curriculum by wanghonghx


									                                      Curriculum Vitae

Personal Details
Name:                            Sander Dirk Willemsen
Address:                         Lagestraat 31
City:                            6953 BB Dieren
                                 The Netherlands
Mobile :                         +971 50 1678208
E-mail private:        
Date of Birth:                   August 18, 1968
City of birth:                   Renkum, NL
Nationality:                     Dutch
Marital status:                  Single

Allround hands on hotelier with extensive experience in Europe, Middle East, North Africa and cruise
- F&B management projects
- Change management
- Turnaround projects
- Opening management
- Business development
- Due diligence and acquisition projects
- Multi unit and group management
Background as General Manager, International experience in 3,4,5 star hotels and resorts, in cruise
lines and in serviced apartments.
Completed several opening and change management projects as well as development and
refurbishment projects.
Multi unit and corporate experience, Michelin star experience.
March 2009 – Present    Freelance Hospitality Consultant
                        Manhattan Group Europe
                        Hospitality Talent
                        Euro College Hotel Management
                        Speakers Academy

                        Currently I am working freelance in following disciplines and

                        Hospitality Executive Search
                        Interim and project management
                        Lecturer Strategic Management


March-April 2009        Interim management for Golden Tulip Landgoed Avegoor pending
                        sales of the property due to bankruptcy of Golden Tulip Hotels

May-October 2009        F&B concepting, membership optimization and profit improvement
                        project for David Lloyd Health & sports clubs.

Oct 2009-March 2010     Current assignment includes a turnaround management project for
                        Starwood/Golden Tulip in the Ghantoot area, Abu Dhabi.

Sept 2008- March 2009   Country General Manager Egypt *****
                        Trustwise Developments SAE – Hermes EFG – Horus Hotel Fund
                        Responsible for the due diligence, acquisition, opening, handovers,
                        development and management of all properties in Egypt.

                        Due to the economical crisis all investments were cancelled and my
                        position was therefore cancelled.
March 2007- Sept 2008   Project Manager Operations (Corporate), Interim Park General
                        Manager, Park General Manager (Rebranding project)
                        Landal GreenParks
                        Made an inventory of 24 resorts and recommended standards,
                        formula’s and processes to improve corporate identity. Managed two
                        properties (600 condos, 1800 rooms) on an interim basis to cover the
                        high Season. Re-branded a property, pre-opened new business hotel,
                        managed refurbishment and expansion. Managed profit improvement

Dec 2005 – March 2007   Area General Manager - Change Management *****
                        Iberotel Club Fanara & Iberotel Fanara Residence, Sharm El Sheikh
                        Two 5 star resorts with 378 rooms, 12 F&B outlets, retail, spa
                        Re-organized F&B, HR, Engineering. Improved quality and GOP
                        Improved sales mix and nationality mix. Increased REVPAR
                        with 11%.
                        Was the only expat managing a team of 600 local managers and
                        Staff. 7000 meals and snacks per day, all inclusive concept

Feb 2004 – Dec 2005     Corporate Director Hotel Operations *****
                        Grand Circle Cruise Line, Basel, CH
                        Responsible for 13 five star river cruisers on the European waterways,
                        Wolga and Nile. Regional offices in Moscow, St Petersburg, Kiev,
                        Odessa, Bucharest and Dubrovnik.
                        Launched 3 new ships, designed logistics for new
                        ships, installed corporate team of directors, improved quality,
                        introduced spa concept. Developed sales and marketing strategy,
                        introduced sales team.
                        F&B management including purchasing, menu planning, training.
                        13 ships, 1235 staterooms, operating in 15 countries.
                        Turnover USD 120.000.000 per year
Feb 2002- May 2004     Managing Director – Change management
                       Best Western Hotel Erica & Golden Tulip Hotel Belvoir, Berg en Dal NL
                       Two 4+ star business and conference hotels. 240 rooms, large banquet
                       Facilities, spa.
                       Changed the individual properties to corporate hotels (rebranding)
                       Improved MICE revenue, improved GOP and quality
                       Banquets up to 2000 guests. Developed corporate F&B concept.
                       (Trends & Classics)

Jan 2001- March 2002   General Manager – Turnaround project *****
                       SLH Auberge de Kieviet, Wassenaar NL
                       30 room 5 star boutique hotel with 2 star Michelin restaurant and spa
                       Profit improvement project

Jan 1999 – Jan 2001    General Manager – (Pre)opening project
                       Landgoed Het Huis te Eerbeek, Eerbeek NL
                       Three star conference and leisure hotel
                       Pre-opening and opening project. Handed over to owners daughter
                       after completion of opening process.
                       Opened new restaurant, increased banquet sales
Jan 1994 – Dec 1998    Cruise Manager and Operations Manager *****
                       Holland River Line, Arnhem NL
                       Shipboard hotel manager (3 years) and corporate operations manager
                       (2 years)
                       Responsible for 5 river cruise vessels (nautical, hospitality, sales &
                       marketing, purchasing, finance, HR ) Sold two 5 year full charters to an
                       American tour operator resulting in having the necessary guarantees to
                       finance the construction of two new ships.
                       As shipboard hotel manager I was responsible for the entire hotel
                       operation including health & safety, purchasing, customs, pursers
                       office, medical team, entertainment and excursions, HR, hiring &
              (Leading travel companies of the world)

June 1991 – Dec 1993   Manager
                       Restaurant De Hucht, Elst NL
1983 – 1991            Various temporary and parttime jobs
                       Front office
                       Sales & Marketing

1989-1993              Facility management                       Wageningen, NL

1987–1991              Hotel Management                          Wageningen, NL

1982–1987              HAVO                                      Rozendaal, NL

1979-1982              High School                               Dahran, Saudi Arabia
Trainee positions:
1990                                       Hotel Nikko *****                Düsseldorf D
Stewarding, main service bar, banquet
1990                                Restaurant Het swarte schaap            Amsterdam NL

Professional certifications:
1994             BHV – In company first aid, safety and security training
1999             Personal development seminar
2002             Social Hygiene
2003             Management training to educate trainees
2004             SVH - EVC assessor

Dutch:       Native      French:        Good
German:      Fluent      English:       Fluent
Arabic:     Basic        Spanish:       Basic

Microsoft office, VIPS 2000 reservation system, Citadel reservation system, Fidelio
Perfect View database management, All modern communication software

F&B Specialist
Very commercial and sales driven, good organizational skills, Good time planning skills,
Good teambuilding skills, Enthusiastic, courteous, confident, well organized,
Enjoy teamwork, calm and level-headed under pressure and in emergencies,
Excellent multi unit management skills, Clients-focused, friendly, responsible and professional,
Management style:
Hands on, leading by example
Quick decision maker
Strict but fair
Highly visible, front of the house
Listening and learning from the experts
Managing by the numbers
Meet regular with team but avoiding a meeting culture

International experience:
Nigeria, Saudi Arabia, Egypt, All European countries, USA, Indonesia

Managed volumes:
Rooms                    1040
Banquet capacity         2300
F&B outlets              52
Staff                    1500
Units                    13 (cruise line) 8 (4 and 5 star hotels)

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