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GBTA GLOB AL SPONSORSHIP OPPORTUNITIES

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GBTA GLOB AL SPONSORSHIP OPPORTUNITIES Powered By Docstoc
					                      2011
G B TA G L O B A L S P O N S O R S H I P O P P O RT U N I T I E S




                             gbta.org
   W H Y G B TA S P O N S O R S H I P I S A S M A RT M O V E
   The premier business travel association, GBTA represents more than 5,000
   corporate, meeting and government travel managers and suppliers. A GBTA
   sponsorship helps you build brand awareness – and represents reliability and a
   commitment to the industry. Throughout the year and around the globe,
   GBTA offers a variety of opportunities for promoting your company’s product
   or service to the widest range of travel buyers or a specific targeted group.
   Why You Need to Act Now
   n   Now more than ever, you need to keep your message before the business travel community. GBTA sponsorships offer you the
       opportunity to reach the entire business travel community – or just a targeted segment.
   n   Travel managers need value. As travel budgets are being reviewed, travel managers are requiring more value from each dollar
       spent – value you can supply.

   GBTA Sponsorship Gives You More
   n   Establish a presence in the business travel marketplace
   n   Improve the effectiveness and efficiency of your marketing efforts
   n   Personally meet your customers, competitors and suppliers
   n   Prospect for new customers

   Why Your Company Should Sponsor
   Based on the GBTA 2010 Buyer Member Survey, the reasons are clear:
   n84% of buyers attend Convention to find new suppliers
   n66% reported an annual travel spend of $10 million or more
   n   The majority of attendees are more likely to consider doing business with a GBTA sponsor. Of those:
              n76% report that a company’s sponsorship exposes them to that company’s product line
              n73% report sponsorship influences their opinion of a company’s credibility
              n89% feel that sponsorship commitment shows loyalty/support for GBTA and its members

   Design Your Own Sponsorship
   Let us know if you have a new sponsorship idea; GBTA is always open to new ideas. We look forward to working with your
   company to make 2011 a great year!


   Act Now!
   If you have questions or are ready to reserve your sponsorship, contact GBTA today.

   Zane Kerby, MBA
   Senior Vice President, Events, Sponsorship & Advertising
   zkerby@gbta.org
   703-236-1114

   Colette E. Massey, CEM, CTE
   Senior Manager, Exhibits & Advertising
   cmassey@gbta.org
   703-236-1123

   Sara Smith, CTE
   Assistant Manager, Sponsorship & Advertising
   ssmith@gbta.org
   703-236-1156



2011 GBTA GLOBAL SPONSORSHIP OPPORTUNITIES
   GBTA Convention 2011
   Denver, CO August 21-24
                 n




   The GBTA Convention, The Business Travel Event of the Year SM, features 6,000 corporate
   and government travel managers and suppliers. This event, the largest and most
   comprehensive within the business travel industry, combines cutting-edge educational
   tracks, world class speakers, and a three day trade show, making it the ideal channel to
   promote your company’s products and services.
   With nearly 400 of the industry’s leading companies displaying their products and services
   at the Exposition, distinguishing your company as a viable competitor can be a challenge.
   GBTA sponsorships offer you the opportunity to stand out and impact the world’s largest
   audience of business travel purchasers and decision-makers. Reach more than 1,200 travel
   managers at Convention who spend more than $130 billion in travel services annually
   (based on GBTA’s 2010 post-Convention survey).




   80% of GBTA Business Travel Buyers reported they anticipate gaining one
   to five new suppliers from their interactions on the Exposition floor

   92% of Business Travel Buyers reported that the information gathered while
   at the GBTA Convention is influential in making a decision about selecting a supplier




2011 GBTA GLOBAL SPONSORSHIP OPPORTUNITIES
Reach Your Target Audience!
2010 GBTA Buyer Member Demographics
Based on 2010 Convention Buyer Member Survey


GBTA Business Travel Buyers reported                GBTA Members Titles Include
their travel department reports to                  60%    Manager/Supervisor
35%    Purchasing/Procurement/Sourcing              21%    Director
24%    Finance/Accounting/Treasury                  7%     Coordinator/Assistant
14%    Administrative Services/Program Services     6%     Staff
10%    President/CEO/COO/CFO                        5%     Vice President
8%     Human Resources                              1%     CEO/COO/C-Level
5%     Operations/Vendor Relations
2%     Other                                        Annual Travel Spend
1%     Marketing/Communications                     4%     Less than $500K
1%     Meetings & Events                            3%     $500K to less than $1 million
                                                    12%    $1 million to less than $5 million
GBTA Members Represent                              15%    $5 million to less than $10 million
12%    Manufacturing                                15%    $10 million to less than $20 million
10%    Financial Services/Insurance                 8%     $20 million to less than $30 million
9%     Utilities/Oil/Petroleum/Energy/Mining        11%    $30 million to less than $50 million
8%     Business/ Professional Services/Consulting   11%    $50 million to less than $100 million
8%     Computer/Technology                          15%    $100 million to less than $500 million
8%     Health/Pharmaceuticals                       6%     $500 million or more
6%     Other
6%     Transportation/Travel/Shipping/Warehousing   GBTA Members report these areas
5%
5%
       Aerospace/Defense
       Hospitality
                                                    closely resemble the department
5%     Media/Information/Communications             in which they work
5%     Retail/Wholesale Trade                       50%    Travel
3%     Government/Public Administration             17%    Procurement
3%     Non-profit/Association/Foundation            5%     Finance
2%     Automotive                                   5%     Strategic Sourcing
2%     Education/Training                           4%     Meetings/Events
1%     Chemical/Biotech                             4%     Purchasing
1%     Construction                                 3%     Executive Office
1%     Sports/Entertainment/Arts/Recreation         3%     Office Administration
                                                    3%     Sales/Marketing
                                                    2%     Human Resources
                                                    1%     Other




