                                                              distributed and
 45 Promotions - Establish a promotional NADB             Currently no promotions are taking        Incorporate a trip-give-away in future TBD          $           -                         contest entries.
                                                                                                                                                                                              Contest
     trip giveaway program.                               place due to limited financial            advertising and web marketing                                                             response
                                                          resources.                                tactics.                                                                                  rates.
 46 Direct Mail                                NADB       Direct mail postcards have been           Incorporate a trip-give-away with any TBD           $           -                         Landing page
                                                          utilized regionally for the health and    direct mail piece with a deadline for                                                     on website for
                                                          wellness event.                           special pricing or value added-                                                           promotion.
                                                                                                    packaging.                                                                                Number of
                                                                                                                                                                                              packages
                                                                                                                                                                                              purchased.
                                                                                                                                                        $               -
     Visitor Services
 47 Retain membership of the Visitor           CC         The Nakusp and District Chamber of Continue to exceed previous years             Annually     $           -                         Meet criteria
     Centre in the Tourism BC Visitor                     Commerce makes application            service ratings for excellence.                                                               for Fee-For-
     Centre Network program.                              annually for membership and                                                                                                         Service.
                                                          operates the Visitor Centre on a Fee-                                                                                               Increased
                                                          For-Service basis under this program.                                                                                               rating.
 48 Develop a Succession Plan for the          CC         The Chamber owns the building, the         A new Fee-For-Service Agreement     Q4, 2009       $           -                         Succession
     Visitor Centre                                       Village owns the land. Recent budget      is required and a Succession Plan to                                                      Plan.
                                                          shortfalls threatened the Chamber's       operate the VC. Develop a
                                                          ability to balance the budget.            succession planning resource
                                                          Increased contribution from the           binder. Refer to the Tourism Plan
                                                          Village for 2009 has assisted the         Appendices for content guidelines.
                                                          short fall.

 49 Utilize and promote one official           NADB and   The web strategy creates on               Ensure promotion of the new            Q1, 2010     $           -                         Community
     website for all visitor information       Chamber    community portal using the Chamber        website portal internally to the                                                          promotion of
     about Nakusp and Arrow Lakes, BC.                    URL. The partnership will supply the      community, to link to the portal and                                                      the newly
                                                          Chamber with new website                  promote through their marketing and                                                       launched
                                                          technology, database and sections         communication messaging. Links to                                                         community
                                                          for Chamber specific use.                 the official site by large numbers                                                        portal. Links to
                                                                                                    increase Google search results.                                                           the site by the
                                                                                                                                                                                              majority of
                                                                                                                                                                                              community
 50 Coordinate with organizations or           CC         Pending completion of the regional  Ensure third-party usage guidelines          Q1, 2010     $           -                         members who
                                                                                                                                                                                              Utilization of
    businesses that produce marketing                     brand artwork for "Nakusp and Arrow are included in the revised graphic                                                             branding
    materials to integrate their materials                Lakes, British Columbia, Canada".   standards manual and promote use                                                                materials by
    with the community tourism                                                                of the artwork to community                                                                     community.
    marketing strategy, incorporating the                                                     businesses and organizations.
    community brand, website address
    and call to action for the visitor guide
 51 in their materials.
    Establish a Community Visitor              CC with    There is a need to build awareness        Chamber to consider undertaking the Q4, 2009        $           -                         Community
    Ambassador program                         NADB       of services within the community so       program to dovetail with their                                                            Visitor
                                                          service providers can be of               mandate of providing visitor services                                                     Ambassador
                                                          assistance to visitors as well as         at the centre, expand programming                                                         program
                                                          direct them to the Visitor Centre for     to the community.                                                                         launched and
                                                          more info.                                                                                                                          increased
                                                                                                                                                                                              hospitality in
                                                                                                                                                                                              the community.
 52 Maintain a local product FAM tour          CC         As the tourism industry evolves,          Chamber to consider undertaking the Q4, 2009        $           -                         Uptake of
     program.                                             operators and service providers need      program to dovetail with their                                                            FAM tours and
                                                          to know about each others                 mandate of providing visitor services                                                     increased
                                                          businesses and services. Could            at the centre, expand programming                                                         awareness of
                                                          coincide FAM tours for VC training to     to the community.                                                                         locals.
 53 Refine the fulfillment services            CC         be expanded to businesses.
                                                          The Tourism Plan implementation           Review tourism plan                    Q2-2009      $           -                         Completion of
     program (responding to visitor                       will be dependent on partnerships         recommendations and incorporate                                                           tactics in
     inquiries) to coincide with the                      within the community and the              into the Visitor Centre activities.                                                       tourism plan.
     increased marketing activity and                     addition of the official visitor guide,                                                                                             A-F.
     establish tracking reports for future                website and maps will support the
     evaluation and planning.                             Chamber in delivery of visitor
                                                                                                                                                        $               -




