SYFY HOT NEW DRAMA BEING HUMAN SKINS THE COMPETITION TAKING AN

Document Sample
SYFY HOT NEW DRAMA BEING HUMAN SKINS THE COMPETITION TAKING AN Powered By Docstoc
					            SYFY’S HOT NEW DRAMA BEING HUMAN SKINS THE COMPETITION TAKING
                        AN EVEN BIGGER BITE OUT OF MONDAY NIGHTS

       Viewership Jumps to More Than 2 Million and Key Demos Increase By Double Digits

                            Being Human Tops MTV’s Skins in Week Two

NEW YORK – January 25, 2011 – Syfy’s new original drama series Being Human continues to
entrance viewers scoring ratings increases for its second episode last night at 9PM ET/PT over its
already impressive series launch on January 17. Total viewers in week 2 grew 9% over the premier
episode to 2.14 million, +21% in Adults 18-49 to 1.21 million and +18% in Adults 25-54 to 1.16
million.

On the highly competitive evening, the second episode of Being Human at 9PM outperformed the
second episode MTV’s scripted original Skins at 10PM, by a margin of +41% among Adults 18-49,
+182% in Adults 25-54 and +35% in total viewers.

Being Human’s appeal with young viewers and, in particular, young female viewers is undeniable
with a 36% audience growth in Adults 18-34 (575,000) and attracting 614,000 women 18-49, the
best performance in this demo for a Syfy original scripted series since the Warehouse 13 on July 28,
2009.

Being Human continues to be Syfy’s most successful scripted winter series launch since January 2005
(Battlestar Galactica).

In Being Human, leading normal lives is a lot harder than it looks for three paranormal roommates –
vampire Aidan (Sam Witwer), ghost Sally (Meaghan Rath) and werewolf Josh (Sam Huntington) –
who share their secrets and a Boston brownstone. Together they try their best to be human while
navigating the complexities of living double lives. Mark Pellegrino (Lost) co-stars as Bishop, Aidan’s
charismatic but menacing vampire mentor.

Executive Producers are Michael Prupas (The Kennedys, Pillars of the Earth), Jeremy Carver
(Supernatural) and Anna Fricke (Men in Trees, Everwood) who are both writers/showrunners,
and Rob Pursey and Toby Whithouse. Irene Litinsky is series Producer and Adam Kane (The
Mentalist, Heroes) is Co-Executive Producer. Being Human is a Muse Entertainment production in
association with ZODIAK USA and is based on the acclaimed UK series, Being Human, created by
Toby Whithouse and produced by Touchpaper.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original
series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web
site (www.Syfy.com <file://www.Syfy.com> ), and a portfolio of adjacent business (Syfy Ventures),
Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and
currently in more than 98 million homes, Syfy is a network of NBC Universal, one of the world's
leading media and entertainment companies. (Syfy. Imagine greater.)
###
SYFY’S NEW ORIGINAL DRAMA BEING HUMAN SINKS ITS TEETH INTO NEARLY 2 MILLION VIEWERS
                      AT 9PM AND 3.8 MILLION VIEWERS OVERALL

                  MOST WATCHED SYFY WINTER SCRIPTED PREMIERE SINCE 2005

  SYFY’S FIRST EVER ORIGINAL SERIES LAUNCH ON A MONDAY NIGHT SETS RECORD FOR YOUNG
                            FEMALE VIEWERS IN THE 18-49 DEMO

New York, NY -- January 18, 2011 -- Syfy’s new original drama series Being Human got off to a
supernatural start Monday night at 9:00PM ET/PT with a 1.6 HH rating and 1.961 million total
viewers (1.005 million Adults 18-49 and 984,000 Adults 25-54), and becoming the channel’s most
watched scripted winter series launch since 2005.

The series about a vampire, werewolf and ghost who share a Boston brownstone and the secret of
their true natures, set a network record for Syfy. Of the 1 million Adults 18-49 tuning in, 58%
(582,000) were women -- the highest percentage of female viewers ever for a Syfy original scripted
series telecast.

Overall, with repeat airings on Syfy at 10:02PM and 11:02PM on a highly competitive night, Being
Human reached an unduplicated audience of 3.8 million total viewers for the series’ debut episode
(1.867 million Adults 18-49 and 1.967 million Adults 25-54).

Additional Ratings Points of Note:

• The premiere of Being Human marks the largest female audience (18 to 49) for any original
scripted series telecast on Syfy since episode 104 of Warehouse 13 (July 28, 2009).

• The premiere of Being Human attracted 272,000 Women 18-34 representing the largest female
audience in that demo for any Syfy scripted original series in over three years and the third highest
audience in the demo for any scripted original series telecast in the network’s history.

In Being Human, leading normal lives is a lot harder than it looks for three paranormal roommates –
vampire Aidan (Sam Witwer), ghost Sally (Meaghan Rath) and werewolf Josh (Sam Huntington) –
who share their secrets and a Boston brownstone. Together they try their best to be human while
navigating the complexities of living double lives. Mark Pellegrino (Lost) co-stars as Bishop, Aidan’s
charismatic but menacing vampire mentor.

Executive Producers are Michael Prupas (The Kennedys, Pillars of the Earth), Jeremy Carver
(Supernatural) and Anna Fricke (Men in Trees, Everwood) who are both writers/showrunners, and
Rob Pursey and Toby Whithouse. Irene Litinsky is series Producer and Adam Kane (The Mentalist,
Heroes) is Co-Executive Producer. Being Human is Muse Entertainment production in association
with ZODIAK USA and is based on the acclaimed UK series, Being Human, created by Toby
Whithouse and produced by Touchpaper.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original
series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web
site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to
limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98
million homes, Syfy is a network of NBC Universal, one of the world's leading media and
entertainment companies. (Syfy. Imagine greater.)

				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:9
posted:5/4/2011
language:English
pages:2