70% of GBTA Convention Business Travel Buyers
said they are more likely to consider doing business with a GBTA sponsor

88% of GBTA Business Travel Buyers report they attend
Convention to re-establish existing relationships with suppliers

88% of GBTA Business Travel Buyers said they would
recommend attending the 2011 Convention in Denver, CO




                                                          GBTA CONVENTION 2011 • DENVER, CO • AUGUST 21-24
   Sponsorship Opportunities                                                                                                 74% of GBTA
                                                                                                                             Business Travel
   Sponsorship                                                  Priority Points                    Availability
                                                                                                                             Buyers report
   General Sponsorships                                                                                                      that being a sponsor
   Exposition Lounge                                                     6                           CorpTrav
                                                                                                                             positively impacts their
   Exposition Map                                                        6                      Avis Budget Group
                                                                                                                             view of a company’s
   Registration Bag                                                      8                           SkyTeam
                                                                                                                             financial stability
   Registration List                                                     6                           Available
   Program-at-a-Glance                                                   7                            Amtrak
   Registration Area                                                     6                        United Airlines            49% of GBTA
   GBTA Foundation 4th Annual Golf Classic                               6                   MasterCard Worldwide            Business Travel
   Badge Lanyards                                                        5                             UATP                  Buyers are responsible
   GBTA Online Expo Sponsor                                              5                           Available               for planning off-site
   Relaxation Lounge                                                     6                           Available               meetings for groups of
   Starbucks Coffee Vouchers                                             6                           Available               10 or more
   Wireless Hotspot                                                      5                     Ramada Worldwide
   Convention Program                                                    8                            JetBlue                64% of GBTA
   Thumb Drive (four)                                                5 (each)                        Available               Business Travel
   Baggage Check                                                         5                           Available               Buyers are responsible
   Lead Retrieval Card                                                   6                 Tri-Pen Management Corp.          for a multi-national
   Chapter Chat Reception (two)                                      5 (each)                        Available               travel program
   General Sponsorship Option 1                                          6                           Available
   General Sponsorship Option 2                                          5                           Available
   NEW! Golf Cart Sponsorship                                            6                         Star Alliance


   Partner Sponsorships
   NEW! Wednesday CEO Panel                                             18                           Available
   First Timers Orientation & Luncheon                                  10                           Available
   Business Lounge                                                       8                           Available
   Cyber City                                                           10                   Wingate by Wyndham
   International Reception                                               7                         NH Hoteles
   Shuttle Bus Advertiser                                               15                           Available
   Education Sessions                                                9 (each)            Citi, StarCite, Egencia, Freeman,
                                                                                                  JP Morgan Chase
   Partner Sponsorship Option 1                                          9                           Available
   Partner Sponsorship Option 2                                          7                           Available


   Prime Sponsorships
   Monday General Session & Luncheon                                    20              Sabre Travel Network, GetThere
                                                                                            & Travelocity Business
   Tuesday General Session & Luncheon                                   20                     Orbitz for Business
   Wednesday General Session & Luncheon                                 20                           Available


   Super Sponsorship
   Gold                                                                 20                Best Western, Star Alliance,
                                                                                           MasterCard Worldwide,
                                                                                          American Airlines, Available
   Diamond                                                              30                SkyTeam, Concur, Wyndham,
                                                                                        Sabre Travel Network, GetThere
                                                                                        & Travelocity Business, Available

   Priority Points are accrued by supplier companies through exhibiting, advertising with GBTA, and sponsorship
   of GBTA official events. Supplier companies are ranked according to points earned, and choose booth space
   (for the GBTA Convention) based on ranking.



2011 GBTA GLOBAL SPONSORSHIP OPPORTUNITIES
Sponsorship Opportunities
Sponsorship                                       Priority Points          Availability
Other Marketing Opportunities
Exposition Banner                                     Varies                 Available
Exposition Booth                                      Varies                 Available
GBTA TV                                                 5             ADTRAV, TRX, Available
GBTA Online Expo Banner Advertising                     3                    Available
Convention Program Advertising                        Varies                 Available
gbta.org Advertising                                    4                    Available
Exposition Map Advertising                              2                    Available
Registration Bag Insert                                 5                    Available
Direct Member Mailing/Email Lists                     None                   Available
NEW! Focus Group at Convention (three)               7 (each)                Available
NEW! Reception Listed on Expo Map                       2                    Available
Email Marketing Opportunity                             2                    Available
Carpet Logo Sponsorship                                 2                    Available
NEW! Park Bench Sponsorship                             2                    Available
NEW! Infortainment Sessions                           None                   Available