                                                                                                              Page 10                                                       581a37f8-14d9-449c-9982-48d45925dd87.xls
                                                                                             Tourism Plan Status Report


S# Strategy                                  Lead   Status                                   Next Steps                               Timing     Working              Comments        Tracking
                                                                                                                                                 Budget - Draft                       and
                                                                                                                                                 only                                 Evaluation
PS6 Plan Tracking and Communications
    Monitoring and Evaluation
 54 Maintain the strategic planning NADB            Maintain the proposed annual             Monitor the external situation and       On-going   $           -                        Annual Action
    process.                                        planning process based on the            adjust tactics as required.                                                              Plan and Five-
                                                    tourism cycle and maintain the five-                                                                                              Year Strategic
                                                    year plan with annual updates and                                                                                                 Plan.
                                                    on-gong advise from the TAC.
                                                    Update the Situation Analysis as
                                                    required.
 55 Produce an annual tourism report.        NADB   The Tourism Plan outlines a full         Produce the first annual tourism         Q2, 2010   $           -                        First annual
                                                    section on the types of information      report April 2010 to coincide with the                                                   tourism plan
                                                    that can make up the annual report,      current tourism plan first year of                                                       complete May
                                                    based on plan tracking. In addition      implementation and the contract                                                          2010.
                                                    each strategy has an outcome that        period for the Community Projects
                                                    can be measured.                         Coordinator April 2009-May 2010.
 56 Track the marketing program.             NADB   The marketing program is limited due     Include marketing responses in the       Q2, 2010   $           -                        First annual
                                                    to budget constraints, however the         annual tourism plan.                                                                   tourism plan
                                                    tracking of tactics is listed in the plan.                                                                                        complete May
                                                                                                                                                                                      2010.
 57 Determine if comparable                  NADB   While currently there is not a           Consider for a future date.              2011 ++    $           -                        Summary
    benchmarking against other                      community profile (other than BC                                                                                                  comparative
    communities would be beneficial in              Stats) and the tourism plan does                                                                                                  analysis report.
    giving a better understanding of the            provide some baseline comparative
    Study Area tourism performance.                 statistics, consider comparative
                                                    analysis as part of an economic
                                                    development strategy component.
                                                                                                                                                 $               -

