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PEPSI COLA V COKE

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					                         Project Report on
                        PEPSI COLA
                            Vs
                        COCA COLA
      A report submitted to Delhi Business School, New Delhi
                    As a part fulfillment of
      MBA + Post graduate programme (Industry Integrated) in
                Entrepreneurship and Business
                 Punjab Technical University




Submitted to:                            Submitted by:
Director Academics                      DIWAKAR SINGH
Delhi business school                   Spring Batch (08-10)
New Delhi
Internal guide:
Ms. Suman Suhag
Delhi Business School
New Delhi




              B-                             11/58, M.C.I.E,
        Mathura                              road, New Delhi
     Website:                                   www.dbs.edu.in
   parative Analysis
 Com

   And Research –
Pepsi cola Vs Coca cola
  Summer Internship Report




                             2
ACKNOWLEDGEMENT
  Well to say this is my project would be totally untrue. At best this was
  my dream. There are people in this world, some of them so wonderful,
  that made this dream become a project. I would like to thank all of them,
  and in particular:

  Especially, MR.Arvind Rathore Franchise manager - who trained us about
  products and services of PEPSICO and taught us how to deal with
  customer,
  All the TDM , CE and Sachin,Umer, Deepti ( Coordinator) – whose off
  time discussions with me always encouraged and motivated me for the
  project, he was the one who helped me in understanding the market in a
  better and easier way.

  MRS. Suman Suhag (internal faculty guide) and MRS. Sweta seth
  (Program director)teacher cum mentor, they helped me right from the
  beginning to the end of my project in every aspect,
  Mr Shelesh and MRS. Taruna, Placement cell – After all without their
  support I would have never got a chance to do my project in my dream
  topic.
  My friends and colleagues Wasim ,Prashant, Sandeep , Laleet,
  Pawan,Vinod,Vikas and others that surround me, love me and make life fun
  to reduce stress and tiredness.

  And lastly, it is only when one writes and realizes the true power of MS
  word 2007, from grammar checks to replace-alls. It is simple. And the
  power of Windows XP the OS where MS Office is …. Thank you Mr. Bill
  Gates and Microsoft Corp!




                                                                             3
DECLARATION

   I Ravindra meghani declare that this project report entitled comparative
   analysis of market share Pepsi cola verses coca cola is an original piece of
   work done and submitted by me towards partial fulfillment of my post
   graduate programme in MBA, under the guidance of Mr. Arvind Rathorer
   (FM) Pepsi food private limited.




   DATE:                                             SIGNATURE:




                                                                             4
PREFACE

 Marketing plays vital role in today’s business scenario in consumer

 product Company, when there is such a high competition in the

 market.

 The emphasis in the project is providing the study and an insight

 into Indian FMCG Business Scenario. The Summer Project is

 designed to provide participation of MBA program as on the job

 experience. This has given a chance to try and apply the academic

 knowledge and gain insight into corporate culture. This helps in

 developing decision-making abilities and emphasizes on active

 participation by the student.

 We gained valuable experience & knowledge during the survey.

 The Project consists of our findings after data analysis & then

 conclusions were drawn and finally recommendations were put

 forward.


                                                                   5
Table of the CONTENT


  Certificate…………………………………………………………..……..…………..2
  Acknowledgement……..……………….………………………..…..……………3
  Declaration……………..……………… ………………………..….……….……4
  Preface……………………………………………………………………………..5
  Table of the content………………………………………………………………6
  Executive Summary………………… ..………………………………………….7
  1.Introduction… ……………………....................................................................8
     1.1. History of PEPSICO and COCA-COLA……………………….………………….....9
     1.2. Product of PEPSICO and COCA-COLA..……..………………………………….…15
     1.3. PEPSICO and COCA-COLA IN INDIA………………………………….…...….….11
  2. 2. Objective of study………………………………………………………………………………19
  3. 3.Compare sales and distribution…………….……………………………………………21
     3.1. Channel type.…………………………………………………………..………………..…22
     3.2. Distribution service….…………………………………………….……..……………23
     3.3. Distribution of visi…………………........................................................................24
     3.4. Product……………………………………………………………………………………….25
     3.5. Market share………..……………………………………………………………………..26
     3.6. Feedback and Remark…………………………………………………………………27
  4. Methodology and Analysis of Data …………………………………………………...31
     4.1. Research Methodology………………………………………………………………..
     4.2. Data collection Primary and Secondary…………………………………………
     4.3. Using of data………………………………………………………………………………..
     4.4. Statistical tools…………………………………………………………………………….
     4.5. SWOT analysis…………………………………………………………………..…………32
     4.6. Area wise analysis…………………….………………………………………………...35
     4.7. Company analysis……………………………………………………………………….36
  5. Recommendation and suggestions
  6. Limitations

  Bibliography
  Annexure




                                                                                                                  6
EXECUTIVE SUMMARY
  PepsiCo is the world's premier consumer products company focused on
  convenience food and beverages. We seek to produce healthy financial reward to
  investors as we provide opportunities for growth and enrichment to our
  employee
   PepsiCo India and its partners have invested more than U.S. $1 billion since the
  company was established in the country. PepsiCo provides direct and indirect
  employment to 150,000 people including suppliers and distributors

  The group has built an expansive beverage and foods business. To support its
  operations, PepsiCo has 43 bottling plants in India, of which 15 are company
  owned and 28 are franchisee owned. PepsiCo’s business is based on its
  sustainability vision of making tomorrow better than today. PepsiCo’s
  commitment to living by this vision every day is visible in its contribution to the
  country, consumers and farmers.

  To deliver on this commitment, PepsiCo India will build on the incredibly strong
  foundation of achievement and scale up its initiatives while focusing on the
  following 4 critical areas that have a business link and where we believe that we
  can have the most impact.




