Marketing Plan for Education Loan

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Marketing Plan for Education Loan Powered By Docstoc
					                                                  North Carolina Housing Finance Agency
                                                                Self-Help Loan Pool
                                                                  Application for Funding


1.   Applicant Information
     1. Name of Organization. . . . . . .
     2. Mailing address. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
     3. City, State, ZIP. . . . . . . . . . . .                                                                 4. County
     5. Federal Tax ID Number                                                                6. Number of paid staff members (if any)
     7. Year the organization was founded                                                    8. Date 501(c)(3) status granted
     9. Number of units completed:                          2007                    2008                              2009                        Total to date
     10. Primary contact person                                                                                       Title
                  Phone                                          FAX                                                e-mail
     11. Secondary contact person                                                                                     Title
                  Phone                                          FAX                                                e-mail
     12. Board of Directors President/Chairperson                                                                                       Phone


2.   Anticipated Use of SHLP Assistance
     1. Number of families anticipated to receive SHLP assistance within one year . . . . . . . . . . . . . . . .
     2. Please estimate the total number of units you may submit under each Program option:
                        The Basic Option (Loan only)                               SHLP Loan w/ SystemVision
     3. Project type:                          Scattered sites; or                       A single subdivision.
                         Name of project/subdivision (if any):


3.   Project Description

     List lot and unit characteristics of 3 of your most typical units that you plan to build:

     1. Utilities available:                   (Please enter "X" in each cell, as applicable.)

                                                                                         Water supply                             Sewage Disposal
       Unit                               Street                                Public        Private      Commun- Public                 Septic      Package      Natural
       No.                                Address                                Water          Well            ity Sewer                 System       System        Gas
                                                                                                             Well
         1
         2
         3




     2. Distance to Employment & Services (in miles) : for subdivisions only                                                            Unit          Unit        Unit
                                                                                                                                                  1          2           3
             Major employment center(s). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
             Schools. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
             Parks and Recreation Facilities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
             Shopping and services. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
             Hospital/emergency medical facility. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Self-Help Loan Pool Application -- page 2


     3. Housing unit features provided:                                                                                            Unit        Unit       Unit
                                                                                                                                           1          2           3
             Uncovered Porch/Deck (Size in square feet). . . . . . . . . . . . . . . . . . . . . . . . . . . .
             Covered Porch (Size in square feet). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
             Paved Driveway (Size in square feet). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
             Outside Storage Facility (Size in square feet). . . . . . . . . . . . . . . . . . . . . . . . . . . .
             Other Exterior Construction (Identify                                                                                 )
             Refrigerator        (Yes or No) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
             Washer       (Yes or No) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
             Dryer      (Yes or No). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
             Range       (Yes or No). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
             Microwave Oven               (Yes or No). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
             Dishwasher          (Yes or No). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .


     4. Project Models and Sales Prices
                 (Attach an appraisal report for a unit completed by your organization within the past year.)

       Unit                     Street Address                          Avg. Lot Unit                    Number of:                Projected          Price per
       No.                          of unit                            Size (SqFt)     Sq. Ft.       Bedroom Bathroom             Sales Price          Sq. Ft.
         1
         2
         3




     5. Home buyer characteristics:

       Unit                       Projected home                              No. in               Percent of median income                       Date selected
       No.                             buyer                                  family        Under 30%          30% - 50%         50% - 80%      in HFH program
         1
         2
         3




4.   Key Project Personnel / Specific Contacts                                            (Please enter a name for each function listed.)

     Project Coordinator. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
     Construction Manager. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
     Home Buyer Education & Counseling (Nurturing). . . . . . . . . . . . . .
     Marketing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
     Attorney. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
                     ....
     Other . . . . .(Role:. . . .                                                                 ). . . . . .
Self-Help Loan Pool Application -- page 3

5.   Marketing, Homebuyer Education, Counseling, Nurturing

     1. Very briefly describe your marketing plan for recruiting new applicants and your selection criteria.
         (250 characters, maximum.) Please attach additional documentation as needed.




     2. Briefly describe how prospective homeowners will be made ready for home ownership through
        homebuyer education programs, one-on-one counseling and "nurturing" (250 characters, maximum).
         Please attach additional documentation as needed.