    Communications
 58 Create a Tourism Plan update page        NADB   Currently the Tourism Plan page is       Include in content of new website        Q4, 2009   $           -                        Tourism Plan
    on the tourism industry section of the          under the Tourism BC banner of           portal and promote the link in all                                                       Update page
    website.                                        Community Tourism Foundations,           industry communications e.g.                                                             set-up and
                                                    while that is suitable for the           Newsletters.                                                                             maintained on
                                                    background of how the plan process                                                                                                NADB web
                                                    was conducted, create a Tourism                                                                                                   page.
                                                    Plan update page on the NADB
                                                    webpage and link to/from the online
 59 Maintain a broadcast email and fax       NADB   Currently the NADB has an email list     Ensure an integrated broadcast           Q2, 2009   $           -                        Database set-
    system.                                         and the Chamber maintains an email       email system forma part of the new       RFP                                             up and email
                                                    list. Integrated database technology     website.                                 process                                         systems
                                                    for the website can utilize one master                                                                                            operating.
                                                    database for broadcast email to be
                                                    targeted to selected criteria (e.g.
                                                    Chamber member vs. stakeholder;
                                                    organizations vs. businesses,
                                                    tourism vs. non-tourism). be sent to
 60 Produce a bi-monthly tourism             NADB   Currently email blasts can               Determine if an integrated newsletter Q2, 2009      $           -                        Integrated
    electronic newsletter, Nakusp and               those on the email list, however         feature can be delivered by the web RFP                                                  online
    Arrow Lakes Tourism News.                       under the new database and website       software supplier for reasonable cost                                                    Newsletter
                                                    an integrated Newsletter system can      otherwise there will be the                                                              created and
                                                    be incorporated by use by NADB and       requirement to maintain two contact                                                      schedule
                                                    the Chamber.                             databases. The database would be                                                         maintained.
                                                                                             accessible over the Internet with
                                                                                             security code access.
 61 Host input sessions for tourism          NADB   The tourism plan has been created        Host an tourism plan update session Q2, 2010        $           -                        Semi-annual
    stakeholders.                                   through community stakeholder            April 2010 to report on the past year                                                    tourism
                                                    consultation and a working group,        activities and gather input for                                                          industry
                                                    therefore the plan now focuses on        priorities for the year ahead.                                                           session.
                                                    implementation. As situations
                                                    change it's important to get an
                                                    understanding from the stakeholders
 62 Host an annual open house for            NADB   in addition to the TAC.
                                                    After the tourism industry session as   Plan open house after first tourism Q2,2010          $           -                        Annual
    residents, government and tourism               noted above, have a community           plan update session April 2010.                                                           Community
    industry stakeholders.                          open house to report on the tourism                                                                                               Open House.
                                                    plan status and focus of effort for the
 63 Utilize local newspaper for a regular    NADB   year ahead. one part of the local
                                                    Tourism forms                           Contact newspaper for column or set Q2, 2009         $           -                        Clip
    column for community development                economy and community                   schedule for press releases.                                                              "tearsheets" of
    including tourism.                              development. Issue regular press                                                                                                  coverage or
                                                    releases or develop a regular column                                                                                              PDF electronic
                                                    with the local newspaper, keeping                                                                                                 files of
                                                    tourism top of mind.                                                                         $               -                    coverage.


                                                                                                                                                 $               -




                                                                                                        Page 11                                                      581a37f8-14d9-449c-9982-48d45925dd87.xls
Tourism Budget Summary                                                                                               Enter $ amounts in cells which apply to your tourism goals
Last Update:                                                                                                         Cells in yellow will calculate

Sources of Revenue                                          Jan-Dec YR   Jan-Dec YR    Jan-Dec YR    TOTAL           Comments
Carry forward from previous year (multiple sources)         $        -   $        -    $        -    $           -
Local Government                                            $        -   $        -    $        -    $           -
Regional Government                                         $        -   $        -    $        -    $           -
                                                            $
Provincial Program: Tourism BC Community Tourism Opportunities       -   $        -    $        -    $           -
Provincial Program: UBCM phase 1                            $        -   $        -    $        -    $           -
Provincial Program: UBCM phase 2                            $        -   $        -    $        -    $           -
Provincial Program: Other                                   $        -   $        -    $        -    $           -
Additional Hotel Room Tax (AHRT)                            $        -   $        -    $        -    $           -
Economic Development / Tourism Division                     $        -   $        -    $        -    $           -
Cooperative marketing with stakeholders                     $        -   $        -    $        -    $           -
Visitor Centre: Fee For Service (sources)                   $        -   $        -    $        -    $           -
Other:                                                      $        -   $        -    $        -    $           -
Other:                                                      $        -   $        -    $        -    $           -
Other:                                                      $        -   $        -    $        -    $           -
Other:                                                      $        -   $        -    $        -    $           -
Other:                                                      $        -   $        -    $        -    $           -
Other:                                                      $        -   $        -    $        -    $           -
                                                Total Funds $        -   $        -    $        -    $           -

Tourism Expenses                                          Jan-Dec YR     Jan-Dec YR    Jan-Dec YR    TOTAL
Infrastructure Development                                $         -    $         -   $         -   $           -
Product Development                                       $         -    $         -   $         -   $           -
Information Management and Research                       $         -    $         -   $         -   $           -
Industry and Professional Development                     $         -    $         -   $         -   $           -
Branding, Promotional Tools and Materials                 $         -    $         -   $         -   $           -
Integrated Promotional Mix (Marketing)                    $         -    $         -   $         -   $           -
Visitor Services (Visitor Centre)                         $         -    $         -   $         -   $           -
Administration / Travel / Office / Meetings               $         -    $         -   $         -   $           -
Project Management / Contractors                          $         -    $         -   $         -   $           -
Other:                                                    $         -    $         -   $         -   $           -
Other:                                                    $         -    $         -   $         -   $           -
                                              Total Costs $       -      $       -     $       -     $       -

