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me r ma
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Plas
Nov 2010
Plastiroll doubled its
production of
biodegradable film
2 3
0 10
Content LOOKING TO THE FUTURE
ma
ga
zin
e 2
The corporate earnings logic is undergoing a revolution. Growth and profit are no
rol
l c
u sto
m er
Plastiroll customer longer based solely on having to sell more and more – you can also make a profit through
sti
Pla economising and more efficient recycling. This is referred to as the green economy, where
magazine 2 0 10 ecology and other sustainable values are highly appreciated.
Nov 2010 Corporate social responsibility is one of the current trends highlighted in speeches and
bled its mentioned in different kinds of reports. Even though talk may just be talk, and the deeds
Plastiroll dou n of do not always match the words, responsibility should not be seen as a burden or an
productio lm unpleasant duty. Instead, it can be embraced as an opportunity.
le fi
biodegradab The green economy can be a genuinely good thing for all parties. You have to bear in
mind, however, what the company’s overall responsibility ultimately includes. It means
page operating in a responsible way from the perspective of both the environment and
society, without forgetting the economic impact on the various stakeholders. Corporate
Editorial .................................................................................. 3 responsibility is part of the entire value chain that comprises the subcontractors, factories,
employees, society, environment, investors, and, ultimately, the customers.
Plastiroll doubled its production of biodegradable film ... 4-5 We cannot look back as we seek to find new solutions. The things we do today must be
done in a significantly less harmful way in the future. When introducing new technologies,
Europe’s most advanced bio line ......................................6-7 the corporate world has to pay attention to the economy, efficiency, risk management,
usability and commercial potential.
Customers prefer sustainable packaging solutions ......... 8-9
In industry, environmental considerations have to be extended to the different phases of
Ecological notes for packaging materials ...................... 10-11 the whole process. The wood processing industry has started to pay increasing attention
to the operations in the early stages of the process – that is, to the acquisition of raw
material and thus the ethical purposes in forest management.
Earlier this year, Plastiroll was awarded the PEFC Chain of Custody certification related to
tracking the origin of wood. The certification ensures that the raw material we buy and
use is legal and comes from sustainably managed forests. It is an important part of our
environmental management system.
The environmental cause is also served by our newly completed film factory, which
is an excellent example of the factory of the future, where ecological products are
manufactured in an energy-efficient way. By recovering the heat genera-
ted in the production process we can heat the whole factory property.
Efficiency is sensible from the perspective of the enterprise, national
economy and the environment – it’s a win-win for everyone.
We still believe in a growing demand for ecological pack-
aging materials. We have invested in the production of bio-
degradable film and doubled our production capacity. The
new bio line takes Plastiroll to the cutting-edge of tech-
nology that is the best in Europe and to a new era in the
field in one fell swoop. This era will be one of increased
opportunities for choice and a cleaner environment.
Publisher: Plastiroll Oy
Editors: Joonatan / Jouni Kilpeläinen Kari Laukkanen
441 704
Layout: ad agency mera > Managing Director
Swan labelled
product
Print: Offset Ulonen Oy 2010
4 To keep its edge as a manufac- Ecological products 5
turer of biodegradable films, Plas- – energy-efficient
tiroll has invested in a new state-
of-the-art production line. The
production
investment required an extension Reducing energy consumption and
to the existing film factory facili- preventing energy wastage are im-
ties, creating about 1,400 square portant objectives in the European
metres of new production and Union. Despite that, the total energy
storage space. At the same time, consumption keeps increasing in sev-
the older sections were substan- eral countries across Europe. Mr Mat-
tila thinks one of the ways to curb the
tially renovated. The total value of growth is energy efficiency.
the new investment amounted to
“It is an easy, affordable and environ-
more than four million euro. mentally friendly way to reduce con-
sumption and increase energy self-
Marko Mattila, Production Director sufficiency,” explains the Production
at Plastiroll, says that Plastiroll’s film Manager.
factory has operated at the upper Mr Mattila summarises the key prin-
limits of its production capacity for ciples of Plastiroll’s energy policy as
follows: “As the price of energy in-
a long time but has managed to keep
creases and the emissions regulations
up the required speed through effi- become more strict, it will be crucial
cient production run planning. “Our to improve energy efficiency, reduce
confidence in the growing inter- operating costs and emissions, and in-
national demand and the break- crease self-sufficiency – these will be
through of our new applications is so our key values and future competitive
strong that it was easy to make the factors.”