General Sponsorships                              Registration Area United Airlines             Relaxation Lounge
                                                  $16,000                                       $14,000
General sponsorships assist GBTA with             A gathering place at Convention, the          Located near the registration area, the
production costs for print and other              registration area is heavily trafficked       Relaxation Lounge gives Convention
important collateral material produced for        and centrally located in the Colorado         attendees a place to relax and network.
the GBTA Convention. General sponsors             Convention Center. Sponsor’s logo             Comfortable furniture and massage
receive exposure in printed Convention            will appear along the front of the            therapists are included. Sponsor may place
collateral material.                              registration counters.                        a brochure or giveaway in the lounge, and
_________________________________
                                                  n 6 priority points                           may provide branded t-shirts to massage
GBTA Foundation 4th Annual Golf                   _________________________________             therapists. Lounge will be branded with
Classic MasterCard Worldwide                      Baggage Check                                 sponsor’s logo.
$10,000                                           $5,000                                        n 6 priority points

Sponsors receive two complimentary                                                              _________________________________
                                                  Baggage Check will be open on Tuesday
foursomes, a recognition banner at the            and Wednesday near the registration           Starbucks Coffee Voucher Sponsorship
club house, a full-page ad in the Golf            area. Sponsor’s logo will be on area signs.   $14,500
Tournament Program, reserved table at             Sponsor may also add a luggage tag on         Sponsor’s logo will be included on 2,000
the award luncheon, recognition in all            every piece checked.                          Starbucks coffee vouchers. A voucher will
tournament promotional collateral and             n 5 priority points                           be mailed to each Direct (buyer) member
logo placement in “Thank You” ad for              _________________________________             with their registration confirmation letter.
industry publications. (Other sponsorships        GBTA Online Expo Sponsor                      Remaining vouchers will be given to the
are available for this event, as well as player   $8,000                                        sponsor to distribute at their discretion.
openings. Please contact Daphne Bryant,           Your electronic banner ad will be             n 6 priority points

Foundation Executive Director, at 703-                                                          _________________________________
                                                  exclusively displayed on the upper
236-1141 or dbryant@gbtafoundation.org.)          right portion of the facility overview or     Exposition Lounge CorpTrav
n 6 priority points

_________________________________                 interactive floor plan map (will be on a      $10,000
                                                  white background) and will print each time    This 1,600 sq. ft. networking lounge
Lead Retrieval Card                               the Expo Map is printed. Text above the       offers attendees a relaxing environment
Tri-Pen Management Corp.                          360 x 45 banner will read “Official GBTA      on the Exposition floor. Lounge includes
$10,500                                           Online Expo Sponsor.” A link directing        comfortable furniture and massage
Attendees swipe this Lead Retrieval Card          attendees to your booth on the Exposition     therapists. The sponsor may place a
to receive information from exhibitors.           floor plan will also be included.             brochure or giveaway in the Exposition
Your logo or advertisement will be seen           n 5 priority points                           Lounge, may provide branded t-shirts
every time the Lead Retrieval Card is                                                           to massage therapists, and provide a
swiped! Sponsor is given the card’s                                                             representative to welcome/greet guests.
backside for logo or advertisement.                                                             Sponsor is encouraged to provide light
n 6 priority points
                                                                                                food and beverage.
                                                                                                n 6 priority points




                                                                              GBTA CONVENTION 2011 • DENVER, CO • AUGUST 21-24
   Program-at-a-Glance Amtrak                           Registration List                                  Chapter Chat Reception
   $13,500                                              $10,500                                            $17,000 (two available)
   The pocket-sized Program-at-a-Glance                 The Registration List contains the contact         The Chapter Chat Reception showcases
   includes all Convention activity information         information of all Convention attendees,           representation from GBTA’s 45 local
   and is included in all registration bags.            and is placed in the official registration bags.   chapters. Each chapter is awarded a table
   Sponsor’s logo is included on Program-at-            Conveniently broken out by buyer/supplier,         to ‘dress’ with local paraphernalia. The
   a-Glance as well as on the free-standing             the Registration List is a great resource that     Chapter Chat has grown dramatically over
   Program-at-a-Glance board.                           travel managers use to find their peers, and       the past several years, and has become one
   n 7 priority points                                  suppliers use to build customer profiles.          of Convention’s most popular events. The
   _________________________________                    Sponsor is allowed logo placement on               sponsor has the opportunity to address the
   Convention Program JetBlue                           front cover as well as ad placement in the         audience for five minutes during the program.
   $18,000                                              inside front and outside back covers.              n
                                                                                                             6 priority points
                                                        n 6 priority points
                                                                                                           _________________________________
   The Convention Program is included in all
                                                        _________________________________                  General Sponsorship – Option 1
   attendee registration bags. It includes logistical
   information on all major Convention activities.      GBTA Convention Thumb Drive                        $15,000
   Sponsor may advertise on the entire outside          $10,000 (four available or $30,000                 n Insert in registration bags (buyers only)


   back cover of Convention Program, as well            for exclusivity)                                   n Two email blasts to Direct (buyer)


   receiving logo placement on the front cover.         GBTA will provide key resource documents             members before Convention
   n 8 priority points                                                                                     n Direct (buyer) member registration list,
                                                        on branded thumb drives. Materials
   _________________________________                    may include the latest whitepapers on                pre- and post-Convention
   Exposition Map Avis Budget Group                     key industry issues developed by GBTA              n Two complimentary registrations for


