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					        Urban Apothecary


        Makeup is loaded
        with crushed,
        crease-proof
        minerals
        and      vitamins
              disappear,
        so lines
        skin dazzles.
Urban   Free of
        chemicals such as
        talc, oil, preservatives,
        fragrance, dyes, or other
        potential skin irritants,
        and infused with a
        protective
        SPF, it’s an
        excellent choice for
        anyone that craves
        healthy
        skin.
           2035 Heather Terrace, Northfield, Illinois 60093 USA
                   Phone (847) 987-8758 Fax (847) 446-8768
Experience the Urban Apothecary difference when you pamper and nourish
your skin and revitalize your senses with natural botanical micronized min-
eral makeup and skin care. Infused with our exclusive proprietary blend of
super antioxidants and dramatic anti-aging cosmeuticals, Urban Apothecary
products instantly replenish and revitalize your complexion. Our botanical
makeup and skin care products provide the nourishing energy your skin
needs without unnecessary chemicals.

What distinguishes us from other companies is that we design,
manufacturer and package all of our products in small batches and package
everything by hand to ensure absolute perfection.

We are beauty junkies, so we don't skimp on ingredients. We believe in 'spa
cosmetics', botanical based cosmetics that offer extraordinary skincare
benefits. Each mineral product is rich in natural ingredients that actually
benefit the skin, such as vitamins, antioxidants, high-tech cosmeceuticals
and skincare agents. Urban Apothecary strives to make sure formulas are
fragrance free, non-irritating and hypoallergenic. We add natural pigments
that act as filters from UVA (Ultra Violet Aging) and UVB (Ultra Violet Burning)
rays. We are the first cosmetics company on the market to utilize Australian
flower essences to help balance the mind, body and soul.

We recognize the need for new products several times a year. Since we
design and develop all of our products in house, that translates into new
product launches and colors several times a year. Urban Apothecary
products are regularly featured in the ‘Trend Guides' of many trade and
beauty magazines. The full color line consists of 300+ stunning shades in
five categories; face, lips, eyes, multi-use and a bevy of professional
makeup brushes and tools.

We offer contemporary lucite modular displays that are completely
adaptable to any retail environment. The retail display and the seasonal
display can be fully customized to your color selections. Both dynamic dis-
plays are designed to maximize profits in a small amount of counter space.
Retail Display: 24in w x 20in d x 16in h, Palettes: 10in w x 10in h, Visual:
24in w x 16in h. Seasonal Display: Display: 10 ½ in w x 16½in d x 14in h,
Visual: 7½ in w x 8½in h.

We know that one of the most influential factors on today's consumer is the
media. Placements in major magazines increase sales. Therefore we retain
the creative team at 32 Flavors for public relations, editorial placement, and
press services. Urban Apothecary products have been featured in many
different publications, including; Lucky, Allure and Us Weekly, just to name a
few. Urban Apothecary products have also been featured on E’s successful
new show, Fashion Police.

Urban Apothecary is currently being sold to upscale apothecaries, specialty
stores and boutiques as well as world famous spas and resorts nationwide.



                  Urban Apothecary
   naturally beautiful inside and out
       Feast your
       eyes on
       this...

       Urban
       Apothecary's
            eye
EYES       shadows,
       mascaras
        and
         eye glazes
       brighten up
       lids
       quick as
       a wink.
                                                                                Balance   Wish            Dream             Luck     Peace




                                                                                Success   Wealth           Trust            Bliss   Adventure




                                                                                Cherish   Love             Hope             Joy       Fun
      Intensif-Eye Shadow Trio
A seductive palette of three rich, versatile colors that
allows you to create a multitude of makeup looks- depending on
your mood!. Apply a veil of the lightest shade all over the lid with
a brush, blend the medium shade in the crease, and use a liner
brush for the darkest hue, applying it just below the lash line.                 Faith




Retail: $25.00
Net wt. 0.11oz (3g)

What Is It?
A seductive palette of three rich, versatile colors that allows you to create
a multitude of makeup looks. Apply a veil of the lightest shade all over
the lid with a brush, blend the medium shade in the crease, and use a
liner brush for the darkest hue, applying it just below the lash line.



What It Does:
• One matte shade and two softly milled pearl fibers shades create a
   delicate, light-reflecting glow that adds luminosity and youthfulness
   to the eyes.




What You’ll Love:
• The perfect eye palette; one palette. . . every possibility. Now mix
   and match color-coordinated shades for goof-proof application.
• Rich pigment pressed into a creamy texture blends to create fresh
   and lively washes of color.
• Apply dry for sheer, natural wash or wet for deep, smoky drama.
•    Perfect for day or evening and women of all ages.


Application:
Apply a veil of the lightest shade all over the lid with a brush, blend the                  People are like stained glass
medium shade in the crease, and use a liner brush for the darkest hue,                      windows: they sparkle and shine
applying it just below the lash line.                                                      when the sun is out, but when the
                                                                                          darkness sets in their true beauty is
                                                                                               revealed only if there is a
                                                                                                      light within.
What Goes with Intensif-Eye?
                                                                                                   ~Elisabeth Kubler-Ross
• Liquif-Eye
•    Fat Cat Mascara
•    Draw the Line Eye Pencil

Reported Celebrity Devotees :
Mila Kunis, Salma Hayek, Naomi Watts
                                                                              Alabaster   Sandstone     Clay Earth     Moonstone     Tourmaline




                                                                              Bronzite      Topaz       Gold Minx      Limestone   Yellow Diamond




                                                                               Citrine      Jade        Turquoise        Azure        Titanium
      Supernatural Eye Shadow
Ingeniously blended with real minerals and vitamins to provide
flawless coverage. Designed to actually reflect light away from
fine lines, dark circles and other flaws that make eyes look older.
Use them wet or dry and mixed together with other shades to
customize colors as you desire. Their all natural consistency                   Opal
nourishes skin with antioxidants, making them incredibly easy to
apply and blend.




Retail: $15.00
Net wt. 0.07oz (2g)

What Is It?
Clinically formulated for the most fragile area of the face. Gentle and
safe, fortified with skin-caring vitamins. Sweep over eyelids without
creasing or fading. An excellent choice post-surgery, formula reflects
light away from bruises and dark circles, as well as fine lines. Available
in a range of matte and pearlized shades.


What It Does:
• Adds color and depth to eyes.
•    Light-reflecting minerals diminish the appearance of fine lines and
     dark circles.



What You’ll Love:
• Hypoallergenic, mineral formula. Appropriate for all skin types.
•    Vitamins C-A-K-E condition skin         and     provide   anti-oxidant
     protection.
•    Oil-free. Talc free. Fragrance free.
•    Triple-milled powder does not streak or cake.
•    Excellent blending ability.


Application:
Brush over eye area with an eye shadow brush, as desired. Can be
applied dry for soft, low-key shading, or wet for more vibrant color ef-                      Youth is happy because it has the
fects.                                                                                             capacity to see beauty.
                                                                                             Anyone who keeps the ability to see
                                                                                                  beauty never grows old.

What Goes with Supernatural Eye Shadow?                                                                ~Frank Kafka
• Liquif-Eye
•    Fat Cat Mascara
•    Draw the Line Eye Pencil

Reported Celebrity Devotees :
Kate Beckinsale, Mariah Carey
                                                               London                                                                      Rich & Famous



                                                               Cannes                                                                       Hush Money



                                                              St. Tropez                                                                       C-Note



                                                               Zanzibar                                                                      Gold Digger



                                                               Waikiki                                                                       Trust Fund



                                                              Bordeaux                                                                      Sugar Daddy

           Eye Confetti                                                                    Heavy Metal
Three glistening shades and two textures add                   Geneva           Metallize eyes! Interactive formula drapes lids
the necessary definition to make the palest                                     with a bolt of metallic color. The long-wearing,
eye 'pop'. Micro-pigment technology creates                                     water-resistant liquid gloss will make your
sheer color while velvety texture provides even              Monte Carlo        eyes gleam. Just glide the wand over lids for a
distribution over eyes. Warning: Be prepared                                    sheer, opalescent wash of metallic color or
for eye-popping attention!                                                      layer under your favorite shadow for a dazzling
                                                                 Fiji           multi-tonal effect. The velvety texture glides
                                                                                on like iridescent silk and dries to a powder
                                                                                finish that won't smudge or budge, yet gives
                                                               Bermuda          lids a light-catching, sexy sheen.


