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					                                     THE CITY OF NEW YORK
                                     O F F IC E O F TH E M AY O R
                                        N E W Y O R K , NY 1 0 0 0 7

                                                           FOR IMMEDIATE RELEASE
                                                           May 3, 2011
                                                           No. 139
                                                           www.nyc.gov

MAYOR BLOOMBERG ANNOUNCES NISSAN NV200 AS THE TAXI OF TOMORROW

Safest NYC Taxi Ever; Passenger Airbags and First Vehicle Ever Crash Tested with Taxi Partition
                                  and Components Installed

 Transparent Roof, More Passenger Room than Any NYC Taxi Ever, Charging Stations for Mobile
                                          Devices

      Nissan’s Vehicle Scored High on Major Categories Preferred by New Yorkers Surveyed

        Mayor Michael R. Bloomberg, Deputy Mayor Stephen Goldsmith and Taxi and Limousine
Commissioner David Yassky today announced that the NV200, designed by Nissan North America,
Inc., has been chosen as the winner of the Taxi of Tomorrow competition. The City now will enter
into final negotiations with Nissan to make the NV200 the first taxicab specially built for use in
New York City and the City‟s exclusive taxicab for a decade. The NV200 will be the safest taxi
ever used in the City. It will be the first cab with passenger airbags and the first to complete U.S.
National Highway Traffic Safety Administration crash testing with the taxi partition and taxi
equipment installed. The vehicle has a many of first of its kind features: the most comfort for
drivers and passengers – including more passenger room than any City taxi ever on the road and a
smooth ride designed for passenger comfort; a transparent roof; charging stations for mobile
devices; a high fuel efficiency rating; built-in GPS navigation and others. Additionally, the Nissan
vehicle received high scores in the top categories identified as taxi priorities by nearly 23,000
people surveyed. The Mayor was joined at the announcement in the Blue Room of City Hall by
Nissan Americas Chairman Carlos Tavares, Nissan Americas Vice President of Commercial
Vehicles Joe Castelli, Nissan Americas Director of Commercial Vehicles Mike Hobson. Also
joining the Mayor were Ron Sherman, President of the Metropolitan Taxicab Board of Trade and
other representatives of major taxi fleets and taxi owners who support the use of the NV200 as the
City‟s next taxi.

        “The City‟s Taxi of Tomorrow is the Nissan NV 200 – and it‟s going to be the safest, most
comfortable and most convenient cab the City has ever had,” said Mayor Bloomberg. “We started
this process to leverage our taxi industry‟s purchasing power to get the highest quality taxi, one that
that can expand and redefine the legendary image of New York City taxicabs. The new taxis will be
custom-designed to meet the specific demands of carrying 600,000 passengers a day in New York
City traffic and the vehicle meets the top priorities identified by the public in our on-line survey.”
        “Today we are announcing not the end of a process, but the beginning of one,” said Deputy
Mayor Goldsmith. “In partnering with Nissan North America, we have leveraged our purchasing
power to improve service for both passengers and drivers alike. Our taxi industry is a vital part of
our transportation network, and this partnership will ensure that it plays a central role in an
innovative, sustainable future for our City.”

         “Never before in the 100-plus year history of the taxi industry has its combined strength
been used to drive the design and creation of a purpose-built vehicle, tuned to the streets it will be
driving on.” said Taxi Commissioner Yassky. “For the first time, we‟ll have a taxicab that wasn‟t
„off the rack‟, but rather custom-tailored to create the best fit for the drivers, owners and passengers
of our city. This is the heir apparent to the Checker, and people are going to fall in love with this
taxi once they ride in it. It is going to represent New York City well.”

       “Nissan is proud to provide the next generation of taxis for the City of New York,” said
Carlos Tavares, Chairman, Nissan Americas. “The NV200 taxi will give Nissan the opportunity to
showcase our dedication to vehicle quality and urban mobility to more than 600,000 passengers a
day.”