Reconciliation of Budget                                  Jan-Dec        Jan-Dec       Jan-Dec       TOTAL
Total Revenue All Sources                                 $       -      $       -     $       -     $       -
Total Costs All Sources                                   $       -      $       -     $       -     $       -
Balance                                                   $       -      $       -     $       -     $       -

Note: Visitor Centre budget separate




                                                                                                                                                                              5/4/2011
Tourism Budget
Last update:

Sources of Revenue                                            Jan-Dec YR           Jan-Dec YR           Jan-Dec YR           TOTAL

Carry forward from previous year (multiple sources)            $               -   $                -   $                -   $           -
Additional Hotel Room Tax (AHRT)                               $               -   $                -   $                -   $           -
Cooperative marketing with stakeholders                        $               -   $                -   $                -   $           -
Economic Development / Tourism Division                        $               -   $                -   $                -   $           -
Local Government                                               $               -   $                -   $                -   $           -
Provincial Program: Other                                      $               -   $                -   $                -   $           -
Provincial Program: Tourism BC Community Tourism Opportunities $               -   $                -   $                -   $           -
Provincial Program: UBCM phase 1                               $               -   $                -   $                -   $           -
Provincial Program: UBCM phase 2                               $               -   $                -   $                -   $           -
Regional Government                                            $               -   $                -   $                -   $           -
Visitor Centre: Fee For Service (sources)                      $               -   $                -   $                -   $           -
Other:                                                         $               -   $                -   $                -   $           -
Other:                                                         $               -   $                -   $                -   $           -
Other:                                                         $               -   $                -   $                -   $           -
Other:                                                         $               -   $                -   $                -   $           -
Other:                                                         $               -   $                -   $                -   $           -
                                                   Total Funds $               -   $                -   $                -   $           -

Tourism Expenses                                              Jan-Dec YR           Jan-Dec YR           Jan-Dec YR           TOTAL



Infrastructure Development                                    Jan-Dec              Jan-Dec              Jan-Dec              TOTAL
Beautification                                                $            -       $            -       $            -       $       -
Signage                                                       $            -       $            -       $            -       $       -
Trails                                                        $            -       $            -       $            -       $       -
Other:                                                        $            -       $            -       $            -       $       -
Other:                                                        $            -       $            -       $            -       $       -
                      Sub-total Infrastructure Development    $            -       $            -       $            -       $       -

Product Development                                           Jan-Dec              Jan-Dec              Jan-Dec              TOTAL
Business Attraction                                           $            -       $            -       $            -       $       -
Tourism Plans: Sector Development                             $            -       $            -       $            -       $       -
Workshops: Sector Development                                 $            -       $            -       $            -       $       -
Other:                                                        $            -       $            -       $            -       $       -
Other:                                                        $            -       $            -       $            -       $       -
                            Sub-total Product Development     $            -       $            -       $            -       $       -


Information Management and Research                           Jan-Dec              Jan-Dec              Jan-Dec              TOTAL
Primary Research                                              $                -   $                -   $                -   $           -
Resource Materials                                            $                -   $                -   $                -   $           -
Other:                                                        $                -   $                -   $                -   $           -
Other:                                                        $                -   $                -   $                -   $           -
           Sub-total Information Management and Research      $                -   $                -   $                -   $           -

Industry and Professional Development                         Jan-Dec              Jan-Dec              Jan-Dec              TOTAL
Product FAM tours                                             $            -       $            -       $            -       $           -
Resource Library - Tourism BC work book series, etc.          $            -       $            -       $            -       $       -
Tourism Conference (s) RDMO/TBC                               $            -       $            -       $            -       $       -
Tourism Plans / Labour Market Study, etc.                     $            -       $            -       $            -       $           -
Tracking and evaluation of programs                           $            -       $            -       $            -       $       -
Workshops - Tourism BC & custom internal                      $            -       $            -       $            -       $       -
Other:                                                        $            -       $            -       $            -       $           -
Other:                                                        $            -       $            -       $            -       $           -
Other:                                                        $            -       $            -       $            -       $           -
           Sub-total Industry and Professional Development    $            -       $            -       $            -       $       -