Retail: $18.00                                                                  Retail: $17.00
Net wt. 0.11oz (3g)                                                             Net wt. 0.18oz (5g)

What Is It?                                                                     What Is It?
A seductive palette of three rich, versatile colors that allows you to create   This long-wearing, water-resistant liquid shimmer gloss will make your
a multitude of makeup looks. Apply a veil of the lightest shade all over        eyes sparkle. Just glide the wand over lids for a sheer, opalescent wash
the lid with a brush, blend the medium shade in the crease, and use a           of color or layer under your favorite shadow for a dazzling multi-tonal
liner brush for the darkest hue, applying it just below the lash line.          effect.



What It Does:                                                                   What It Does:
• Colors designed to intensify your eye color.                                  • Creates depth and brilliance with light refracting, opalescent
•    One matte shade and two softly milled pearl fibers shades create a            pigments in a cream to powder eye gloss. The colors change right
     delicate, light-reflecting glow that adds luminosity and youthfulness         before your very eyes.
     to the eyes.


What You’ll Love:                                                               What You’ll Love:
• Color-coordinated shades for goof-proof application.                          • The velvety texture glides on like iridescent silk to give lids a light-
•    Rich pigment pressed into a creamy texture blends to                          catching, sexy sheen.
     create fresh and lively washes of color.                                   • Water-based eye shadow soothes and comforts the
•    Apply dry for sheer, natural wash or wet for deep, smoky drama.               delicate eye area.
•    Perfect for day or evening and women of all ages.                          • The luxuriously pigmented color stays in place without streaking or
                                                                                   creasing.


Application:                                                                    Application:
Apply a veil of the lightest shade all over the lid with a brush, blend the     Gently dab on eye shadow with fingertips or applicator, starting at the
medium shade in the crease, and use a liner brush for the darkest hue,          lash line and tapering off at the brow line. Finish by brushing lightly with
applying it just below the lash line.                                           translucent powder to set the shadow.




What Goes with Eye Confetti?                                                    What Goes with Heavy Metal?
•  Fade Aid                                                                     •  Fade Aid
•    Fat Cat Mascara                                                            •    Fat Cat Mascara
•    Draw the Line Eye Pencil                                                   •    Draw the Line Eye Pencil

Reported Celebrity Devotees :                                                   Reported Celebrity Devotees :
Salma Hayek                                                                     Salma Hayek, Jennifer Garner
                           Fade Aid                                                                     Liquif-Eye
The key to enduring eyes? Fade Aid! A sexy, beneficial base                     Seal your favorite eyeliner with this unique transparent eye-
that soothes, protects and conditions with the added benefit                    liner sealant. It works over any type of eyeliner. Use 1 drop
of sunscreen. Each little pot is infused with a botanical blend                 instead of water and your cake eyeliner won't smudge, smear
of essential oils and antioxidants keeps shadows from                           or disappear! Did we mention it also transforms any eye
creasing and fading.                                                            shadow into liquid eye liner.




Retail: $16.00                                                                  Retail: $12.00
Net wt. 0.20oz (5.7g)                                                           Net wt. 1.0oz (28g)

What Is It?                                                                     What Is It?
The key to enduring eyes? Fade Aid. A sexy, beneficial base that                A unique, transparent sealant. The unique formula prevents fading and
soothes, protects and conditions with the added benefit of sunscreen.           cracking as it seals in moisture.
Each little pot is infused with a botanical blend of essential oils and anti-
oxidants keeps shadows from creasing and fading.



What It Does:                                                                   What It Does:
• This cream is the ultimate shadow base. The micronized spherical              • Transforms ordinary eyeliner into smudge-proof, water-proof,
   pigments that create a velvety texture and provide a smooth base                budge-proof color.
   that ensures your eye shadow goes on perfectly.                              • One drop transforms any eye shadow into liquid eye liner.
                                                                                •    Keeps lip color from bleeding.


What You’ll Love:                                                               What You’ll Love:
• Eliminates excess oil without drying. No more greasy, creasy eye-             • For maximum wearability, durability, intensity of color and strength.
   lids for you. Wonderful by itself, too.                                      •    Amazing staying power in hot & humid weather.
• Neutralizes the eye lid so eye color looks true.                              •    Water resistant.
•    Smoothes away fine lines for a longer lasting, crease-proof finish.        •    Only one drop does the job.




Application:                                                                    Application:
Apply and let set for 60 seconds before putting on your favorite eye            Apply a thin coat over eyeliner, lipstick, or brows using a brush, and let
shadow shades, for dazzling eye looks that stay put.                            dry. To remove, gently cleanse with makeup remover or facial cleanser.




What Goes with Fade Aid?                                                        What Goes with Liquif-Eye?
• Insensif-Eye Shadow Trio                                                      • Intensif–Eye Shadow Trio
•    Confetti Eye Shadow                                                        •    Confetti Shadow
•    Fat Cat Mascara                                                            •    Kiss + Tell Lipstick

Reported Celebrity Devotees :                                                   Reported Celebrity Devotees :
Scarlett Johansson, Mandy Moore, Jessica Biel                                   Claudia Schiffer, Jessica Biel
                                                              Black                                                                          Mod



                                                           Black Brown                                                                      Mint



                                                                                                                                           Dee-Vine



                                                                                                                                           Royalty




                           Fat Cat                                                                     Eye Candy
The only part of our bodies that we would ever consider de-                Seal your favorite eyeliner with this unique transparent eye-
scribing as fat and furry, our lashes are longer, thicker,                 liner sealant. It works over any type of eyeliner. Use 1 drop
darker and perfectly luxurious in one swipe. This fantastic tint           instead of water and your cake eyeliner won't smudge, smear
for lashes darkens without flaking, clumping or smudg-                     or disappear! Did we mention it also transforms any eye
ing. Fat Cat is not an oil-based paint like conventional mas-              shadow into liquid eye liner.
cara, instead it forms a tiny tube around every lash. The tube
wraps itself around the lash making them thicker and longer
without the need for those dreaded fibers. A breakthrough for
those with sensitive eyes and contact lens wearers.


Retail: $20.00                                                             Retail: $24.00
Net wt. 0.26oz (7.5g)                                                      Net wt. 0.26oz (7.5g)

What Is It?                                                                What Is It?
A thickening and lengthening mascara for sensitive eyes.                   This double-ended lash and line allows you to switch back and forth be-
                                                                           tween fine eyeliner and a lush, matte metallic mascara for enchanting
                                                                           eyes. The exclusive lengthening mascara formula contains conditioning
                                                                           benefits while the smooth-like-silk liner is long-lasting and water-
                                                                           resistant. The perfect eye enhancer duo to make your eyes twinkle all
                                                                           day and all night.

What It Does:                                                              What It Does:
• One coat creates noticeably darker, thicker, longer lashes. For          • One glossy eyeliner shade paired with the prefect, matte metallic
   blonde or red lashes, choose black brown. Darker-lashed women              mascara for irresistible eyes. The metallic shades create adelicate,
   can consider black brown for a casual look, and black for more             light-reflecting glow that adds luminosity and youthfulness to the
   pronounced or dramatic lashes.                                             eyes.



What You’ll Love:                                                          What You’ll Love:
• Rich in Vitamins A, E & C, it strengthens lashes.                        • The fine-point brush lines and defines with easy strokes.
•    Custom mascara lets you design your individual lash look with         •    Smooth and quick drying formulas leave a stylish, no-fuss finish.
     buildable volume and length.                                          •    Mix and match          color-coordinated   shades    for      goof-proof
•    Formulated with Keratin to improve moisture and shine.                     application.
•    Delivers an ultra-glossy finish in one coat. Quick drying and long
     wearing, it’s the perfect all-purpose mascara.


Application:                                                               Application:
Begin with the underside of upper lashes, moving the brush slowly up-      Always apply liquid liner after shadow application and allow to dry before
ward toward the tips of your lashes. Roll the brush slowly on the upward   applying mascara. When using liquid liner, hold outer corner of lid taut
stroke to promote separation of the lashes. Use less mascara for the       and apply using quick short strokes. Apply liner as close to lashes as
lower lashes. Begin where the lashes meet the rim of the lower eyelid,     possible; smudge slightly to avoid a harsh look. Apply mascara to top
and gently stroke downward. out the formula and introducing bacteria       lashes first, then apply to bottom lashes.
into it.

