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					Strategic Planning Document 2009                                               Pittsburg State University


                                   Pittsburg State University
                                         Unit Level
                               Strategic Planning Document
                                            2009
Department: Graphics and Imaging Technologies

Mission: The mission of the Department of Graphics and Imaging Technologies is to be the
leading educational institution in the Central United States for the advancement of management
and technical knowledge for the graphics and imaging industries.


Vision Statement: The vision of the Department of Graphics and Imaging Technologies is to
provide a technical, hands-on curriculum involving the input, manipulation, output, and
management of graphics and imaging communications.

Vision Elements:
Technical
Technical means that we provide the student with the latest in technology representative of the
graphics industry. In addition, we strive to utilize the latest in instructional technology to provide
that experience.
Hands – on
The hands – on experience is what sets Pittsburg State University and the Department of
Graphics and Imaging Technologies apart from the majority of programs teaching graphics. GIT
students are provided with experiential learning, which our industry partners indicate is the
single most important factor in hiring and developing effective employees.
Input, Manipulation, Output, and Management
These are the primary facets of the entire scope of graphics production. Without any one of these
facets, the student cannot fully understand the remainder. PSU GIT students are grounded in all
of these areas.

Strengths, Weaknesses, Opportunities, and Threats

Strengths:
 Dedication and commitment of faculty and staff
 Diversity of faculty
 University leadership at all levels
 Engaged and focused students
 The Kansas Technology Center
 History and longevity of the Department



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Strategic Planning Document 2009                                           Pittsburg State University


   High level of continued industry support
   An active and engaged National Advisory Council
   Faculty with a balance of industry and educational experience
   Effective internship program
   Programs that engage our industry partners (e.g., company day, symposiums, field trips)
   Extensive and engaged alumni
   A positive and established reputation in the industry


Weaknesses:
 Lack of funding
 Difficulty in maintaining current software
 Constant need to update technology to stay current with industry
 Division among faculty
 Retention
 Aging faculty
 Professional development
 Student involvement
 Aging equipment
 Interest in student club activities
 Availability of appropriate textbooks
 Need for promotion of the Department
 Follow up on students


Opportunities:
 Faculty replacements
 Industry support and recruiting
 Fundraising
 The evolving technology of graphics
 Promotion of the Department to industry partners
 Expansion of the involvement of the National Advisory Council
 Aging workforce which will demand backfill
 Opportunities to engage students with industry
 Professional development for all faculty
 The program is unique in the geographic area
 A positive and established reputation in the industry




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Strategic Planning Document 2009                                                              Pittsburg State University


Threats:
 Budget cuts
 Less than adequate funding
 Failing to keep up with rapidly changing technology
 Retirements
 Ability to maintain appropriately trained faculty
 Changing demographics
 Low enrollment numbers
 Aging equipment
 Failure to effectively place students
 Student preconceived ideas of the graphics industry

This analysis was done over a year ago. The Department plans to review the SWOT analysis
before the end of the academic year.



How Your Unit Supports the Academic Mission of the University:

The Department of Graphics and Imaging Technologies supports the mission of the university by
providing a technical, hands-on curriculum involving the input, manipulation, output, and
management of graphics and imaging communications. The department actively encourages
individuals to reach their potential; creates opportunities for individuals to grow intellectually,
and seeks to provide skills and leadership for the graphics industry.
The Department offers four degree programs:
           Bachelor of Science in Technology - Graphic Communications Management
           Bachelor of Science in Technology – Commercial Graphics
           Bachelor of Applied Science in Technology
           Master of Science in Technology - Print Management




Goal 1. Promote faculty development and excellence in teaching, scholarly activity and scholarship
        and service.

University goal 1: Enhance learner success.
    a. Enhance teaching and learning
    d. Foster a supportive yet challenging living, learning, and working environment with services and programs
         that promote learner success and wellness.
    g. Recruit, retain, and develop well qualified faculty and staff.
    l.   Provide opportunities and resources to help faculty improve their teaching effectiveness as well as to assist
         students to become better learners.




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          Strategic Planning Document 2009                                                  Pittsburg State University




                     Objective 1.1 Promote and implement a faculty development program.
                            Strategy: Encourage faculty to investigate “Faculty Internships” to gain state of the
                                      art experience with graphics providers in their area of instruction.
                            Strategy: Involve faculty in a faculty development program.
                            Strategy: Provide mentors for tenure earning faculty.
                            Strategy: Provide opportunities for faculty development.
                            Performance measure: Review performance appraisal document.
                     Objective 1.2 Provide professional instruction, academic program planning and
                                    development and instructional support.
                            Strategy: Support and encourage faculty in the delivery of instruction, academic
                                      program planning and development and instructional support.
                            Strategy: Work with PSU Foundation to establish faculty development
                                      endowment.
                            Performance measure: Review performance appraisal document.
                     Objective 1.3 Encourage research, scholarly endeavors, and creative activities.
                            Strategy: Support and encourage faculty involvement in research, scholarly
                                      endeavors, and creative activities.
                            Strategy: Submit proposals to NSF for laboratory enhancement.
                            Performance measure: Review performance appraisal document.
                     Objective 1.4 Provide students with experiential learning to foster intellectual awareness.
                            Strategy: Maintain an effective internship program, continually adding new
                                      experiences as the technology evolves.
                            Strategy: Support and encourage students to visit representative industry settings.
                            Strategy: Provide learning experiences outside the classroom setting.
                            Performance measure: Review feedback reports from Internships, industry visits,
                            and symposium attendance.
                     Objective 1.5 Provide leadership in institutional, professional, and community service
                                    initiatives.
                            Strategy: Support and encourage faculty involvement in service at all levels.
                            Performance measure: Review performance appraisal document.

