The 2011 Import and Export Market for Multiple-Walled Insulating Glass Units in Canada

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					   The 2011 Import and Export
   Market for Multiple-Walled
    Insulating Glass Units in
             Canada




                                         By
                         Professor Philip M. Parker, Ph. D.
                      Chaired Professor of Management Science
                    INSEAD (Singapore & Fontainebleau, France)




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                                About the Author
Dr. Philip M. Parker is the Eli Lilly Chaired Professor of Innovation, Business and Society at
INSEAD where he has taught courses on multivariate statistics and global competitive strategy
since 1988. He has also taught courses at MIT, Stanford University, Harvard University, UCLA,
UCSD, and the Hong Kong University of Science and Technology. He is the author of six books
on the economic convergence of nations. These books introduce the notion of “physioeconomics”
which foresees a lack of global convergence in economic behaviors due to physiological and
physiographic forces. His latest book is "Physioeconomics: The Basis for Long-Run Economic
Growth" (MIT Press 2000). He has also published numerous articles in academic journals,
including The Rand Journal of Economics, Marketing Science, the Journal of International
Business Studies, Technological Forecasting and Social Change, International Journal of
Forecasting, the European Management Journal, the European Journal of Operational
Research, Journal of Marketing, International Journal of Research in Marketing, and Journal of
Marketing Research. He is also on the editorial boards of several academic journals.

Dr. Parker received his Ph.D. in Business Economics from the Wharton School of the University
of Pennsylvania and has Masters degrees in Finance and Banking (University of Aix-Marseille)
and Managerial Economics (Wharton). His undergraduate degrees are in mathematics, biology
and economics (minor in aeronautical engineering). He has consulted and/or taught courses in
Africa, the Middle East, Asia, Latin America, North America and Europe.



                                 About this Series
This series was created for international firms who rely on foreign export markets for a
substantial portion of their business or who might be threatened by foreign trade competition.
The estimates given in this report were created using a methodology developed by and under the
direct supervision of Professor Philip M. Parker, the Eli Lilly Chaired Professor of Innovation,
Business and Society, at INSEAD. The methodology, relying on historical figures of economic
growth and trade flows, estimates the market shares of some 150 countries for over 500 industrial
or product categories. The figures should be seen as market estimates, as opposed to historical
records, as these are projected for the current year of trade.



                               Acknowledgements
Some of the methodologies and research approaches used in this report have benefited from the
R&D Committee at INSEAD, whose research support is gratefully acknowledged. Additional
editorial assistance from Tiffany LaRochelle, ICON Group International, Inc., is also
acknowledged.



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                                                               Contents        v


Table of Contents
1     INTRODUCTION AND METHODOLOGY                                         6
2     CANADA AND THE WORLD MARKET                                          8
    2.1        Imports in Canada in 2011                                   8
    2.2        Exports from Canada in 2011                                 8
3     IMPORTS IN CANADA                                                    9
    3.1        Asia                                                        9
       3.1.1     China                                                     9
       3.1.2     Vietnam                                                  10
    3.2        Europe                                                     10
       3.2.1     Austria                                                  10
       3.2.2     Finland                                                  11
       3.2.3     Germany                                                  12
       3.2.4     Italy                                                    13
       3.2.5     the Netherlands                                          14
    3.3        North America & the Caribbean                              14
       3.3.1     Canada                                                   14
       3.3.2     the United States                                        15
    3.4        Oceana                                                     15
       3.4.1     Australia                                                15
4     EXPORTS FROM CANADA                                                 16
    4.1        Asia                                                       16
       4.1.1      China                                                   16
       4.1.2      Japan                                                   16
       4.1.3      South Korea                                             17
    4.2        Europe                                                     17
       4.2.1      Croatia                                                 17
       4.2.2      France                                                  18
    4.3        Latin America                                              18
       4.3.1      Mexico                                                  18
    4.4        North America & the Caribbean                              19
       4.4.1      Canada                                                  19
       4.4.2      Jamaica                                                 19
       4.4.3      the Bahamas                                             20
       4.4.4      the United States                                       20
    4.5        the Middle East                                            21
       4.5.1      Israel                                                  21
5     DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS              22
    5.1        Disclaimers & Safe Harbor                                  22
    5.2        ICON Group Ltd. User Agreement Provisions                  23