What Goes with Fat Cat?                                                    What Goes with Eye Candy?
• Insensif-Eye Shadow Trio                                                 • Intensif–Eye Shadow Trio
•    Confetti Eye Shadow                                                   •    Confetti Shadow
•    Fat Cat Mascara                                                       •    Kiss + Tell Lipstick

Reported Celebrity Devotees :                                              Reported Celebrity Devotees :
Cameron Diaz, Liza Snyder, Carmen Electra                                  Ashlee Simpson, Kelly Rowland
                                                              Giverny



                                                             Nympheas



                                                            Starry Night



                                                             Waterloo



                                                            Water Lilies



                                                         Green Reflections
       Mascara Gouache
Take lashes to new, colorful lengths with these              Printemps
exotic mascaras. Apply to tips for a hint of
color, or apply over the entire length of the lash
for a more dramatic effect. These jewel-toned              Venice Twilight
shades contain vitamin E and Keratin for
longer lashes without smudging and
flaking. Provides intensely colored, fuller,
thicker lashes for instant glam.




Retail: $15.00
Net wt. 0.26oz (7.5g)

What Is It?
A semi-transparent, water-based gel that is never sticky and is easy to
remove for naturally glossy lashes.




What It Does:
• Adds luminous, light-catching color to lashes.
•    Instantly brightens and highlights eye color.
•    Conditions lashes with Vitamin E.



What You’ll Love:
• Hypoallergenic and sensitivity tested formula. Fragrance free.
•    Rich in Vitamins E, it strengthens lashes.
•    Adds luminous, light-catching color.
•    Formulated with Keratin to improve moisture and shine.
•    Water-soluble formula removes easily.
•    No clumping or smudging under eyes.

Application:
Hold the wand horizontally parallel to the eyelid and roll the brush slowly
in an upward stroke. For lower lashes, hold the wand vertically and mas-
cara and apply with a side to side motion. Mascara Gouache can be             Everything has beauty, but not
applied alone for a subtle wash or color or over black mascara for more              everyone sees it.
dramatic color.
                                                                                       ~Confucius
What Goes with Mascara Gouache?
• Fat Cat Mascara
•

Reported Celebrity Devotees :
Celine Dion, Maria Sharapova
                        Lush Lash                                                                Serious Gloss
Wake up every morning to lashes that look fuller, thicker and              Aka the magic wand, this styling gel for the brows, grooms
longer from a night of exceptional treatment and care. Lush                and fixes the shape of your brows perfectly. Contains
Lash is rich in naturally derived emollients, conditioners and             Panthenol and Grapeseed Procyanidins to soften and condi-
strengtheners to make even delicate, fine lashes healthy and               tion, Keratin and Ginkgo Biloba to add volume and strength
glossy. Not a mascara, this unique treatment conditions and                and Dimethecone for serious gloss. The water-soluble for-
strengthens lashes with a blend of natural ingredients and                 mula removes easily but lasts all day and doubles as a see-
keratin. A perfect choice for natural looking lash definition              through mascara for definition without color.
during the day or as a protective base under mascara.




Retail: $14.00                                                             Retail: $14.00
Net wt. 0.18oz (5g)                                                        Net wt. 0.18oz (5g)

What Is It?                                                                What Is It?
A lash conditioner and strengthener.                                       A clear, brush-on gel fortified with botanical hair conditioners and essen-
                                                                           tial oils to keep unruly brows in place all day without flaking.




What It Does:                                                              What It Does:
• Formulated with ingredients to help; prevent damage to lashes,           • The brush-on, clear gel acts like sculpting lotion to style and define
   condition and moisturize to get lashes strong, protect lashes against      brows and hold them in place. Instantly seals in brow pencil and
   free-radicals and environmental stress and improve growth and              brow powder. May also be used on lashes, as a clear mascara.
   thickness.                                                              • Use gloss alone on lashes for au-natural lashes.

What You’ll Love:                                                          What You’ll Love:
• Fortified with Biotin to improve growth and thickness, Keratin to        • This gel isn't sticky and doesn't flake.
   improve moisture and shine and Panthenol to volumize and repair         •    The colorless formula contains no fillers & is extremely long
   damage lashes.                                                               wearing.
• For all you overzealous tweezers, Lush Lash works wonders on             •    Contains Panthenol and Grapeseed Procyanidins to soften and
   eyebrows.                                                                    condition, Keratin and Ginkgo Biloba to add volume and strength
• Each coat significantly amplifies both the lash's volume and length.          and Dimethecone for serious gloss.


Application:                                                               Application:
Apply to top and bottom lashes, just as if you were applying a regular     Withdraw wand from case and wipe excess product from around the
mascara. Let set for about 30 seconds, and then apply another coat if      base of the brush. Stroke gently upward and outward to achieve the
necessary. Repeat this process several times, depending on desired         most flattering shape. Define brows with a Just Brow-sing powder or
length and thickness of lashes. Once set, apply your mascara if desired.   Brow Wow pencil in a shade just slightly darker than hair color. Start by
One coat is all that is required. Can also be used to condition, repair,   defining the arch and then fill in the rest as necessary. Seal with Serious
and restore the eyebrows.                                                  Gloss.

What Goes with Lush Lash?                                                  What Goes with Serious Gloss?
•  Insensif-Eye Shadow Trio                                                • Intensif–Eye Shadow Trio
•    Confetti Eye Shadow                                                   •    Brow Wow Pencil
•    Fat Cat Mascara                                                       •    Just Brow-Zing Eyebrow Kit

Reported Celebrity Devotees :                                              Reported Celebrity Devotees :
Scarlett Johansson, Mandy Moore, Jessica Biel                              Alfre Woodard, Courteney Cox Arquette, Elizabeth Berkley
                                                             Auburn                                                                     Light



                                                             Blonde                                                                   Medium



                                                            Brunette




                          Quick Fix                                                           Just Brow-Zing
Brush-on tinted gel is like hair color for brows. True-to-life               This dynamic trio includes two brow filling fiber shades and a
shades harmonize with natural color of brows for a natural                   sheer tinted pomade designed to contour and shape the
look. Not a mascara, but a lightweight "tint" that can be                    brows. The powders are a long lasting formula that adheres
brushed onto lashes or brows for a touch of cutting-edge                     to the brow hairs building natural volume, and the non-greasy
color. Especially good for naturally tinting gray or blonde                  pomade tames the brows and holds them in place all day for
brows or hair.                                                               a polished and feminine finish.




Retail: $16.00                                                               Retail: $25.00
Net wt. 0.18oz (5g)                                                          Net wt. 0.10oz (3g)

What Is It?                                                                  What Is It?
Put (and keep) unruly brows in their place, without flakiness with this      A complete system for dimensional brows: tinted was creates a base to
botanical conditioning, tinted brow gel.                                     hold brow color in place. Fiber-filled powders give the appearance of
                                                                             real hair.




What It Does:                                                                What It Does:
• Just a gentle sweep of the precision, easy-to-apply wand applicator        • Tinted wax creates a base to hold brow color in place while the dual
   brush over the brows combs brows into place as it deposits a soft            shades of fiber-filled powders give the appearance of real hair.
   hint of color for added definition. Fills and evens out brows with
   rich color.



What You’ll Love:                                                            What You’ll Love:
• Groom and tint brows in one easy-to-apply step.                            •  Wax based pomade ensures that fiber-powder adheres. Pomade
•    Light, non-sticky, flake-free.                                             may be used over powder or alone for a sleek, finished brow.
•    Cutting edge, natural pigments color match.                             • Powder is infused with tiny fibers to create dimensional texture.
                                                                             •    Color-coordinated warm and cool shades within compact create
                                                                                  natural color .
                                                                             •    Double-sided applicator offers precise, easy application.
                                                                             •    Vitamins C-A-K-E protect and condition brow area.
Application:                                                                 Application:
Remove wand from the tube and wipe off excess color onto a tissue or         Using the rounded side of synthetic brush, apply wax to areas where
the rim of the tube. Brush brows into the desired shape with light, gentle   brow is needed. Using an angeled brush, apply fiber-powder over wax.
strokes, while avoiding contact with the underlying skin. Let dry for a      Use a single shade or mix two shades to create a perfect match. For a
couple of seconds after each application.                                    natural quick-fix, wax is tinted and may be worn by itself.



