Intricacies of a Customer Satisfaction Survey

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Today, in almost every business customer is the ultimate asset. Companies and
businesses can go to any length to satisfy the customer. That is why you can see every
single company doing some sort of customer satisfaction survey or other. It is a way
to understand what exactly customer thinks about the products or the services offered
by the company. But, it is not as easy as it sounds.

There are a number of intricacies involved with these surveys. One of the most
important things to be decided in this case is the questions to be asked in the survey.
The choice of medium too is very important. Whether it is going to be some kind of
personal interview, an online survey or a survey done over mobile phones? However,
with the advent of technology things have only become easy for the companies doing
these surveys.

In more cases than not customer survey software is being used. This usage of survey
software only makes the things a bit simple and transparent. It provides exact
structure to the survey. Questions are set in a way that it takes a very comprehensive
form. A very universal kind of evaluation set-up would involve five kinds of questions.
These are general evaluation questions, detailed departmental questions, efficiency
questions, customer experience questions and customer experience questions. These
questions are set in a way that they can bring out the exact information from the
customers. These should also be in congruence with the specific mode of customer
satisfaction survey.

At times a very specific survey like customer service survey is done. Though it is a
part of the wider realm of customer satisfaction, there are many other issues that
define customer satisfaction. There is also a debate as to which is the best way to
organize a survey. To get rid of all these confusions, businesses have started hiring the
services of survey companies or fed back companies. They offer end-to-end solutions
in this regard.

They not only offer strategic solutions, but also technical solutions also. These
technical solutions include various kinds of software like online survey software, web
survey software, and mobile survey software. They also set very specific questions
keeping in sight the exact purpose of the survey.

It is rather a process. They conceptualize, design and enact it in a pretty professional
manner. Among a number of service providers in this field, jus Feedback is pretty
known name with a long experience and a rich knowledge of the functioning of the
filed.
For more detail, visit to us:


Jusfeedback Pte Ltd
Blk 1003 Bukit Merah Central

Technopreneur Centre, #05-21

Singapore 159836

Website:

 Customer Satisfaction Survey

				
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posted:5/3/2011
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