  Coca-Cola is carbonated soft drinks sold in stores, restaurants and vending
  machines internationally. The Coca-Cola Company claims that the beverage is
  sold in more than 200 countries. The company produces concentrate, which is
  then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who
  hold territorially exclusive contracts with the company, produce finished
  product in cans and bottles from the concentrate in combination with filtered
  water and sweeteners. The bottlers then sell, distribute and merchandise Coca-
  Cola to retail stores and vending machines




                                                                                   7
INTRODUCTION




               8
HISTORY OF ‘PEPSICO’

    Pepsi is a soft drinks produced and manufactured by PepsiCo. It is sold in many
    places such as retail stores, restaurants, schools, cinemas and from vending
    machine. The drink was first made in the 1880s by pharmacist Calab Bradham in
    New Bern, North Carolina. The brand was trademarked on June 16, 1903. There
    have been many Pepsi variants produced over the years since 1898.

    It was first introduced in North Carolina in 1898 by Caleb Bradham who made it
    at his pharmacy which sold the drink which was known back then as "Brad's
    Drink", and was later named Pepsi Cola possibly due the digestive enzyme
    pepsin and kola nuts used in the recipe. Bradham sought to create a fountain
    drink that was delicious and would aid in digestion and boost energy.

    In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore into a
    rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next
    year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In
    1926, Pepsi received its first logo redesign since the original design of 1905.

    In 1931, the Pepsi-Cola Company went bankrupt during the Great Depression -
    in large part due to financial losses incurred by speculating on wildly fluctuating
    sugar prices as a result of World War-I. Assets were sold and Roy C. Megargel
    bought the Pepsi trademark.[3] Eight years later, the company went bankrupt
    again. Pepsi's assets were then purchased by Charles Guth, the President of Loft
    Inc. Loft was a candy manufacturer with retail stores that contained soda
    fountains. He sought to replace Coca-Cola at his stores' fountains after Coke
    refused to give him a discount on syrup. Guth then had Loft's chemists
    reformulate the Pepsi-Cola syrup formula.

    During the Great Depression, Pepsi gained popularity following the introduction
    in 1936 of a 12-ounce bottle. Initially priced at 10 cents, sales were slow, but when
    the price was slashed to five cents, sales increased substantially. With a radio
    advertising campaign featuring the jingle "Pepsi cola hits the spot / Twelve full
    ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for
    you," arranged in such a way that the jingle never ends.

    Pepsi's success under Guth came while the Loft Candy business was faltering.
    Since he had initially used Loft's finances and facilities to establish the new Pepsi
    success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-
    Cola company.



                                                                                       9
PEPSICO IN INDIA
    PepsiCo entered India in 1989 and has grown to become one of the country’s
leading food and beverage companies. One of the largest multinational investors
in the country, PepsiCo has established a business which aims to serve the long
term dynamic needs of consumers in India.

PepsiCo India and its partners have invested more than U.S.$1 billion since the
company was established in the country. PepsiCo provides direct and indirect
employment to 150,000 people including suppliers and distributors.

PepsiCo nourishes consumers with a range of products from treats to healthy
eats, that deliver joy as well as nutrition and always, good taste. PepsiCo India’s
expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Mirinda
and Mountain Dew, in addition to low calorie options such as Diet Pepsi,
hydrating and nutritional beverages such as Aquafina drinking water, isotonic
sports drinks - Gatorade, Tropicana100% fruit juices, and juice based drinks –
Tropicana Nectars, Tropicana Twister and Slice.

PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack
market and all Frito Lay products are free of trans-fat and MSG. It manufactures
Lay’s Potato Chips, Cheetos extruded snacks, Uncle Chipps and traditional
snacks under the Kurkure and Lehar brands. The company’s high fibre breakfast
cereal, Quaker Oats, and low fat and roasted snack options enhance the healthful
choices available to consumers. Frito Lay’s core products, Lay’s, Kurkure, Uncle
Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce saturated
fats and all of its products contain voluntary nutritional labeling on their packets.

The group has built an expansive beverage and foods business. To support its
operations, PepsiCo has 43 bottling plants in India, of which 15 are company
owned and 28 are franchisee owned. In addition to this, PepsiCo’s Frito Lay
foods division has 3 state-of-the-art plants. PepsiCo’s business is based on its
sustainability vision of making tomorrow better than today. PepsiCo’s
commitment to living by this vision every day is visible in its contribution to the
country, consumers and farmers.




                                                                                  10
Findings on the basis of history:
   The ad campaign has been Indianised with a lot money being spent on
    advertising.
    Brand has been kept alive by effective promotional schemes.
   Coca Cola in the initial years of it’s incorporation had spent a lot of money on
    advertising. Coke is the longest surviving sponsored of The Olympics. To reach at
    this position advertising and effective event marketing have played a major role
    for Coca Cola.
   "To be the world's premier consumer Products Company focused on convenience
    foods and beverages. We seek to produce healthy financial rewards to investors as
    we provide opportunities for growth and enrichment to our employees, our
    business partners and the communities in which we operate. And in everything we
    do, we strive for honesty, fairness and integrity."
   PepsiCo is a world leader in convenience foods and beverages, with 2007
    revenues of more than $39 billion and more than 185,000 employees across the
    world. Its world renowned brands are available in nearly 200 countries and
    territories.
   PepsiCo entered India in 1989 and has grown to become the country’s largest
    selling food and beverage companies. One of the largest multinational investors in
    the country, PepsiCo has established a business which aims to serve the long term
    dynamic needs of consumers in India.
   PepsiCo India and its partners have invested more than U.S.$700 million since the
    company was established in the country in 1989. In India, PepsiCo provides direct
    employment to 4,000 people and indirect employment to 60,000 people including
    suppliers and distributors.
   PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi,
    7 UP, Mirinda and Mountain Dew, in addition to low calorie options– Diet Pepsi
    and 7Up Light; hydrating and nutritional beverages such as Aquafina drinking
    water, isotonic sports drinks - Gatorade, and 100% natural fruit juices and juice
                                                      based drinks – Tropicana,
                                                      Tropicana Twister and Slice. Our
                                                      local brands – Lehar Everess Soda,
                                                      Dukes Lemonade and Mangola
                                                      complete our diverse spectrum of
                                                      brands.