What Goes with Quick Fix?                                                    What Goes with Just Brow-Zing?
• Fat Cat Mascara                                                            • Serious Gloss
•    Serious Gloss                                                           •    Brow Wow
•    Cheat Sheet                                                             •    Fat Cat Mascara

Reported Celebrity Devotees :                                                Reported Celebrity Devotees :
Penny Marshall, Tichina Arnold, Beverly D'Angelo                             Jennifer Connelly, Jenna Dewan
                                                             Blondi



                                                         Natural Taupe



                                                           Cherokee



                                                           Brunette



                                                             Dove




                         Brow Wow                                                                  Cheat Sheets
A fast, smooth way to define your brows. Available in five                  The perfect kit for those who are "brow challenged" or simply
natural shades to define and sculpt brows with waterproof                   can't get the shape of their brows just right. Shape your
and smudge proof high pigment color. Use the brush to                       brows and achieve a true arch at home with this set of three
blend color into brow for a soft, natural look. Swivel-up stick             classic brow shapes that suit any face. The stencils will help
requires no sharpening.                                                     you achieve the perfect brow shape in no time.




Retail: $18.00                                                              Retail: $15.00
Net wt. 0.01oz (.25g)                                                       3 Count

What Is It?                                                                 What Is It?
Take the guesswork out of filling in your brow line naturally or creating   The perfect kit for those who are "brow challenged" or simply can't get
dramatic definition, with this easy-to-use brow pencil. The professional    the shape of their brows just right. Shape your brows and achieve a true
self-sharpening, smudge-resistant, waterproof formula glides on, blends     arch at home with this set of three classic brow shapes that suit any face.
easily, and stays put until you take it off. A convenient brow brush is     The stencils will help you achieve the perfect brow shape in no time.
included on the opposite end for easy blending and grooming.


What It Does:                                                               What It Does:
• The versatile pencil allows you to shape, contour, define and fill-in     • The easy-to-use stencils create a perfect brow every time.
   brows anytime, anywhere.




What You’ll Love:                                                           What You’ll Love:
• Stays looking freshly applied for up to eighteen hours. Formula           • The transparent flexible design contours to face for perfect place-
   won’t smudge off or fade away all day. Waterproof.                          ment.
• Color-rich, creamy formula glides on smoothly for expert control.         • Flexible acetate is re-useable.
•    Automatic propel pencils require no sharpening for a precise line      •    Choose from fine, medium or full designs.
     every time. Retractable tip protects against breakage.
•    Antioxidant enriched formula. Chamomile Extract imparts skin-
     soothing benefits for the delicate eye area.

Application:                                                                Application:
Use pencil to draw desired brow line. For a soft, feathery look use short   Align stencil and use a pencil or powder to fill in desired brow line. For a
strokes. May be used to darken hair and fill in bare areas.                 soft, feathery look use short strokes.




What Goes with Brow Wow?                                                    What Goes with Cheat Sheets?
• Fat Cat Mascara                                                           • Brow Wow Pencil
•    Serious Gloss                                                          •    Just Brow-Zing Eyebrow Kit
•    Cheat Sheet                                                            •    Serious Gloss

Reported Celebrity Devotees :                                               Reported Celebrity Devotees :
Marie Louise Parker, Sandra Oh, Geena Davis                                 Nicolette Sheridan, Elisha Cuthbert
                                                               Raven



                                                                Onyx



                                                                Coal



                                                            Nightingale



                                                                Verde



                                                               Savage

      Draw the Line Eye
Draw the line with these waterproof and                        Toasted
smudge proof beauts for edgier eyes and
lusher-looking lashes. The smooth, soft creme
shades       glide    on    like     on   like                 Brownie
velvet...and last! The swivel-up stick requires
no sharpening, while the smudger on the op-
posite end provides just the right amount of                    Prune
blending.
                                                               Smolder



Retail: $18.00
Net wt. 0.01oz (.25g)

What Is It?
A super smudge-proof color in a retractable, self sharpening pencil. The
high tech, waterproof formula draws a perfect line without tugging on
delicate eye area.




What It Does:
• Line and define eyes.
•    Vitamins C-A-K-E      condition   eyes   and    provide    anti-oxidant
     protection.



What You’ll Love:
• Stays looking freshly applied for up to eighteen hours. Formula
   won’t smudge off or fade away all day. Waterproof.
• Color-rich, creamy formula glides on smoothly for expert control.
•    Automatic propel pencils require no sharpening for a precise line
     every time. Retractable tip protects against breakage.
•    Antioxidant enriched formula. Chamomile Extract imparts skin-
     soothing benefits for the delicate eye area.
                                                                                 Dreams are renewable. No
Application:
Use as a liner or shadow, smudge with the built-in specially tapered
                                                                               matter what our age or condition,
sponge-top applicator, for a soft smoky look. Line upper lid close to              there are still untapped
lashes or for extra definition, line lower lashes from mid-lashing to outer     possibilities within us and new
corner of eye. Twist pencil to expose color tip.                                  beauty waiting to be born.

                                                                                       ~Dale E. Turner
What Goes with Draw the Line Eye Pencil?
• Fat Cat Mascara
•    Serious Gloss
•    Lush Lash

Reported Celebrity Devotees :
Jamie-Lynn DiScala, Kelly Ripa, Katie Holmes
       Face
       facts...our
       trademark look
       is skin that
       glows. For a
       \\\healthy-looking,
       radiant
FACE   complexion
          Urban
       Apothecary
         serves up
       foundations,
       powders and
       concealers
       that let you
       put your best
       face
       forward.
                                                                Balance                                                                          1.0



                                                                 Glow                                                                            1.5



                                                                                                                                                 2.0



                                                                                                                                                 2.5



                                                                                                                                                 3.0



                                                                                                                                                 3.5

                          Too Faced                                                            Slap Stick
Need an instant fix for wrinkles, large pores or other unsightly                 These cream foundation sticks come in silky                     4.0
discolorations? This magical, light-diffusing wonder is a                        smooth shades and are playfully easy to use.
baked blend of colorless foundation and color correcting                         Scribble in any fun shape and blend for a rich,
concealers for flawless skin in a flash. The balancing tones                     creamy satin matte finish with buildable cover-                 4.5
and soft luminescent finish are the gorgeous-glow of many a                      age from sheer to opaque, complete with SPF
starlet.                                                                         18 coverage. Perfect for all skin types. FYI:
                                                                                 these portable wonders can also be used as a                    5.0
                                                                                 concealer!




Retail: $34.00                                                                   Retail: $32.00
Net wt. 0.32oz (9g)                                                              Net wt. 0.28oz (8g)

What Is It?                                                                      What Is It?
A unique baked blend of colorless crème foundation and color correcting          A cream foundation stick that comes in silky smooth shades and are
concealers-in-one gives a no-fuss, soft luminescent finish that lasts all        playfully easy to use.
day.




What It Does:                                                                    What It Does:
• Soft luminescent finish.                                                       • Medium coverage; semi-matte finish.
•    Instant light-diffusing fix for wrinkles, large pores and other unsightly   •    Appropriate for all skin types.
     discolorations.                                                             •    Each twist-up stick offers a natural finish and texture.
•    Balances and enhances skin tone. Dark can be used as a brighten-
     ing bronzer/blush on lighter skin tones.

What You’ll Love:                                                                What You’ll Love:
• Hypoallergenic, mineral formula.                                               • Hypoallergenic, mineral formula.
•    Vitamins C-A-K-E condition skin and provide                 anti-oxidant    •    Vitamins C-A-K-E condition skin and provide                anti-oxidant
     protection.                                                                      protection. Aloe for soothing skin.
•    SPF 8 provides protection from ultra-violet damage.                         •    SPF 8 provides protection from ultra-violet damage.
•    Spherical coated pigments reflect light, diffusing lines and wrinkles.      •    Formula glides over skin creating a smooth, even texture. Blends
•    Formula glides over skin creating a smooth, even texture.                        easily. Buildable coverage ranges from sheer to full coverage.
                                                                                 •    Simple application in convenient swivel-up sticks.
Application:                                                                     Application:
After applying moisturizer or foundation, sweep on face in long strokes          After applying moisturizer, lightly stroke stick down center of nose, over
using a Kabuki brush or powder brush.                                            cheeks, chin and forehead. Blend using fingertips or a sponge. May
                                                                                 also be used as an under eye concealer, shadow and lip base. May be
                                                                                 used in combination with liquid foundation, applying to areas where more
                                                                                 coverage is desired.


