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					HP DIY Marketing
see the savings

Use these cost comparison slides to help
your customers understand the savings
benefits of in-office printing.
Save up to 50% vs. Copy Shops*
HP Color LaserJet Printers
Print Cost Comparison: in-house printers vs. outsourced (U.S.) on professional glossy papers

          In-house color printing average                                                       Copy shop average
                 HP Color LaserJet CP2020/cm2320                                            From Inf otrends cost survey, March 09




     Two sided color document per copy                          $0.81            Two sided color document per copy                          $1. 27

                                  Copies printed                   250                                         Copies printed                  250

                                          Total cost             $204                                                 Total cost             $318

                                          HP customer savings = $114
*Based on average retail pricing for short-run marketing materials. Actual prices may vary. Source: Infotrends Cost of Print Studies, March 2009.
 Save over 50% vs. Copy Shops*
 Color LaserJet Printers
 Print Cost Comparison: in-house laser vs. outsourced (U.S.) on professional glossy papers
         HP Color Laser Brochure Paper                                                         Copy shop average
    using a HP Color LaserJet CP1510 series                                       using comparable glossy coated paper




       Two sided color document per copy                          $0.63            Two sided color document per copy                          $1. 62

                                    Copies printed                   500                                         Copies printed                 500

                                            Total cost        $315.00                                                   Total cost        $810.00

                                        HP customer savings = $495.00
Outsourced paper: standard gloss #100 text or160-180 gsm stock, coated on both sides. In-house paper: 44# bond (160 gsm) HP Color
Laser Brochure Paper, glossy. *Based on average retail pricing for quantities up to 500 pages. Source: InfoTrends’ U.S. Cost of Print study
2008.
 Save over 50% vs. Copy Shops*
 Color LaserJet Printers
 Print Cost Comparison: in-house laser vs. outsourced (U.S.) on professional glossy papers
          HP Color Laser Brochure Paper                                                      Copy shop average
         using a HP Color LaserJet CP3505                                       using comparable glossy coated paper




       Two sided color document per copy                        $0.44           Two sided color document per copy                         $1.62

                                   Copies printed                  500                                       Copies printed                500

                                          Total cost        $220.00                                                 Total cost        $810.00

                                       HP customer savings = $590.00
Outsourced paper: standard gloss #100 text or 160-180 gsm stock, coated on both sides. In-house paper: 48# (180 gsm) HP Brochure and
Flyer Paper, glossy.*Based on average retail pricing for quantities up to 500 pages. Source: InfoTrends’ U.S. Cost of Print study 2008.
Save up to 50% vs. Copy Shops*
HP Officejet Pro Printers
Print Cost Comparison: in-house printers vs. outsourced (U.S.) on professional glossy papers

           In-house color printing average                                                      Copy shop average
                        HP Of f icejet Pro series                                           From Inf otrends cost survey, March 09




     Two sided color document per copy                           $0.64            Two sided color document per copy                         $1. 27

                                   Copies printed                  250                                         Copies printed                   250

                                           Total cost             $160                                                 Total cost             $318

                                           HP customer savings = $158
*Based on average retail pricing for short-run marketing materials. Actual prices may vary. Source: Infotrends Cost of Print Studies, March 2009.
 Save over 50% vs. Copy Shops*
 OfficeJet Pro Printers
 Print Cost Comparison: in-house inkjet vs. outsourced (U.S.) on professional glossy papers
            HP Brochure and Flyer Paper                                                      Copy shop average
         on a HP Officejet Pro L7590 AiO                                        using comparable glossy coated paper




       Two sided color document per copy                        $0.51           Two sided color document per copy                         $1.62

                                   Copies printed                  500                                       Copies printed                500

                                          Total cost        $255.00                                                 Total cost        $810.00

                                       HP customer savings = $555.00
Outsourced paper: standard gloss #100 text or 160-180 gsm stock, coated on both sides. In-house paper: 48# (180 gsm) HP Brochure and
Flyer Paper, glossy.*Based on average retail pricing for quantities up to 500 pages. Source: InfoTrends’ U.S. Cost of Print study 2008.