     Pepsi's Slice launches 'Aamsutra'


                                                                                     11
    PepsiCo’s popular mango juice drinks brand - Slice - kicked off the 2009
    season with its new 'Aamsutra' concept. According to Homi Battiwalla,
    business head – juice and juice drinks, PepsiCo India, Slice had seen
    powerful consumer momentum post relaunch of 2008.

    "South Indiais the leading market for mango drinks in the country.
    Andhra Pradesh is the biggest mango market and also the fastest growing
    market for Slice and other mango drinks in the country. Tamil Nadu is
    among the top three states and Slice is the market-leader in Tamil Nadu,"
    he added.

    Pepsi has now opted for a new brand ambassador, Katrina Kaif. "The
    creative thought behind the new communication was to further enhance
    the Slice experience into dimensions of pleasure, sensuality and
    indulgence. Last year's commercial was about enumerating the principles
    of 'Aamsutra' - the art of experiencing pure mango pleasure - with the
    new Slice. This year, the commercial portrays the next level to bring alive
    the mango indulgence," stated Hari Krishnan, vice president, JWT - the
    agency responsible for Slice's campaign.

    The company has now opted for a 360o multimedia campaigns involving
    digital, print, radio, impact outdoors and sampling in core markets.
   PepsiCo’s snack food company, Frito-Lay, is the leader in the branded.
   The group has built an expansive beverage, snack food and exports
    business and to support the operations are the group’s 38 bottling plants
    in India, of which 15 are company owned and 22 are franchisee owned. In
    addition to this, PepsiCo’s Frito Lay snack division has 3 state of the art
    plants. PepsiCo’s business is based on its sustainability vision of making
    tomorrow better than today. Our commitment to living by this vision
    every day is visible in our contribution to our country, consumers, farmers
    and our people
   Performance with Purpose articulates PepsiCo India's belief that its
    businesses are intrinsically connected to the communities and world that
    surrounds it. Performance with Purpose means delivering superior
    financial performance at the same time as we improve the world.
   To deliver on this commitment, PepsiCo India will build on the incredibly
    strong foundation of achievement and scale up its initiatives while
    focusing on the
   following 4 critical areas that have a business link and where we believe
    that we can have the most impact.




                                                                               12
HISTORY OF ‘COCA-COLA’
   The first Coca-Cola recipe was invented in a drugstore in Columbus, Geogia by
   John Pemnerton, originally as a coca wine called Pemnerton’s frensh Wine Cola
   in 1885. He may have been inspired by the formidable success of Vin Mariani, a
   European coca wine.

   In 1886, when Atlanta and Fulton Country passed prohibition legislation,
   Pemberton responded by developing Coca-Cola, essentially a non-alcoholic
   version of French Wine Cola. The first sales were at Jacob's Pharmacy in Atlanta,
   Georgia, on May 8, 1886. It was initially sold as a patent medicine for five cents a
   glass at soda fountains, which were popular in the United state at the time due to
   the belief that carbonated water was good for the health. Pemberton claimed
   Coca-Cola cured many diseases, including morphine addiction, dyspepsia,
   neurasthenia, headache, and importance. Pemberton ran the first advertisement
   for the beverage on May 29 of the same year in the Atlanta Journal.

   By 1888, three versions of Coca-Cola—sold by three separate businesses—were
   on the market. As a Griggs Candler acquired a stake in Pemberton's company in
   1887 and incorporated it as the Coca-Cola in 1888. The same year, while suffering
   from an ongoing addiction to morphine], Pemberton sold the rights a second
   time to four more businessmen: J.C.Mayfield, A.O. Murphy, C.O. Mullahy and
   E.H. Blood worth. Meanwhile, Pemberton's alcoholic [] son Charley Pemnerton
   began selling his own version of the products.

   John Pemberton declared that the name "Coca-Cola" belonged to Charley, but the
   other two manufacturers could continue to use the formula. So, in the summer of
   1888, Candler sold his beverage under the names Yum Yum and Coke. After
   both failed to catch on, Candler set out to establish a legal claim to Coca-Cola in
   late 1888, in order to force his two competitors out of the business. Candler
   purchased exclusive right to the formula from John Pemberton, Margaret Dozier
   and Woolflk Walker. However, in 1914, Dozier came forward to claim her
   signature on the bill of sale had been forged, and subsequent analysis has
   indicated John Pemberton's signature was most likely a forgery as well.

   In 1892 Candler incorporated a second company, The Coca-Cola Company (the
   current corporation), and in 1910 Candler had the earliest records of the
   company burned, further obscuring its legal origins. By the time of its 50th
   anniversary, the drink had reached the status of a national icon for the USA. In
   1935, it was certified Kosher by Rabbi Tobias Geffen, after the company made
   minor changes in the sourcing of some ingredients.