        “New York City has the highest quality taxi service in the world, but operating taxicabs 24
hours a day, seven days a week, in this great city also comes with great challenges – like finding the
right vehicles that meet the highest levels of comfort, safety and durability as well as being fuel
efficient and affordable,” said Ron Sherman, President of the Metropolitan Taxicab Board of Trade
which is comprised of 33 taxi fleets and more than 3,500 yellow medallion taxicabs. “We are
therefore encouraged by the City‟s assurance that its Taxi of Tomorrow selection - the Nissan
NV200 – will be a commercial-grade, purpose-built taxicab that will meet MTBOT‟s high
standards. If that indeed becomes the case, we will have made great progress in further improving
taxi service for all New Yorkers. We are also pleased that the TLC has agreed to permit taxi owners
to place interim vehicles like the Ford Transit Connect taxicab into service as early as next month
which helps our operators continue running purpose-built taxicabs.”

        The goal of the unique, two-year-long Taxi of Tomorrow procurement process was to
leverage the buying power of the combined taxicab industry to produce a superior taxicab that will
offer both passengers and drivers alike a safe, comfortable ride with never-before-available
amenities.

        It is anticipated the first “Taxi of Tomorrow” will be introduced into service in late 2013.
As part of the regular phase out of taxis, the current fleet on the road will be retired out of service
within three to five years, depending on whether they are in-use part or full-time, and replaced by
the Nissan NV200.

        Nissan will be able to manufacture the NV200 to run on electric-only power starting in
2017. The City will test the use of all-electric powered taxis starting in 2012 with six fully electric
Nissan Leafs – provided free of charge – to road test electric vehicles. If the pilot proves successful,
the City will explore the possibility of the wider use of electric powered taxis.




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                                      Nissan NV200 Features

Safety                                             Ease of Entry and Exit
 First-ever NYC Taxi to be crash-tested            Low, flat floor with deployable side entry
   with full taxi equipment, including the            step
   partition                                        Built-in grab handles to assist entrance
 Passenger airbags designed to work                Extra light, easy-to-open sliding doors
   around the partition                             Spacious cabin, no need to twist or pivot
 Exterior alert lights to inform other               to be seated
   drivers of taxi doors being opened
 Sliding doors to eliminate “dooring” of          Driver Features
   other vehicles, cyclists and pedestrians         Adjustable driver seat that can recline
                                                      even with partition
Comfort                                             Separate driver climate controls
 More Passenger knee room than any NYC             High fuel efficiency will be a major
  taxicab ever, including the Checker                 financial advantage for drivers
 Flat middle seat                                  GPS navigation
 Anti-bacterial, non-stick seats                   More driver leg room
 Flat “no hump” passenger floor area
 Custom-configured vehicle ride to deliver        Fuel Efficiency1
  maximum comfort for passengers and                Highest fuel efficiency compared to other
  drivers                                             finalists (25 MPG)
 Independent passenger climate controls            Ability to be manufactured with fully
 Filtered interior air                               electric power

Amenities                                          Vehicle Sticker Information
 Transparent, panoramic roof panel with            Passenger Knee Room – 55 inches
  shade                                             Driver legroom – 1 inch more than
 Passenger charging stations – one regular           extended Crown Victoria and Ford Escape
  outlet and two USB passenger ports to             Wheelbase – 115 inches
  charge mobile devices                             Vehicle Height – 73 inches
 Passenger reading lights                          Vehicle Length – 186 inches
 Interior floor lighting for easy nighttime        Vehicle Width – 68 inches
  seating and to help locate belongings             Engine Displacement – 2.0 liters
 More luggage room than a Crown                    Four cylinders
  Victoria                                          Estimated EPA Combined Label Fuel
 Exterior “horn light” to reduce horn usage          Economy – 25 MPG
                                                    Driven axle – Front
Economy                                             When Available – Late 2013
 Lowest price at purchase of any final             Model Year – 2014
   candidate                                        Estimated Base Taxi MSRP – $29,000 –
 Lowest annual cost to operate the vehicle           including features previously purchased
   – maintenance, parts, and fuel                     after-market for all prior taxi vehicles
 Lowest costs will help reduce need for              (price pending final modifications)
   future fare increases

                                                   1
                                                    Fuel efficiency was not used as a specific criterion for
                                                   evaluation
                                               3
                                          Evaluation Process

        The evaluation process focused on two major categories: 1) the qualifications and ability of
the proposer to deliver on the various aspects of the agreement and 2) how the proposed vehicle
interacts with its passengers and operators.

