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					The University of Greenwich
MBA Consultancy Project



FALEYE, Oluwadare (000521978)
HUNZIKER, Ben (000526068)
JAURA, Neeraj (000525874)
NWOHA, Blaise (OPEN)
OLADEJI, Saidat (000165990)
PATEL, Viren (000389410)
Agenda                                     (Dare)


Introduction

What makes a good MBA

Solution I – Attracting the local market

Solution II – Strengthen the Alumni

Solution III – Why not offer internship?

Integration and Priority
Introduction   (Dare)
What makes a good MBA   (Ben)
Structure
Pre
      Attracting Students (UK, India, China)
           Current Facts
           Strengths and Weaknesses
                Strengths (London, Heritage, Fees)
                Opportunity (Recession, unemployment)
                Solution

During
    Current Facts
    Weaknesses / Opportunities
    Solution: Internship

After
     Current Facts
     Weaknesses / Opportunities
     Solution: Alumni

Summary of all slide (cyclic recommendation)
         Current Facts of the International
                      Market
 Marketing- Selling the university as a whole through
  Agents and not particularly selling the MBA
 Quality Approach from the Agents measured by
  documentation
     Work experience : applicants are being offered a
  place according to work experience
     Qualification prerequisite: Bachelors with IELTS 6.5
  for MBA
     No Sub-Agents: UOG Regulation

Information based on the interview with Joanne P Wall, International Office UOG, 15 th May 2009
              Current UoG Efforts in attracting
                   International Students
 Quality Approach(LQU): development of key learning and teaching targets set out in the
      University's Learning and Teaching Strategy, e-Learning Strategy and other student-related strategies and policies.
      (http://www.gre.ac.uk/offices/lqu)

 Regular visit to Agents: Close working relationship and e-
  training
 Usage of matrix in quality input: Evaluate students through
  quality of qualification
 Visa related professional advise: Sole responsibility of agents
 Agent’s Code of conduct: Rules & regulation by UOG



Information based on the interview with Joanne P Wall, International Office UOG, 15 th May 2009
            Attracting the Local market
Open days: should promote business school worldwide
(http://www.gre.ac.uk/about/open) have a look

UCAS conventions: provides opportunity for students
    to talk to exhibitors(1st-3rd April
    2008) (http://www.eco.co.uk/visitors/whatson/consumer/2008/ucashighereducationconvention08/)
Exhibitions: currently carried out in different parts of the
    world
  Current Facts of the Local Market
 Mindset: focuses on experience first then Education
 Govt. Support in financial assistance: Demand for an additional 14,000
   postgraduate places can be met by universities and supported by Professional and Career
   Development Loans (http://www.dius.gov.uk/news_and_speeches/press_releases/graduate_talent_pool_launch)
 Professional courses (Specific and Less time consuming) 
  EBS(Edinburgh Business School, Herriot Watt)
               V/S
 MBA(Overall Lengthy Structure)
           Recommendations
Active Event Participation on a local and
 International level
Promoting USP (Leadership and Strategy)
Create schemes for locals
    -Affordable fees for local students
    -recommendation structure
    - Approaching companies by offering single
 modules of the MBA
   - Increased Flexibility and Mobility
Importance of Alumnus                         (Ben)
Impact of the Alumnus / Statistics

  Selling the University on programme level
Importance of Alumnus                                    (Ben)
Impact of the Alumnus / Statistics


     Institution              Ranking    Alumni   Countries
                              FT/Econo
                              mist
     Wharton Business         1/17       84,000
     School, US
     London Business School   /9         28,500   120
     Henley Business School   /20        30,000   140
                              /
                              /
UoG Alumnus
Mission / Status Quo


 The Alumni & Development Office creates and builds
relationships with former students, organisations and
businesses in order to generate philanthropic income
  and makes a difference by adding value across the
                       University of Greenwich
University of Greenwich - Alumni
Mission / Status Quo

Status Quo

  Focus on the University level                                  Consideration of charging
                                                                 students
  Three employees, fourth to
  come in summer                                                 July: Yearly strategy meeting

  Network with +60,000 students                                  Mentoring service to reduce
                                                                 drop out and improve rankings
  UK and int. events (alumni)
                                                                 Increase the
  Support set-up of alumni groups                                attention/awareness of students

