Telemarketing On A Short Leash

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					?'Annoying', 'pests' and 'blood-sucking leeches'. Just some of the words some people
come up with to describe telemarketers and telemarketing in general. I have yet to
come across a person (not involved in telemarketing) who would say something nice
about telemarketing for a change. Unfortunately, the general public and a lot of
legislators share the same sentiments. The proliferation of boiler rooms, the scams and
fraudulent transactions associated with telemarketing has made it easy for lawmakers
to paint the proverbial bulls-eye on the entire industry (legitimate and otherwise) and
its people.

Telemarketing regulations The leash

Telemarketing in itself is already a challenge. Convincing the prospect you're legit is
half of the hurdle. The other half is convincing the prospect they actually need the
product or service. Making it more challenging is conforming to new restrictive
regulations, which is further complicated by the frequent adjustments made to them.
Old laws are regularly modified and new laws created that constant have jurisdictions
that overlap one another. Keeping up with the legislative environment has been a
difficult job for the telemarketing industry.

Here are some of the restrictions telemarketing companies have to follow to avoid
stiff penalties:

     The Do-Not-Call List. As the title implies, it's a list of people who signed-up
NOT to be bothered by telemarketers. Legislators are allegedly trying to take it one
step further by studying the creation of a Do-Call List, people who sign-up in that list
are the ONLY people telemarketers can call.
     Curfews. Depending on which state and time zone your calling, telemarketers are
supposed to know which ones are on the TETC (Too Early To Call) List and TLTC
(Too Late To Call) List.
     Mandating Caller ID transmission. Consumers have the option to screen calls and
divert sales calls to either a voice mail or they could altogether choose not to pick
them.
     Licensing. Some states require licenses for vendors to operate. These states also
expect the company to be bonded. Creating additional paperwork and charging extra
fees.
     Content restrictions. These are laws that regulates telemarketing companies what
can be sold on the phone and even the manner of marketing them. If a telemarketer is
not vigilant and creative enough this can pose as a serious limitation.

In spite of all these restrictions and the limitations they pose, the telemarketing
industry continues to flourish. Some becoming leaders in the industry paving the way
for other small telemarketing companies. Its impact globally has been tremendously
felt specially by third world countries as outsourcing telemarketing services has been
a practical and cost effective solution to increasing sales and marketing profit.
The legitimate telemarketing call centers has been working double time ever since in
an attempt to counter this horrible image prevailing in the general public's mind.
Looking at the bigger picture, these restrictions can be seen as a deterrent to illegal,
fly-by-night or boiler room telemarketers. It's in place not only to protect consumers
as a whole but also to safeguard the legitimate telemarketing call centers as well. It's
something that would leash the bad telemarketing dog from snapping at your heels
and biting the consumers in the leg.

Believe it or not, the telemarketing industry is a multibillion dollar industry
worldwide. It attests to the power of its financial impact globally, and it's a growing,
profitable and practical industry every business should be taking advantage of
regardless of the restrictions, anyway if you're legitimate what have you got to lose?

Anne Geller recommends you to visit for more information about Telemarketing.

				
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