?What is Social Media Optimization?
The implementation of changes in order to optimize a site so as to increase its
visibility in social media searches (on custom search engines like Technorati) is called
Social Media Optimization - The website is henceforth included in relevant podcasts,
blog sites, bookmarking and vlogs. These are the initiatives of web 2.0. It has opened
a new horizon for Internet users by converting 44% users into content creators.
There are different methods of Social Media Optimization. They include ‘RSS feeds',
adding a "Digg this" button, or even blogging. The other methods are incorporating
third party community functionalities (this may include YouTube videos and Flickr
Social Media Optimization vs Search Engine Optimization:
There is a difference between Social media Optimization and Search Engine
Optimization. The primary function of the SMO is to drive the traffic from sources
other than search engine so as to improve search ranking.
Social Media Optimization and Viral Marketing: Social Media Optimization is similar
to viral marketing (in some ways). It is a process in which use of networking, sharing
websites, photos and videos helps in making friends.
Uses of Social Media Optimization:
There are numerous uses of Social Media Optimization. They are the following:
? Increment of your linkability: The priority of your website is to increase the
linkability. There are numerous sites which can be called static. That means, the sites
are not regularly updated but are used as storefront. In order to optimize the site, the
linkability of the content should be increased. The linkability of content is increased
by adding a blog or creating a white paper or though pieces. This can also be done by
simple aggregation of the content into a useful format.
? Tagging and Bookmarking made easy: There are many ways of tagging a page.
The most effective one is to include a list of relevant tags in the social bookmarking
sites and suggested notes for a link. Another way is to use the "add to del.icio.us" (like
? Rewarding inbound links: The inbound links are immensely helpful in creasing
the visibility of your website. It is a barometer for measuring the success of your
website. So, when you reward the inbound links, the visibility quotient of your
website increases by leaps and bounds.
? Content must Travel: SMO is not just about making changes. It is about your
portable content like PDF, video files and audio files. They are submitted to relevant
sites so that your content travels beyond the calculated horizon and helps in bring
back desired links back to your site.
? Encouraging mash up: RSS (Really Simple Syndication, which is called web feed)
syndicates the content and makes it simple for others to create mashups. This can
augment your content and drive traffic.
Social Media Optimization - is basically done through social media websites and
online communities like Myspace, YouTube, Digg, Facebook and lots more.