Executive Speechwriter in Indiana Resume Cynthia Starks by CynthiaStarks

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									                                     CYNTHIA J. STARKS
                             Zionsville, IN 46077 ▪ (317) 344-2394 ▪ cstarks@starkscommunications.com
                                                   www.starkscommunications.com

                              EXECUTIVE SPEECHWRITER
        Award-winning writer of compelling, articulate & highly informative speeches for Fortune 500 CEOs

A proven leader in helping senior executives succeed with internal and external speeches that position them as thought-leaders,
engage their employees and solve their business, marketing, and communications problems. Extensive experience writing
speeches for CEOs and senior management in the Telecommunications, Technology, Defense, Aerospace/Building and
Agricultural industries—on staff at the IBM Corporation, United Technologies Corporation (UTC) and Southern New England
Telecommunications (SNET), and as a freelance speechwriter for IBM, SNET, Raytheon and The United Nation’s International
Fund for Agricultural Development.


                                              CORE COMPETENCIES
           EXECUTIVE SPEECHES                        TARGETED MESSAGES                       AUDIENCE / CONTENT RESEARCH
           COMMUNICATIONS MANAGEMENT                 CLIENT CONSULTATION                     CREATIVE INPUT / DIRECTION
           EDITORIAL / OTHER GHOST-WRITING           SPEECH MARKETING                        ENGLISH LANGUAGE / GRAMMAR

                                          PROFESSIONAL PROFILE

PROVEN METHODOLOGY:

       Research and identify appropriate speaking opportunities; establish and maintain long-term strategic relationships with
        sponsors of industry conferences, forums, symposia and other events.

       Research audience expectations, event agenda, topics and remarks of other speakers, physical space and need for visuals;
        assist clients in focusing the purpose of each speech to tailor messages for audience appeal and impact.

       Research content and develop detailed outline; meet with and secure executive review and approval.

       Write speeches that “snap, crackle and pop,” and compel audiences to think, feel or act; measure and evaluate each speech.

       Market speeches to additional audiences via Web and print vehicles to increase range, penetration and reinforcement of
        message, resulting in greater message visibility, recall and buy-in by targeted audiences.

       Research and write editorials, op-eds, Web content, white papers and more, as required, to support strategic
        communications goals.

PROFESSIONAL PUBLICATIONS:
            “How to Write a Speech” – speech I wrote and delivered at the Columbia Club of Indianapolis on Feb. 16, 2010,
             featured in Vital Speeches of the Day, April 2010, and in Public Speaking: An Audience-Centered Approach, published
             by Pearson Press on February 15, 2011.
            “New View” weekly column in the Zionsville (IN) Times Sentinel (June 2008-June 2009).

            “Our Cousin Rosa,” feature story on opera legend Rosa Ponselle, in Ambassador, the magazine of the National Italian
             American Foundation (NIAF), Washington, DC, March 1998.

            “A Piccolo Paese,” in An Ear to the Ground, an anthology of work by new writers, Cune Publishing, Seattle, WA, February
             1997.
                                    CYNTHIA J. STARKS                                                                         Page 2
                         Zionsville, IN 46077 ▪ (317) 344-2394 ▪ cstarks@starkscommunications.com
                                               www.starkscommunications.com

                                       EDUCATION & TRAINING

B.A. ENGLISH                                                                          ALBERTUS MAGNUS COLLEGE – New Haven, CT
Graduate Courses: Journalism & Screenwriting

PROFESSIONAL DEVELOPMENT & SPECIALIZED TRAINING
   Ongoing speechwriting seminars & workshops, including one given by Joan Detz (author of How to Write and Give a
    Speech) in Philadelphia, PA, April 2010.
   Video production workshop, The Sony Institute, Savannah, GA
   Ongoing attendance at member events, webinars and teleconferences of the International Association of Business
    Communicators (IABC), the Public Relations Society of America (PRSA), the American Marketing Association (AMA), as well
    as IBM, Exec-Comm, Ragan Communications, Vital Speeches of the Day and others.

                                   PROFESSIONAL EXPERIENCE

EXECUTIVE SPEECHWRITER & OWNER                    STARKS COMMUNICATIONS, LLC – Zionsville, IN                         1993-Present
   Write dynamic, compelling and highly articulate speeches for clients, including CEOs and senior executives from IBM,
    Raytheon, SNET and the UN’s International Fund for Agricultural Development.
   Continually find the relevant, credible pieces of information in client-provided material and through my own research;
    fashion into targeted, concise narratives that hold audience attention with memorable and meaningful words and stories,
    and clear and vibrant messages.
   Prepare speakers to confidently and effectively deliver speeches by ensuring appropriate practice time, speaking style, pacing, and
    use of visual aids and/or written materials to accompany the speech.
   Write weekly blog on professional speechwriting, which has been featured on the Web sites of Ragan Communications, Vital
    Speeches of the Day, IABC, PRSA, “Six Minutes: Professional Speaking and Presentation Skills” and “Professionally Speaking,”
    among others.

RECENT ACCOMPLISHMENTS
       Wrote keynote remarks on “Diversity of Thought,” for the President of Raytheon’s Intelligence and Information Systems
        to give at a Raytheon Diversity Summit in Aurora, CO in October 2010.
       Wrote keynote remarks on “Giving Hope a Voice,” for the President of the International Fund for Agricultural
        Development, an arm of the United Nations, to give at an International Rice Conference in Hanoi on Nov. 8, 2010. This
        speech won Honorable Mention in the 2011 Cicero Speechwriting Awards, sponsored by Vital Speeches of the Day.
       Wrote keynote remarks the General Manager of IBM’s Global Technology Services group gave on “Saving the
        Planet/Saving Ourselves,” to the American Indian Science and Engineering Society in Albuquerque, NM on November
        11, 2010.


                                     ADDITIONAL EXPERIENCE

   Speechwriter to the Senior Vice President of Education and Multimedia, IBM Corporation, White Plains, NY, 1989-1993
   Manager, Executive Communications, United Technologies Corporation (Otis Elevator Division), Farmington, CT, 1987-1989
   Senior Speechwriter to the Chairman/CEO, Southern New England Telecommunications, New Haven, CT, 1984-1987

								
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