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Step by Step Guide to Blog Marketing

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Step by Step Guide to Blog Marketing Powered By Docstoc
					?Blogs also known as web logs are the latest thing on the internet. With there being so
many blogs out there in cyber world, how do you make yours known and get people
to read it. How do you have the most often read blog on the market that you are
promoting? Because there are so many people that are trying to all accomplish the
same thing, how are you going to stand out?

There are several things that you can do to make your blog marketing a success, and
we are going to cover some of them right here. The first thing that you should know is
that you should have your blog URL pointing to your market. For example, if you are
trying to promote and sell sunglasses from your blog, you want your URL to say
/pagead/show_ads.js">

The next step would be to customize your blog. Rather than having the same old blog
interface like everyone else has, make your unique and interesting to look at. This will
also help anyone from getting your blog confused with others that look just like it.
There are so many types of blog software on the market that having your own look
should not be that difficult to accomplish.

Keyword research is another very important part of blog marketing. If you are not
using the keywords that people search on, then chances are no one is going to find
your blog. Have a variety of keywords in your blog as well. Not just the same one
over and over. Not everyone just uses the term 'sunglasses' when they are searching
for shades to keep the sun out of their eyes. Keyword research is an important factor
to remember.

Using SEO on your blog, which stands for search engine optimization is a great idea
as well. SEO will help get your blog out there and read, and will also help you get a
better ranking with Google. Being as high as you can be in the Google search engine
results is something that you want.

Find other sites and blogs that are in the same market as yours, but not in direct
competition with you to exchange links with. This will help you out a lot as well,
especially if you can get some good exchanges with high authority sites. The higher
the page rank of your link exchange, the better for your blog.

Many people do not realize this, but having a different title tag in the HTML code on
each page makes a big difference. If you have given the first page on your blog the
title of 'sunglasses', you need to be sure that none of your other pages are named this.
Doing so will make Google think that you are spamming that keyword, and that will
result in them punishing your blog URL.

Once you have done your keyword research, you will want to write content based on
the research you have done. Using one or two keywords, make entries into your blog
using the keywords will make it easy for your blog to be indexed under those terms.
That will also result in people searching on those particular terms able to find your
blog.

Pinging your blog frequently is another good way to get your blog seen. Every time
that you update it, use the ping tools to ping it. This will let all of the blog directories
know that you have added something new to your blog. This also brings you in some
more traffic.

Blog marketing is pretty much the same as website marketing. However, if you have
never had a website, and are not familiar with marketing these great tips will help you
get started. Be sure that you put new entries into your blog on a regular basis as well.
This will help keep you up to date and current and also will keep your readers coming
back for more.

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posted:5/4/2011
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