How Well Do You Know Your Clients-

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					?Just think about this for a minute: how well do you know your clients?

This is similar to a situation where you buy a very close friend a gift for a special
occasion. When buying a present, what do you look for? Would you choose
something that you like? Or you choose a gift because that particular item is a favorite
of your recipient? When buying for someone, especially a loved one, you always look
for things with their favorite color, with sizes that fit them, and most importantly,
something that would make them feel special.

Similarly, when you market to your target audience, always bear in mind that you
have to give them what they want; not what you want.

Again, how well do you know your target market?

That is the way any business should treat their customers. Create a marketing
campaign based on who your target clients are. Even if you think your design is
excellent in your eyes, your target clients might have a different perception of what
they think is impressive. Unfortunately, many business owners think this way. What
they want is what can be found in their marketing collaterals, be it poster printing or
even sticker printing.

Understanding and knowing full well your target clients can go a long way in getting
you the most effective marketing campaign, whether it is custom poster printing or
even cheap poster printing. A marketing campaign that fits what your target clients are
looking for would make it easy for them to say yes to your offer every time.

So to truly understand your clients, you have to know them well enough - get inside
their heads, find out what makes them tick, and be in their shoes. You can do this
when you do your research; lots of marketing research. Get to know the demographics
of your target clients. Know what their needs are. Only they would know what they
want. Totally strip away your preconceived notions that you and your business are the
stars of your marketing campaign.

On the contrary; your target clients should be the main focus of your collateral. Create
your marketing tool according to what your target clients have as their perception.
Consider their points of view.

When you do, you would see a big difference on the impact you have every time you
convey your message to your target audience. If you consider your target clients first
before your own, only then will you truly have an offer that gets a resounding yes all
the time.


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posted:5/3/2011
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