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                                            Multiple-Walled Insulating Glass Units in Canada     6


1      INTRODUCTION AND METHODOLOGY
On the demand side, exporters and strategic planners focusing on multiple-walled insulating glass
units in Canada face a number of questions. Which countries are supplying multiple-walled
insulating glass units to Canada? How important is Canada compared to others in terms of the
entire global and regional market? How much do the imports of multiple-walled insulating glass
units vary from one country of origin to another in Canada? On the supply side, Canada also
exports multiple-walled insulating glass units. Which countries receive the most exports from
Canada? How are these exports concentrated across buyers? What is the value of these exports
and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and
import/export managers who are concerned with the market for multiple-walled insulating glass
units in Canada. With the globalization of this market, managers can no longer be contented with
a local view. Nor can managers be contented with out-of-date statistics which appear several
years after the fact. I have developed a methodology, based on macroeconomic and trade models,
to estimate the market for multiple-walled insulating glass units for those countries serving
Canada via exports, or supplying from Canada via imports. It does so for the current year based
on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where Canada fits into the world market for
imported and exported multiple-walled insulating glass units. The total level of imports and
exports on a worldwide basis, and those for Canada in particular, is estimated using a model
which aggregates across over 150 key country markets and projects these to the current year.
From there, each country represents a percent of the world market. This market is served from a
number of competitive countries of origin. Based on both demand- and supply-side dynamics,
market shares by country of origin are then calculated across each country market destination.
These shares lead to a volume of import and export values for each country and are aggregated to
regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of
both the value of each market and the share that Canada is likely to receive this year. From these
figures, rankings are calculated to allow managers to prioritize Canada compared to other major
country markets. In this way, all the figures provided in this report are forecasts that can be
combined with internal information sources for strategic planning purposes.

After the worldwide summary in Chapter 2 of both imports and exports of multiple-walled
insulating glass units, Chapter 3 goes into detail on imports, but for each major country of origin
serving Canada. A “major” market is defined as a country where Canada represents a
substantially large share of either imports or exports. For each major country exporting to
Canada, one can thus observe how important Canada is to that exporting country compared to
other countries of the world. Chapter 4 does the same, but for exports of multiple-walled
insulating glass units originating from Canada, for each major country of destination. In doing
so, one can discover the share that Canada has in each major market; this share value is often
used as a measure of competitiveness for Canada. In all cases, the total dollar volume and


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                                             Multiple-Walled Insulating Glass Units in Canada       7

percentage share values by major trading partner are provided. Combined, Chapters 3 and 4
present a the total picture for imports and exports of multiple-walled insulating glass units to and
from Canada to and from all other major countries in the world. "Multiple-Walled Insulating
Glass Units" as a category is defined in this report following the definition given by the United
Nations Statistics Division Classification Registry using the Standard International Trade
Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "multiple-walled
insulating glass units" is 66492 . For more information on this definition, please refer to the
following web site:
http://unstats.un.org/unsd/cr/registry/regcs.asp?Cl=14&Lg=1&Co=664 .

This report is updated on an annual basis. To ensure that you have the most current version,
please check the web site of ICON Group at www.icongrouponline.com.

Important Caveat. The figures should be seen as market estimates, as opposed to historical
records, as these are forecasted for the current year of trade. More importantly, in light of the fact
that unforeseeable factors might interrupt markets in achieving their reported levels, the figures
should be seen as estimates of potential. For example, "mad cow" disease, foot-and-mouth
disease, trade embargoes, military conflicts, acts of terrorism and other events will certainly
affect the actual trade flows recorded for a variety of industry or product categories. In such
cases, the difference between the numbers given in this report and the numbers actually observed
might be interpreted as the "net loss" or "net gain" due to these exogenous events affecting
regular trade flows that would have occurred had these events not have taken place.