                                                               Budget Detail Blank                                                           Page 13
Branding, Promotional Tools and Materials                          Jan-Dec           Jan-Dec           Jan-Dec           TOTAL
Branding                                                           $             -   $             -   $             -   $           -
Brochure (s)                                                       $             -   $             -   $             -   $           -
Computer hardware                                                  $             -   $             -   $             -   $           -
Computer software                                                  $             -   $             -   $             -   $           -
Digital camera/video recorder combo                                $             -   $             -   $             -   $           -
Folders (presentation)                                             $             -   $             -   $             -   $           -
GIS Map data                                                       $             -   $             -   $             -   $           -
Image bank                                                         $             -   $             -   $             -   $           -
Map (s)                                                            $             -   $             -   $             -   $           -
Merchandise ( bags, posters, mugs, apparel, etc.)                  $             -   $             -   $             -   $           -
Posters                                                            $             -   $             -   $             -   $           -
Press kit                                                          $             -   $             -   $             -   $           -
Quick Facts / Editorial bank (press kit)                           $             -   $             -   $             -   $           -
Research (primary/secondary)                                       $             -   $             -   $             -   $           -
Stationery / flatsheets                                            $             -   $             -   $             -   $           -
Travel Show Booth and Equipment                                    $             -   $             -   $             -   $           -
Visitor Guide                                                      $             -   $             -   $             -   $           -
Website for visitors                                               $             -   $             -   $             -   $           -
Other:                                                             $             -   $             -   $             -   $           -
Other:                                                             $             -   $             -   $             -   $           -
Other:                                                             $             -   $             -   $             -   $           -
              Sub-total Branding Promotional Tools / Materials     $             -   $             -   $             -   $           -

Integrated Promotional Mix - Destination and Cooperative Marketing
                                                             Jan-Dec                 Jan-Dec           Jan-Dec           TOTAL
Advertising                                                  $               -       $         -       $         -       $       -
Contests / Promotions                                        $               -       $         -       $         -       $       -
FAM Tours                                                    $               -       $         -       $         -       $       -
Internet marketing                                           $               -       $         -       $         -       $       -
Media Relations                                              $               -       $         -       $         -       $       -
Travel and Consumer Shows                                    $               -       $         -       $         -       $       -
Travel Trade                                                 $               -       $         -       $         -       $       -
Other:                                                       $               -       $         -       $         -       $       -
Other:                                                       $               -       $         -       $         -       $       -
Other:                                                       $               -       $         -       $         -       $       -
                                         Sub-total Marketing $               -       $         -       $         -       $       -

Visitor Services                                                   Jan-Dec           Jan-Dec           Jan-Dec           TOTAL
Visitor Info Centre (separate budget by item supplied by agency)   $             -   $             -   $             -   $           -
Community Ambassador Program                                       $             -   $             -   $             -   $           -
Local / regional FAM tour program                                  $             -   $             -   $             -   $           -
Other:                                                             $             -   $             -   $             -   $           -
Other:                                                             $             -   $             -   $             -   $           -
                                      Sub-total Visitor Services   $             -   $             -   $             -   $           -

Administration                                                     Jan-Dec           Jan-Dec           Jan-Dec           TOTAL
Bookkeeping                                                        $         -       $         -       $         -       $       -
Communications (Phone, Internet, Email, Newsletter)                $         -       $         -       $         -       $       -
Contractors (project management)                                   $         -       $         -       $         -       $       -
Meeting costs (room/refreshments)                                  $         -       $         -       $         -       $       -
Memberships (associations)                                         $         -       $         -       $         -       $       -
Office Equipment                                                   $         -       $         -       $         -       $       -
Office Supplies                                                    $         -       $         -       $         -       $       -
Staff                                                              $         -       $         -       $         -       $       -
Travel                                                             $         -       $         -       $         -       $       -
Other:                                                             $         -       $         -       $         -       $       -
Other:                                                             $         -       $         -       $         -       $       -
Other:                                                             $         -       $         -       $         -       $       -
Other:                                                             $         -       $         -       $         -       $       -
                                   Sub-total Administration        $         -       $         -       $         -       $       -

                                                 TOTAL COSTS $               -       $         -       $         -       $       -

Reconciliation of Budget                                           Jan-Dec           Jan-Dec           Jan-Dec           TOTAL
Total Revenue All Sources                                          $         -       $         -       $         -       $       -
Total Costs All Sources                                            $         -       $         -       $         -       $       -
Balance                                                            $         -       $         -       $         -       $       -




                                                                   Budget Detail Blank                                                   Page 14
Enter $ amounts in cells which apply to your tourism goals
Cells in yellow will calculate

