When most of the latest industry buzz surrounding Google's instant (which has left many companies wondering about the status of the search engine marketing is moving forward, it seems that they run AdWords even more now?) However, while the spotlight is he was definitely looking at other Google news, Google probably hopes you missed this news because it moves the discussion of the market "research" and "social'-so far away from Google and Facebook directly. There were data from comScore, which showed that time spent on Facebook (U.S. numbers only) during the month of August exceeded the time devoted to the family of Google sites (YouTube, Gmail, google buzz , etc. ..) for the first time in history. It adds credibility to the Hitwise report in March that said that Facebook has become the most visited site in the United States for the first time in their short but spectacular history. Now take this new information with a grain of salt as all companies have measures, no matter how big or small, but what these steps for the industry in which they reside? Is it possible that the search for information in the search engines become obsolete, is outweighed by the content sharing in social networks? Or is past and that just missed? With this information enlightening and coupled with the fact that Facebook is the basis for more than 500 million active users, it might just be time for you to take another look at how the company uses a social network. Let's take a closer look at how a company can capitalize on the popularity of Facebook, let's face it, 500 million active users, everyone can make mistakes, right? Facebook pages If your company does not currently have a Facebook, move it now, wait ... keep reading this then get on it! If you have a Facebook page, maybe we can help you get more out of it. Here are some basic rules to follow: * Set realistic goals for your Facebook page and track your progress * It will be interesting! Reload this page full of content as often as possible * Promote your Facebook page in your site and add the "follow us" button that can * If your budget allows discounts for those who are on Facebook or those who are passionate about * Create a Facebook user group, which is to your target audience * Be sure to join other groups on Facebook and help promote * Use the tools on Facebook, track your success with Google Analytics Facebook Places Facebook Last month, Facebook launched its registration based on the location that is similar to Foursquare is known of the place. This is a marketing tool for word-of- mouth for business and brands and companies can add to your Facebook page Facebook Square or simply combine the two. The end result of an option becomes your business address, map, phone number and other important information through the 500 million active users of Facebook has! The space is also directly integrated advertising platform that allows companies the ability to target their ads to a very specific audience-oh, and just happened to offer ads that can be purchased on a pay per click (as Google). Facebook Ads Facebook only generate about half of the projected $ 1.68 billion spent on social network advertising in the U.S. this year! Some companies spend about $ 20,000 per day in the super-site advertising. If you are now using this marketing effort, you may want to look into it. Here are some tips to follow when you add this directory to your company: * Keywords and demographic selections must be well thought * Use eye-catching graphics and titles in convincing all listings * Make your advertising to create interactive * Update, update, update-get the idea? * Monitor your PPC results in particular it's your money after all * Bids for your ad approved faster with Facebook * Use Facebook Ads Manager which can be downloaded and installed FireFox Let's face it, no matter what kind of marketing campaign that are currently less than 500 million active users (unless you are on Facebook), so it is really worth the effort to investigate what really work Facebook platform to help grow your business incredible!