The company’s beverages are generally for all consumers. However, there are some brands, which target specific consumers. The target market has been defined as multicultural youth of age 13 – 24. Company’s people says: Our company will target multi-cultural youth by identifying common youth struggles and positioning Coca-Cola as a unifying element in a diverse youth culture.
Primary Market 13 – to – 15 year olds: This segment is important to consider because it is influencing its parents’ decision as well as its friends’ decisions. 16 – to – 18 year olds: this older segment is making its own decisions. Secondary Market 21 – to – 24 year olds: Coke must retain those who have chosen Coke as their primary soft drink brand by this point. At the same time Coke must make switchers out of those who have not chosen a specific soft drink brand through social events, which are a priority for this segment
Core Product is what the consumer is actually buying and the benefits it gives. Coca Cola customers are buying wide range of soft drinks. Actual product is the parts and features , which deliver the core product. Consumers will buy the coke product because of the high standards and high quality of the Coca Cola products. Augmented product is the extra consumer benefits and services provided to customers. Since soft drinks are a consumable good, the augmented level is very limited. But Coca Cola do offer a help line and complaint phone service for customers who are not satisfied with the product or wish to give feedback on the product
This survey was done in united states in 2005 And we can see that among all the branded soft drinks Coca Cola is given more retag
Coca-Cola is currently going through the maturity stage. This maturity stage lasts longer than all other stages. During the maturity stage, products usually go through a slowdown in sales growth. According to Coca-Cola’s 2001 annual report, sales have increased by 1.02% compared to last year. This percentage has no comparison to the high level of growth Coca-Cola enjoyed during its growth stage.
In this community center ever one will be spending time together. And they all will be working for the betterment of the world. And here people will be helping each other.
After so many evidence I am confirm that you will choose Coke