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How to Write Ad Copy That Sells

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					?In our fast-paced society we all want quick results, delivery now, quick customer
service, overnight shipping, etc. Why is that? The reason is simple -- "Time Is
Money!"
Picture this, a website with class "A" graphics, a beautiful flash menu, video with
sound and all the bells & whistles. Now imagine this beautiful website without any
physical words at all. How many sales do you think it would make?

Rudyard Kipling once said, "Words are, of course, the most powerful drug used by
mankind." Words make us laugh, cry and fall in love. Words have started wars and
ended them. Same thing holds true when writing ad copy for your web site. The
words you use have the power to positively explode your sales, or completely
terminate them.

Great copywriters of the advertising age have given us tested formulas for the
mechanics of writing effective sales copy. Attention-getting headlines, body copy
which appeals to your readers' emotions, and benefit-laden bullet points. You must
answer the question "what's in it for me?" While you're at it, don't forget to build
credibility, ask for the sale, offer a bonus and finish with a P.S. that reiterates the call
to action.

You write the ad copy but something is still missing. What you may have left out is
the importance of style and delivery. Great copywriters, like great musicians, have
practiced their delivery for years, honing their skills to razor sharpness. Like a Les
Paul guitar in the hands of Eric Clapton, an accomplished copywriter's skilled
delivery requires more than just an intimate knowledge of the basic fundamentals.

What about the rest of us? What if I need to make sales NOW? Here is a secret that
will speed you on your way to writing effective copy every time:
Make use of these words in your ad:
1. "Fast" or "Quick"
2. "Guarantee"
3. "Limited"
4. "Easy" or "Simple"
5. "Testimonial"
6. "Free"
7. "Secret"

Even the best sales copy rarely converts more than 2% of prospects to customers. So,
don't worry about the 98% you know will not be interested in your message.

One of the biggest mistakes that people make when writing copy is that they fail to
write to their single ideal customer. Instead of focusing on the millions of potential
readers out there on the Internet, effective web copy is written with one single
individual in mind… your ideal customer!
Imagine sitting in a bar or coffee shop, across the table from someone whose
company you truly enjoy; a close friend, family member, or other loved one. Now,
imagine that this person has just asked you for your advice or opinion about your
favorite product. Write the ad copy as if you were talking to them out loud. Speak
from the heart and do it quickly.

Remember one thing when writing an ad copy... -- People buy with their emotions
NOT with their mind.

Make sure that you include some emotional words in your advertisement. Use words
like: love, security, freedom, fun, satisfaction, etc., and you may also use words that
provoke fear like: scams, mistakes, dangerous, etc.

Once completed, it is much easier to trim down a terrific piece of ad copy than it is to
try and add life to boring, dry copy. Your ad copy will become exponentially more
effective when you write to your ideal customer than if you try and write to the
crowd.

That is my understanding of the foundation of writing ad copy that sells.
Chad William Hershey of is founder of his own home based business, The Pinnacle
Group. He is a student and mentor of the Universal Law of Attraction, as seen in The
Secret, and believes fully in The Master Key System. Chad shares his passion and
knowledge of being in the home based business arena for the last 15 years and enjoys
helping others succeed with Internet marketing. Chad's website is

				
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posted:5/3/2011
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