                                                                                    13
Coca-Cola was sold in bottles for the first time on March 12, 1894. The first
outdoor wall advertisement was painted in the same year as well in Cartesville,
Georgia. Cans of Coke first appeared in 1955. The first bottling of Coca-Cola
occurred in Vicksburg, Mississippi, at the Biedenharn Candy Company in 1891.
Its proprietor was Joseph A. Biedenharn. The original bottles were Biedenharn
bottles, very different from the much later hobble-skirt design that is now so
familiar. Asa Candler was tentative about bottling the drink, but two
entrepreneurs from Chattanooga, Tennessee, Benjamin F. Thomas and Joseph B.
Whitehead, proposed the idea and were so persuasive that Candler signed a
contract giving them control of the procedure for only one dollar. Candler never
collected his dollar, but in 1899 Chattanooga became the site of the first Coca-
Cola bottling company. The loosely termed contract proved to be problematic for
the company for decades to come. Legal matters were not helped by the decision
of the bottlers to subcontract to other companies, effectively becoming parent
bottlers.

Coke concentrate, or Coke syrup, was and is sold separately at pharmacies in
small quantities, as an over-the-counter remedy for nausea or mildly upset
stomach.

New Coke
On April 23, 1985, Coca-Cola, amid much publicity, attempted to change the
formula of the drink with "New Coke". Follow-up taste tests revealed that most
consumers preferred the taste of New Coke to both Coke and Pepsi, but Coca-
Cola management was unprepared for the public's nostalgia for the old drink,
leading to a backlash. The company gave in to protests and returned to the old
formula under the name Coca-Cola Classic on July 10, 1985.

21st century

On February 7, 2005, the Coca-Cola Company announced that in the second
quarter of 2005 they planned to launch a Diet Coke product sweetened with the
artificial sweetener sucralose ("Splenda"), the same sweetener currently used in
Pepsi One. On March 21, 2005, it announced another diet product, "Coca-Cola
Zero", sweetened partly with a blend of aspartame and acesulfame potassium.
Recently Coca-Cola has begun to sell a new "healthy soda": Diet Coke with
vitamins B6, B12, Magnesium, Niacin, and Zinc, marketed as "Diet Coke Plus."

On July 5, 2005, it was revealed that Coca-Cola would resume operations in Iraq
for the first time since the Arab League boycotted the company in 1968.



                                                                               14
   In April 2007, in Canada, the name "Coca-Cola Classic" was changed back to
   "Coca-Cola." The word "Classic" was truncated because "New Coke" was no
   longer in production, eliminating the need to differentiate between the two. The
   formula remained unchanged.

   In January 2009, Coca-Cola stopped printing the word "Classic" on the labels of
   16-ounce bottles sold in parts of the southeastern United State. The change is part
   of a larger strategy to rejuvenate the product's image.




   PRODUCT’S PROFILE

   Product Category: Carbonated Soft Drinks
   Brand Name: PEPSI-COLA AND COCA-COLA
   Type: Bottle and Cans
   Size: 200ml, 300ml, 500ml, 1ltr, 2ltr
   Information:
   Ingredients Information
   Nutrition Information
   Ingredients Information: carbonated water, high fructose corn syrup, caramel color,
   sugar, phosphoric acid, caffeine, citric acid, natural flavors




PRODUCT

   PRODUCT OF PEPSCO                                                PRODUCT OF
   COCA-COLA

      1. PEPSI                                                      1.     COKE
      2. MIRINDA                                                    2.     THUMS-
         UP
      3. MIRINDA LEMON                                              3.     SPRITE

      4. MOUNTAIN DEW                                               4.     LIMCA
      5. NIMBOOZ                                                    5.     FENTA
      6. SLICE                                                      6.     MAZZA

                                                                                         15
      7. 7 UP                                                    7.    KINLEY
      8. AQUAFINA


DELHI MARKET

             PepsiCo is a soft drink produced and manufactured by PepsiCo. It is
   sold in many places such as retail stores, restaurants, schools, cinemas and from
   vending machines. PepsiCo is working with one head quarter and three
   territories. PepsiCo is working with more than one lake people those are joint
   directly and indirectly with the company. There are 56 distributors and 33 root
   agents always connect with the company and joint each and every corner of
   Delhi with the company. Every year more than ten lake people take the test of
   PepsiCo.



         Hierarchy of Pepsi and Coke



                          General Manager (GM)

                        Franchisee Manager (FM)

              Territory Development Manager (TDM)

                 Area Development Manager (ADM)

                        Customer Executive (CE)




                                                                                   16
MARKET OF PEPSI

            Delhi is a metro city and it is the capital of India. In Delhi there are
  more than one lake soft drink outlets. PepsiCo cover all the outlets through
  their distribution channel for supply.. In PepsiCo all the management work
  done by Gurgoan office and all the Delhi is divide into three major area jai
  drinks private limited(JDPL) , Pearl drinks limited(PDL) and Trasent
  Yamuna (TY) for the distribution of PepsiCo.




                               PEPSICO IN DELHI




 JAI DRINKS PRIVATE                    PEARL DRINKS                          TRASENT
       LIMITED                           LIMITED                             YAMUNA




              DISTRIBUTOR OF THE                    DIRECT SUPPLY OR
                     AREA                              ROOT AGENT




                                                                                       17
  MARKET OF COCA-COLA
  Delhi is a metro city and it is the capital of India. In Delhi there are more than
  one lake soft drink outlets. Coca-Cola cover all the outlets through their
  distribution channel for supply.. In Coca-Cola all the management work
  done by Gurgoan office and all the Delhi is divide into three major area
  Hindustan drinks private limited(HDPL) , City drinks limited(CDL) and
  Varun drinks private Ltd. (VDPL) for the distribution of Cola-Cola


                                COCA-COLA IN
                                   DELHI




HINDUSTAN DRINKS                       CITY DRINKS                     VARUN DRINKS
 PRIVATE LIMITED                         LIMITED                         LIMITED




           DISTRIBUTOR OF THE                      DIRECT SUPPLY OR
                  AREA                                ROOT AGENT




                                                                                  18
OBJECTIVE
    OF
THE STUDY


            19
OBJECTIVE OF THE STUDY
   The main objective of the study of PepsiCo and Coca-Cola is to find the market
   share , identification gap between sales and distribution, satisfaction level of
   customer, services provided by the company , span of control through hierarchy
   level, distribution channel, how company covered the market, stock supply by
   the company, increasing market share, sustain and maintain quality, product and
   services.
   Statement of research objectives start when problems are identified. There are
   some problems being identified such as brand awareness, quality awareness,
   factors influence the choice of customer, brand advertisements and more.