www.icongrouponline.com                                                        ©2011 ICON Group Ltd.
                                               Multiple-Walled Insulating Glass Units in Canada         8


2       CANADA AND THE WORLD MARKET
2.1         IMPORTS IN CANADA IN 2011
           Imported Multiple-Walled Insulating Glass Units in Canada, 2011
                              (Structure of Foreign Import Competition)

Country of Origin             Rank         Value (000 US$)              % Share        Cumulative %
_________________________________________________________________________________________________________
the United States                 1                    84,012               87.72                  87.72
Austria                           2                     3,426                3.58                  91.30
Germany                           3                     3,266                3.41                  94.71
China                             4                     3,153                3.29                  98.00
Vietnam                           5                     1,518                1.59                  99.59
Australia                         6                       139                0.15                  99.73
the Netherlands                   7                        92                0.10                  99.83
Canada                            8                        78                0.08                  99.91
Finland                           9                        59                0.06                  99.97
Italy                            10                        26                0.03                 100.00
Total                                                  95,769              100.00                 100.00
_________________________________________________________________________________________________________
    Source: Philip M. PARKER, Professor, INSEAD, copyright 2011, www.icongrouponline.com



2.2         EXPORTS FROM CANADA IN 2011
          Multiple-Walled Insulating Glass Units Exports from Canada, 2011
Country of Destination        Rank         Value (000 US$)              % Share        Cumulative %
_________________________________________________________________________________________________________
the United States                 1                    74,865               93.72                  93.72
Mexico                            2                     2,160                2.70                  96.42
France                            3                     1,374                1.72                  98.14
the Bahamas                       4                       972                1.22                  99.36
Jamaica                           5                       147                0.18                  99.54
Croatia                           6                       101                0.13                  99.67
China                             7                        84                0.11                  99.77
Canada                            8                        78                0.10                  99.87
Japan                             9                        73                0.09                  99.96
Israel                           10                        19                0.02                  99.98
South Korea                      11                        12                0.02                 100.00
Total                                                  79,885              100.00                 100.00
_________________________________________________________________________________________________________
    Source: Philip M. PARKER, Professor, INSEAD, copyright 2011, www.icongrouponline.com




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                                               Multiple-Walled Insulating Glass Units in Canada         9


3       IMPORTS IN CANADA
3.1         ASIA
3.1.1          China
           Multiple-Walled Insulating Glass Units Exports from China, 2011
Country of Destination        Rank         Value (000 US$)              % Share        Cumulative %
_________________________________________________________________________________________________________
the United States                 1                  108,304                65.73                  65.73
China                             2                   18,566                11.27                  77.00
Hong Kong                         3                   12,612                 7.65                  84.65
Japan                             4                    4,451                 2.70                  87.35
Russia                            5                    3,621                 2.20                  89.55
Mexico                            6                    3,590                 2.18                  91.73
Canada                            7                    3,153                 1.91                  93.65
France                            8                    1,965                 1.19                  94.84
the Netherlands                   9                    1,389                 0.84                  95.68
Finland                          10                    1,365                 0.83                  96.51
Belgium                          11                    1,094                 0.66                  97.17
Iceland                          12                      879                 0.53                  97.71
Singapo
				
DOCUMENT INFO
Description: On the demand side, exporters and strategic planners focusing on multiple-walled insulating glass units in Canada face a number of questions. Which countries are supplying multiple-walled insulating glass units to Canada? How important is Canada compared to others in terms of the entire global and regional market? How much do the imports of multiple-walled insulating glass units vary from one country of origin to another in Canada? On the supply side, Canada also exports multiple-walled insulating glass units. Which countries receive the most exports from Canada? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers? This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for multiple-walled insulating glass units in Canada. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for multiple-walled insulating glass units for those countries serving Canada via exports, or supplying from Canada via imports. It does so for the current year based on a variety of key historical indicators and econometric models. In what follows, Chapter 2 begins by summarizing where Canada fits into the world market for imported and exported multiple-walled insulating glass units. The total level of imports and exports on a worldwide basis, and those for Canada in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics,
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