LIQUID WRENCH ENCOURAGES CONSUMERS TO GEAR UP THE GARAGE THIS by mikesanye

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									        SPRING INTO ACTION WITH A POWERFUL TOOLBOX
Liquid Wrench® Provides Do-It-Yourselfers with a Wrench for Every Job and
              the Know-How on Getting the Job Done Right

INDIAN TRAIL, N.C., (April 2010) – It’s spring and time to tune up the tools! Liquid
Wrench, best known for its specialty line of penetrants and lubricants aimed to make
things work better, announces its dedication to helping Do-It-Yourselfers (DIYers) prepare
the garage and home for the onset of spring. The industry pioneer is offering a full line of
powerful products and arming homeowners with the educational tools for getting the job
done right.

       “DIYers spend a lot of time trying to get the job done right, knowing there’s not one
tool that can solve every problem,” said Aaron Martin, director of marketing for Liquid
Wrench. “What many don’t realize is that there is no one lubricant or penetrant to solve all
springtime jobs and that, often times, using the wrong product can result in damage,
failure and added expense. Our newly reformulated line of six powerful products provides
DIYers with the tools they need and, with our new packaging and social media
applications, the knowledge to get it right the first time.”

Liquid Wrench’s Six Product Line-up Each Solve a Specific Problem
      Newly reformulated Liquid Wrench Penetrating Oil is ideal for removing
       garden hose nozzles after being left in the yard during a cold winter, as well as
       removing stuck spark plugs on weed eaters or chainsaws. Unlike alternative
       products, this new formula has a low odor and will not eat paint off vehicles, even
       while cutting through grease and rust. It’s also ideal for locks, hinges, clamps,
       corroded pipe joints, and metal mechanisms.


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      New, anti-sling formula, Liquid Wrench Chain Lube, works best on high
       performance bicycle and garage door opener chains for long term corrosion
       protection. Additionally, Chain Lube extends the life and reduces noise on wire
       cables, O-ring and standard chain, motorcycle chains, ATVs, chain drive equipment,
       or any drives without self-contained lubrication.

      Liquid Wrench Lubricating Oil removes rust and leaves protection on
       gardening tools such as hedge clippers, hedge trimmers, hammers and trowels. It is
       great for stopping squeaks and loosening stuck parts on garage door hinges and
       bolts. It’s also ideal for drying out engines, spark plugs, coils, switches, wiring, and
       exterior locks and hinges.

      Liquid Wrench Silicone Spray provides a slick coating on lawn mower decks to
       keep the grass from sticking and on wheelbarrows to keep dirt or concrete off after
       hauling. It’s also great for use on shovels for easier cleaning after being in the dirt.
       Additional uses include other garden equipment, sporting equipment and garage
       door tracks.

      Liquid Wrench White Lithium Grease is best used on car hood hinges, trailer
       receiver hitches and hitch balls to keep from sticking; reducing wear and providing
       protection from the elements. It’s also ideal for all-weather applications and can be
       used on boats, lawn tractors, industrial equipment and farm implements.

      Reducing the buildup of residue, dust and dirt, Liquid Wrench Dry Lubricant
       is ideal for children’s bicycle chains, toolbox drawer slides, folding knives and vinyl
       window tracks. Safe for indoor use, this application can also be used on interior
       door hinges, sliding doors, cabinet hardware, closet rollers, bi-fold door pivots and
       locks.

Become a Pro Around the Home: Consumer Education Campaign
       With the tools raring to go for spring cleaning and yard work, Liquid Wrench
enables consumers to learn the right solution afforded by each of the six products through
a targeted consumer education campaign. New Liquid Wrench packaging features an
industry first - a special mobile text code on each can. Consumers can enter the code into
their handheld mobile device for instant feedback while shopping, specifying the right
Liquid Wrench product for their needs – alleviating the need of hunting down a store clerk.

       “Liquid Wrench has the distinctive ability to deliver real time product information
via the industry’s first mobile texting application,” said Martin. “We want to simplify the
learning process for our consumers so they can tackle projects in and around the home
quickly and efficiently and enjoy what springtime has to offer.”
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       In addition, the new campaign illustrates product uses across multiple social
platforms, including a new Web site (www.liquidwrench.com), how-to videos, a Facebook
fan page, Twitter presence and YouTube channel.

       Homeowners also can visit www.liquidwrench.com and access the “Solution Finder”
feature, which lets users type in their challenge and instantly receive advice on which
Liquid Wrench product is the best use for the job. Need a visual? Liquid Wrench how-to
videos are available on the company’s home page, YouTube
(youtube.com/officialliquidwrench) and on sites including VideoJug, Daily Motion and
Veoh. Additionally, consumers can ask real time questions via Twitter (@liquidwrench)
and receive practical knowledge and timely updates via the brand’s Facebook fan page.

       Liquid Wrench products are available in 11 oz. cans and retail for $5.00 or less at
retail locations nationwide. For a full list of retailers, visit www.liquidwrench.com.


About Radiator Specialty Company
Headquartered in North Carolina for 85 years, Radiator Specialty Company is a leading
producer of lubricants, chemicals and additives to the automotive, plumbing, hardware,
industrial, appliance and export markets. LIQUID WRENCH®, GUNK®, ENGINE BRITE®
and SOLDER SEAL® are trademarks of Radiator Specialty Company. Some products are
licensed and packaged for sale elsewhere around the world. For more information, contact
Radiator Specialty Company, 600 Radiator Road, Indian Trail, NC 28079, 877-GO4-
GUNK, www.GUNK.com.



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Note to Editors: For product samples, photography, How-to Videos or to schedule an
interview with a Liquid Wrench spokesperson, please contact:

Jaclyn Bailey                      or            Meredith Krumenacker
617-536-3300 ext. 327                            617-536-3300 ext. 302
jbailey@schneiderpr.com                          mkrumenacker@schneiderpr.com

								
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