     3. How many families are you currently working with that will be able to buy a home within the next:
                3 months. . . . . . . . . . . . . . . . . . . . . . . . . . .   6 months. . . . . . . . . . . . . . . . . . . . .
                9 months. . . . . . . . . . . . . . . . . . . . . . . . . . .   1 year. . . . . . . . . . . . . . . . . . . . . . . .
Self-Help Loan Pool Application -- page 4


6.   Financing

     1. Sources and Terms of Permanent Financing (For an AVERAGE Homebuyer)
                                             Buyer       Grant Deferred Loans                          Amortizing Loans
                                             Cash        Funds Amount Pct/yr*             Amount       A.P.R. Term      Pmt./Mo.
       1      Habitat for Humanity*
       2      Self-Help Loan Pool**                                                                     0.00%
       3      HFH Equity Loan
       4      Homebuyer Down Pmt.
       5      Other
       6      Other
                             Subtotals =       $0           $0          $0                  $0
             Total of Perm. Financing =                          <=Should equal=>                Current Proposed Sales Price
              (*Percent of original principal that is to be forgiven each year.)           Difference (should = 0) =>
              (**Reminder: Funds from HFH and SHLP will be combined into one loan.)



7.   Attached Documentation                       (Please indicate which are attached.)


           1. Map with the location of each proposed lot clearly indicated. Please number each building
              site consistent with the budget tables, above. You may wish to indicate locations of services,
              as listed at section C 1, above (if they are not obvious from the context.).
           2. A copy of an appraisal report for at least one unit completed by the Applicant within the last 12
              months and reasonably representative of the units proposed for SHLP assistance.
           3. Floor plans and elevation(s) for at least one unit reasonably representative of units proposed for
              SHLP assistance.
           4. A copy of the Applicant's adopted Conflict of Interest Policy.
           5. W-9 Form - Request for Taxpayer Identification Number and Certification

           6. Other (Identify:                                                                                                  )


           7. Other (Identify:                                                                                                  )
Self-Help Loan Pool Application -- page 5


8.   Certifications      (To be completed by ALL applicants)
     By signing below, the Applicant certifies that:

     1. The information in the application is complete and accurate.
     2. The Applicant agrees that each borrower submitted to NCHFA for Self-Help Loan Pool assistance will have
         received a full course of homebuyer education classes and nurturing, which may also include at least
         2 hours of annual post purchase counseling.
     3. The Applicant agrees that each borrower will be submitted only when the applicant believes in good faith that
         they are qualified, fully prepared for successful homeownership and meet SHLP guidelines and requirements.
     4. In the interest of data security and to protect the privacy of sensitive information, NCHFA has implemented
         an email encryption policy. It governs both outgoing and incoming electronic communications that contain
         personal information such as Social Security, phone and account numbers (information about this policy and
         system can be found in the Self-Help Loan Pool Guidelines). The Applicant agrees to utilize this policy and
         system when sending and/or receiving emails and/or attachments containing sensitive information to
         and from NCHFA.
     5. The Applicant will provide the Agency with its approved Language Access Plan and specific actions it will
         undertake to address the needs of persons with limited English proficiency.
     6. The Applicant possesses the legal authority to apply for and receive the SHLP membership and the person
         signing the application has the proper authority.
     7. If applicable, the Applicant is an Affiliate in good standing of Habitat for Humanity International.
     8. The Applicant certifies that the proposed Homeownership Program and units meet/will meet SHLP program
         guidelines and that all borrowers requesting financing will meet SHLP program and underwriting guidelines.
     9. By executing this application form, Applicant agrees that the Agency may conduct its own independent
         review of the information herein and the attachments, and may verify information from any source.
     10. The Applicant will provide the Agency with audited financial statements and other supporting documents
         upon request.
     11. The Applicant is under no legal and/or administrative restrictions from federal, state or local authorities.




                                                               By:
                                                                      (Signature of Authorized Official)
                                                      Organization:
                                                            Name:
                                                             Title:
                                                             Date:

				
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Description: Marketing Plan for Education Loan document sample