                              This Goal will require funding to promote the training/experiences that will allow
                              effective faculty development (i.e. trade shows, seminars, conferences, equipment
                              specific training, webinars, professional memberships). As support from the
                              University seems unlikely to increase to the level required, external funding streams
                              must be identified and pursued.


          Goal 2. Recruit qualified, motivated and diverse students.


          University goal 1: Enhance learner success

University goal 1: Enhance learner success.
             b. Manage enrollment growth
             c. Recruit, retain, and develop well qualified faculty and staff.




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Strategic Planning Document 2009                                                          Pittsburg State University


          Objective 2.1 Develop a comprehensive recruitment plan to attract qualified, motivated,
                         and diverse high school and post high school students.
                 Strategy: Recruit high school and post high school students with demonstrated
                           interest in print and graphics.
                 Strategy: Promote departmental programs annually to area high schools and
                           industries.
                 Strategy: Increase and maintain enrollment levels in each departmental program as
                           follows: Commercial Graphics—200, Graphic Communications
                           Management—50.
                 Strategy: Develop marketing plan for the department.
                 Strategy: Encourage faculty to attend training sessions on cultural diversity
                           awareness.
                 Strategy: Publish a special edition of Contact for selected potential students.
                 Strategy: Implement and administer assessment program.
                 Performance measure: Review enrollment statistics.
          Objective 2.1 Recruit highly qualified faculty with appropriate experience in both industry
                         and education.
                 Strategy: Seek input from the Advisory Council for appropriate experience.
                 Strategy: Actively recruit from a national pool.
                 Performance Measure: Review performance appraisal document.

          Objective 2.3 Research a complete revision of the GIT curriculum to attract new students
                 Strategy: Evaluate changing the Commercial Graphics and Graphic
                 Communications Management degrees to a single degree offering.
                 Strategy: Investigate programs in competitive institutions to determine what has
                 had a positive effect on enrollments.
                 Strategy: Investigate industry training programs to determine what will provide
                 positive placement upon graduation.
                 Performance Measure: Enrollment and placement trends.

                   Recruiting focus is critical to this goal. Coordination with the Admissions office
                   and Jim Snyder is critical. Traditional feeder programs in graphics have almost
                   universally closed. New programs must be identified and included in the
                   recruitment plan. A complete revision of the curriculum is critical to this effort,
                   and that effort will be affected by availability of funding for faculty development
                   and upgrading facilities to accommodate emerging technologies.



Goal 3. Seek industry support.

University goal 2: Enhance discovery and research. .

     a.   Establish a stable funding source to provide adequate support for professional development.
     b.   Establish opportunities and resources to improve and enhance the institution’s commitment to discovery and
          research.
     c.   Pursue resources for equipment and facilities to support discovery and research.




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Strategic Planning Document 2009                                                             Pittsburg State University


           Objective 3.1 Work with the National Advisory Council and alumni.
                  Strategy: Increase the scope of the National Advisory Council to include the
                            highest ranking officials possible.
                  Strategy: Increase involvement of National Advisory Council.
                  Performance measure: Review workings of National Advisory Council to compare
                                               outcomes with input.
           Objective 3.2 Develop a plan to increase levels scholarship support.
                  Strategy: Increase visits/contact with potential supporters
                  Strategy: Assign a specific committee to develop scholarship support.
                  Strategy: Promote scholarships internally.
                  Performance measure: Amount of increase in giving and/or amount of established
                                           Scholarship Endowment.
           Objective 3.3 Pursue major industries for support.
                  Strategy: Increase the scope of the National Advisory Council to include the
                            highest ranking officials possible.
                  Strategy: Develop accurate and appropriate needs.
                  Strategy: Develop a working relationship with officials in positions to support the
                            Department.
                  Performance measure: Amount of increase in giving and/or amount of established
                                           Equipment Endowment.

           This is our most likely source of funding support. Coordination with the
           Development Office and Chasity McCoy is critical. Objective 3.2 will include the Vern
           Gould model developed by Chasity McCoy.


Goal 4. Explore innovative ways for delivery of instruction.

University goal 1: Enhance learner success.
    a. Enhance teaching and learning
    l. Provide opportunities and resources to help faculty improve their teaching effectiveness as well as to assist
         students to become better learners. Pursue resources for equipment and facilities to support discovery and
         research.

