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Mistral Equity Partners Acquires Worldwise

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					Mistral Equity Partners Acquires Worldwise
May 02, 2011 04:04 PM Eastern Daylight Time 

NEW YORK--(EON: Enhanced Online News)--Mistral Equity Partners, a private equity firm focused on the
consumer and media sectors, announced today that it has acquired Worldwise, Inc. a leading supplier of innovative,
more environmentally sustainable pet products and accessories. The Company’s products are developed primarily
from natural, certified organic, reclaimed or recycled materials, and are sold through major retailers in the mass,
grocery, and pet specialty channels.

“Worldwise’s highly sophisticated approach to the pet accessory market combines fashion-oriented product design
and innovation capabilities with an environmentally responsible branding strategy. These unique attributes, along with
the Company’s scalable and reliable supply chain, have established the Company as trusted partner to key
retailers,” commented Andrew Heyer, Managing Partner of Mistral Equity Partners. “”We have been seeking a
platform company in this sector and are looking forward to partnering with Worldwise management to capitalize on
the pet industry’s favorable market trends.” 

Worldwise’s products are focused on dogs and cats, and include beds, toys, scratchers, treats and litter accessories
under the SmartyKat, PoochPlanet and Petlinks brands. The Company’s products deliver engaging pet accessory
solutions to consumers by focusing on design, functionality, sustainability, quality, safety and style.

“We are excited to partner with Mistral and continue to expand Worldwise’s presence across multiple product
categories and retail channels. Mistral’s expertise in the consumer sector and experience with growing brands in
niche markets makes them the ideal partner for Worldwise,” said the Company’s Chief Executive Officer, Matt
Turnbull. “Mistral shares our desire to offer pet owners smart, stylish, environmentally responsible products and our
vision for rapid growth through product and customer innovation.” 

About Mistral Equity Partners

Mistral Equity Partners is a private equity firm comprised of highly experienced investment professionals and
seasoned industry executives. The firm specializes in the consumer, retail, and consumer focused media sectors, and
is especially attracted to businesses that are supported by strong demographic trends and fundamental changes in
consumer preferences. Mistral’s principals have a long history of working together and identifying successful
investment opportunities with these characteristics. Mistral’s portfolio includes Shearer’s Foods, Inc.; Jamba, Inc.;
Worldlynx Wireless LP; Orval Kent Food Company; LoveSac Alternative Furniture Co; and Country Pure Foods,
LLC.

About Worldwise Holdings, Inc.

Worldwise is a leading consumer pet products company. By developing unique, high-quality products made from
natural, recycled, reclaimed and certified organic material, and distributing them through the nation’s largest retailers,
Worldwise brands are changing consumer beliefs about the look, feel, price and performance of environmentally-
responsible products.

Contacts
Media:
Mistral Equity Partners
Alecia Pulman, 203-682-8224
apulman@icrinc.com

				
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Description: NEW YORK--(EON: Enhanced Online News)--Mistral Equity Partners, a private equity firm focused on the consumer and media sectors, announced today that it has acquired Worldwise, Inc. a leading supplier of innovative, more environmentally sustainable pet products and accessories. The Company’s products are developed primarily from natural, certified organic, reclaimed or recycled materials, and are sold through major retailers in the mass, grocery, and pet specialty channels. “Worldwise’s highly s a style='f
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