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English for Tourism and Travel Tourism English UNIT1

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									Tourism English
     UNIT1
            Part I Lecture Time
                 Assigned
PART      MODULES          CONTENTS STUDIED             PERIODS
                            Daytime
                            Activities
  I         Text A                                         1


                            The Visitor Attraction
 II         Text B                                        0-5
                                   Product
 III       Listening       The Natural History Museum     0.5
                           Guidelines for Issuing
 IV    Practical Writing                                  0.5
                               Travel Details
                                   Speaking
         Consolidation
 V                                Reading                  1
         Learning Objectives
 Get to know the categories for Tour
  Commentary
 Understand the types of attractions

 Learn to issue travel details

 Learn to make a tour commentary
   Part I. Text A



Daytime Activities
      Learning Objectives

 1. Get to know the importance of
  sightseeing
 2. Understand how to plan a successful
  daytime tour
 3. Learn the types of tour commentary
Importance of Daytime Activities
    the most integral part of entire tour activities.
     covering areas such as paying a visit to scenic sports, museums,
    historic and cultural sites, Physical landmarks, etc.
    There is a definite need to figure out a well-thought plan to
    ensure a guide conducts a tour smoothly.
    How to make a successful daytime
             activities plan
    Pre-boarding Procedures
     Discuss the itinerary, make known the departure/assemble time and venue with the tour leader/tourists on the
    previous evening,
    inform the driver about it as well.
   Explain to guests what they need for the day tour to allow enough time for them to get prepared
    Prior to departure, avoid delay.
   You can begin by confirming the accurate time for morning call.
   Make sure to have breakfast early enough ahead of scheduled time for assembling.
    Driver and vehicle
    Give the driver a morning wake-up call as well.
    Make sure the vehicle is neat and tidy.
   Spray air-fresher if there is odor.
   Inspect the communication system.
   Check to see if the microphone is in good order by tapping it.
   Put a trash bag at the back of each seat. Check the facilities you are supposed to bring along.
    How to make a successful daytime
             activities plan
   Appearance
   Be neat in appearance and arrive at the lobby to greet guests
   Be punctual:
   Arrive at least 20minutes prior to guests’ arrival to allow you ample time .
   Casual talk with the guests.
   notification
   Inform the driver a couple of minutes before all the guests are assembled
   Notify the distance the first visit will cover.
    In case some guests insist in staying in the hotel. Instruct the front desk their names
    and room number in order that they will be attended.
    Aboard the bus
   Stand at one side of the door to offer assistance when the guests aboard the bus.
   Take a count before setting off( never points the guest with your fingers while taking
    the counting).
    Categories of Tour Commentaries
   Two categories
   on- bus tour commentary
   Walking tour commentary
   On-bus tour commentary
   Language :
   at a higher speed, applying more language skills.
   Content:
    Signified landscape, physical landmarks, avenues even a billboard
   Skills:
   communication and interpersonal skills.
    notification:
   Slow down the bus upon request.
   Articulate directions:
   activities, news ,weather
   Mobile :
   Set your mobile phone to vibration mode( for coming calls) when you give
    introduction of a destination.
    Air conditioner:
         Walking Tour Commentary
   Difference:
   distinction between an on-site script and an on-but script.
   an on—site narration is more intriguing and really brings the tour experience
    to life because everything is perceptible,
   you have to keep the group well organized, informative, and lot of fun in a
    surrounding with ball-up.
    make sure to keep up with the pace of a typical walking tour.
   Allow guests to take aspects of both tours –narration from a guide and
    freedom to set their own pace.
   Safety:
   mobile phone number,
   the guests’ safety.
   Escort your guests throughout the walking tour
   make their guests aware of these prohibitions and encourage compliance.
   Tour Guide helper:
   A megaphone improves the quality of the tour.
                In Conclusion
   It goes without saying that navigating a
    day’s sightseeing is a challenging, and it
    offers the tour guide an excellent chance to
    his/her abilities to the full: hospitality,
    customer service, performing and sales.
     Questions for discussion
   What areas do daytime sightseeing cover?
   How many steps a successful daytime tour may take?
   How many minutes should a tour guide arrive prior to
    guests before beginning day tour?
   Does a tour guide sometimes need to give the driver a
    morning wake-up call?
   Is a tour guide at times responsible for the cleanness
    of the bus?
       Part II. Text B

