A Smart Internet Marketing Strategy: Targeting Niche Markets
The World Wide Web has captivated my attention ever since I was introduced to it by my
mother (another WWW freak!). That was about 10 years ago and ever since that time, my
interest about all the different things that can be done through the internet has continued to
For the last couple of years, I have been grappling with the idea of making money online.
Although I searched and found a lot of information, but most of it was vague and did not give me
any concrete answer to the most important question: what to actually DO to make some money
on the internet.
During my quest of getting answers, I came across a very informative video on the internet
which gave me a lot of information about internet marketing and gave me some pretty good food
for thought. The video talked about “Niche Markets”; what they are and why they are important
to any person who would like to make money on the internet by selling a product or service. In
fact, the concept of Niche Markets is applicable to any business or service provider, whether
they operate on the internet or otherwise.
If you look it up in the dictionary, the word “Niche” means “A situation or activity specially suited
to a person’s interests, abilities, or nature”.
A “Niche Market” is a group of people with a common interest or ability or nature, who would all
be interested in a common product or service. The common interest of these people can be any
thing ranging from a common hobby, a common problem, a common cultural background, to
any common desire they might have. Let me explain this to you with a few examples:
1) A niche market of people who have a hobby of scrapbooking
2) A niche market of people who have common problem of lower backache
3) A niche market of people who are all Hispanics
4) A niche market of people who have a common desire of learning plumbing
People with common interests tend to cluster and you can easily find pockets of such people
online; in forums and groups or visiting websites of their interest.
It is best to direct your marketing to select niche audiences for maximum benefit to you and to
them. It is always a waste of time, effort and resources to market your product or service to a
niche audience which is not interested in what you are selling. For example, if you try to sell
scrapbooking materials to a niche audience who wants to learn plumbing, you will not get any
customers. Granted that you will find a rare plumber who also likes to maintain his scrapbook,
but you will not make a profit! Similarly, marketing a new and effective acne product to a group
of people with lower backache will only lead you to lose the money you spent on marketing your
innovative acne solution to them.
Niche Marketing is very cost effective and powerful; the world’s most successful businesses
use this concept to maximize their profits. Therefore, if you have a certain product or service
that you want to sell, concentrate your marketing efforts to the Niche Market that it caters too.
Conversely, if you do not have a specific product in mind that you want to sell online, it is
advisable that you seek out large Niche Markets and then think about what they would be
interested in buying and then provide them with that particular solution/product/service.
I wish you great achievements and prosperity in all your endeavors.