   $12,000                                              Committees, model RFPs, original business            exhibiting suppliers
                                                                                                           n Banner advertisement on GBTA’s Daily
   This large map of the Exposition floor is            travel research and links to education
   included in the registration bags of all travel      session materials. This opportunity                  News Brief (one week)
                                                                                                           n Logo recognition on signage located in
   manager attendees, and is available at the           provides an ideal way to extend the “shelf
   entrance to the Exposition hall. Sponsor is          life” of your Convention sponsorship and             the convention center
                                                                                                           n Logo identification in promotional items
   allowed the back cover for ad placement,             connect your brand with industry thought
   and logo placement on the front cover.               leadership. The sponsor’s logo will appear           including the Registration Brochure,
   n 6 priority points                                  on at least 500 thumb drives (or 2,000 if            Convention Program and Thank You
   _________________________________                    exclusive) and everywhere that General               Sponsors brochure
                                                                                                           n 6 priority points
   Official Registration Bag SkyTeam                    sponsors are listed. Thumb drives will be
                                                        distributed to all Direct (buyer) member           _________________________________
   $15,500 (exclusivity fee)
   One of the most highly visible Convention            attendees (at a minimum).                          General Sponsorship – Option 2
                                                        n 5 priority points
   sponsorships, the registration bag is given                                                             $9,000
                                                        _________________________________                  n Banner advertisement on gbta.org
   to all Convention attendees upon arrival.
   Sponsor is responsible for production costs,         Badge Lanyards UATP                                  (three months)
                                                                                                           n Direct (buyer) member registration list,
   and receives one side of the bag for logo            $12,500 (exclusivity fee)
   or advertisement (the GBTA Convention                Usually a heavy string or other woven                pre- and post- Convention
                                                                                                           n Two complimentary registrations for
   logo will be on the reverse side).                   fabric, badge lanyards put your company’s
   n 8 priority points                                  logo eye level for the duration of                   exhibiting suppliers
                                                                                                           n Logo recognition on signage located in
                                                        Convention. Sponsor is responsible for
                                                        production cost of the lanyards.                     the convention center
      73% of GBTA                                       n 5 priority points

                                                        _________________________________
                                                                                                           n Logo identification in promotional items



      Business Travel                                   Wireless Hot Spot Ramada Worldwide
                                                                                                             including the Registration Brochure,
                                                                                                             Convention Program and Thank You
      Buyers indicated that                             $12,000                                              Sponsors brochure
      supplier sponsorships                             The Wireless Hot Spot internet connection          n 5 priority points


                                                        area is located near the registration area.
      positively influence                              Sponsor’s logo will be included on signage
      their opinion of a                                at the Wireless Hot Spot location.
      company’s credibility                             n 5 priority points




2011 GBTA GLOBAL SPONSORSHIP OPPORTUNITIES
Partner Sponsorships                               Business Center                                  Partner Sponsorship – Option 1
                                                   $26,000                                          $28,000
Partner sponsors assist GBTA with                  The Business Center, located in a high           n One 15’x10’ double-sided advertisement

production of the key elements of the              traffic area of the convention center,             banner on the trade show floor
Convention program. Possible benefits              features four meeting room subsets,              n Two email blasts to Direct (buyer)

include visibility, podium time at key             a public area with tables and chairs,              members before Convention
functions, and the opportunity to address          computers with internet access and               n Two complimentary registrations for

travel managers at education sessions.             photocopier machines. Sponsor’s logo               exhibiting suppliers
_________________________________
                                                   will be branded within the lounge.               n Insert in the registration bags (buyers only)

NEW! Wednesday CEO Panel                           n 8 priority points                              n Banner advertisement on gbta.org

$80,000                                            _________________________________                  (one month)
Practically Radical Roundtable: Inspiration        International Reception NH Hoteles               n Logo recognition on signage located in

Plus Execution Leaders who are eager               $18,500                                            the convention center
to make change need both originality               This invitation-only, International Reception    n Logo identification in promotional items

and utility—provocative thinking that can          will provide a networking opportunity for          including the Registration Brochure,
energize their organizations, roll-up-the-         over 250 U.S. travel managers with global          Convention Program and Thank You
sleeves advice they can put to work right          responsibilities as well as travel managers        Sponsor brochure
away. This creative keynote delivers that          and suppliers outside the U.S. Sponsor’s         n 9 priority points

blend. In a short opener, Bill Taylor sets forth                                                    _________________________________
                                                   logo will be displayed on signage.
a group of messages about how to make              n 7 priority points                              Partner Sponsorship – Option 2
deep-seated change in trying times. These          _________________________________                $22,000
messages set the stage for an instructive          Education Sessions Citi, StarCite, Egencia,      n Priority VIP seating for sponsor and

and entertaining conversation with panelists                                                          registered customers at the GBTA
                                                   Freeman, JP Morgan Chase
chosen for their relevance to the audience:                                                           General Sessions (one table of 10)
                                                   $36,000
senior executives from a company holding                                                            n Direct (buyer) member registration list,
                                                   An essential component of the GBTA
a leadership offsite, key customers for a                                                             pre-and post-Convention
                                                   Convention, educating today’s travel
company doing an annual sales meeting,                                                              n Two complimentary registrations for
                                                   professional is our core competency.
highly regarded CEOs for an association                                                               exhibiting suppliers
                                                   Education sponsors have the opportunity
meeting. This is a blend of the radical and                                                         n Logo recognition on signage located in
                                                   to introduce a minimum of seven education
the practical, the inspirational and the                                                              the convention center
                                                   sessions and provide a brochure or
instructional. Some of the core lessons are                                                         n Logo identification in promotional items
                                                   giveaway for each attendee. Additionally,
Strategy, Innovation, and Leadership.                                                                 including the Registration Brochure,
                                                   education sponsors will be branded in the
Suggested Moderator: Bill Taylor, co-founder                                                          Convention Program and Thank You
                                                   public areas of the convention center and
and former editor, Fast Company magazine                                                              Sponsors brochure
                                                   in all web and print collateral.
and author of Mavericks at Work and                n 9 priority points                              n 7 priority points