Plastiroll doubled its production of biodegradable film
investment decision,” says Mr Mat- The newly completed film factory is
tila. Thanks to the new bio line, the an excellent example of a modern en-
production capacity will double and ergy-efficient factory with operating
the production will become more di- principles that emphasise systematic
verse. consideration of the environmental
and energy issues in all phases of the
Mr Mattila says that the new produc-
process.
tion line enables the manufacture of
multilayer films and their modifica-
tion to meet customers’ individual “Since achieving the environmental
needs by providing a wider range of certification in 2000 we have sought
to continuously improve our opera-
barrier and strength properties, for tions. For example, we now recover
example. Here Mr Mattila is prima- the heat generated in the production
rily referring to biodegradable films, process at the new plant and utilise
Plastiroll being one of the leading the energy in heating the whole prop-
European manufacturers. erty,” says Mr Mattila, clearly proud.
“We will now be able to provide
more diverse and more personal- “When marketing our products as
ised solutions tailored to each cus- ecological alternatives, how and
tomer’s needs. The new investment, where they are manufactured is not
along with the increased production insignificant. A sensible energy policy
supports our environmental values,
capacity, also means improved qual- which have always been a matter of
ity. This will directly show as a better honour for us, and we will stick to
service for our customers,” says Mr that,” Mr Mattila firmly concludes.
Mattila – and that’s a promise.
6 7
The new bio line takes Plastiroll rent. We are able to provide our cus-
to the cutting-edge of technol- tomers with a more tailored solution
ogy that is the best in Europe to meet their needs spot on,” says
Mr Suvisalmi.
and to a new era in the field in
one fell swoop. The new produc- As an example of this, Mr Suvisalmi
mentions the completely clear bio-
tion line will be able to produce degradable film.
the kind of biodegradable appli-
cations that used to be just wild
For the food industry, trade
dreams in Plastiroll’s famous and agriculture
black notebook.
Plastiroll’s first biodegradable appli-
All experiences carefully cations were waste bags and sacks
for both households and professional
written down ers, as well as the results of collab-
use. Over the years the product fam-
orative product development, have
been documented in detail.” ily has expanded to include shopping
Jukka Suvisalmi, Sales Manager at bags, fruit and vegetable bags, let-
Plastiroll, recounts how all of the im- tuce wrappings and bread bags.
portant information and experience The black notebook is a real store-
Biodegradable film since 1997 accumulated over the past thirteen
years is recorded in a black note-
book:
house of information and provides a
solid foundation for product devel-
opment and sales planning. Bioska’s
Biodegradable packaging materials
are best suited to goods with a limit-
Europe’s most advanced
path to being a market leader in the ed shelf life, such as bakery products,
“The black notebook includes notes lettuce and vegetables.
from 1997, when the first biode- Finnish market is largely based on
gradable bags entered the Finnish these notes and documents.
shop shelves under the brand name Mr Suvisalmi confirms that the
Bioska. The notebook contains all “Another important factor is the greatest demand for the new biode-
gradable materials has been in the
bio line ready for new
the test run results, the raw material pioneer spirit with its boldness and
compositions used and other factors an open, experimental mindset. food industry and agriculture. “For
affecting the runs. A large chunk of Open-mindedness comes from the example, we have been working on
the notes comes from meetings with entrepreneur-driven owner base a new bread bag for years. With the
our customers and Plastiroll’s inter- that realised early on that nothing is old technology we did not always
nal meetings. Based on these, the impossible – you just have to think manage to meet the high standard
challenges
expectations of customers and sell- positively and believe in yourself. It set by the market. Today, the physi-
is really all about replacing the ma- cal properties of our new ecological
terial used before with a more eco- biomaterials do not differ from those
logical alternative, in this case with in the traditional plastic films,” says
a biodegradable material,” summar- Mr Suvisalmi.
ises Mr Suvisalmi.
The market and the packaging indus-
A revolution of opportunities try as a whole are at the threshold
of significant changes. The demand
will focus more and more on alter-
The idea of the new bio line is based natives that are environmentally less
on a multilayer solution that com- burdening. Plastiroll is one of the
bines different biomaterials with leading manufacturers of biodegra-
each other. The layers can be clear, dable films in Europe.
opaque, black, coloured, smooth,
sticky, matt, glossy, etc. By combin-
ing suitable mixes you can produce
stronger products than before, that
are more resilient to grease, steam or
different gases.
“This creates new opportunities and
dimensions for biodegradable film.