The Visitor Attraction Product
        Learning Objectives:

 1.Get to know the types of Attraction
 2.Learn the process of tourism product

 3.Understand the key to develop
  attractions
    Four Main Types of attractions
   Features within the natural environment.
   Human-made attracting visitors, such as
    religious worship, but which now attract
    substantial numbers of visitors who use them as
    leisure amenities.
   Human-made buildings, structures and sites that
    are designed to attract visitors and are purpose-
    built to accommodate their needs, such as
    theme parks.
   Special events.
             Service in the Process of
                   Production
   The staff involved in producing and delivering the product are
    part of the product itself. Their attitudes, behavior and
    appearance are crucial to the way the product is perceived by the
    customer.
   The customers themselves are involved in the production
    process.
   That service products are not standardized .
    The product is perishable and cannot be stored.
    There is no tangible product to carry home, which has a
    number of implications.
   The surroundings of the service delivery process are a feature of
    the service.
                In Conclusion
    The key to success in the development of
    attractions depends on the ability to match
    the product being offered with the benefits
    which are sought from the product by the
    customer.
       Questions for Discussion
   Give some of the main reasons that attractions and
    entertainment places are enjoying growing popularity.
   If you were planning a destination-type resort, how much
    attention would you give to its recreation and entertainment
    features?
   Where are the most famous national parks located?( select
    various countries)
   Evaluate the national forest as recreational resources.
   List the advantages to local people who sponsor a festival that
    subsequently becomes attractive to a wider market.
                           Text A Recording
      Fill in the blanks             KEYS
A tour guide’s ___may shape tourist’s __ of China or at least
influence the ___ and impression of them. In many cases some
commercial tour spreads false, ___ information China due to lack
of ___ tour speeches, which presents a problem in describing
destination sties that call for an immediate solution. They would
therefore bring about ___ effect. Accordingly, the guide must
provide guests with accurate information and raise ___ on the
rich history of China, hence to ___ an educational and ____ tour
experience, ____their understanding of other culture as well.
                      The Text and Its Recording
                                    Text B
             Listen and fill in the          KEYS
             blanks
    1. The staff involved in producing and delivering the product are part
       of the product itself. Their ____,___ and ___are crucial to the way
       the product is perceived by the customer.
     2. The customers themselves are ___ in the ___ process.
     3.That ___ products are not ___ .
     4. The product is ____and cannot be ____.
     5. There is no ___product to carry home, which has a number of ___.
    6.The ____ of the service delivery process are a ____ of the service.


.
           Part III. Listening
                  The Natural History Museum

1.Study the Words And Proper Names.
2. learn how to make a walking tour commentary
3.Listen To Dialogue And Answer The Questions
  Listed After The Dialogue
4.Make Pair Task

     The Dialogue and Its
                                             Next
          Recording                          Slide
    The Natural History

        museum
                                                                            KEYS
              Listening comprehension
     Listen to the guide talk about the Natural History Museum in
    London and complete the extract with the words and phrases she
    uses.
    Ok everybody? We’re now standing outside the main entrance to the Natural
    History Museum. Which is one of the finest examples of London’s…1……
    architecture. The building was designed by the architect Alfred Waterhouse using
    an iron and ……2… framework hidden behind arches and columns which, if you
    look closely, are decorated with sculptures of …3…. And plants.
     The museum houses a whole host of exhibits of …4… and mammals, as well as
    insects and plants. There are also…5. devoted to human biology and the origin of
    species.
     You can also visit the …6……where you can find out what it’s like to be in the
    middle of an earthquake or standing next to a volcano.
    Entrance to the museum is 7….. and there’s a …8….., a bookshop and a gift
    shop if you get hungry or want to buy any souvenirs.
           Part IV. Writing

