Creating "Communities of Purpose"sm powered by Social Networking.
We Are The Future of Community Public Access Services.
Table of Contents
• The Company • Development Status
• The Purpose • Funding Requested
• The Market • Use of Proceeds
Advantage and Key Projections and
• Marketing Strategy
• Revenue • Key Principals
• Revenue Challenge
Collectic Media LLC (CM) is a
Connecticut based company.
It has its quarters at
10 Elm Street, Enfield, CT 06082.
Telephone: (860) 550-3483
Primary email id:
Mr. Terry Kelliher is the Principal, its
President and CEO.
The company provides a network platform to a 1000 or so niche internet
web portals and services. Collectic provides networking and state of the
art Interactive services to local, state and national communities through a
diverse group of interest groups or Communities of PurposeSM sharing
common interest, practice and purpose. This includes:
Government and Political Networking
Public Service Interest and Advocacy Group Networking
Business, Money and Finance Group Networking
Community Group Networking
Ethnic Group Networking
Religious Group Networking
Military Group Networking
Health Group Networking
Lifestyle Group Networking… and so on.
Collectic Web 2.0 Services
Collectic will provide its members the following services
Community, Commercial and Social network integration
Directory search listing - Interest group relational posting
Community localized news and information
Blog and Vlog applications
RSS, SMS and MMS feeds
Web hosting and the like.
Collectic is designed to be the ultimate community viral
relationship networking tool. Beyond the valuations of typical
social networking sites, Collectic expands current Social
networking to the hubs of community ie. Politics, Business,
Education, health, and other diverse community interest networks
expanding interactivity and cooperation. Collectic has identified
15 such networking hubs or categories and thus expands the
market opportunity several fold as compared with others! The
network is designed once active as a self sustaining business
model taking advantage of multiple revenue streams.
The following statistics are an illustration of our initial domestic market
• Over 5000 communities have sufficient populations to support an initiative to
use Collectic.com. There are an additional 10,000 smaller communities that
could also benefit from our services.
• 500,000 or so government elected officials in addition to the political parties,
community and public service groups.
• Our expansion comes from the community social organizations, committee
members, Staff, and the over 1,000,000 Non-Government Organizations,
Political Action Committees, Lobbyists, Business, Community and Social
groups of the U.S. market expanding globally.
• Recent reports estimate that 40,000 businesses, associations, and trade groups
lobbied state legislatures last year.
• There are approximately 87,000 local government entities, including 5,000
municipalities with a population of 5,000 or more.
• All Politics is Local as is most interaction. Collectic will be in every
municipality with active Internet participation. It is estimated that in excess of
80% of the US households possess Internet connectivity.
• Historically a Global Portal once it becomes successful has spawned a
multitude of specialized portals to the detriment of the Global portal.
• For example, Yahoo Global search portal could not prevent the evolution
of niche portals such as Hotels.com, Classmates.com etc, even though
Yahoo could provide the same services that the niche portals do.
• Similarly eBay could not prevent the evolution of niche portals such as
StubHub.com. One can only imagine the loss of Revenue to Yahoo as the
breakaway portals chipped into its market and revenue share.
• The same effect is happening with facebook and the like as they attempt essentially
to capitalize on niche social networking but with a singular social focus.
• Collectic foresaw the possibility of community socialized integration and registered
1,000 or so unique URLs to act as viral channels for extended expansion. This not
only prevents future erosion of Collectic’s revenues, but as an added advantage
provides a platform for the breakaway portals within the Collectic system, See
• Collectic at its option can spin off a select group of individual portals or
services as separate entities. This system invites self-expansion of
Collectic in which members can find, create and coordinate new areas of interest.
• A major goal of any Internet portal is to drive traffic. Collectic will
launch in phases using each step to promote growth and expand
• As a first year goal, Collectic plans to register 5 million members
distributed among its 15 or so interest group categories.
• To this end, Collectic will employ all the marketing tools to promote
its brands www.Collectic.com, WCIFind.com, Communitypass.com,
Experienced Marketing and Public Relations Personnel that Collectic
intends to hire will manage these activities.
• AdDot.com our in-house advertising and marketing arm will either
employ or recruit local representation to present Collectic and
expand the potentials for state and local engagement.
• Collectic will be promoted as “Communities of Purpose”, the next
generation of Public Access.
Collectic has adopted a profit-based approach giving the public a gateway to
the community that serves them. Cash flows from five independent sources
i.e. user fees –
• subscriptions to content and services,
• application services
• development services,
• advertising and
• marketing services.
Each source is driven by a variety of needs and interests, including community,
political, social business, NGO’s, Pac’s, political parties, office holders and
Collectic’s functionality makes it the medium of choice for community
involvement, government action, and accomplishment.
A self sustaining business model is the goal of any business. Collectic meets this challenge
beginning with the launch of its initial service. Collectic will employ either directly or thru
contract, representatives to market its Advertising and marketing services to state and local
communities. Our Townbulletin.com with its localized groups, bulletins, pages and features
will enable us to grow from a revenue stream from its first launch. Revenue sources are
explained as follows:
• Subscriptions to Content and Services - Collectic will act as a marketer for content providers to
added content features and application software within niche applications of the network.