What Goes with Too Faced?                                                        What Goes with Slap Stick?
• Supernatural Sheer Tint                                                        •  Supernatural Sheer Tint
•    Kabuki Brush                                                                •    Face Lift
•    Fat Cat Mascara                                                             •    Supernatural Blush

Reported Celebrity Devotees :                                                    Reported Celebrity Devotees :
Liv Tyler, Courteney Cox., Tia Carrere, Rachel Weisz , Thandie Newton,           Renee Zellweger, Keira Knightley
Denise Richards, Jenny McCarthy, Jessica Alba
                                                                               1.0



                                                                               2.0



                                                                               3.0



                                                                               4.0



                                                                               5.0




                                Glam                                                                                 Chic
This unique formula of powder and foundation-in-one gives a                          This unique foundation gives you different looks and variable
no-fuss, soft dewy finish that lasts all day. It gives great,                        coverage. Truly versatile, when applied dry, as a powder, it
adjustable coverage to suit your needs in just seconds and                           sets and perfects both liquid or stick foundation, so it lasts all
leaves skin looking even-toned and radiant.                                          day with complete coverage. When applied wet, with a damp
                                                                                     sponge, the coverage is a natural, ultra-sheer dewy look. the
                                                                                     versatility of controlling the amount of coverage you desire: a
                                                                                     dry sponge provides full matte coverage, while a damp
                                                                                     sponge offers lightweight, ultra-sheer to medium coverage. A
                                                                                     miracle multi-tasker, excellent for quick touch-ups or major
                                                                                     overhauls.

Retail: $35.00                                                                       Retail: $35.00
Net wt. 0.42oz (12g)                                                                 Net wt. 0.42oz (12g)

What Is It?                                                                          What Is It?
Crème foundation in a compact, combines the matte finish and setting                 A multi-tasking ‘quick fix’ that incorporates energizing minerals in a state-
properties of a powder with the smooth controlled application of a liquid            of-the-art lightweight powder which balances skin tone as it diffuses light,
foundation. This product is a "must have" who strive to maintain flawless            minimizing the look of fine lines, pores and imperfections. Designed
beauty, the revolutionary mineral creme to powder base is lightweight,               specifically for combination skin, the revolutionary base is lightweight and
feels and looks like real skin. If you want flawless, natural-looking cover-         offers continuous balancing benefits. The all-knowing formula balances
age in one easy step- this is the foundation for you.                                skin and controls oil where needed.

What It Does:                                                                        What It Does:
• Adjustable coverage from full to ultra-sheer; matte finish.                        • Adjustable coverage from full to ultra-sheer; semi-matte finish.
•    Effortlessly evens out imperfection.                                            •    Effortlessly evens out imperfection.
•    Instantly imparts healthy-looking skin.                                         •    Instantly imparts healthy-looking skin.
•    Light-reflecting minerals diminish the appearance of fine lines.                •    Light-reflecting minerals diminish the appearance of fine lines.
•  SPF 15.
What You’ll Love:                                                                    What You’ll Love:
• Hypoallergenic, mineral formula. Appropriate for all skin types.                   • Hypoallergenic, mineral formula. Appropriate for all skin types.
•    Vitamins C-A-K-E condition skin           and   provide   anti-oxidant          •    Vitamins C-A-K-E condition skin           and    provide   anti-oxidant
     protection.                                                                          protection.
•    Oil-free. Talc free. Fragrance free.                                            •    Oil-free. Talc free. Fragrance free.
•    Titanium Dioxide and Zinc Oxide provide natural sunscreen                       •    SPF 15. Titanium Dioxide and Zinc Oxide provide natural sun-
     protection from ultra-violet damage.                                                 screen protection from ultra-violet damage.


Application:                                                                         Application:
Stroke sponge over cake, then apply over face one section at a time,                 Apply onto skin after cleansing and toning. May be applied with a Kabuki
blending evenly. For more coverage, add a second layer where needed.                 Brush for a soft application or a sponge for an opaque finish. For
Since Crème Foundation dries to a matte finish, face powder is not                   enlarged pores, apply with a brush, using a light-handed, circular motion.
required.                                                                            Layer if more coverage is desired.



What Goes with Cloud Nine?                                                           What Goes with Dual Foundation?
• Supernatural Blush                                                                 • Supernatural Sheer Tint
•    Face Lift                                                                       •    Face Lift
•    Fat Cat Mascara                                                                 •    Kabuki Brush

Reported Celebrity Devotees :                                                        Reported Celebrity Devotees :
Victoria Beckham, Katie Holmes                                                       Ashlee Simpson, Rachel McAdams , Michelle Williams, Eva Longoria,
                                                                                     Nicolette Sheridan, Teri Hatcher, Victoria Beckham, Katie Holmes
                                                            Light                                                                       01 Nude



                                                          Medium                                                                      02 Blonde



                                                        Natural Glow                                                                    03 Shell



                                                                                                                                      04 Cream



                                                                                                                                      05 Tender



                                                                                                                                        06 Sand

      Supernatural Sheer Tint                                                 Supernatural Powder
After one use, you’ll swear this exclusive multi mineral tinted           Experience a unique mineral packed powder                     07 Sunlit
foundation is destined to make other foundations obsolete! The            with 'light as a feather', buildable texture.
liquid minerals contain advanced skin-matching pigments to                Unlike traditional powder,      Supernatural
truly cover imperfections and enhance your own natural skin               Mineral Powder incorporates state-of-the-art                  08 Toast
tones. The result: glowing skin with a healthy, translucent finish.       technology to give adjustable coverage in a
The revolutionary airless titanium pump keeps foundation fresh.           lighter weight luminescent powder. Think
Perfect coverage, perfect color, perfect finish, and perfect              miracle multi-tasker. Powder. Foundation.                   09 Mocha
packaging.                                                                Concealer. Sunscreen. SPF 8.

                                                                                                                                     10 Chestnut



Retail: $38.00                                                            Retail: $38.00
Net wt. 1.25oz (35g)                                                      Net wt. 0.39oz (11g)

What Is It?                                                               What Is It?
An ultra-sheer, mineral base tined moisturizer.                           A mineral powder foundation that offers adjustable coverage from ultra
                                                                          sheer to full.




What It Does:                                                             What It Does:
• Sheer coverage; dewy finish.                                            • Adjustable coverage; matte finish.
•    Effortlessly evens out imperfection. Instantly imparts radiant,      •    Effortlessly evens out imperfection. Instantly imparts radiant,
     healthy-looking skin.                                                     healthy-looking skin.
•    Light-reflecting minerals diminish the appearance of fine lines.     •    Light-reflecting minerals diminish the appearance of fine lines.


What You’ll Love:                                                         What You’ll Love:
• Hypoallergenic, mineral formula. Appropriate for all skin types.        • Hypoallergenic, mineral formula. Appropriate for all skin types.
•    Vitamins C-A-K-E condition skin and provide anti-oxidant             •    Vitamins C-A-K-E condition skin and provide anti-oxidant
     protection.                                                               protection.
•    Ginseng Root Extract and Ginko Biloba Leaf Extract help boost cell   •    Ginseng Root Extract and Ginko Biloba Leaf Extract help boost cell
     recovery.                                                                 recovery.
•    Chamomile soothes skin.                                              •    Chamomile soothes skin.
•    Oil-free. Fragrance free. Water-resistant.                           •    Oil-free. Fragrance free. Talc free.
Application:                                                              Application:
Apply onto skin after cleansing and toning. Pump a small amount on        Apply onto skin after cleansing and toning. May be applied with a Kabuki
fingertips and evenly blend over the entire face.                         Brush for a soft application or a sponge for an opaque finish. For
                                                                          enlarged pores, apply with a brush, using a light-handed, circular motion.
                                                                          Layer if more coverage is desired.