          Type           Cola


      Manufacturer       PepsiCo.


     Country of origin   United States


        Introduced       1898 (as Brad's Drink)
                         June 16, 1903 (as
                         Pepsi-Cola)
                         1961 (as Pepsi)


     Related products    Coca-Cola
                         RC-Cola
                         City-Cola




                                                                                20
 Webside   http://pepsi.com   PEPSICO
                                   coca-
cola

                                             Coca-Cola


                                 Type       Cola


                              Manufacturer The Coca-Cola Company


                               Country of   United States
                                 origin


                              Related       PepsiCo
                              products      RC-Cola
                                            City-Cola

                              Webside       http:cocacola.cpm


Compariso
     n
       Between
Sales and distribution
                                                                21
COMPARE SALES AND DISTRIBUTION

    AREA COVERED   Tugalakabad EXT (JDPL)-   416
                   Ram Nagar (TY)            112
                   Naveen Shahadra(TY)       144
                   Najafgarh (PDL)           707




                                                   22
CHANNEL TYPE

In the channel type we find which type of shop is there like grocery shop,
eatery shop, convenience
Grocery            450
Eatery             86
Convenience        785




Distribution Services
In the distribution services we find, the shop keeper how get the PepsiCo
and coke. Like direct supply by the company, by the wholesaler, by the
distributor, by the presale order.

   1. Direct service-476
   2. Distributor-214
   3. Presale-786
                                                                             23
  4. Wholesaler-557




Distribution of visi (Freeze)
  1. Visi of Pepsi
  2. Visi of coke
  3. Own freeze




                                24
Demand of product of pepsi

    In the PepsiCo, There are eight product in the Brewage industry in Delhi.
    Like Pepsi, Mirinda, 7up,
    Mirinda Lemon, Mountain Dew, Nimbooz, Slice, Aquafina




                                                                                25
DEMAND OF PRODUCT OF COCA-COLA

   In the Coca-Cola, There are seven product is going on in the market in the
   brewage industry. Like coke, Thumps-up, Sprite, Limca, Maaza, Fenta,
   kinley Water.


                                                                                26
OVERALL MARKET SHARE OF PEPSI AND COKE


 Overall market share of PepsiCo and Coca-Cola in Delhi.


       PepsiCo   57%
       Coca-cola 43%




                                                           27
LEVEL OF SATISFACTION

   I have survey of more than 1500 outlets in Delhi. I found that level of
   satisfaction of customer and need of customer. Which services they wants ,
   which product they like, which schemes they preferred , those who are not
   interested in Pepsico and or coca cola, pepsi monopoly market and coke
   monopoly market, whose who are ready to sell the soft drinks but they do
   not get it, those who are satisfied customer etc.




                                                                            28
29
                    PEPSI COKE
MARKET SHARE        57%   43%
SATISFIED           42%   58%
SERVICE PROBLEM     35%   65%
SCHEME PROBLEM      38%   62%
VISI PROBLEM        58%   42%
SUPPLY PROBEM       71%   29%
MONOPOLY MARKET     55%   45%
DEMAND OF PRODUCT   59%   41%
PRODUCT QUALITY     45%   55%
WHOLESALER MARKET   80%   20%




                                30
Methodology
   And
 Analysis



              31
METHODOLOGY AND ANALYSIS OF DATA

   REASEARCH METHODOLOGY

   Research methodology is a way to systematically solve the research problems. It
   may be understood as a science of studying how research is done scientifically.
   We study the various steps that are generally adopted by a researcher in
   studying his research problem along with the logic behind them. It is necessary
   for the researcher to know not only need to know how to develop certain indices
   or tests, how to calculate the mean, the mode, the median, standard deviation
   and chi – square, how to apply the particular research techniques, are relevant
   and which are not and what would they mean and indicate and why?
   Researchers also need to understand the assumptions underlying various
   techniques and they need to know the criteria by which they can decide that
   certain techniques and procedures will be applicable to certain problems and
   others will not.

   What type of research design was used?
   Exploratory Research Design

   Why was this type of design used?
   Exploratory research is a type of research conducted because a problem has not
   been clearly defined. Exploratory research helps determine the best research
   design, data collection method and selection of subjects. Given its fundamental
   nature, exploratory research often concludes that a perceived problem does not
   actually exist.
   Exploratory research often relies on secondary research such as reviewing
   available literature and/or data, or qualitative approaches such as informal
   discussions with consumers, employees, management or competitors, and more
   formal approaches through in-depth interviews, focus groups, projective
   methods, case studies or pilot studies. The Internet allows for research methods
   that are more interactive in nature: E.g., RSS feeds efficiently supply researchers
   with up-to-date information; major search engine search results may be sent by
   email to researchers by services such as Google Alerts; comprehensive search
   results are tracked over lengthy periods of time by services such as Google
   Trends; and Web sites may be created to attract worldwide feedback on any
   subject.


                                                                                     32
The results of exploratory research are not usually useful for decision-making by
themselves, but they can provide significant insight into a given situation.
Although the results of qualitative research can give some indication as to the
"why", "how" and "when" something occurs, it cannot tell us "how often" or "how
many."Exploratory research is not typically generalizable to the population at
large.

