Documents
Resources
Learning Center
Upload
Plans & pricing Sign in
Sign Out

Centennial College Offers a Variety of Advertising Programs

VIEWS: 10 PAGES: 1

Centennial College’s three advertising programs are designed to suit a number of different interests and education levels. Students can choose from two post-graduate programs or one undergraduate program.

More Info
									                      Centennial College Offers a Variety of Advertising Programs

Whether it’s the giant billboard in Times Square for PETA, the small classified in the back of your
local paper for a dentist office or the tearjerker Tim Hortons TV commercial, advertising is a very
prominent aspect of our lives. In 2010, this creative field brought in $300-billion in the United
States and $500-billion worldwide. That’s not surprising when you consider that advertising is
offered through everything from newspapers, magazine, TV, radio, the Internet to text messages,
mobile applications and more. Professionals in advertising must have the ability to combine
creative thinking with business skills in order to persuade their target audience to buy into a
specific product or service. Training to become an advertising professional begins with attending
one of Canada’s advertising programs.

There are actually many options within the field — from account management, and media buying
and planning to marketing, copy writing and production. Centennial College’s School of
Communications, Media and Design offers three advertising programs to suit a variety of interests
and education levels. Although they range in focus, these programs all require students to use
strategic thinking, business savvy and, of course, creativity.

The undergraduate, three-year Advertising program prepares students for careers in advertising
fields such as: account management, media buying and planning, marketing, copywriting,
production, direct marketing, event marketing and promotions. Students are encouraged to
developing instincts and strategic abilities while meeting deadlines in a professional and creative
environment. This is achieved by learning the entire advertising process (research, developing
strategies, campaign planning, copywriting, production, media planning and buying as well as
copywriting, media and account management); and by completing an industry field placement
that allows students to acquire experience in real-life scenarios.

If, however, students have already obtained a degree or diploma in advertising, they can choose
from two Graduate Certificate programs: Advertising Account Management and Advertising Media
Management.

The first, Account Management, is a three-semester undertaking that will suit those who enjoy
planning, managing and working in collaborative and professional teams. Within this Advertising
program, students obtain both theory and hands-on training through courses such as Professional
Practice, Media for Account Managers, Broadcast Production Basics, Copywriting Techniques,
Interactive Production Management, and more. It, too, offers a field placement to its students. By
the end of the program, students are ready for positions as specialized account managers who
understand the full scope of advertising tactics and can manage integrated communication plans
from inception to final production.

The second of the post-graduate advertising programs is Advertising Media Management. It is
designed to help students to develop an expertise in reaching target audiences with a creative
message as well as build their business and negotiating skills on behalf of advertising clients to
achieve strategic results. This ensures that they are ready for the role of strategic media planning
and buying. Also three semesters in length, it is balanced in its approach with both in-class
sessions and an industry field placement. Specific courses in this industry-approved advertising
program include: Media Industry Issues, Media Advertising, Negotiations and Sales; Media Buying
and Reporting, and more.


                                                                               Author : Emma

View Source:
Centennial College:   Advertising Programs

								
To top