What Goes with Supernatural Sheer Tint?                                   What Goes with Supernatural Powder?
• Supernatural Sheer Radiance                                             • Supernatural Sheer Tint
•    Supernatural Blush                                                   •    Supernatural Sheer Radiance
•    Face Lift                                                            •    Kabuki Brush

Reported Celebrity Devotees :                                             Reported Celebrity Devotees :
Jennifer Anniston, Kiera Knightly, Emilie De Ravin,     Eva Longoria,     Jennifer Lopez, Kim Catrall, Nicolette Sheridan, Demi Moore
Nicolette Sheridan, Teri Hatcher
                 Retexture Creme                                                                           Elixirs
A new generation of microwater molecule-based gel texture                     A favorite with celebrities and those ‘in the know’, Urban
ensures smooth, even skin by minimizing pores and creating                    Apothecary Elixirs are the secret to perfect skin. Excellent
a more uniform surface on the face. The silky blend of                        over or under makeup, these potent primers glide on effort-
vitamins and antioxidants does double-duty as a primer,                       lessly and prep the skin so it's ready to receive foundation to
while the unique formula helps to inhibit the destruction of                  create a gorgeous look or just grin and go bare.
collagen, and fills in fine lines. We call it a facelift in a jar!




Retail: $45.00                                                                Retail: $42.00
Net wt. 1.25oz (35.5g)                                                        Net wt. 1.25oz (35.5g)

What Is It?                                                                   Brightening Elixir
A micro-water gel based primer that minimizes pores and fills in fine lines   If you understand all too well how it feels to be asked "Didn't get much
for a silky, smooth complexion.                                               sleep last night, eh?", then Brightening Elixir is for you! Visibly brightens
                                                                              and reduces the appearance of dark circles, fatigue and fine lines, by
                                                                              combating the underlying cause of darkening with powerful vitamins such
                                                                              as vitamins K & C.

                                                                              Clarifying Elixir
What It Does:                                                                 Got a minute? That’s all it takes for this mean green, all natural, non-
• Creates a smooth invisible layer that resurfaces skin.                      drying wonder gel to banish blackheads, shrink large pores, and absorb
                                                                              excess oil. The effective blend of fruit acids, organic botanicals and sali-
•    Improves foundation application and endurance.                           cylic acid immediately goes to work so you’ll be - and stay - in the clear.
•    Foundation and color goes on more smoothly without grabbing.
•    Discourages makeup from migrating into lines and pores.                  Hydrating Elixir
                                                                              How about a tall, cool pick-me-up? This advanced, lightweight gel in-
                                                                              stantly plumps parched cells and helps replenish vital lipids with an effec-
What You’ll Love:                                                             tive blend of amino acids, vitamins, essential fatty acids and hyaluronic
• Non-oily, silicone base compatible with all skin types.                     acid. These elements help improve hydration, firmness, and smoothness
                                                                              while protecting skin from free radical damage. The amazing combination
•    Contains Liposome technology.
                                                                              of seals in moisture all day so your skin will look great long after happy
•    Ginkgo Biloba Extract helps stimulate cell reproduction.                 hour.
•    Aloe Barbadensis Gel and Sodium Hyaluronate hydrates skin.
                                                                              Mattifying Elixir
                                                                              Stop shine stat! This instant mattifier is the solution for taming those
                                                                              excessively oily areas of the face such as the T-zone and chin. Just glide
                                                                              over your shiny (not so happy) skin and the unique formula instantly
Application:                                                                  purifies the shine with a sebum balancing complex that stays matte for
May be used alone for oiler skin types or over moisturizer for drier skin     hours.
types. Smooth a small amount over the face. Follow with foundation or
makeup, as desired.                                                           Revitalizing Elixir
                                                                              Out with the old and in with the new complexion! A potent reprieve from
                                                                              dull, dreary, lifeless skin. The restorative blend of organic botanicals and
                                                                              vitamin C ester gently and effectively improves skin tone, evens out im-
                                                                              perfections, and promotes a healthier, youthful glow. Beauty Editor's
What Goes with Retexture Creme?                                               favorite.
• Supernatural Sheer Tint
                                                                              Smoothing Elixir
•    Supernatural Sheer Radiance                                              Your wish is our command. We were on a mission to smooth, firm, and
•    Lush Lash                                                                refine the texture for all skin types, even combination skin. Copper pep-
                                                                              tides are known for their smoothing, refining, and rejuvenating effects on
Reported Celebrity Devotees :                                                 the skin.
Scarlett Johansson, Jessica Biel, Demi Moore
                                                            Transparent



                                                             Star Glow



                                                            Golden Glow




                        Air Brush                                                                    Got Blot?
Poof– you're sexy! The indispensable (and best-selling)                   Cut shine on contact! Ideal for acne-prone or oily skin types it
cosmetic brush comes packed with a sultry shimmer dust                    instantly refreshes while promoting a long-lasting matte ap-
inside. With a click and a wave of the magic wand you can go              pearance. Designed not to cake, dry out skin--or alter the
from so-so to glow. Twirl it over eyes, cheeks or body to evoke           shade of foundation even after repeated application.
a warm, opaline sheen.                                                    Contains tea tree oil to help fight acne, aloe to soothe and
                                                                          calm, and vitamin E to help repair skin damage.




Retail: $25.00                                                            Retail: $32.00
Net wt. 0.28oz (8g)                                                       Net wt. 0.56oz (16g)

What Is It?                                                               What Is It?
High-shimmer, go anywhere formula in a click to dispense, portable        Triple-milled powder sets foundation and imparts a colorless, matte fin-
brush.                                                                    ish. Available in one universal shade.




What It Does:                                                             What It Does:
• Sheer, color for a luminous, romantic look.                             • Contains sebum-activating, oil-control spheres that regulate oil
•    Triple-milled powder creates a smooth velvet finish.                    production.
                                                                          • Triple-milled powder gives skin a velvety texture.
                                                                          •    Creates a soft, long-lasting matte finish.
                                                                          •    Sets makeup and helps keep it fresh.
What You’ll Love:                                                         What You’ll Love:
• Hypoallergenic, mineral formula.                                        • Hypoallergenic, mineral formula.
•    Vitamins C-A-K-E condition skin and provide anti-oxidant             •    Vitamins C-A-K-E condition skin and provide anti-oxidant
     protection.                                                               protection.
•    Crease-resistant formula keeps shimmer looking fresh.                •    Tea Tree Extract is an antimicrobial which kills bacteria
                                                                          •    Grapefruit Extract is a powerful astringent.
                                                                          •    Lemongrass Extract is used to diminish large pores.


Application:                                                              Application:
Apply to eyes, face and body. Wear alone or over foundation. Apply to     Stroke powder puff over cake, then lightly roll over skin with pressed
damp or moisturized skin for a solid shine.                               powder. May be worn all over or on oily areas only.




What Goes with Air Brush?                                                 What Goes with Got Blot?
•  Supernatural Sheer Tint                                                •  Supernatural Sheer Tint
•    Big Fat Kiss                                                         •    Fat Cat Mascara
•    Fat Cat Mascara                                                      •    Big Fat Kiss

Reported Celebrity Devotees :                                             Reported Celebrity Devotees :
Lindsay Lohan, Nicole Ritchie                                             Elisha Cuthbert
                                                               Sunrise                                                                       Dream



                                                               Sunset                                                                        Cloud 9



                                                                                                                                            Alter Ego




         Supernatural Bronzer                                                     Supernatural Sheer Radiance
Capture the radiant glow of the sun without ever catching a ray.              Our most impressive formula to date. This miracle powder,
Discover fabulous, good-for-you color. These super sheer all                  conceals dark circles and skin imperfections (brown and red
mineral shades give you a beautiful, healthy tone that looks                  spots, blemishes, broken capillaries and scars) to create the
natural, because it is. The finishing powder and bronzer combo                illusion of perfect skin, providing treatment, protection and sheer
contains coordinating matte and pearl shades. The advanced                    coverage all in one. SPF 8. Use alone or over foundation with
formula works to cast off unflattering light and minimize                     Kabuki Brush and perfect skin is just a quick sweep away.
imperfections while brightening the face with subtle highlights.              There’s no way it won’t look good on you.