           Objective 4.1 Research a complete revision of the GIT curriculum to attract new students
                  Strategy: Evaluate changing the Commercial Graphics and Graphic
                  Communications Management degrees to a single degree offering.
                  Strategy: Investigate programs in competitive institutions to determine what has
                  had a positive effect on enrollments.
                  Strategy: Investigate industry training programs to determine what will provide
                  positive placement upon graduation.
                  Performance Measure: Exit interview, enrollment trends.

           Objective 4.2 Develop and implement new courses and programs as appropriate.
                  Strategy: Seek input from industry and trade organizations.
                  Strategy: Review possibilities for new courses and new programs.
                  Strategy: Visit appropriate programs to determine their rationale for success.
                  Performance measure: Review curriculum and syllabi.



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Strategic Planning Document 2009                                                         Pittsburg State University


           Objective 4.3 Develop comprehensive review of curriculum.
                  Strategy: Conduct a student survey each semester.
                  Strategy: Seek input from the National Advisory Council.
                  Performance measure: Review curriculum revisions over time.
           Objective 4.4 Develop and identify strategies for the creation of various specialized
                          laboratories in support of the overall offerings of the department.
                  Strategy: Consider combining labs.
                  Strategy: Seek funding and equipment to complement specialized laboratories.
                  Performance measure: Development of new laboratories.
           Objective 4.5 Work with departments that have included Graphics and Imaging
                          Technologies courses as part of their curriculum requirements.
                  Strategy: Meet with representatives from departments to determine their needs.
                  Strategy: Establish a method of determining the success of support course.
                  Performance measure: Number of students taking courses who are from these
                         departments.



Goal 5. Interact and communicate with all current student, alumni, and industry.


University goal 3: Enhance engagement and interaction with external stakeholders to simulate
         cooperative and progressive growth and development.

      c. Extend the utilization of national advisory councils for the mutual benefit of the University and external
         stakeholders.
      d. Establish opportunities and resources to improve and enhance the institution’s commitment to discovery and
         research.
      e. Pursue resources for equipment and facilities to support discovery and research.

           Objective 5.1 Maintain active and vital National Advisory Council.
                  Strategy: Seek networking through the National Advisory Council for contacts and
                             support for appropriate equipment acquisition.
                  Strategy: Utilize the National Advisory Council for input to determine appropriate
                             research topics.
                  Performance measure: Involvement by the National Advisory Council.
           Objective 5.2 Develop strategies for a communication plan with current and former
                  students.
                  Strategy: Publish Contact to our alumni and National Advisory Council twice a
                  year and special issues.
                  Performance measure: Review communication plan.
           Objective 5.3 Maintain a departmental homepage.
                  Strategy: Design and maintain professional departmental web site.
                  Strategy: Include web site information in student survey.
                  Performance measure: Review and update web site.
           Objective 5.4 Establish personal contact with industry partners.
                  Strategy: Make personal visits to major support partners on a scheduled basis.
                  Strategy: Involve industry partners in participating in student engagement.



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Strategic Planning Document 2009                                                 Pittsburg State University


                 Performance measure: Track external visits and company campus visits.
          Objective 5.5 Maintain membership in appropriate trade associations.
                 Strategy: Identify appropriate associations for faculty membership and support.
                 Strategy: Identify sources for support of professional development through trade
                            associations.
                 Performance measure: Association membership and attendance by faculty.



Goal 6. Embrace emerging technologies.

University goal 4: Embrace emerging technologies. (Goal 4. (c, e, h)

              c. Enhance the use of appropriate technologies to broaden and improve student success.
              e. Continually review and analyze new technologies as they relate to the major
                 educational goals of the University.
              h. Provide professional development opportunities so we achieve optimal
                 utilization of the technology we have available.

          Objective 6.1 Research emerging graphics technologies and how they affect instruction,
                         recruiting, and retention.
                 Strategy: Determine what new technologies are being used by graphic providers.
                 Strategy: Determine how graphics technologies interact.
                 Strategy: Integrate these technologies into the Department curriculum and
                            recruiting plans.
                 Strategy: Develop an internal plan to help finance the technology updates.
                 Performance measure: Overall enrollment and retention numbers.

          Objective 6.2 Maintain a constant awareness of directions and trends of technology.
                 Strategy: Attend appropriate trade shows and sales presentations.
                 Strategy: Review materials in print, attend conferences, discussions.
                 Performance measure: Outcomes of participation.
          Objective 6.3 Promote the use of Delivery Technology.
                 Strategy: Encourage faculty to utilize available technology.
                 Strategy: Provide training and support for technology use.
                 Performance measure: Review of course syllabi.

                   This goal will take into consideration the complete revision of the department
                   curriculum. This is a multi-year undertaking that will involve considerable
                   investment in changing faculty and staff, and in identifying, acquiring and
                   maintaining current hardware and software. Much of the funding may have to be
                   generated internally.




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