forthcoming Practically Radical)                   _________________________________                _________________________________
Benefits:
n Logo identification in promotional items
                                                   First Timers Orientation & Luncheon              Prime Sponsorships
                                                   $22,000
  including the registration brochure,                                                              Prime sponsorships offer premier exposure at
                                                   Held on Sunday, the First Timers Orientation
  Convention Program and “Thank You                                                                 GBTA’s Convention. Prime sponsorships are
                                                   & Luncheon gives first-time attendees a
  Sponsors” brochure                                                                                unique; they include the opportunity for an
                                                   guided tour of Convention activities.
n Reserved seating at your sponsored panel                                                          executive from the sponsor’s organization to
                                                   The program is one of the Convention’s
n Two complimentary registrations                                                                   address a large audience.These sponsorships
                                                   most memorable and enjoyable events.
n Logo recognition on signage at                                                                    offer an excellent venue for an individual to
                                                   Sponsor has the opportunity to address
  Convention (and in CEO Panel room)                                                                share their views and perspectives on the
                                                   the audience for up to 10 minutes.
n Logo included on the official GBTA               n 10 priority points
                                                                                                    future direction of the industry.
                                                                                                    _________________________________
  Convention website                               _________________________________
n Ability to place a giveaway or brochure on                                                        Monday General Session Luncheon
                                                   Shuttle Buses
  attendee chairs in the CEO panel room                                                             Sabre Travel Network, GetThere
                                                   $52,000
  (sponsor is responsible for placement)           Shuttle buses transport GBTA attendees           & Travelocity Business
n Ten (10) minutes of podium time at the
                                                   from designated hotels and the convention        $120,000 + 50% of featured speaker costs
  CEO panel                                        center. They are also used during official       Tuesday General Session Luncheon
n One (1) VIP table at each of the
                                                   events such as the Opening and Closing           Orbitz for Business
  General Sessions                                 Receptions. Shuttle bus service, from a          $120,000 + 50% of featured speaker costs
n 18 priority points

_________________________________                  limited number of hotels, begins on Saturday
                                                   and runs through Wednesday evening.              Wednesday Lunch General Session
Cyber City Wingate by Wyndham                      The shuttle bus sponsor is allowed to affix      $110,000 + 50% of featured speaker costs
$34,000                                            signage to the sides of the busses, (3’ x 10’)   Benefits include:
Sponsor’s logo will be included on signage         as well as place headers on the seats inside     n Sponsor may address audience prior

at each Cyber City location, as well as            the buses.                                         to the featured speaker’s remarks
everywhere Partner sponsors are listed.            n 15 priority points
                                                                                                      (10 – 15 minutes)
Additionally, the sponsor will be given the                                                         n VIP seating for registered company

opportunity to provide an image that will                                                             representatives and key customer
appear on each computer’s desktop.                                                                    attendees near the stage at each of the
n 10 priority points
                                                                                                      three General Sessions


                                                                                 GBTA CONVENTION 2011 • DENVER, CO • AUGUST 21-24
   n Logo decal stickers on the aisle carpet         Convention Program and Thank You             n A full-page advertisement in GBTA’s
     around sponsor’s booth                          Sponsors brochure                              registration brochure – offered
   n Logo on aisle sign near Exposition booth      n 25 complimentary event registrations           exclusively to GBTA Super Sponsors
   n Logo in promotional items including the       n Banner ad on gbta.org – (12 months)          n 20 priority points


     registration brochure, Convention Program,    n Individualized logo recognition banner
                                                                                                  _________________________________
     and Thank You Sponsors brochure
   n Logo included on the GBTA
                                                     inside the convention center
                                                   n Banner advertisement on GBTA’s Daily
                                                                                                  Other Marketing
     Convention website                              News Brief (two weeks)                       Opportunities
   n Private reception with the General            n Insert in Convention registration bags
                                                                                                  GBTA Exposition Booth
     Session featured speaker and key                (Direct (buyer) members only)                $26 per square foot (member)
     clients (20 person maximum)                   n Direct (buyer) member Registration List,
                                                                                                  $32 per square foot (non-member)
   n Inclusion on the GBTA Exposition prize          pre- and post-Convention                     until January 1, 2011. After January 1, prices
     give-away “punch card”                        n Inclusion on the GBTA prize giveaway
                                                                                                  increase to $28/$35 per square foot.
   n Logo recognition on all Convention              “punch card”                                 1,200 corporate travel managers (many of
     collateral material                           n Private hospitality room at the
                                                                                                  whom work for Fortune 100 companies)
   n Photo and featured speaker profile included     convention center or on Exposition floor     walked the aisles of the Exposition show
     in the GBTA registration brochure             n Priority VIP seating for sponsor and
                                                                                                  floor searching for new travel suppliers
   n Option of placing a promotional or              registered customers at the GBTA             last year. Here is what we heard from our
     giveaway item on attendee chairs at the         General Sessions (three tables of 10)        2010 Convention exhibitors:
     General Session (sponsor is responsible       n One 15’ x 10’ advertisement banner for
                                                                                                  n 81% reached new travel managers