Retail: $35.00                                                                Retail: $32.00
Net wt. 0.37oz (10.5g)                                                        Net wt. 0.35oz (10g)

What Is It?                                                                   What Is It?
Mineral bronzer contains coordinating matte and pearl shades. The             This magical, light-diffusing powder is fast to forgive, and leaves flagging
advanced mineral formula minimizes fine lines while maximizing a              skin looking flawless, in a flash. Specially formulated mineral face pow-
healthy glow. Wear alone, over foundation or as an all-over bronzer.          der gives all skin types a luminous glow. Micronized Titanium Dioxide,
                                                                              Zinc Oxides and micro fine pearl pigments manipulate light softly to
                                                                              chase away imperfections, creating the illusion of perfect skin.


What It Does:                                                                 What It Does:
• Gives skin the appearance of a natural, sun-touched tan.                    • Creates a luminous, healthy glow.
•    Light-reflecting minerals diminish the appearance of fine lines.         •    Light-reflecting minerals diminish the appearance of fine lines.
                                                                              •    SPF 8.



What You’ll Love:                                                             What You’ll Love:
• Hypoallergenic, mineral formula. Appropriate for all skin types.            • Hypoallergenic, mineral formula. Appropriate for all skin types.
•    Vitamins C-A-K-E condition skin          and    provide   anti-oxidant   •    Vitamins C-A-K-E condition skin and provide anti-oxidant
     protection.                                                                   protection.
•    Oil-free. Talc free. Fragrance free.                                     •    Oil-free. Talc free. Triple-milled powder does not streak or cake.
•    Triple-milled powder does not streak or cake.                            •    Crushed Polynesian pearl adds subtle brilliance so skin appears ‘lit
•    Matte and shimmer color combinations look natural and won’t turn              from within’.
     orange or appear artificial.                                             •    Titanium Dioxide and Zinc Oxide for natural sunscreen protection.
Application:                                                                  Application:
Using a powder brush, stroke across bronzer, then apply where the sun         Apply with a Kabuki brush or large powder brush for a sheer application.
shines; forehead, above brows, top of cheekbones, tip of nose and chin.       Swirl in compact and tap to remove excess product. Apply directly on
May be applied to the neck, shoulders and décolleté.                          face. May be used over foundation as a highlighter or alone as a sheer
                                                                              skin enhancer.



What Goes with Supernatural Bronzer?                                          What Goes with Supernatural Sheer Radiance?
• Supernatural Sheer Tint                                                     • Supernatural Sheer Tint
•    Face Lift                                                                •    Supernatural Powder
•    Chisel Angle Blush Brush                                                 •    Kabuki Brush

Reported Celebrity Devotees :                                                 Reported Celebrity Devotees :
Eva Longoria, Nicolette Sheridan, Teri Hatcher                                Demi Moore, Cameron Diaz, Heather Locklear
                                                                                                                                              Lavender
                                                                                                                                       minimizes yellow, sallow
                                                                                                                                        tones to brighten skin
                                                              Hot Date

                                                                                                                                                 Mint
                                                                                                                                           minimizes redness,
                                                          Head Over Heels                                                                 blemishes & rosacea


                                                                                                                                               Apricot
                                                                                                                                       minimizes dark circles,
                                                         Love At First Sight                                                            veins & dark spots


                                                                                                                                                 Pink
                                                          One Night Stand                                                            minimizes blue, ashen tones
                                                                                                                                           to brighten skin




                            Quickie                                                                      Get Even
The quicker fixer upper! Designed for those on the go, the expert              Doll up with a double-decker dose of pretty. Correct, color,
blend of light-playing pigments create the perfect blend of accent             conceal, all in one pocket-sized kit designed to instantly
and highlight-- fast. Infused with vitamins A, E, K, and C for anti-           conceal under-eye darkness, blemishes and other skin imper-
oxidant protection, it puffs on as a powder or with a brush to                 fections like a pro. Customize the perfect camouflage by
immediately give you a finished look with one product.                         blending the four multi-colored tints to disguise a myriad of
                                                                               perceived imperfections or blend the two shades, light and
                                                                               medium for the perfect shade of concealer every time, no
                                                                               matter the season.



Retail: $32.00                                                                 Retail: $35.00
Net wt. 0.35oz (10g)                                                           Net wt. 0.88oz (25g)

What Is It?                                                                    What Is It?
Five hues in one compact create a natural color that harmonizes with any       A double-decker crème formula palette for face, eyes and lips, contains
skin tone. Available in four, skin-perfecting formulas: bronzer (Hot Date),    multiple shades that can be applied individually or blended together to
shimmer (Head Over Heels), highlighter (Love At First Sight), complexion       correct, color or conceal perceived imperfections.
(One Night Stand).



What It Does:                                                                  What It Does:
• Creates a perfect complexion.                                                • Lavender minimizes yellow, sallow tones to brighten skin.
•    Five hues blend together harmoniously to create a shade that en-          •    Mint minimizes redness, blemishes and Rosacea.
     hances any skin tone.                                                     •    Apricot minimizes dark circles, veins & dark spots.
                                                                               •    Pink minimizes blue, ashen tones to brighten skin.

What You’ll Love:                                                              What You’ll Love:
• Hypoallergenic, mineral formula. Appropriate for all skin types.             • Hypoallergenic, mineral formula. Appropriate for all skin types.
•    Vitamins C-A-K-E condition skin          and   provide    anti-oxidant    •    Vitamins C-A-K-E condition skin          and    provide      anti-oxidant
     protection.                                                                    protection.
•    Oil-free. Talc free. Fragrance free.                                      •    Oil-free. Talc free. Fragrance free.
                                                                               •    Triple-milled powder does not streak or cake.
                                                                               •    Titanium Dioxide and Zinc Oxide for natural sunscreen protection.


Application:                                                                   Application:
Using a powder or blush brush, stroke across compact, picking up all           Apply powder blush over your cheekbones for subtle color. Start at the
shades. Apply to appropriate areas of the face. May be used over foun-         apples of your cheeks, and sweep upward toward your hairline.
dation as a highlighter or alone as a skin enhancer.




What Goes with Quickie?                                                        What Goes with Get Even?
•  Supernatural Sheer Tint                                                     • Supernatural Sheer Tint
•    Big Fat Kiss                                                              •    Supernatural Sheer Radiance
•    Angle Powder                                                              •    Pointed Camouflage Brush

Reported Celebrity Devotees :                                                  Reported Celebrity Devotees :
Eva Longoria, Virginia Madsen, Teri Hatcher                                    Heather Locklear, Jennifer Hudson
                                                                                                                                                Light



                                                                                                                                              Medium



                                                                                                                                           Medium / Deep




                          Face Lift                                                    Supernatural Concealer
Face Lift is a primer, concealer, foundation, and treatment                     Flickering with photo-reflective pigments, aka the 'magic wand'
moisturizer with vitamins A, C, E, & K! With regular use, this                  liquid radiance concealer works miracles on skin imperfections
amazing formula lightens dark under eye circles, evens skin                     while our exclusive botanical extracts gently eliminate fine lines
tone, refines pores and diminishes the look of fine lines and                   and wrinkles. Skin glows with new radiance. Wear it under or
wrinkles - all while concealing imperfections. What more could a                over foundation - or on bare skin.
girl want?




Retail: $24.00                                                                  Retail: $20.00
Net wt. 0.34oz (9.6g)                                                           Net wt. 0.21oz (6g)

What Is It?                                                                     What Is It?
An instant pick-me-up that helps de-puff and firm the eye area. The             This crème concealer, brightens skin while it camouflages dark under
concealer side deflects dark shadows while the illuminating line diffuser       eye circles, blemishes and other imperfections.
smoothes away the look of fine lines and wrinkles. Transform fatigued,
tired-looking eyes into luminous, healthy ones in a blink.