• Application services - Special content privileges will be given to members utilizing specific blog,
bulletin and page content features of the network.
• Development services – Collectic will act as a developer of services and applications for clients on an
as needed basis servicing community organizations and business with a broad range of technology
development services to meet the needs of our member clients. This work will be done through contract
arrangement with outside vendors.
• Advertising & Marketing Services – Through our in-house Marketing and advertising agency -
AdDot.com will empower local representation in states, provinces, towns and communities throughout
the world to market the advertising, development and marketing services of the Collectic network.
AdDot.com will function as a subsidiary to market broad internet marketing and application services to
business, government and ngo groups beyond what Collectic may offer.
S l. N o Module / F e ature / E le me nt N ame D e s c ription S tatus
A doc um ent explaining the blue print and generic layout of all the
1 Inform ation Arc hitec ture C om pleted
m odules . [D oc um ent Attac hed]
T he logo, the hom epage, regis tration pages & inner pages des igned for
2 P age D es ign C om pleted
c ollec tic network. [D oc um ent attac hed]
3 D atabas e D es ign T he c om plete D B has been des igned C om pleted
C om pleted.. T o be tes ted
4 C ollec tic Mas ter Adm in P anel T he m as ter panel to ins tall the c hild s ites & m anage them
5 C ollec tic C hild s ite - C MS T he c hild s ite - C ollec tic C MS , has been des igned C om pleted
Us ing C MS to m ake a pilot s ite, s ports bulle tin.ne t - with free -
6 P ilot C MS P rojec t - B ulletin In P roc es s
s ubs c riber level c ontrols - admin/ ditor/jouralis t bac k offic e
Us ing C MS to develop G roup s ite, S ub - G roups , Inner- group P lanned for D ec em ber
7 P ilot G roup S ite
C om m unic ation, G roup Moderator C ontrols 2010
8 P ilot B log s ite Us ing C MS to develop B log roll P lanned for J anuary 2011
us ing C MS to m ake a pilot s ite, with free poll, free s urvey, paid polls - P lanned for F ebruary
9 P ilot P oll S ite
m ultiple level of c ontrols 2011
Integration of C MS s ites with UMS -
Im plem entation of S earc h
Collectic is looking to raise $2,000,000. The use of proceeds is listed below:
Development R&D/consulting services expense 600,000
Management expenses 150,000
Acxiom directory data 100,000
Office expense 125,000
Office help 90,000
URL Cost 20,000
Collateral Materials 30,000
Recruitment services 75,000
Marketing Dir. 140,000
Marketing Support Staff 150,000
Professional Services 40,000
Server & Equip Expenses 75,000
Terry Kelliher - Founder Collectic Media - is involved in Real Estate in
addition is a political and small business consultant to small business and
startups on issues of marketing and management. Former owner of
Americare Property Services - A Property services company servicing the
greater Hartford area managing services of over one million sq. ft of
commercial office and industrial space for Property Management firms.
1986 - 1993, PhotoDimensions of America, Inc. Avon CT, 1994-95
Directed marketing and promotion for Imaging database firm. Worked for
startup software firm MultiMate in 1984 directed new market entrances
for Word processing program. Company sold to Ashton-Tate.
Jeremy Gorman - Education: AB - Harvard University, MS - Case
Western University - Partner of LAUNCH, an Independent Consultant
firm relating to startup businesses, prior background employment as VP
R&D and manufacturing Loctite Corporation, Other startup companies
related to chemical engineering.
Dr. Muthu Sankaran - is a Graduate of IIT Bombay, India (receiving his master’s
degree in Electronics) and Stevens Institute of Technology (where he received his
Doctorate). Dr. Sankaran has 25 years experience in computer technology, primarily
in software development. He has worked for Philips Research Labs, Gerber Systems
Technology, CIGNA, Lincoln National and Mass Mutual. He founded Controls and
Drives Corporation (Telecommunications) and Packaged Communication
Technology (CAD/CAM software systems). He is currently a consultant to several
KEITH R.COLLI - a graduate of the Hotchkiss School 1973 and attended Boston
University. Keith became a real estate agent in 1978, worked for the family firm as
an office manager for Colli-Wagner Realty, a 12 office 250+ agent company
established n 1959. Other ventures involved owning and managing several
restaurants and nightclubs during the infamous “Disco era” and in 1984 started K-C
Associates a real estate appraisal and consulting firm. During the real estate
downturn of 89-93 he became an a expert witness for court proceedings in federal
and state foreclosure matters representing major lending institutions and has been
involved with development of programs currently being utilized in today’s financial
crisis. Entrepreneurship is family trait which Keith has exercised all his life.
Collectic Home page
Collectic Navigator page
Group Directory page
AdDot.com – Advertising & Marketing Services
Collectic has created 50 catalogue applications
working with our WCIBuy.com search directory.
Collectic can match members social habits with
purchasing habits for a dynamic targeting advertising
potential. For example see the following pages:
Thank you for your attention. We are
now ready to answer any of your