Sofitel Luxury Hotels Shares Secrets to Social Media Success

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					FOR IMMEDIATE RELEASE

 Sofitel Luxury Hotels Shares Secrets to Social
                 Media Success
     
 Announces Top Five Facebook/Twitter Tips For
                       Hoteliers


Atlanta, March 29, 2011 - Following a comprehensive study by
PhoCusWright, the travel industry's esteemed research authority,
Sofitel Luxury Hotels, in partnership with Travel Spike is proud to
announce the details of their successful social media strategy for their
nine properties in North America. The report focuses on the best
practices for hoteliers to build a quality and relevant following on
important social media sites like Facebook and Twitter. While many
companies focus solely on numbers, Sofitel has implemented a plan
that drives targeted repeat customers to their social media sites on a
daily basis.

 The following are several Facebook/Twitter- tips for hoteliers to
consider, that have been proven effective by Travel Spike, on behalf of
Sofitel building a strong presence within the social media realm:

Tip #1 – Appoint a social media coordinator for each
property. This person will be the eyes and ears to what is happening
on the property level, including sharing specials at the spa or menu
changes at the restaurant. They will coordinate with sales, marketing,
weddings, meetings & events and the concierge to share the updates
so their social media team can get the message out.

Tip #2 – Be authentic! Customers don’t want to read updates that
sound like a robot has written them. Sofitel is a unique upscale brand
known for its stellar service and French style, so the social media
updates stay true to the product.
Tip #3 – Target your demographics. For Sofitel, targeting
discerning travelers and gourmet diners remains a top priority.

Tip #4 – Sprinkle in local events. Show off your concierge skills
by becoming the local inside source for events, parties and festivals.
Sofitel Los Angeles, for example, tweeted live from their recent
Golden Globe Gifting Suite.

Tip #5 –Engage with your audience, don’t just sell. The
quickest way to lose a consumer is to ‘bang them over the head’ with
product information. Sofitel Washington DC, for example, asked their
Facebook fans what DC tips they would like to receive – consumers
responded that they wanted to hear more about museums, family
travel, luxury dining & romantic tips for couples.

The results speak for themselves as within a year, Sofitel went from
1,000 'random' followers on Twitter to over 28,000 ‘quality’ travelers.

“We are honored to be recognized by such a prestigious travel
research firm such as PhoCusWright," said Director of Marketing,"
Gabriela Navejas, "Sofitel looks forward to strengthening our social
media platforms with our travel partner, Travel Spike, by providing
fresh content and exclusive offers to our growing online audience."

About Sofitel:

Sofitel is the only French luxury hotel brand with a presence on five
continents with 130 addresses, in almost 40 countries (more than
30,000 rooms). Sofitel offers contemporary hotels and resorts adapted
to today’s more demanding and more versatile consumers who expect
and appreciate beauty, quality and excellence. Whether situated in
the heart of a major city like Paris, London, New York or Beijing, or
nestled away in a country landscape in Morocco, Egypt, Fiji Islands or
Thailand, each Sofitel property offers a genuine experience of the
French “art de vivre”. Visit: http://www.sofitel.com.

About Travel Spike:
Founded in 2001, Travel Spike is the interactive leader in the travel,
tourism and hospitality marketplace, with core competencies in
destination marketing, digital strategy, travel advertising and social
media marketing. The company also provides email marketing, travel
search engine optimization and digital pr services exclusively to
destinations, hotels, tour operators, and other travel organizations.
For more information on the company's expertise in travel,
technology, Internet and media, visit: http://www.travelspike.com.

For more expert social media research and insight, purchase “Sofitel’s
Social Approach Favors Quality Over Quantity” from PhoCusWright.


Media Contacts:

Carly Redgers
Social Media Manager
Travel Spike
carly@travelspike.com
404-290-5400

Cassie Dittrich
   cdittrich@njccorp.com   
 802.522.0714


				
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