January/ February Issue 2010 Our Message It has certainly been a busy and exciting start to the year in my new role as Events and Promotions Manager. I can’t I cannot believe it’s the end of believe how many people I have already January. For those I have not met since I started a few weeks ago and yet seen, Happy New Year! the enthusiasm has been evident in It has been extremely busy here abundance. I look forward to meeting at Hastings City Marketing and more of you over the next month and you will find this newsletter full hopefully working together in the very near future. of news and plans for the year! Our vision is to hold bimonthly meetings at different venues Joanna, our new Events and around our CBD where we can discuss issues that affect us Promotions Manager, started on all, share information and work more closely together.....to January 5th and she has hit the floor running!! It’s achieve our goal for Hastings and who knows, one of those great to have her on board and I am really excited meetings might just have the answer! about our team here delivering great promotions and events this year! We are in the thick of organising the Hastings Pak’nSave Edible Fashion Awards for this year which is going to be a We sent out an update on the Big Spender Promotion jaw-dropper and a really exciting project to be involved in! which was, we believe a big success. Over 80,000 We have some superb acts booked with a few exciting entries were received and the twelve prize winners celebrities thrown in – watch this space! This year the were all ecstatic! There were tears and emotion from Hastings Pak’nSave Edible Fashion Awards will be proudly all prize winners! We managed to get good media supporting ‘Canteen’ – supporting young people with cancer. coverage that ran into the new year which was great for our retailers who donated prizes. A huge thank I will meet more of you as the year begins - until then all the you to the sponsors and those who participated, your best. Joanna contribution made the campaign such a great Events & Promotions Manager success! A feedback questionnaire is on the reverse of this newsletter, so all of your comments will be listened to as we plan promotions for this year! An After Five Get Together Please, please fill it out..... if you don’t speak out you won’t be heard! We have already mentioned this in the questionnaire at the back of this newsletter and we need your feedback on this One of our new focuses has been on the Edible idea. Fashion Awards which are on March 13th - Basically we want to initiate a monthly/bimonthly meeting of guaranteed to be stunning. This year we have two our members, over a drink, after 5pm to discuss any issues day time shows with the finalists being judged at an and exchange info/ideas. It’s proven in other centres to have Evening Extravaganza.....and this Extravaganza is benefitted members, keeping information flowing and going to have you riveted to your seats - very allowing us all to work more closely for the benefit of you as members. exciting! Don’t forget there is a business category which we hope to see some of you enter! More on this later. Fairy Lights - Big Thanks To The calendar is filling up and our multitasking skills being tested, Edible Fashion followed by Business Unison Awards with Art Deco and Horse of the Year Thanks to the generosity of Unison we have four more trees lit by too.....and that’s just February and March!! In the fairy lights in the square. They look stunning at night and are meantime please read on and I hope you are all now a permanent feature all year round! having a great start to 2010. The lights beautify the area as well as providing lighting to help deter any vandalism in our Square, so a huge thank-you to Unison! 16th -21st March What’s Happening Horse of the Year The annual Horse of the Year Show brings in up to 9000 There is a lot happening over the next few months: visitors to the region over the week and the reported economic impact states an estimated 12 million dollars is spent during 18th – 21st February that time! We just have to share in this so here are our Art Deco recommendations which we will be talking to you all about Hastings Art Deco enthusiasts are providing some excellent soon: events over this week which should see a number of visitors in Hastings. There will be daily Spanish Mission/HB Opera We recommend you dress your shop/business front windows in House Tours, an Art Deco market on Friday 19th (in the an Equestrian/Horse related theme. If every business did this Square), as well as the HB Opera House hosting a number of in Hastings the impact for locals and visitors would be huge. events. So make sure you get an Art Deco programme. Think seriously about your opening hours over that weekend - All week there will be Art Deco music on the stage, so get in there are approximately 6-7 thousand people staying in the the mood, dress your shop window for Art Deco and welcome area and we want to attract them to shop in Hastings. Let’s the visitors to the region. give them something to get excited about after visiting the area! Easter and The Motorhome Association Rally!! Do you want to offer visitors a discount package/incentive to shop in Hastings. We are happy to coordinate this......let us It will soon be with us once again, Easter and all of that know now what you think! chocolate! We will be organising a promotion for the CBD over this time which we will be talking to you about, but we also Please ring and talk to us about your plans for know that there are over 1000 motorhomes coming to the Horse of the Year! Showgrounds. This means there will be 2-3000 people in Hastings over the Easter period … how shall we welcome them and encourage them to shop in Hastings over this time? Please let us have your thoughts on this! Music In the Square As you would have noticed in the media, we now in 13th March conjunction with Hastings District Council, have a deterrent Hastings Pak’nSave Edible Fashion Awards sound system in the Square. As you pass through the square This year sees a new format - two day shows and then the day and night you will notice some background classical music EVENING EXTRAVAGANZA at 6.30pm. The theme is ”Call of playing. The classical music acts as a deterrent according to the Wild “, so think jungle, wild animals and Tarzan. We have overseas and national studies, to those who may consider an amazing evening show with celebrity judges and wild vandalising an area at night. It also creates a pleasant entertainment you must see! Visit our website ambience during the day, so we have at this stage agreed www.hastingscity.co.nz for details. to leave it on during the day time as well. And coming soon... CBD Graffiti and Rubbish Our Annual HBS Business Awards We have received a number of calls from members th 25 June 2010 Business Awards Gala Dinner regarding the graffiti and rubbish around the CBD. It seems over the Xmas period things have deteriorated. We have Please pop in your diaries and watch this space communicated with the council regarding this and we are confident that every effort is going to be made in bringing the CBD up to standard. Please contact us with any feedback Nominations start late March or if you notice anything in your area that needs attention. CALLING FOR A Warm welcome to ENTRIES “New Amsterdam” A big welcome to Ronald, Hillegien and Mellanie Blaauwbrock who have taken the lease on the ice cream parlour “Lick This” in Russell Street and transformed it into “New Amsterdam”. The makeover is just wonderful, the ice cream, waffles etc., unbelievable and the service outstanding!! We wish the “New Amsterdam” team every success and encourage everyone to taste their products!! • Everyday - freshly baked Donut’s, Dutch Stroopwaffles and our very own waffle cone. We make our own waffle cones with a family recipe from the 1500’s handed down to the children of every new generation. • Different flavours of soft serve. Also yoghurt flavours available, all low fat • Sundaes • Dutch Sorbets with fresh fruits • Create your own smoothie with a big range of frozen fruits • Toffee Apples (made fresh everyday) • Milkshakes in 10 different flavours • 3 colour slushy • Hot and Cold drinks In the near future Dutch Pancakes (fillings if required) and Vandalism also Dutch Poffentjes It was reported that Sutto Café and neighbouring shops had their Open: Monday - Saturday 9am - 6pm windows smashed early Thursday morning. Sunday 10am - 5pm We are happy to report that the Security Officers caught the youths If nice weather - open even longer and they were arrested by the Police. A good catch that makes the Patrol worthwhile.