Strategies for Marketing Offline

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					?The Internet has become the largest medium of communication; and has presented a
lot of business opportunities. Online home based business owners tend to limit
themselves to online marketing methods. Nevertheless, there is a huge potential to
promote your home based business through some cost effective offline marketing
strategies. So what are the most effective offline marketing strategies for your home
based business?

1. Word of mouth in your circle of influence
Word of mouth is one of the best free advertising channels. We all have people we
interact with on a daily basis, and these are potential customers. Make a list of all the
people you know or interact with and how can you best tell them about your internet
business. Be passionate about your internet business and always be prepared to tell
someone about it when an opportunity to do so presents itself!

2. Mail-out newsletters and flyers
Mail-out newsletter or flyers can be effective if you target it to a specific 'group'. You
could create one to distribute to local day care centers just as an example - and in your
newsletter or flyer, highlight the benefits of an online business to the targeted group,
for example earning money at home for stay at home moms or dads. Posting your
home based business URL on bulletin boards can also be effective.

3. Use and give away free branded 'stuff'
You can promote your business by having your URL on all your stationery, all written
communication and other items you can give away for free. If you want to get a lot of
people to know about your home based business, you will need to come up with some
creative ways of promoting your URL. You can be limited only by your imagination.
Have your business cards with your home based business URL. Give them out to
people you meet, leave them about where you can, such as in your local coffee shop.

4. Newspapers and magazines
Local newspapers are good for advertising your online business. Most local papers
have 'home business opportunities' section, so you run a regular classified advert. In
addition, contact your local newspaper or business-oriented magazine and let the
business editor know you have a new business and web site and what you offer. Local
newspapers are frequently interested in featuring local business people and their
accomplishments. This is free advertising and should always be used. You can also
contact your local magazine and offer to write a monthly or weekly guest column for
them, and include your 'author bio' and home based business URL.

5. Joint ventures with offline business
You can get into a joint venture partnership with an offline business which sells a
complementary product or service to your home based business. If you can identify a
partner that best fit your business, this is an important offline marketing strategy that
can help you succeed in your home based business by enabling you to reach potential
customers that you could not reach before. As an example, if you have a website
selling fitness/health products or tips, you could prepare a leaflet and make a deal
with an offline local fitness/health shop where they giveaway your leaflet to their
shoppers with each purchase.

The offline marketing strategies outlined above can help you grow your home based
business. I have used these strategies alot and they work well. So what are you
waiting for? Get out there and promote your business offline!!

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