What data collection methods were used?
Primary Data
Secondary Data
Survey

Primary Data Collection Methods:
In primary data collection, you collect the data yourself using methods such as
interviews and questionnaires. The key point here is that the data you collect is
unique to you and your research and, until you publish, no one else has access
to it.
There are many methods of collecting primary data and the main methods
include:
Questionnaires
Interviews
Focus group interviews




Secondary Data Collection Methods:
All methods of data collection can supply quantitative data (numbers, statistics or
financial) or qualitative data (usually words or text). Quantitative data may often
be presented in tabular or graphical form. Secondary data is data that has
already been collected by someone else for a different purpose to yours.


Survey:

                                                                                      33
surveys are used to collect quantitative information about items in a population.
Surveys of human populations and institutions are common in political polling
and government, health, social science and marketing research. A survey may
focus on opinions or factual information depending on its purpose, and many
surveys involve administering questions to individuals. When the questions are
administered by a researcher, the survey is called a structured interview or a
researcher-administered survey. When the questions are administered by the
respondent, the survey is referred to as a questionnaire or a self-administered
survey.


What Data Collection Devices were Used?
In primary data:
      Questionnaire (Mixed)
      Close ended
      Personal Interview


In Secondary Data:
      Search Engines
      Wikipedia & Encyclopedia
      Google
      WWW.pepsiindia.com
      WWW.cokeindia.com




      I am using primary data for data processing and analysis. I have surveyed
in many areas of Delhi. Like Tugalakabad extension, Najafgarh, Shahadra for
finding market share of PepsiCo and coca-cola, supply system, hierarchy level,
span of control, maintain quality and quantity, market demand, feedback etc.




                                                                                    34
        I am using some statistical tool and techniques for data processing and
analyzing like mean, correlation, regression, time series, index number ,
sampling and sampling distribution, estimation, hypothesis testing and other
testing etc, on collected primary data and market share of PepsiCo and Coca-
Cola.




Market share of PEPSICO AND COCA-COLA
YEAR                         MARKET SHARE OF PCI        MARKET SHARE OF CCI
2000                         43%                        57%
2001                         47%                        53%
2002                         44%                        46%
2003                         42%                        58%
2004                         48%                        52%
2005                         51%                        49%
2006                         58%                        42%
2007                         55%                        45%
2008                         57%                        43%
2009                         58%                        42%


Total market share of pepsico            503
Total market share of Coca-Cola          497


Mean value of pci =sum of PepsiCo/ number of year
                     =sum of PepsiCo= 503
                     =number of year     10
                     =503/10
                     =50.3
Mean value of cci    = sum of coke/ number of year

                                                                                  35
             = num of coke=497
             = number of yar=10
             =497/10
             =49.7




Correlation coefficient

Year   Production of     Market share of   Production of   Market share of
       Pepsico(in cr.)   pepsico           Coca-cola(in    Coca –cola
                                           cr.)
2000   100               43%               115             57%
2001   102               47%               112             53%
2002   104               44%               113             46%
2003   107               42%               111             58%
2004   105               48%               112             52%
2005   112               51%               112             49%
2006   103               58%               119             42%
2007   99                55%               126             45%
2008   96                57%               123             43%
2009   95                58%               121             42%




                                                                        36
SWOT ANALYSIS OF PEPSICO
STRENGHT                          WEAKNESS
  BIG BRAND NAME IN INDIA          SUPPLY IS WEAK IN TY AREA

  OUTSTANDING REPOTATION             NO ONE IS RESPONSIBLE FOR
                                       SCHEMES
     BRODER PRODUCT LINE
                                      COMMUNICATION GAP BETWEEN
     SPAN OF CONTROL HIERARCHY
                                       DISTRIBUTOR AND RETAILOR
     GOOD SCHEMES
                                      LEAKAGE PROBLEM
     INCREASING MARKET SHARE
                                      DISTRIBUTOR DOES NOT WORK
     60% MARKET COVERED IN            PROPERLY IN SEASON
     INDIA
                                      STOCK SHORTAGE PROBLEM IN
     STRONG DISTRIBUTION OF           SEASON
     CHANNEL
                                      SUPPLY OF NIMBOOZ IS
     GOOD ADVERTISENT
                                      ADVERTISEMENT

                                      BIG MARKET SHARE GAP B/W
                                       PEPSI AND COKE IN
                                       INTERNATIONAL MARKET




                                                           37
SWOT ANALYSIS OF PEPSICO

OPPORTUNITY                        THREAT
  NIMBOOZ IS A GOOD OPTION          COMPETITOR (COCA-COLA, RC,
     FOR LIMCA                          CITY)
  OFFICIAL SPONCERSHIP FOR             LIMCA
     COMMON WEALTH GAMES AND            WHOLESALER
     ICC WORLD CUP-2011, OLYMPIC        CONSISTENT IN TEST
     GAMES-2011                         CHANGE DEMAND
     EXPEND THE MARKET IN TY
     AREA
     ATTRACTIVE SCHEMES
     NUMBER OF RETAIL COMPANIES
     ARE COMING IN INDIA LIKE
     WOLL-MART
    INCREASE NUMBER OF
     DISTRIBUTORS
  INCREASE NUMBER OF VISI AND
     CREAT PEPSI MONOPOLY
     MARKET



                                                         38
SWOT ANALYSIS OF COCA-COLA

STRENGTH                         WEAKNESS
  BIG BRAND NAME IN INDIA AND     SUPPLY IS WEAK IN HDL AREA
     ABROAD
                                   SCHEMES IS A BIG ISSUE
  OUTSTANDING REPOTATION
                                   COMMUNICATION GAP BETWEEN
    BRODER PRODUCT LINE              DISTRIBUTOR AND RETAILOR