     for the placement of these items)               placement on GBTA’s Exposition floor         n 96% reinforced existing relationships with
   n
     Private hospitality room at the                 cross aisle                                    travel manager customers
     convention center or on Exposition floor      n Logo recognition on meter boards and
                                                                                                  n 67% reported they generated between 6
   n Pre- and post-Convention Direct (buyer)         banners located in convention center           and 100 new leads
     member Registration List                      n A full-page advertisement in GBTA’s
                                                                                                  GBTA’s Exposition can maximize your
   n Photo and featured speaker bio is included      registration brochure – offered              exposure to the largest audience of
     in the GBTA Convention Program                  exclusively to GBTA Super Sponsors           business travel decision-makers –
   n 20 priority points                            n 30 priority points

   _________________________________               _________________________________              translating into increased sales.
                                                                                                  n Priority points vary


   Super Sponsorships                              Gold Sponsorship                               _________________________________
                                                   Best Western, Star Alliance,                   GBTA TV ADTRAV, TRX
   Our Super Sponsorship Packages                  MasterCard Worldwide, American Airlines
   combine the best attributes and marketing                                                      $10,000 (three available)
                                                   $70,500                                        For the fourth year, GBTA will produce
   opportunities at Convention and provide         n Early Bird rate extended to 7/11/11
   substantial exposure throughout the entire                                                     GBTA TV, an on-site Convention television
                                                   n Weekly updated registration list with
   year. Diamond sponsorship offers category                                                      program. GBTA TV will include news stories
                                                     name, title, company, city and state         featuring Convention highlights, member
   exclusivity (e.g. an airline’s participation      (starting six weeks out)
   precludes any other airline/airline alliance                                                   and leadership interviews, new GBTA
                                                   n Sponsor recognition at the Monday
   from participating at the Diamond level).                                                      products & services, and more. GBTA TV
   _________________________________                 Luncheon General session                     will consist of several video news programs
                                                   n Logo identification in promotional items

   Diamond Sponsorship                                                                            (25 to 35 minutes in length) and will be
                                                     including the registration brochure,         played on a variety of platforms including
   SkyTeam, Concur,Wyndham, Sabre Travel             Convention Program and Thank You             most GBTA Convention hotels, shuttle
   Network, GetThere & Travelocity Business          Sponsors brochure                            buses, as well as strategically placed LCD
   $105,000                                        n Logo included on the official GBTA

   n 15’ x10’ banner in the public area of the
                                                                                                  screens around the convention center.
                                                     Convention website                           Additionally, videos will be streamed on the
     convention center – company may use           n Logo decal stickers on the aisle carpet
                                                                                                  GBTA website and announced in GBTA
     the artwork of their choice                     around sponsor’s booth
   n Two upgrades at the host hotel
                                                                                                  marketing and communications programs.
                                                   n Logo on aisle sign near Exposition booth
                                                                                                  n A “Visit our Booth” invitation scrolled
   n GBTA will pre-block hotel rooms at the
                                                   n Ten complimentary event registrations
                                                                                                    along the bottom of the video screen
     host hotel                                    n Banner ad on gbta.org (three months)

   n Early bird rate extended to 7/11/11
                                                                                                    repeatedly throughout the Sunday –
                                                   n Logo recognition on meter boards and

   n Weekly registration list provided with
                                                                                                    Wednesday news programs.
                                                     banners located in convention center         n Exhibitor logo shown on screen while
     name, title, company, city and state          n Insert in Convention registration bags
                                                                                                    GBTA news correspondent thanks the
     (starting six weeks out)                      n Direct (buyer) member Registration List,

   n Diamond sponsor spotlight in Convention
                                                                                                    sponsor and asks viewers to visit them
                                                     pre- and post-Convention                       at their booth.
     Program – full-page interview with an         n Inclusion on the GBTA prize give away
                                                                                                  n Sponsor receives a two-minute in-booth
     executive from your company                     “punch card”
   n Sponsor recognition at the Monday
                                                                                                    interview (edited) or has the option to
                                                   n One 15’ x 10’ advertisement banner for
                                                                                                    play their pre-produced commercial
     Luncheon General session                        placement on GBTA’s Exposition floor
   n Logo decal stickers on the aisle carpet
                                                                                                    (up to one minute in length) during the
                                                     cross aisle                                    daily program. Booth interviews will
     around sponsor’s booth                        n Private hospitality room at the convention

   n Logo on aisle sign near Exposition booth
                                                                                                    run on Tuesday and Wednesday,
                                                     center or on the Exposition Floor              pre-produced commercials will
   n Logo included on the official GBTA
                                                   n Priority VIP seating for sponsor and
                                                                                                    run all four days.
     Convention website                              registered guests at the GBTA General        n 5 priority points
   n Logo identification in promotional items
                                                     Sessions (two tables of 10)
     including the registration brochure,