              Guidelines for Issuing Travel Details



1.Get to know the Travel Details
2.Sample
3. Reply a Tourism letter
      Guidelines for Issuing Travel
                Details

   Use the headings to make the information easy to read
   List the details in columns to make them clear
   Take care to make sure that there can be no
    misunderstanding concerning departure times and dates.
                                        Sample
   Mrs E Kelk
   12 Medway Close
   Spalding
   Lincolnshire
   PE11 4HS
   Passenger Name              Nationality          Visa requirements
   Mrs E Kelk                UK               Australian
   Thank you for your payment. Would you please sign and return the enclosed Booking Form in
    order for us to confirm your booking. If you have already done this, it is not necessary to do so
    again.
   Itinerary
   Please check your itinerary carefully to ensure all details are correct. If you are awaiting hotel
    confirmations you will be notified in writing once confirmed.
   Sunday London Heathrow –Sydney
   03Oct03 British Airways Ball Economy
         Dep: Terminal Four        1400 hours
         Arr:               2045 hours( 04Oct)
         Check In:            1200
         Seat Requests:         Assigned at Airport
     Saturday Sydney-London Heathrow
   KEYS
Part I Listening Activities
Listening 1
1. commentaries BACK2. perception 3. viewpoints 4. exotic 5. canonical
   6. negative 7. awareness 8. guarantee 9. entertaining 10 enhance


                       BACK
Listening 2
  1 attitudes, behavior appearance
  2. involved , production process.
  3.service ,standard                     BACK
  4.perishable, stored.
  5.tangible , implications.
  6. surroundings , feature
                                          BACK
     Part V. CONSOLIDATION:


 SPEAKING: Tour Commentary
 READING

 WRITING: Write a Reply Letter
              Speaking: Role play
    Prepare a tour guide presentation for a sight in your
     city of area.
    The other students are tourists who are going to ask
     you some questions.

                 Writing exercise
    You receive a letter from an overseas tour operator
    asking for information about weekend breaks in your
    city. Use the following phrases to write a reply to the
    letter.
    Thank you for your interest in…        I enclose…
    We specialize in…              if you need any further
    information…
    I suggest we+verb ( without to )      I look forward to
    hearing from you.
          Part VI. Case Problems
   What should the guide do if some tourists ask to go to the cinema or the
    theatre on their own at night?
   What should be done if tourists ask the guide to take them to the place of
    entertainment that are considered illegal in China?
   What will the guide do if a tourist asks to arrange a visit with his friend in
    the destination country?
   What should the guide do if one tourist is found missing after the visit to a
    scenic spot ends?
                Word bank
    Integral 完整的,整体的               assemble 集合
   Odor 气味, 名声               folklore 民间传说
   Negotiation 商议,谈判            dissemination 分发
   Overview 总的看法              vibration 振动, 摆动
   Illuminate 照明 ,阐明            irrelevant 不相关, 不切提的
   Monotonous 单调 无变化的 provocative 煽动的
   Cautionary 警戒的              absent-minded 心不在焉的
   Jumble 混乱              shun       避免
   Megaphone 扩音器               participant 参与者
   Prohibition 禁止            compliance 依从
   Exert 发挥              stink 使劳累
    The Palace Museum 故宫 the Temple of Heaven 天坛
   The Bund 外滩 Jade –Buddha Temple 玉佛寺
   Shanhaiguan Pass 山海关 the Summer Villa 避暑山庄
   Sightseeing on the grassland 草原观光点
   Harbin Ice-Lantern Show 哈尔滨冰灯游园会
   Imperial Palace of the Puppet State of Manchuguo 伪满皇宫
   Thousand-Buddha Hill 千佛山 the jutting-pier 栈桥
   Penglai Pavilion 蓬莱阁            Mt.Taishan 泰山
   Ruins of the Great Wall Built by State Qi 齐国长城遗址
   The Confucius Temple 孔庙 the Confucius Mansion 孔府
Have a nice class!

Thank You !

								
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