        In the first category, evaluators considered the organizational capability of the proposer and
relevant experience of the proposer. In the second category, evaluators reviewed such areas as the
proposed vehicles‟ safety, ergonomics, average cost to the taxi industry to purchase and total
lifecycle costs to operate the vehicle as a taxi, internal air/environmental quality (HVAC), overall
ride quality (noise or vibration), the vehicle durability, the design elements, and warranty and
service provision, as well as proposers‟ plans for stakeholder outreach to help provide input on the
final design.

                                            Survey Results

        A public survey of taxi vehicle preferences elicited nearly 23,000 responses from the riding
public, and the survey results were used to ensure the evaluation process met the needs and desires
of passengers. Survey participants‟ top three taxi priorities, in order, were:

   1. Environmental sustainability
   2. Passenger comfort
   3. Safety

        The Nissan NV200 delivers on passenger comfort and safety. While the Taxi of Tomorrow
selection did not use fuel efficiency as a specific criterion, the Nissan vehicle does have the highest
fuel efficiency of the three finalists and was the only vehicle to offer the potential to eventually
convert to fully electric power.

                                          Owner Advantages

        Vehicle durability, ease-of-repair, and quality repair services are especially important to the
taxi industry since taxis are on the road 24 hours a day, 365 days a year and operate in all weather
conditions in a challenging urban environment. The choice of Nissan will meet taxi owners‟ needs:

      All Nissan commercial dealerships will accept walk-ins for taxi repairs and service by the
       first available technician at the first available service bay, helping to put taxicabs back out
       on the street more efficiently.

      Nissan will provide option to train taxi fleets' maintenance staff to perform limited warranty-
       covered repairs on the NV200 in-house, enabling fleets to continue to perform many of their
       own repairs.

      The vehicle purchase price includes many taxi features that currently must be purchased and
       installed after-market at an additional cost to owners and Nissan may provide multi-vehicle
       purchase incentives to fleet purchasers.
                                         Taxi Accessibility

        The Taxi and Limousine Commission recently launched a plan to create an effective, city-
wide Wheelchair Accessibility Dispatch System, utilizing information gained over the course of a
two-year pilot program. The program, which is currently proceeding through a Request for
Proposals process, would allow wheelchair users to call 311 for pick-up anywhere in the city by
either an accessible yellow taxicab or an accessible for-hire vehicle. Additionally, Nissan has
designed a wheelchair-accessible version of the NV200 that it will make available to any taxi
purchaser at an additional cost.

       The City‟s Department for the Aging will also work with Nissan to identify and incorporate
design features, like the aforementioned hand grips, safety step and extra large entry room, to make
the vehicle even more age-friendly.

                                       Nissan North America

       Nissan North America is headquartered in Franklin, Tennessee. The company employs more
than 11,000 people at its facilities throughout the U.S., which include manufacturing plants in
Smyrna and Decherd, Tennessee, and Canton, Miss., as well as design, engineering, sales,
administrative and parts distribution locations across the country.

       The company produces more than 3.2 million vehicles per year

                                                -30-

       Contact:       Stu Loeser/Marc La Vorgna                      (212) 788-2958
                      Allan Fromberg (Taxi and Limousine Commission) (212) 676-1013
                      Steve Oldham/ Paula Angelo (Nissan)            (615) 725-5828




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Description: Mayor Michael R. Bloomberg, Deputy Mayor Stephen Goldsmith and Taxi and Limousine Commissioner David Yassky today announced that the NV200, designed by Nissan North America, Inc., has been chosen as the winner of the Taxi of Tomorrow competition. The City now will enter into final negotiations with Nissan to make the NV200 the first taxicab specially built for use in New York City and the City’s exclusive taxicab for a decade.