great PHOTOGRAPHS By: Monique Romero SIMILARITY Similarity is an element used in design with the purpose of visually linking similar or completely different objects together. In this case, we see similarity in form. With the dainty dress being in focus, the similarly shaped shadow strongly reinforces the form. PROXIMITY Thoughtfully paying attention to proximity can turn a photo into something aesthetically pleasing. This photo mildly has emphasis by isolation, with the use of negative spaces to make the brushes stand out. The careful placement of the objects shows stronger proximity. CONTINUATION Continuation in design is used to visually lead the viewer’s eyes from one point to another. The bluish black road is dominant here because it takes up the bottom weight of the photo. What is interesting is that as you follow it, it becomes smaller and smaller and it ultimately creates a path. ISOMORPHIC CORRESPONDENCE Isomorphic Correspondence triggers the audience to react with tension by the way images portray frightful objects and accidental occurrences. It is not a surprise that this instance can happen to anybody walking around a disorderly room. The blade is so close to the toe, which brings tension to the viewer. INTELLECTUAL UNITY Intellectual Unity involves the viewer to go back to former experiences and knowledge in order to regard a design with understanding, pleasure, or admiration. This is an individual photo showing two very different people. The baby picture of the father being held right next to his son shows the concept of intellectual unity. NEAR SYMMETRY Near Symmetry refers to designs that are not entirely symmetrical or asymmetrical. There is a transition from an organic to an industrial feel. The strong masculine lines that lie near symmetrical separates the two completely opposite worlds. ASYMMETRY Asymmetry is when layouts are not symmetrical at all. Rather, they are often random or thoughtfully placed somewhere off-centered. This image asymmetrically shows movement of lights. The chaotic view of lights conveys excitement, thrill and action. EMPHASIS BY ISOLATION When an a person or object stands out due to utter difference in shape, placement, scale or any other visually strong elements, this is Emphasis by Isolation. The woman is shown to be admiring a large variety of paintings, some of which are respectively great in size and smaller in size. The fact that the paintings are uniformly in rectangular frames, and she is positioned near the larger paintings shows emphasis by isolation. EMPHASIS BY DIFFERENCE A difference in elements such as focus, texture, or shape illustrates an emphasis by difference. While the blue car is static and in sharp focus, the taxi stands out because it is out of focus. This element of difference in focus, communicates a sense of movement. EMPHASIS BY COLOR Emphasis by Color means that a differently colored object in a photo will be the first thing the viewer sees. Each piece of clothing distinguishes themselves from each other because they each boldly attribute elements such as line and texture. However, the viewers eyes will tend to look at the centered, most colorful jacket. EMPHASIS BY LINEAR PLACEMENT Linear Placement is continuation with a purpose of leading the viewer to something else. The stairway is very inviting in that you get the sense that each stair gets smaller and smaller. While the stairway is more monotone in color, it leads you to something very colorful and interesting. EMPHASIS BY SCALE When an object or person lures the viewers eyes because of their small or large size, this is Emphasis by Scale. The woman is seen to be similar in size as the display. The display is seen to be significantly smaller than the photograph. S I M I L A R I T Y II In this case, Similarity is strong in shape, form, position of objects and what is happening in the photograph. The cat’s shape and form are similar to the two pillows above it. In addition, the lady who seems to be in a relaxed position is seems to be almost as relaxed as the cat comfortably lying down.