Blue Cross Blue Shield of Georgia News For immediate release: August 22, 2006 Media contact: Cindy Sanders, 404-842-8406, email@example.com Blue Cross Blue Shield of Georgia Announces Health Plans to Give Consumers Bigger Role in Health Care Decisions New consumer-driven health products to provide the information and incentives needed to improve health ATLANTA – Blue Cross Blue Shield of Georgia (BCBSGa) will soon offer new, innovative health plan options for employers and individuals that will change the way consumers think about health care, helping them to lead healthier lives while also helping them gain control over the rising cost of care. The core products BCBSGa will offer will be the consumer-driven portfolio developed by Lumenos®, a pioneer in the field of consumer plans acquired by WellPoint, Inc., BCBSGa’s parent company, in 2005. These consumer-driven health plans and services will be available in Georgia in 2007, subject to regulatory approval: • Lumenos Health Reimbursement Account • Lumenos Health Savings Account • Lumenos Health Incentive Account • Lumenos Health Incentive Account Plus This new suite of Lumenos products – which will be available to large and small businesses, as well as individuals – will empower consumers with industry-leading health information, support tools, incentives and financial accounts to help them improve and maintain their health and wellness and better manage their health care costs, according to Dan Salinas, M.D., vice president, medical management, BCBSGa. “Our goal with these new consumer-driven health plans and services is to improve the health of our members, which will also improve the efficiency of the health care system,” said Salinas. “This puts consumers in control of their health care dollars and gives them an incentive to spend wisely and demand better health care quality and value. This consumer movement, which is sweeping through all parts of the health care industry, represents a major change in the way we will interact with our customers.” BCBSGa’s new consumer-driven health plan options will combine an employee- and/or employer-funded health account with traditional PPO health coverage. Each is paired with powerful online decision support tools and personal health coaching that consumers can use to learn more about their health care treatment and cost options. For example, when members complete an online health assessment, enroll in a program with a health coach, successfully complete a smoking cessation program or make other healthy lifestyle choices, they may receive tangible incentives and rewards under these health plans. These unique features, combined with BCBSGa’s network strength, innovative provider partnerships, local presence and powerful brand name will provide unparalleled value to consumers. Research indicates consumers have a limited understanding of the cost of medical care. Six out of ten people, surveyed by Harris Interactive, who had received treatment for a serious health issue in the last two years did not know the cost until after treatment was received. “BCBSGa’s new consumer-driven products will make quality and cost data more accessible in order to create millions of better informed, more engaged health care consumers,” said Salinas. About Blue Cross Blue Shield of Georgia Blue Cross Blue Shield of Georgia is an independent licensee of the Blue Cross and Blue Shield Association and is an operating subsidiary of WellPoint Inc., the largest publicly traded commercial health benefits company in terms of membership in the United States. WellPoint, Inc. is an independent licensee of the Blue Cross Blue Shield Association and serves its members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as Blue Cross Blue Shield in 10 New York City metropolitan counties and as Blue Cross, Blue Shield or Blue Cross Blue Shield in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), Wisconsin; and through UniCare. Additional information about WellPoint is available at www.wellpoint.com. Blue Cross Blue Shield of Georgia can be found on the web at www.bcbsga.com.