2011 GBTA GLOBAL SPONSORSHIP OPPORTUNITIES
Exposition Banner Advertising                   Convention Program & Exposition                NEW! Focus Group at Convention
20’ x 40’ single-sided                          Guide Advertising                              $25,000 (three available)
$18,000 – 8 priority points                     Pricing varies                                 GBTA will work with sponsor to do a
                                                The Convention Program & Exposition Guide      research project pre-convention. Results
15’ x 10’ double-sided
                                                is the comprehensive resource for GBTA         will be shared at Convention in a private
$10,000 – 6 priority points                                                                    focus group. GBTA will guarantee a certain
                                                Convention attendees. This Guide, given
Place your company name and logo on                                                            number of qualified buyers to participate.
                                                to all registered attendees (nearly 6,000
large scale banner advertisements in your                                                      n 7 priority points
                                                travel managers and suppliers), is packed
choice of two prominent Exposition Hall                                                        _________________________________
                                                with key Convention information and
locations. 20’ x 40’ banners are placed
                                                helps attendees navigate their way through     NEW! Reception Listed on Expo Map
over the entrance/exit, 15’ x 10’ are placed
                                                each day’s events at the Business Travel       $2,000
along the 40’ main aisle and 20’ cross aisle.
                                                Event of the YearSM. Increase your brand       Put the location of your Convention
These aisles are where the majority of
                                                awareness and help build traffic to your       reception on the city map side of the
trade show traffic flows. All prices include
                                                trade show booth by advertising in this        expo map. GBTA will list the reception
production and rigging. Contact GBTA for
                                                must-read resource.                            sponsor, location, date and time.
a floor plan with locations.                    n Priority points and pricing vary             n 2 priority points
_________________________________
                                                _________________________________              _________________________________
GBTA Online Expo Banner Advertising             Advertising on gbta.org                        Email Marketing Opportunity
$2,500 (limit eight)
                                                $5,000                                         $3,000 GBTA Members
As a Banner Sponsor, you receive
                                                (three month minimum commitment)               $4,000 Non-members
an exclusive 360 x 45 pixel piece of
                                                Your banner on gbta.org reaches visitors       GBTA will send your company’s email,
exclusive real-estate on every page of the
                                                wherever they are on the website.              created by you, to Direct (buyer)
interactive floor plan website ensuring
                                                A banner ad with GBTA stays in a frame         members. Subject to availability and
everyone knows who you are. Banners
                                                that is served up on every html page           regular GBTA communication schedule.
display in pairs of two, and refresh every 6
                                                within the website. This means that your ad    n 2 priority points
seconds. There is limited space available for                                                  _________________________________
                                                is served up more frequently to the 900
this sponsorship opportunity. Advertising
                                                daily visitors to gbta.org. In surveys,        Carpet Logo Sponsorship
on this site is only available May – August,
                                                81% of GBTA Direct (buyer) members             $2,000
don’t miss out!
n 3 priority points
                                                identify gbta.org as a critical source of      Draw more attention to your booth by
_________________________________               information regarding industry issues, which   putting your company’s digital logo on a
                                                ensures that your advertising is being seen    4’ x 8’ section of carpet in front of your booth.
Official Registration Bag Insert                by the people you need to reach.               n 2 priority points
$6,300                                          n 5 priority points                            _________________________________
This allows your company to insert an           _________________________________
item, either brochure or giveaway into                                                         NEW! General Session Tables
                                                Direct Member Mailing Lists                    $18,000
the registration bags for buyer attendees.
                                                GBTA Convention List                           Invite your registered customers to join you
Previous giveaways have included chocolate,
beach balls, cookbooks and CD’s.                $800 – Exhibiting Member                       at a reserved VIP table near the front of the
n 5 priority points                             $1,000 – Exhibiting Non-member                 General Session stage to listen to the 2011
_________________________________                                                              keynote speakers. Sponsorship includes
                                                GBTA Convention List with Email
Exposition Map Advertising                                                                     one table for 10 at each General Session.
                                                $3,000 – Exhibiting Member                     _________________________________
$1,500                                          $3,500 – Exhibiting Non-member
With more than 120,000 net square                                                              NEW! Park Bench Sponsorship
                                                Give attendees a reason to visit your
feet and over 400 exhibitors, the GBTA          booth. Best of all, when you purchase the      $3,000
Exposition can be challenging to navigate.      pre-Convention mailing list, containing        Sponsor a bench along the main aisle of
The Convention Exposition Map is the most       nearly 1,000 pre-registered travel             the Exposition floor and remind attendees
convenient way to help attendees navigate       managers, you also receive a complete          to visit your booth. A stand alone prop will
the show floor on-site. Their convenience       post-Convention registrant list containing     be placed next to your bench. Sponsor to
becomes your opportunity! Promote your          more than 1,200 travel managers.               provide the artwork.
                                                                                               n 2 priority points
company on one of the “business card”           _________________________________
                                                                                               _________________________________
Exposition Map ad panels! The Exposition        GBTA Membership List
Map is included in the registration bags of                                                    NEW! Infortainment Session
                                                $1,000
all travel manager attendees, and available     Reach nearly 2,000 contacts with the           $10,000
at the Exposition hall entrance.                list of active GBTA Direct (buyer)             Sponsor receives a session in the
n 2 priority points
                                                members. This highly valuable marketing        education block. Sponsor is responsible for
                                                tool provides allied members a direct          content and presentation.
                                                                                               n A spot on the agenda as one of the
                                                connection to the industry’s key decision
   89% of GBTA                                  makers. Direct members from GBTA                 concurrent breakouts
                                                                                               n Room and standard A/V support