We used to be able to only produce
the so-called mono film, and adjust
the barrier qualities in a rather lim-
ited way. Now the situation is diffe- Bioska since 1997
8 9
Customers prefer
SUSTAINABLE PACKAGING
INSPECTA
CERTIFICAT
E
No. 1478-05
Inspecta Certification
has granted this cer
tificate as proof tha
SOLUTIONS
t the quality system
of
Plastiroll Oy
Ylöjärvi
INSP
complies with the req ECT
uirements of the sta
ndard CER A
ISO 9001:2008 TIFI
CAT
Certification covers No. 19 E
Inspec
ta Cert 36-05
ificatio
Exstrusion coating n
and laminating by environ has granted
menta th
glue laminating, dis polyethylene, l mana is certificate
The rapid development in pack- management system and the ISO know where the wood used for the persion coating, pri
nting and blowing
gemen
t syste as proof that
polyethylene and m of the
aging materials and the changing 14001 environmental management product comes from. The track- biodegradable film of Plastir
The certificate is val
s. l Oy ol
needs of the market are setting system certification. ing system ensures that the wood remains in complia id on condition that Ylöjär
nce with the aforem
The validity of the cer
the quality system
entioned standard of the organizatomp
c ion li
es with
vi
and the General Re
new requirements for the materi- Mr Kallio adds that the Plastiroll bought and used is legal and comes tificate can be checke
d on the Internet at gulations ABC 200the requir
www.sertifiointi.fi . ements
of the
als used for packaging food. The system as a whole is complement- from sustainably managed forests. The certificate is iss ISO 14 standa
rd
ued on 2009-01-11 001:20
packaging must sell, protect the Tracking is especially important in
(first issue 1993-09-2
1). 04
ed by the chain of custody system Certific
ation c
The certificate is val ove
product and be suitable for contact for tracking the origin of the wood, countries where the proportion of id until 2012-01-11. Extrus
ion co
rs
The ce ating fa
with food. In addition, the official certified forests is small. In the best rtificate Film b cto
which is both PEFC (Programme for remain is lowing
s in co valid on con factor ry.
regulations and EU directives re- the Endorsement Certifica- case, we can trace the raw material Anne Qvintus, Manag T
mplian
ce
he vali
dition th
a wit
y. t th
ity of th h the aforem e environme
INS
CE
d
ing Director e certif e n
icate c ntioned stan tal managem PE
quire packaging materials to have tion schemes) and FSC we have used right up to the pile of an be d
RT
checke ard and the ent system CT
d on th G of
e Intern eneral Regu the organiza A
improved recycling, reuse, and (Forest Stewardship timber,” explains Mr Kallio. The ce
rtificate
is et at w IFI la
ww.se tions ABC 2 on
ti
compostable characteristics. An- Council) certified.
(first is issued on 2
sue 20 0
00-01-0 09-01-11 CA
rtifiointi
.fi
00.
other recent development is that These new cer-
The ce
rtificate Inspec
is valid ta C
1).
until 2ertif
012icat
No.
590
8-01 TE
-01-11
ion.
ha
a high premium is being placed on tifications were Production Engineer Jarkko Kallio
s gr
a
nted
Anne Q Plas this
the operations in the early stages awarded to Plasti- proudly presenting the new forest vintus,
Manag tiro cert
ifica
Ylöj ll Oy
ing Dir te to
certificate. Th e ector
of the process – that is, on the ac- roll this year. woo cert
ifica ärvi
PEF d-ba t
sed e verifie
ISO 9001
quisition of raw materials and the CC
aw m s tha r
“Tracking the origin INSPECTA CERTIFIC OC: ater tt
ATION, P.O. BOX
200 ial c he cha
ethical and environmental values 94, MIESTENTIE 3,
FI-02151 ESPOO
PEF 6 (Te o mp in
lies of cus
of the wood means C LO chni with to
related to that. GO ca stan dy of
that the buyers USE l Docum dard
s
:200 enta
and users of the Foo
d bo
Cer
tifica 8 (S tion
in co T 20 A
mpli The ce ard tion
01) nnex 4
The route of wood from wood INSPE
CTA C
ERTIFI
The ance w rtificat and
valid ith th e ISOv 001 is 14
cove
rs food )
CATIO
N, P.O ity o e a
f the aforem lid on c pac
forest to packaging material . BOX
94, MIE
STENTI
E 3, FI cert
-02151 ific
ESPO t
entio ondit
a e ned st ion
t
kag
ing
lam
O c
an b anda hat the inat
e.
The primary issue in wood procure- The
cert
e ch rds
ecke and
cha
in o
ifica d on the G f custo
ment is knowing the origin of the te is the ene dy r
Inte ra e
Th e
issu
ed o rnet l Regu mains
n 20 at w la
wood and ensuring it has been legally cert
ifica 10-0 ww. tions A
sert
te is 6-07
. ifioin BC 750
valid ti.fi. .
felled. Plastiroll prefers to buy paper until
201
5-06
and board that has been made from Ann
eQ
-07.
vintu
wood coming solely from legal sour- s, M
ana
ging
ces. A systematic practice can only be Dire
ctor
verified by third-party certification
that gives assurance of efficient man-
agement of environmental issues.