  Greenwich-connect (web) with                                   Publications (printed)
  about 5K members
                                                                 Use of social network
  Benefits (discounts)                                           (Facebook 3,000 members)
                         Information based on the interview with Martyn Stephenson, Alumni Development Office, 12th May 2009
Best Practice                                                                                                         (Ben/Viren)
Henley / Vlerick / Wharton
                                                                                              Potential to network        1*
                                                                                              Breadth of alumni network 1*
                                                                   Events                     Internationalism of alumni 24*
                                                                                              Alumni effectiveness       56*
                                                                Alumni
                                                                Profiles
                                                                Referral
                                                                Scheme
                               Henley
  Students                                                    Admission
                               Alumni
                                                              Connection
                                                                Online
                                                               Resources
                                                              Benefit for                            Coaching
                                                              Associates                            Consulting
                                                            Business Links                          e-business
                                                                                                    Translation



    Model of Henley Business School, University of Reading (www.henley.reading.ac.uk/henleymc03.nsf/pages/alumni/), amended by author, 2009
                                                                             *Economist Intelligence Unit, MBA Rankings of 2009 (mba.eiu.com)
Best Practice                                                                                         (Ben/Viren)
Henley / Vlerick / Wharton
                                                                              Potential to network        3*
                                                                              Breadth of alumni network 4*
                                                                              Internationalism of alumni  5*
                                                                              Alumni effectiveness       41*
                                                  Vlerick
                                                 Network



                 Services                                                               Events



             Career                         Social
 Database              Discounts                                 Reunions             Calendar               Archive
            Services                       Networks




                       Model of Vlerick Business School, University of Reading (www.vlerickalumni.be), amended by author, 2009
                                                              *Economist Intelligence Unit, MBA Rankings of 2009 (mba.eiu.com)
Best Practice                                                                                                      (Ben/Viren)
Henley / Vlerick / Wharton
                                                                                           Potential to network                      12*
                                                                                           Breadth of alumni network                 21*
                                                                                           Internationalism of alumni                13*
                                                                                           Alumni effectiveness                      32*
                                                               Clubs

                                                            Career
                                                          Connection
                         Wharton                           Speaker                                      Life Long
 Students                                                                                               Learning
                         Alumni                           Connection
                                                          Admission
                                                          Connection
                                                           Student
                                                          Connection




            Alumnus model of the Wharton Business School, University of Pennsylvania (www.whatronconnect.com), amended by author, 2009
                                                                          *Economist Intelligence Unit, MBA Rankings of 2009 (mba.eiu.com)
Recommendation                                                                    (Ben/Viren)
Adding value by definition

CAT             DEFINITION                                       PERSONALITY
                •   10 years Blue Chip experience                Excellent in presentation and
PLATINUM




                •   5 years in leading 100+ employees            communication, experiences
                •   Or MBA or PhD (optional)                     with various cultures
                •   Or strong entrepreneur
                •   PG with Merit+                               Good in presentation &
                •
GOLD




                    7 years managerial experience in Blue Chip   communication, knowledge
                •   Or specialist position                       of cultural aspects
                •   Or leading +/- 20 employees
                • Any PG
BRONZE SILVER




                • And 3 years managerial experience

                • All Undergraduates with a little work
                  experience
  Recommendation                                     (Ben/Viren)
  Overview

                                 Before   During   After

                       Events
             Market Research
  Career & Business Services
          Student Connection
                     Societies
Guest Lecturer (Silver & Gold)

                 Admissions
 Shaping the course (Gold)
Solution     (Ben/Viren)
Admissions

  Focus
Solution             (Ben/Viren)
Shaping the course
Solution                                       (Ben/Viren)
Alumni Model for The University of Greenwich
Economist – MBA Survey                                                              (Ben/Viren)
MBA Business Week Survey

  How could your MBA program have better prepared you for your career?

  Why would you urge your friends or junior colleagues to enrol in the same
  MBA program? Or if you wouldn't, why not?

  If you had the experience to do over, would you have chosen a different
  MBA program? Please elaborate.

  Please elaborate on whether you are happy with what has happened at
  your business school since you graduated.

  Please feel free to add any additional comments about your MBA, and
  how it has helped - or not helped - in your career.




