?Magazines continue to be a popular source of entertainment, education and advertising. If you don't mind hard work or long hours, you can have a very rewarding and interesting career in magazine publishing when working in a niche that excites you. Not only can you publish a magazine in print, you can distribute your magazine on the internet. Magazine publishers also have the option to charge a subscription fee for their publication or make it available free of charge, with income provided exclusively by advertisers. The first step to starting a magazine publishing business is developing a plan, which includes choosing a market niche, laying out a revenue strategy, method of distribution, deciding on a format and of course, content. Some entrepreneurs hire a business plan writer, but there is business plan software available online that is developed by professionals, enabling business owners to cut costs and create professional business themselves without wasting lots of time. Magazines also need an ISSN number, BIPAD number and bar code. Publishers can obtain an International Standard Serial Number from the Library of Congress. The ISSN number distinguishes publications from each other. The BIPAD number is the middle 5 digits of the magazine barcode. It is the permanent identification of the the magazine throughout its retail life. A list of bar code suppliers can be found through the US ISBN Agency. Costs of Launching a Magazine Start-up and operating costs vary, especially between print and online publications. If you have limited funds, you can start small and grow your magazine over time. Costs generally include printing and production costs, business equipment, software and supplies, building overhead and utilities, legal costs, hiring costs, advertising and marketing plus distribution expenses. Finding a Printer for Your Magazine Choose a printing company that specializes in printing magazines. Generally, you can obtain a job estimate via the internet, enabling you to get bids from a variety of different printers for quick price comparison, etc. Magazine Layout If you want to create the layout yourself, Quark Press and Adobe Creative Suite are commonly used design and layout software. Lynda.com offers online courses that show publishers how to design an effective layout with text, images and other design elements. There are also freelancers to whom you can outsource your layout design work. Finding Magazine Advertisers Put together a media kit for advertisers who want to place ads in your magazine. Do a little research to find out what other media kits in your industry look like and the materials they contain. In general, you want to include your magazine's mission statement, reader demographics, circulation breakdown and ad rates. Publishing Expert James Kobak covers the easy-to-follow steps to starting a new magazine, answers questions about daily operations, discusses influential industry trends and includes revealing real-life case studies. Find out more >> How to Start a Magazine Business.