?The other day, whilst doing a spot of random searching in Google for various keyword phrases related to our business (it was a light day in the office) I came across an interesting blog based web site from a fellow called Peer Lawther who markets himself under the guise of "Rubber Genius". What Peer seems to specialize in is "social media" or " Anyway, that aside; what makes Peer's article interesting is that he talks about the various digital media marketing agencies in and around Leeds and how the city is growing as a media hub in the North of England. (We're not listed on his site yet - but give it time!) As he continues to write, Peer sets down a challenge in which he basically invites any Leeds based digital marketing and social media marketing company (or those within a 15 mile radius of Leeds) to be listed on his site. Now, as any search engine marketing consultant who knows his onions, will tell you ; good quality in bound links to a web site are perceived as "good votes" by the boys at Google. This in turns helps boost back-link popularity which in turn helps boost a particular site within Google's SERPS (Search Engine Results Pages). Having read the pages across Peer's site, I think we'd like to have a link from his site to ours as his site is relevant to the subject matter of ours (which is an important factor to consider). However, he sets out some conditions. The specific digital marketing or social media marketing company based in or around Leeds, must already be listed highly in Google for the following keyword phrases "fixed price web page design and marketing solutions for both print and web. Leeds Web Design Firm, Leeds Web Development, Leeds marketing Agency.