Comments




                                                             Budget Detail Blank   Page 15
Budget Detail Blank   Page 16
Visitor Centre Budget                                                                                                              Cells in yellow calculate
Last Update:

Sources of Revenue                                            Jan-Dec YR         Jan-Dec YR        Jan-Dec YR      TOTAL           Comments:
Fee for Service Agreement                                     $          -       $          -      $        -      $           -
Visitor Centre Racking program                                $          -       $          -      $        -      $           -
Tourism BC - Visitor Centre Network program - Fee For Service $          -       $          -      $        -      $           -   Subject to program approval.
Tourism BC - Special Projects Funding                         $          -       $          -      $        -      $           -   Subject to program approval.
Tourism BC - Retail program                                   $          -       $          -      $        -      $           -
Tourism BC - Reservation Booking program (SNBC)               $          -       $          -      $        -      $           -
Service Canada - Summer Student Program                       $          -       $          -      $        -      $           -   Subject to program approval.
Grants:                                                       $          -       $          -      $        -      $           -
Other:                                                        $          -       $          -      $        -      $           -
Other:                                                        $          -       $          -      $        -      $           -
Other:                                                        $          -       $          -      $        -      $           -
Other:                                                        $          -       $          -      $        -      $           -
                                                              $          -       $          -      $        -      $           -

Visitor Centre Costs                                            Jan-Dec YR       Jan-Dec YR        Jan-Dec YR      TOTAL
Building costs (lease, maintenance, hydro, etc.)                $            -   $             -   $           -   $           -
Education & Training (VC Conference, staff training)            $            -   $             -   $           -   $           -
Photocopies and misc. costs to assist visitors                  $            -   $             -   $           -   $           -
Postage & Office Supply                                         $            -   $             -   $           -   $           -
Signage: Visitor Centre Network program                         $            -   $             -   $           -   $           -
Signage: Other                                                  $            -   $             -   $           -   $           -
Staff: Seasonal (Summer students)                               $            -   $             -   $           -   $           -
Staff: Visitor Centre                                           $            -   $             -   $           -   $           -
Toll free phone costs                                           $            -   $             -   $           -   $           -
Tourism BC - Special Projects Funding                           $            -   $             -   $           -   $           -
Volunteer Appreciation                                          $            -   $             -   $           -   $           -
Other:                                                          $            -   $             -   $           -   $           -
Other:                                                          $            -   $             -   $           -   $           -
Other:                                                          $            -   $             -   $           -   $           -
Other:                                                          $            -   $             -   $           -   $           -
                                                  Total Costs   $       -        $         -       $       -       $       -

Reconciliation of Budget                                        Jan-Dec YR       Jan-Dec YR        Jan-Dec YR      TOTAL
Total Revenue All Sources                                       $        -       $        -        $       -       $       -
Total Costs All Sources                                         $        -       $        -        $       -       $       -
Balance                                                         $        -       $        -        $       -       $       -

Notes to the Budget:




                                                                                                                                                                  5/4/2011
Project: Name

Date: Date document created.
Budget: Total budget including taxes, before in-kind.
Funding Sources: Tourism Core Budget plus grants.
Committee: Note committee from Terms of Reference List.
Timing: Note project start and finish.
Supplier (s): Note primary supplier contact information (name, phone, email).
Project Manager Contact Info: Tourism Coordinator’s contact information.

Rationale and Project Description:
Copy key points from Tourism Plan. Note any key deadlines on the Year-At-A-Glance
document for current project completion and future planning if applicable.

Partners:
List funding and project partners.

Project Budget Components:
List key categories for budgeting.

Project Team:
List organizations and suppliers involved.

Deliverables:
List key outcomes/tangibles.

Status:
Note whether this project is conceptual, subject to funding or securing partners, etc.

Ongoing Support:
Indicate if this is an annual process or one time project and what is required of the
tourism organization in the future.

Tracking and Evaluation:
Indicate what method of tracking and evaluation will be used to assist in the review of
this project. This information will be essential for future planning and should form part
of the quarterly reports for the Tourism Dept.

Recommendations:
Lesson Learned. List recommendations for future project management.