INS
PEC
Jarkko Kallio, Production Engineer at TA C
ERT
IFIC
A TIO
N
Plastiroll, says that all Plastiroll ope- , P.O
. BO
X 94
, MIE
PEF
CC
HAIN
STE OF
rations are based on an environmen- N TIE
3, F
I-02
CUS
T OD
Y
151
ESP
tal management system that is part OO
of the Plastiroll quality system. The
systems have the ISO 9001 quality
10 11
Plastiroll’s Jazz Club presents
Ecological notes for packaging materials
The competition had three series, “We have worked really hard to Description:
To the attention of Ms. Piia HEIKKINEN - PLASTIROLL
each of them evaluating the pack- achieve commercial success, and the
aging innovations according to the product’s current applications also JAZZ@HEAT is biodegra-
Dear Exhibitor, dable and compostable*
following criteria: confirm its versatility and strong eco-
logical nature. Our ongoing technical SBS board with aqua coating,
Pre-selected along with 47 other products, your innovation got a tremendous success amongst our jury, 1) The economic aspect: added
development and solid production and is designed for dual oven
gathering specialised journalists from the trade press. value and efficient solutions for the
expertise ensure we will be able to use up to 220°C. Jazz@Heat
We are glad to officially inform you that your product Eco Barrier JAZZ@HEAT has been selected to be company;
further strengthen the product’s material is thus suitable for
displayed on PACK INNOVATION 2010, 2) The environmental aspect: fair pressed trays, as well as for
market position in the future.”
Category: Materials /accessories and components/packages and environmentally responsible glued food packages, and can
We warmly congratulate you on this success which underlines the quality of your innovative product. solutions; be used for chilled, frozen and
Ms Heikkinen says that Plastiroll is
3) The social/human aspect: usage, ambient food. (*according to
now able to offer a wide range of eco-
With best regards meaning, and ergonomics for the EN 13432)
logical alternatives, even for advanced
Stéphanie DRYANDER benefit of the individual.
food packaging, and Jazz@Heat is a
The winners of the competition Customer benefits:
good example of this.
At the end of October, Piia Heikkinen, Export will be officially announced at the
Eco Barrier Jazz@Heat is
Manager at Plastiroll, had the pleasure of receiving exhibition, so at the time of writing “The product is food grade and totally aqua-coated SBS board that
the e-mail quoted above, sent by the organisers of we do not yet know the final rating compostable, and it also endures high enables a reduction in the
the Emballage 2010 Packaging Exhibition in Paris, for Plastiroll’s innovation. temperatures. The idea is that this total weight of the food
France. board material will gradually replace package as less coating is
Ms Heikkinen says that the Pack Innovation “Even getting this far is a positive environmentally harmful materials, needed to achieve excel-
competition – organised in connection with the achievement and really rewarding such as aluminium or plastic-coated lent grease resistance and a
Emballage 2010 exhibition to be held at the end for us,” says Ms Heikkinen with a oven pans,” says Ms Heikkinen. high moisture barrier. Whilst
of November – received a total of 243 entries, of smile, giving thanks to the entire being 100% biodegradable
which 109 packaging innovations were shortlisted organisation, especially to the Jazz@Heat belongs to the Jazz series and compostable*, the food
by a preliminary jury. The jury consisting of the product development team and their in the Plastiroll product family. The package is easy to dispose of
representatives of international packaging press dogged persistence in pursuing new Jazz series consists of products with as bio waste, or recycle with
then selected 48 innovations for the final. solutions. paper- and board-based compostable other packaging materials
structures. The Plastiroll Pack´n Save after use. Jazz@Heat material
For oven or freezer concept also offers other ecological is designed for dual oven use
– ultimately all packaging packaging materials. The Classic series up to 220°C. The material
ends up in the environment comprises the traditional polythene is also printable, mouldable,
coatings and laminates, and the Rock glueable, and heat seal-
series includes Plastiroll’s biodegra- able against many different
The Export Manager is obviously
dable packaging materials. materials (e.g. coated board
pleased by the distinction achieved
or high-barrier film). This
in the competition, but she does not
sustainable and ecological
seem too surprised:
packaging material adds to
a positive corporate image
and gives marketing benefits
when being used for packages
of organic food. (* according
to EN13432, tested by ISEGA,
Germany 2009)
12
w w w.plastiroll.com
Plastiroll Oy
Vanha Vaasantie 13
FI-33470 Ylöjärvi, Finland
Phone: +358 3 3800 800
Telefax: +358 3 3800 888