    SPAN OF CONTROL HIERARCHY       PURIFICATION PROBLEM

    GOOD SCHEMES                    DISTRIBUTOR DOES NOT WORK
                                      PROPERLY IN SEASON
     INCREASING MARKET SHARE
                                     STOCK SHORTAGE PROBLEM IN
     45% MARKET COVERED IN
                                      SEASON
     INDIA AND 60% MARKET IN
     ABORAD                          SUPPLY OF LIMCA IS

     STRONG DISTRIBUTION OF         ADVERTISEMENT
     CHANNEL
                                     BIG MARKET SHARE GAP B/W
     GOOD ADVERTISEment              PEPSI AND COKE IN
                                      INTERNATIONAL MARKET


                                                          39
SWOT ANALYSIS OF COCA-COLA

OPPORTUNITY                     THREAT
  LIMCA IS A GOOD OPTION FOR     COMPETITOR (PEPSICO, RC,

                                                    40
    PEPSI                             CITY)
 OFFICIAL SPONCERSHIP FOR            NIMBOOZ
    COMMON WEALTH GAMES AND           WHOLESALER
    ICC WORLD CUP-2011, OLYMPIC       CONSISTENT IN TEST
    GAMES-2011                        CHANGE DEMAND
    EXPEND THE MARKET IN ALL
    AREA
    ATTRACTIVE SCHEMES
    NUMBER OF RETAIL COMPANIES
    ARE COMING IN INDIA LIKE
    WOLL-MART
   INCREASE NUMBER OF
    DISTRIBUTORS
 INCREASE NUMBER OF VISI AND
    CREAT COKE MONOPOLY
    MARKET




                                                       41
                 Area wise
                 Analysis




ANALYSIS OF TUGALAKABAD EXT.
     GOOD MARKET SHARE OF PEPSI
     OVERALL MARKET SHARE OF PEPSI IS 63%
     ALL THE MARKET CAPTURED BY WHOLESALER




                                              42
    WHOLESALSER CHANGE LOW PRICES AS COMPARE TO
     DISTRIBUTOR THAT’S WHY DEMAND IS HIGH OF PEPSI
    DISTRIBUTOR AND CE PROBLEM IN PEPSI AND COKE
    13 VISI OF PEPSI AND 7 VISI OF COKE IN 300 OUTLETS
    NO SUPPLY BY DISTRIBUTOR PEPSI AND COKE
    DUPLICACY OF PEPSI
    LARGE MARKET AND DEMAND IS HIGH
    SUPPLY IS THE MAJOR PROBLEM
    SCHEME ISSUE
    REPOTATION IS NOT GOOD
    ROOT AGENT IS NOT WOKING PROPERLY
    IT MAY BE A GOOD OPPORTUNITY FOR BOTH PEPSI AS WELL AS
     COKE
    83% SHOPKEEPERS IS NOT SATISFIED WITH SERVICE OF BOTH
     PRODUCT
    65% SHOPKEEPERS IS FACING SCHEMES PROBLEM
    DEMAND IS HIGH OF PEPSI , MIRINDA AND LIMCA.
    EXPIRY STORE IS AVAILABLE IN THIS MARKET OF PEPSI
    DIFFERENT TEST IN SAME PRODUCT
    CONSISTENCY PROBLEM
    DEMAND IS HIGH OF NIMBOOZ BUT THERE IS NO SUPPLY




ANALYSIS OF NAJAFGARH

    GOOD MARKET IN MY SERVEY FOR PEPSI


                                                              43
        OVERALL MARKET SHARE 68% OF PEPSI AND 32% OF COKE
        80% RETAILOR IS SATISFIED FROM PEPSI
     12% RETAILOR IS SATISFIED FROM COKE
     11% PEPSI MONOLOPY AND 2% COKE MONOPOLY MARKET
     ALL THE MARKET IS COVERED BY DISTRIBUTOR IN PEPSI AND
        COKE
     DEMAND IS HIGH FOR THE PEPSI, MIRINDA AND LIMCA
     21% AVAILABILITY IF VISI OF PEPSI AND 9% AVAILABILITY OF VISI
        OF COKE IN THE MARKET
     GOOD RELATIOAN BETWEEN CE DISTRIBUTOR AND RETAILOR
        IN PEPSI BUT NOT IN COKE
     REQUIRED ADVERTISEMENT
     SCHEMES ISSUE
     SERVICE IS MAJOR PROBLEM WITH COKE
     DISTRIBUTOR AND CE IS NOT WORKING PROPERLY IN COKE
     GOOD REPOTATAON OF PEPSI IN THIS MARKET
     SUPPLY IS TOO GOOD IN PEPSI
     DEMAND FOR NIMBOOZ AND LIMCA IS HIGH BUT SUPPLY IS NOT
        THERE PROPERLY
     IT IS A VERY LARGE MARKET ,THERE ARE MORE THAN 1000
        SHOPS,




ANALYSIS OF ROHATASH NAGAR,
RAM NAGAR, JAGATPURI
     GOOD MARKET CONDITION, DEMAND IS ALWAYS THERE BUT SUPPLY IS
        NOT ACCORDING TO DEMAND IN BOTH PEPSI AND COKE.