Budget:
Attach Project Brief Budget
  USE FOR PROJECT BUDGET BREAK DOWNS

 Tourism Project Brief Detailed Budget
 Project:
 Prepared by:
 Last Update:


                                                            TOTAL
                                           IN-KIND MARKET   PROJECT
                              CASH         VALUE            VALUE         COMMENTS

 Sources of Revenue           Amount       Amount           Amount
 Tourism Budget               $        -   $           -    $         -
 Partners:                    $        -   $           -    $         -
 Grants:                      $        -   $           -    $         -
 Other:                       $        -   $           -    $         -
 Other:                       $        -   $           -    $         -
 Other:                       $        -   $           -    $         -
 Other:                       $        -   $           -    $         -
 Other:                       $        -   $           -    $         -
             Total Costs      $        -   $           -    $         -

 Expenses                     Amount       Amount           Amount
                              $        -   $           -    $         -
                              $        -   $           -    $         -
                              $        -   $           -    $         -
                              $        -   $           -    $         -
                              $        -   $           -    $         -
                              $        -   $           -    $         -
                              $        -   $           -    $         -
                              $        -   $           -    $         -
                              $        -   $           -    $         -
          Total Expenses:     $        -   $           -    $         -



Net Revenue / Expenses $        $      -   $           -    $         -
 Credit transfer to:
 Deficit re-allocate budget from:
                                                                                                           581a37f8-14d9-449c-9982-48d45925dd87.xls                                                                                       Page 20




USE FOR ANNUAL MARKETING PLAN BREAK DOWN SUMMARY OF ACTIVITIES

Tourism Marketing Plan Budget Detail                                                                               Last Update:
For year:                                                                                                                                                               Yellow cells calculate
                                                                                                                   Include all taxes in the budget for cash-flow purposes.
Consumer Advertising Print Media
Publication                 Market (s) Geographic    Ad Type            Size            Issue            New       Space Cost             Creative Costs Total Cost       Status       Fiscal    Comments (Comment on leveraged funding
                            and sector               (destination/co-                   (Publication   activity?                                                                       budget    with local businesses)
                                                     op)                                date)           Yes/No                                                                         year


                                                                                                                   $              -       $        -    $             -
                                                                                                                   $              -       $        -    $             -
                                                                                                                   $              -       $        -    $             -
                                                                                                                   $              -       $        -    $             -
                                                                                                                   $              -       $        -    $             -
                                                                                                                   $              -       $        -    $             -
                                                                                                                   $              -       $        -    $             -
                                                                                                                   $              -       $        -    $             -
                                                                                                                   $              -       $        -    $             -
                                                                                                                   $              -       $        -    $             -
Consumer and Travel Shows
Show                      Market (s) Geographic      Location           Booth size      Dates            New     Space and                Travel and    Total Cost
                          and sector                                                                   activity? Services Costs           materials
                                                                                                        Yes/No
                                                                                                                                                        $             -
                                                                                                                                                        $             -
                                                                                                                                                        $             -
                                                                                                                   $              -       $        -    $             -
Media Relations
Publication / Production     Market (s) Geographic   Writer Profile     Coverage        Dates           Initial    Hosting Costs          Community     Total Value       Status       Fiscal    Comments
                             and sector                                 (page size of                    visit                            Sponsorship                                  budget
                                                                        content)                       Yes/No                                                                          year
                                                                                                                   $              -       $        -    $             -

                                                                                                                   $              -       $        -    $             -
                                                                                                                   $              -       $        -    $             -
                                                                                                                   $              -       $        -    $             -
                                                                                                                   $              -       $        -    $             -
                                                                                                                   $              -       $        -    $             -

Other                                                                                                                                                   Total Cost
                                                                                                                   $              -       $        -    $          -      Status       Fiscal    Comments
                                                                                                                                                                                       budget
                                                                                                                                                                                       year
                                                                                                                   $              -       $        -    $             -
                                                                                                                   $              -       $        -    $             -
                                                                                                                   $              -       $        -    $             -

Internet Marketing           Market (s) Geographic   Strategy           Results         Timeframe        New       Base program           Other         Total Cost        Status       Fiscal    Comments
                             and sector                                                                activity?                                                                       budget
                                                                                                        Yes/No                                                                         year
                                                                                                                                          $        -    $             -
                                                                                                                   $                  -   $        -    $             -
                                                                                                                   $                  -   $        -    $             -
                                                                                                                   $              -       $        -    $             -

                                                                                                       Total Costs Consumer Marketing                   $             -

				
DOCUMENT INFO
Description: Marketing Plan Strategy Session and Tactical Plan document sample