To help clients increase their web visibility by increasing their natural Search Engine
Results in an ethical (White Hat) manner, thus helping the company to grow their organic
Over 12 years SEO Experience
1. Site Assessment/Analysis
2. Frequent Client Communication (In Person, Email, Phone, Instant
3. Communicating with Programmers, Designers, Management and
Every Part of the Team to insure the best possible results of a
4. On-Page/Site Optimization
Optimizing Title Tags & Meta Tags
Optimizing Body Content
Creating Interlinking Structure
Cleaning Code As Necessary
Creating And Implementing XML Sitemaps
5. Off-Page Optimization
Building Inbound Links (IBL‟s)
Creating Profiles On & Submitting To Social Media Sites
Submitting Original Articles, Press Releases and White
Papers To Article Submission Sites
6. Staying On Top Of Latest Algorithm Changes and SEO Trends
Proficient in both PC and MAC
Expert Knowledge of HTML, all projects are HAND CODED.
I‟ve been referred to as a “coding nazi”.
CSS used on all web pages.
All work is cross-checked on different platforms and within different
browsers to assure continuity, and all graphics optimized for the web for
minimal download times of web pages.
Specializing in Search Engine Optimization - sites are optimized for
targeted keywords and phrases to produce optimal positioning in natural
1. Google Adwords
3. Yahoo Store
4. eBay Store
5. Amazon Store
Have constructed and sent out HTML e newsletters using Subcribe Me
Proficient in Multi-Tasking
NAVIGATION - Ease of Navigation is Key!!!!!!!!!! Since I‟ve
started, this one element has been Key to me! If a potential customer
doesn‟t find their way within 3 seconds, they typically click
away…guess what, lost sale!
Keyword Discovery (keyword research tool)
Various Free Tools Online (for site analysis)
Photoshop, Image Ready, Illustrator, Premiere
Homesite, Dreamweaver, Flash
Word, Excel, PowerPoint, Outlook
Subscribe Me Pro - Mailing List Management / Tracking Software
After working for agencies and other companies, decided I could give more value to the
client by going it alone. Taking on a limited number at any time to provide the most value
and to get the best results for each. Have also been working with smaller agencies
handling their outsourcing.
3/08 – 9/08
SR. SEO Analyst
Responsible for analyzing website for potential problems, customizing solutions and
applying “Best Practices”(Whitehat SEO). Performed competitive analysis, keyword
research and formulated strategy to build relevant inbound links to increase rank, web
visibility and traffic for specified keywords and phrases. Worked with tech teams to
implement SEO strategies in the most efficient manner. Tripled organic traffic in search
engines from previous year.
5/06 – 3/08
Applied Search Engine Optimization Best Practices techniques to all assigned clients,
thus increasing rank in organic search results. Continually communicated with clients,
sending progress reports and answered any questions that may have arisen. Promoted
within the first 45 days of employment to SR. SEO Analyst, halfway through my 90-day
12/05 – 5/06
Treasure Coast Media
Web Designer/Video Editor
In charge of online marketing, SEO, updating and maintaining websites, editing video
using Adobe Premiere Pro, generating traffic through paid advertising and manual
submissions. In charge of all technical aspects of websites, which included all
troubleshooting and handling customer service.
8/05 - 1/06 (Temporary)
Web Designer/SEO Specialist
In charge of eBay stores, and Amazon stores, giving customer service, and
handling orders from start to finish and handled online PPC advertising using Google
Adwords and Overture. Brought sites into top 10 in natural results on all major search
engines using targeted keywords and phrases, doubling sales as a result.
7/04 – 11/05
Magna Media Inc.
Internet Marketing Online marketing, SEO, Web Designer/Video Editor
In charge of updating and maintaining multiple websites. Brought sites from zero Page
Rank to mid level Page Rank (PR5) on Google and top 10 natural results in all major
2/03 – 7/04
RAF Enterprises –AdultLounge.com
Web Designer/Video Editor
Co-managed and maintained 400 sites, this included constant updating of content,
troubleshooting and major multi-tasking!
6/02 - 2/03
The Print Group Inc
Small printing company that produced business cards, letterheads, brochures in mass
quantities. Duties included: page layout and design using Adobe InDesign and proof
reading all materials produced.
1/98 - Present
Samples of S.E.O. Rank Achieved
(More available upon request)
(Optimized for key phrases: comparison shopping, compare prices, price comparison,
online shopping site)
(Optimized for key phrases: vocational college, fitness training school, pharmacy tech
school, orange county nursing school
(Optimized for key phrases: boxing mouthpieces, professional mouthpieces, professional
boxing mouthpieces, custom boxing mouthpieces, Alhambra boxing club)
(Optimized for key phrases: sub level 4 kenpo, kenpo concepts, kenpo seminars,
American kenpo concepts)
(Optimized for key phrases: Los Angeles henna artist, Las Vegas henna artist,
Nashville henna artist, mehndi body decoration, henna body decoration.)
Platt College - A.A. in Graphic Design, 4/03
Course of study included:
Graphics Design One:
Design/Color Theory: Covers design and color theory principles and
fundamental design processes
Typography: Provides understanding of typographic theory in graphic
Methods, Tools & Technology: Overview of graphic design
production terminology and processes.
Graphics Design Two:
Publishing I: Focuses on tools and commands used to operate desktop publishing
Digital Imaging I: Teaches most commonly used photo manipulation programs.
Digital Media I: Covers digital media, the web and vector technologies.
Graphics Design Three:
Publishing II: Presents advanced typography, layout and design principles.
Digital Imaging II: Covers system hardware, software configuration,
troubleshooting systems, calibration and color theory.
Digital Media II: Builds understanding of Internet and vector technologies.
General Arts Education:
Complements graphic design curriculum with courses in English, Environmental
Science, College Math, Psychology, Art History and Speech.
Los Angeles City College - Certified Web Master 5/01
Course of study included:
MS Word, Excel, PowerPoint
Don Bosco Technical High School - completed 1200 hr. Graphic Arts
course, Academic and Graphic Arts Diploma 5/83
Graphic Arts Course of study included:
Pre-press/press operation (AB Dick 360)
• L.A.C.C. - Dean„s List (Received highest possible score on English portion of entrance
• Platt College - Honor Roll
• Don Bosco Tech H.S. - Best Attendance Award, Lettered in Track.
I„ve worked in the printing industry for 3 years in all aspects of the field.
• Press Operator - AB Dick 360
• Camera Operator – Stat/Halftone
• Plate Maker – For AB Dick 360‟s to large commercial presses
• Stripper – For all size presses
• Color Separation – Sized transparencies for scanner.
• Production Artist – paste up