                                                                  44
 BED CONDITION IN THE MARKET FOR PEPSI AND GOOD CONDITION FOR
    COKE
 OVERALL MARKET SHARE 72% FOR COKE AND 28% PEPSI
   50% COKE MONOPOLY MARKET AND 8% PEPSI MONOPOLY

 MAJOR COMMUNICATION GAP DISTRIBUTOR AND
    RETAILOR
 87% RETAILOR FACED THE PROBLEM WITH SUPPLY IN PEPSI AND
    34% IN COKE
 8% AVAILABILITY OF VISI IN PEPSI AND 21% IN COKE
 SCHEMES PROBLEM
 SUPPLY AND STOCK PROBLEM IN PEPSI
 85% MARKET IS COVERD BY THE WHOLESALER IN PEPSI AND
    COKE AND 52% MARKET IS COVERED BY THE DISTRIBUTOR IN
    COKE
 LECKAGE PROBLEM IN PEPSI
 MARKET IS NOT VISITED BY THE CE AND DISTRIBUTOR IN PEPSI
 GOOD REPOTATION IN THE MARKET FOR COKE
 45% SHOPKEEPER IS SATISFIED WITH COKE AND 12% SATISFIED
    WITH PEPSI




                                                             45
        Suggestions
           And
      Recommendations




Suggestions AND RECOMMENDATIONS

   CONCLUSION



                             46
  After surveying the 150 respondents If we compare the data Pepsi has an
    edge over coke.
 Pepsi has less market share due to its sweeter taste than other beverages
 brand and most of the people are in favor of strong taste.
  General stores sell more soft drink rather than other stores.
  300 ml is a more consumable size by the consumer compare to other
    sizes.
  People really are more health conscious still they believe soft drinks
    contains pesticides.
  Elders in family prefer less strong drinks like mazza, slice and fruity.
  Soft drinks become trends among friends.
  The advertisement of pepsi is good which influence the purchasing
    behavior of consumers.
  T.V. has more impact to get update people about the pepsi and brands.




RECOMMENDATIONS

  PEPSI, the choice of youth is not providing the first choice of young
    generation. Youth want something strong in cold drinks & thus prefers
    strong taste. Pepsi should come out with some extra strong taste to catch




                                                                              47
   up maximum young generation & to become exactly Generation Next
   drink.


 The distribution Channel should be focused on General Stores because
   most of the people purchase soft drinks from general stores.
 The company should update the people about pesticides time to time
   because most of the people still afraid of pesticides.
 Most of the elders in the family take soft drinks but not pepsi they
   considered more orange and less strong taste company should come up
   with new taste keeping elders in its mind to increase sale and market
   share.
 People are confused about the role of Pepsi in health company should
   clear the soft drink role whether it is beneficial for health or not.
 Pepsi co should improved its advertisement quality, it should be realistic
   not imaginary.
 People get updated by T.V. Pepsi co should increase the updating by
   publicity as well as by Hoardings
 Consistency ( Pepsi blue, nimbooz, coke diet )
 Increase number of distributors
 Interchange staff in the market
 Emotional advertisement
 Number of visi
 Services of visi
 Demand effectiveness improper
 Retailer depend on supplier
 Create monopoly market with the help of visi
 Schemes attract to retailer (my can)
 Participation in Olympic games, common
 Wealth games, ICC world cup




                                                                               48
   LIMITATIONS

      Findings are based on the views expressed by the consumers. So it may
        suffer from biased prejudices.
      Weather conditions were not favorable.
      Some of the respondents were not co-operative & many seem to be
        having no interest.
      The study has not been intended on a very large scale, have the
        possibility of errors, which cannot be ruled out.
      Time limitations.
      Area was specified.
      I had lack of knowledge about the product of the local market.
      The sample size was very short for this kind of marketing survey
      Money Limitation was over there.




BIBLIOGRAPHY

   WEBSITES:


                                                                           49
www.pepsi.com
www.pepsicoindia,com
www.cocacola.com
www.cocacolaindia.com
www.wikipedia.com
www.encyclopedia.com
BOOKS:
Research Methodology- C.R.Kothari
Marketing Research- B. S. Bedi
Principles of Marketing- P. Kotler & Armstrong




                                                 50
                  Annexure




                       PEPSI FOOD PVT. LTD.
                      SURVEY REPORT
NAME : ………………………………………..
OUTLET POSITION = ……………………………………….
TEL NO. :………………………………………PIN NO. :……………………………….
CHANNEL TYPE: GROCERY   , CONVENIENCE , EATERY

PCI SERVICE – DIRECT    , PRESALE     , DISTRIBUTOR   , WHOLESELLE
CCX SERVICE – DIRECT      , PRESALE   , DISTRIBUTOR   , WHOLESELLE

                                                                51
VISI PCI- 200   , 220   , 300      , 320      , OTHER …………………
VISI CCX- 200     , 220    , 300      , 320     , OTHER …………………

PCI SERVICE VEHICLE = RIKSHA             , TEMPO     , 407     , CANTOR
CCX SERVICE VEHICLE = RIKSHA               , TEMPO     , 407     , CANTOR

PCI WEEKLY SERVICE= ……………..
CCX WEEKLY SERVICE= ……………..

DEALER BOARD PCI = YES                 , NO
DEALER BOARD CCX = YES                , NO

DISCOUNT PCI             =………………..
DISCOUNT CCX             =………………..

PRODUCT PE        MIR      7 UP    M.         MIRIND NIM       SLICE    SODA      AQUA
         PSI      INDA             DEW        LEMON BOOZ                          FINA
COLD ST.
WARM ST


PRO     COKE     THUMPS SPRITE           LIMCA   FANTA    MAZA         KIN.    KIN.
DUCT             UP                                                    SIDA    WTR
COLD
WARM

AVG MONTHLY VOL OF PCI = ………………………..
AVG MONTHLY VOL OF CCX = ………………………..

MARKET SHARE OF PCI =……………………….
MARKET SHARE OF CCX =……………………….

REMARK= SATISFIED    , CLOSED PAR.   , NOT FOUND                       , SCHEME
ISSUE
         SERVICE ISSUE    , READY TO BUY

REMARK 2:-……………………………………………………………………………




                                                                                    52

				
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