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					The IPTV Ecosystem: Delivering
A New Content Experience
Jeff Weber
Vice President – Product and Strategy
Platform for the Future




          Voice   TV   Messaging   High Speed
                                    Internet




Page 2
Changing the Game with IP Video

• TVs have digital-quality video
• VOD can serve multiple TVs
• Any TV can have multiple video windows
• Faster channel changes
• More flexibility on programming, including
  potentially more niche content




Page 3
The Forces are Right

                                 Video                             Global
   Switched                   Opportunity*                        Demand
    video
                               Expected to                         Japan
  Only content                  grow from                          Korea
   customer                      $54B to                           China
      wants                      $63B by                          Canada
     is sent                      2008                            Australia
                  Efficient                          Customer                   Forces
                   use of                             Desire                      are
                 bandwidth                                                       right
                                                        High
                   WM9        * Source: PWC
                                                     propensity               IP is evolving
                   MPEG4      Global Entertainment
                              & Media Outlook,         to buy                   in ease of
                   VDSL2      2004-2008                                        application
                    SOC                                                        integration
                    GigE




Page 4
Project Lightspeed Network
 IP Video Super
   Hub Offices
                                                                             IP Video
                                                                               Hub
                               National IP                                    Offices
                               Backbone




                  IP Serving
                    Offices
                                     CO



                                                                   Set-top
                                                                     box




                                                    Copper
                                             Node

                                                             Residential
                                                              gateway
Page 5
IP Video Distribution Advantages

Traditional RF Video
           Video
          Service
          Provider




IP Switched Video

                AT&T
              U-verse TV




 Page 6
Controlled Market Entry

•   Kicked off in December 2005
•   Subscribers in San Antonio neighborhoods
    are among the first to experience
    AT&T U-versesm TV and AT&T Yahoo! ®
    High Speed Internet, U-verse Enabled




Page 7
AT&T U-verse TV Current Offering


A high-quality video experience, more than 200
channels
Video-on-demand
(VOD) library
featuring hundreds
of hours of a
variety of
programming




Page 8
Current Features




Page 9
Where we’re going

•Enter more markets
•Modify and increase the number of
 channels and video-on-demand titles
•High-definition channels

Future options include: remote-access capabilities,
consumer VoIP, multiple-camera-angle and picture-in-picture
functionality, one-touch access to personalized information,
My Photos channel

Page 10
Positioned for the future


          Anytime,
          Anywhere,
          Any device

Page 11
Delivering a Digital Lifestyle




          Execute on the “3 screen” strategy
              to win in the marketplace

          Offer integrated services, and leverage
      applications and content across those screens:
             TV, high-speed Internet, wireless


Page 12
U-verse Video




Page 13
Thank you for your time.

				
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posted:4/26/2011
language:English
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