                                            Economist Intelligence Unit, MBA Rankings of 2009 (mba.eiu.com)
Finance                                                          (Ben/Viren)
Postgraduate / Undergraduate

                        2008      2009       2010       2011         2012

  MBA Students             0        100        100        100         100
  3 years fee/student   £105       £105      £105        £105       £105
  3 years fees total      £0    £10,500    £10,500    £10,500     £10,500

  Other pg students       0        3000      3000        3000       3000
  3 years fee/student   £90         £90        £90        £90         £90
  3 years fees total     £0    £270,000   £270,000   £270,000    £270,000

  Total                  £0    £280,500   £280,500   £280,500    £280,500
  2009                         £280,500
  2010                                    £561,000
  2011                                               £841,500
  2012                                                          £1,122,000
Finance                                                              (Ben/Viren)
Postgraduate / Undergraduate

                        2008      2009         2010         2011         2012

  UG students             0        9000       9000          9000        9000
  3 years fee/student   £30         £30         £30          £30          £30
  3 years fees total     £0    £270,000    £270,000     £270,000     £270,000

  Total                  £0    £280,500    £280,500     £280,500     £280,500

  2009                         £550,500
  2010                                    £1,101,000
  2011                                                 £1,651,500
  2012                                                              £2,202,000
Impact on UoG                          (Ben/Viren)



 Guarantee to offer these services

 Seriousness and awareness of Alumni
     Students
     Philosophy of the University

 Entrance Criteria for students

 Organisational Culture
     Be more selective
     Organisational change?

 Transparency of operations
References                                                           (Ben/Viren)


http://books.google.co.uk/books?hl=en&lr=&i
d=hQGitzEkUXsC&oi=fnd&pg=PR5&dq=Alumni
+MBA&ots=UDwvtoJnv7&sig=Jhsv6iLnGQ-
AUiDJjFmn5gpKj9Y#PPR6,M1

VRIO
http://images.google.co.uk/imgres?imgurl=http://www.emeraldinsight.com/fig/021029
1001001.png&imgrefurl=http://www.emeraldinsight.com/Insight/ViewContentServlet%
3FFilename%3DPublished/EmeraldFullTextArticle/Articles/0210291001.html&usg=__Rb
1xZdd5U4gxdweQNXuGIAXhJzE=&h=1083&w=1425&sz=58&hl=en&start=2&um=1&tbni
d=NKshitaiBV3H3M:&tbnh=114&tbnw=150&prev=/images%3Fq%3D%2522VRIO%2Bfra
mework%2522%26hl%3Den%26sa%3DN%26um%3D1
Internship   (Ben)
Thank you   (Ben)
Back Up   (Ben)
Recommendation                                                                  (Ben/Viren)
Adding value 2/2

CAT           DEFINITION                        PERSONALITY        Example
              • 10 years Blue Chip experience   Excellent in       Manager at an
              • 5 years in leading 100+         presentation and   international bank, a top
GOLD




                employees                       communication,     entrepreneur
              • Or MBA or PhD (optional)        experiences with
              • Or strong entrepreneur          various cultures
              • PG with Merit+                  Good in            Department Leader of a
              • 7 years managerial experience   presentation &     Blue Chip or a high
SILVER




                in Blue Chip                    communication,     manager of a non blue
              • Or specialist position          knowledge of       chip, or an experienced
              • Or leading +/- 20 employees     cultural aspects   entrepreneur
              • Any PG
EASY BRONZE




                                                                   Team leader or vital
              • And 3 years managerial                             operational experience or
                experience                                         becoming a specialist
              • All Undergraduates with a                          Graduate schemes,
                little work experience                             operational experience
 Back-up                                                                                                                                                                                       (Ben/Viren)
 Project Plan




                                      01-May




                                                                          05-May
                                                                                   06-May




                                                                                                                       10-May
                                                                                                                                11-May
                                                                                                                                         12-May




                                                                                                                                                                             16-May
                                                                                                                                                                                      17-May




                                                                                                                                                                                                                          21-May
                                                                                                                                                                                                                                   22-May
                                               02-May
                                                        03-May
                                                                 04-May




                                                                                            07-May
                                                                                                     08-May
                                                                                                              09-May




                                                                                                                                                  13-May
                                                                                                                                                           14-May
                                                                                                                                                                    15-May




                                                                                                                                                                                               18-May
                                                                                                                                                                                                        19-May
                                                                                                                                                                                                                 20-May
Organisation
Appointment with Alumni


Pre-info
Gathering info of external Alumni's


Questionnaire/guideline
Guideline


Interview
Interviews finalised
Definition add-ons
Checking possibilities (feedback)


Alumni Finalised


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posted:4/29/2011
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