   Business Travel                              Australia/ New Zealand, GBTA Canada and
                                                GBTA Mexico, as well as members who have
                                                                                               n One dedicated promotional email to


   Buyers reported that                         requested to not be included on the mailing      registered buyers announcing the session
                                                                                               n Inclusion in Convention program/website

   being a sponsor shows                        list are not included. (Members only –
                                                contact the GBTA Membership department
   loyalty and support for                      by emailing MemberCare@gbta.org.)
   GBTA and its members


                                                                             GBTA CONVENTION 2011 • DENVER, CO • AUGUST 21-24
GBTA Members Consider Sponsor Companies to be
Industry leaders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95% strongly agree
Financially stable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92% strongly agree
Innovative . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86% strongly agree
Committed to customer service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86% strongly agree
Trustworthy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85% strongly agree
Good citizens in the business travel community . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90% strongly agree
Consistently making improvements to products/services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81% strongly agree
Dedicated to advancing the business travel profession . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94% strongly agree
Investing in state-of-the-art technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89% strongly agree

Does Your Company Fit This Profile?


Meet Decision Makers!
GBTA Sponsors Gain Access to Fortune 100 GBTA Member Company Travel Buyers.
Listing of Fortune 100 GBTA Member Companies:
Abbott Laboratories                                                General Motors                                                     New York Life Insurance Company
Aetna                                                              Goldman Sachs Asia LLC                                             Northrop Grumman Corporation
Allstate Corporation                                               Hartford Financial Services                                        PepsiCo
Amazon.com                                                         HCA                                                                Pfizer
American Express Company                                           Hess Corporation                                                   Philip Morris Information Services Limited
American International Group                                       Hewlett-Packard Company                                            Procter & Gamble
Apple                                                              Honeywell                                                          Prudential Financial
AT&T, Inc.                                                         Humana, Inc.                                                       Publix Super Markets, Inc.
Bank of America                                                    IBM Brasil                                                         Raytheon Company
Boeing Company                                                     J.P. Morgan Chase & Co.                                            Safeway Inc.
Chevron                                                            Johnson & Johnson                                                  Sprint Nextel
Cisco Systems, Inc.                                                Johnson Controls                                                   State Farm Insurance
Citigroup                                                          Kraft Foods                                                        SUPERVALU Inc.
Comcast Corporation                                                Kroger                                                             Target Corporation
ConocoPhillips                                                     Lockheed Martin Corporation                                        The Coca-Cola Company
Costco Wholesale                                                   Lowe’s Companies, Inc.                                             The Walt Disney Company
CVS/Caremark Corporation                                           Marathon Oil Company                                               TIAA-CREF
Delta Airlines                                                     Massachusetts Mutual Life                                          Time Inc.
Dupont                                                               Insurance Company                                                Travelers Companies, Inc.
ExxonMobil Corporation                                             McKesson Corporation                                               Tyson Foods, Inc.
Fannie Mae                                                         Merck and Company, Inc.                                            UnitedHealth Group
FedEx                                                              MetLife                                                            Valero Energy Corporation
General Dynamics Corporation                                       Microsoft Corporation                                              Walgreens
General Electric Company                                           Morgan Stanley                                                     Wal-Mart Stores, Inc.




Secure Your Sponsorship Now!
Global Business Travel Association                                                                   Contact
110 N. Royal Street, 4th Floor, Alexandria, VA 22314                                                 Sara Smith, CTE, ssmith@gbta.org
Phone: 703-684-0836 n Fax: 703-684-0263                                                              Colette Massey, CEM, CTE, cmassey@gbta.org
gbta.org                                                                                             Zane Kerby, MBA, zkerby@gbta.org
     110 N. Royal Street, 4th Floor
     Alexandria, VA 22314




     Phone: 703-684-0836 n Fax: 703-684-0263
     Website: gbta.org
     Contact: Sara Smith, CTE, ssmith@gbta.org
     Colette Massey, CEM, CTE, cmassey@gbta.org
     Zane Kerby, MBA, zkerby@gbta.org




                                                         2011
      G B TA G L O B A L S P O N S O R S H I P O P P O RT U N I T I E S


        GBTA Canada Conference
           Toronto, Canada
                               GBTA Sports Conference
             March 28-29
                                   Indianapolis, IN
                                      July 21-22
                                                                            GBTA Europe Conference
  GBTA Convention                         GBTA Strategic Travel Symposium       Location TBD
    Denver, CO                                  New York City, NY              September 2011
    August 21-24                                   March 14-15


                                             GBTA GovTravDC
GBTA México Conference                        Washington, DC
  Mexico City, Mexico                             June 1
     March 23-25

                                                 GBTA Chapter
                    ISM and GBTA Travel
                                               Leadership Summit
                     & Meetings Summit                                                               GBTA Australia/New Zealand Conference
                                                   Miami, FL
                      New Orleans, LA                                                                           Sydney, Australia
                                                 October 27-29
                        April 19-20                                                                              October 23-25
                                                               Latin American Corporate Travel and
                                                                 Technology Exchange (LACTTE)
                                                                        Sao Paulo, Brazil
                                                                         February 20-22


                                                          SMEC-LA (Strategic Meetings & Event
                                                             Conference – Latin America)
                                                                   Sao Paulo, Brazil
                                                                      Date TBD

				
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