What It Does:                                                                   What It Does:
• De-puff and firms the eye area.                                               • Luxe, creamy formula goes on like a dream.
•    Visibly erases signs of fatigue, under-eye circles, fine lines.            •    Adds moisture to dry areas.
•    Balances skin texture; promotes a healthy, flawless face.                  •    Full coverage.
                                                                                •    Easy to use pen gives a precise application, lightening inside deep
                                                                                     lines and wrinkles without a brush.
What You’ll Love:                                                               What You’ll Love:
• Hypoallergenic, mineral formula. Appropriate for all skin types.              •  Hypoallergenic, mineral formula. Appropriate for all skin types.
•    Vitamins C-A-K-E       condition    skin   and   provide    anti-oxidant   •    Vitamins C-A-K-E condition skin and            provide     anti-oxidant
     protection                                                                      protection.
•    Fragrance free.                                                            •    Green Tea and Licorice Extract soothe skin.
                                                                                •    Wild crafted Blue Tansy is a natural anti-inflammatory .
                                                                                •    Oil-free. Fragrance free. Crease-resistant formula.


Application:                                                                    Application:
Apply before foundation and as needed touch-ups throughout the day              Apply a small amount and pat-blend lightly with fingers. Apply all over
and evening.                                                                    and around the eye area to visually illuminate and lift the brow. Erases
                                                                                vertical lip lines., man-worthy moustache hair, that sinister shadowy just
                                                                                below the nose pigmentation. Use anywhere to visually bring face to
                                                                                light.


What Goes with Face Lift?                                                       What Goes with Supernatural Concealer?
• Retexture Cream                                                               • Supernatural Sheer Tint
•    Mineral Sheer Tint                                                         •    Supernatural Sheer Radiance
•    PepTox Wrinkle Relaxing Creme                                              •    Supernatural Blush

Reported Celebrity Devotees :                                                   Reported Celebrity Devotees :
Teri Hatcher, Rachel Bilson, Jennifer Garner                                    Claire Danes
                                                               Glee                                                                            Flirt



                                                              Jubilee                                                                        Coquette



                                                              Cheer                                                                           Minx



                                                              Delight                                                                         Vamp



                                                              Elation




                          Joy Stick                                                                    Glow Stick
This unique all-in-one, cream-to-powder, multi-purpose makeup                  Look hot, stay cool: a simple way to keep the heat and humidity
stick gives cheeks a just pinched blush, lips a hint of hue, and               from getting you down. A stick of translucent water-based cheek
décolleté a sexy sheen. Calms the senses and moisturizes skin                  gel imparts a cooling sensation and soothes skin with a blend of
with a soothing blend of St. John’s Wort and certified organic                 aloe, cucumber and green tea for a soft, natural glow that ap-
lavender. With one scribble, Joy Sticks highlight, sculpt, and                 pears to come from within. Sheer, yet super long-lasting this
warm eyes, cheeks, lips, and body in an array of sensuous                      blush can take your look from sweetly surprised to caught in the
shades.                                                                        act. Just draw on a sexy blush of color, and viola!




Retail: $29.00                                                                 Retail: $29.00
Net wt. 0.28oz (8g)                                                            Net wt. 0.28oz (8g)

What Is It?                                                                    What Is It?
An advanced light-to-the-touch formula that helps illuminate and radiate       Oil-free gel in a convenient swivel up stick imparts a translucent, soft
skin. This optical technology brings an incandescent glow to the cheeks        blush of color.
and lip area.      The results: velvety-smooth, natural-looking color.
Soothing ingredients condition and protect.



What It Does:                                                                  What It Does:
• Incandescent color gives cheeks a just pinched blush, lips a hint of         • Sheer gel imparts a natural looking tint of color.
   hue and décolleté a sexy sheen.                                             •    Highlights, sculpts, and warms cheeks and lips.
• Calms the senses and moisturizes skin with a soothing blend of St.           •    Glides onto the eyelids to give a fresh, cooling sensation.
   John’s Wort and certified organic lavender.


What You’ll Love:                                                              What You’ll Love:
• Hypoallergenic, crème-to-powder mineral formula.                             • Hypoallergenic, mineral formula. Appropriate for all skin types.
•    Vitamins C-A-K-E condition skin and provide anti-oxidant                  •    Vitamins C-A-K-E condition skin and provide anti-oxidant
     protection.                                                                    protection.
•    Blendable, creamy tints that stay color-true, texture that stays light.   •    Oil-free. Water-based formula is appropriate for all skin types.
•    Simple application in convenient swivel-up sticks.                        •    Aloe, cucumber and green tea to sooth skin.
•    A soft aroma infused with certified organic lavender.                     •    A soft aroma infused with certified organic spearmint.


Application:                                                                   Application:
Apply to desired areas blending with fingertips or a sponge. Maybe be          Apply to desired areas blending with fingertips. May be used alone or
used alone or under a powder blush or eye shadow as a base to                  under powder blush or lip color as a base to enhance endurance.
enhance endurance.




What Goes with Joy Stick?                                                      What Goes with Glow Stick?
• Supernatural Powder                                                          • Supernatural Sheer Tint
•    Supernatural Blush                                                        •    Supernatural Sheer Radiance
•    Supernatural Eye Shadow                                                   •    Supernatural Blush

Reported Celebrity Devotees :                                                  Reported Celebrity Devotees :
Geri Halliwell, Teri Hatcher                                                   Heather Locklear, Michelle Williams, Nikki Cox
                                                           Tickled Pink                                                                       Crush



                                                         Peachy Dream                                                                         Love


                                                              Gold Rush
                                                                                                                                              Lust




                         Afterglow                                                         Supernatural Blush
Urban Apothecary girls like to look a little flushed and glowing,              These vivid blushes will make your cheeks bloom with punchy
like they just ... well, you know. Guaranteed to give any                      ‘va-va-voom’ color. The sheer, natural shades, each with a
complexion that covetable glow with a sweep of a brush, These                  subtle pink for natural blush undertone, were created to high-
shimmery, seductive shades contain pearlized pigments                          light the complexion. Luxurious and long wearing, they brush on
intermingle and change hues right before your eyes. Enhanced                   easily without streaking or need for blending. To bestow that
with antioxidant vitamins A,C and E, they soothe, protect and                  dewy glow seen chiefly on the cheekbones of models, brush on
condition . Run the brush across all the shades, then lightly dust             over well moisturized skin.
on cheekbones. Or, for a deeper glimmer, brush on one shade




Retail: $35.00                                                                 Retail: $18.00
Net wt. 0.35oz (10g)                                                           Net wt. 0.14oz (4g)

What Is It?                                                                    What Is It?
Highlighting mineral powder awash with color combinations that blend           Beautiful blushes will make your cheeks bloom with sheer, natural
effortlessly into one another creating the perfect hues and highlights on      shades. Each with a subtle pink for natural blush undertone, were
any skin tone.                                                                 created to highlight the complexion.




What It Does:                                                                  What It Does:
• Creates a radiant, healthy glow.                                             • Highlights the complexion.
•    Multi-faceted shading highlights and brightens up any skin tone.          •    Reflects light away from the face creating a perfectly contoured
•    Create a sheer natural highlight or a more radiant shimmer on face,            look.
     cheeks or décolleté.                                                      •    SPF 8.
•    Light-reflecting minerals diminish the appearance of fine lines.
What You’ll Love:                                                              What You’ll Love:
• Hypoallergenic, mineral formula. Appropriate for all skin types.             • Hypoallergenic, mineral formula. Appropriate for all skin types.
•    Vitamins C-A-K-E condition skin          and   provide     anti-oxidant   •    Vitamins C-A-K-E condition skin         and     provide   anti-oxidant
     protection.                                                                    protection.
•    Oil-free. Talc free. Fragrance free.                                      •    Oil-free. Talc free. Fragrance free.
                                                                               •    Triple-milled powder does not streak or cake.
                                                                               •    Titanium Dioxide and Zinc Oxide for natural sunscreen protection.


Application:                                                                   Application:
Using a powder or blush brush, stroke across compact, picking up all           Apply powder blush over your cheekbones for subtle color. Start at the
shades or a deeper glimmer, brush on one shade only. Apply to appro-           apples of your cheeks, and sweep upward toward your hairline.
priate areas of the face, cheeks or décolleté. May be used over founda-
tion as a highlighter or alone as a sheer skin enhancer.



What Goes with Afterglow?                                                      What Goes with Supernatural Blush?
•  Supernatural Sheer Tint                                                     • Supernatural Sheer Tint
•    Big Fat Kiss                                                              •    Mineral Sheer Radiance
•    Angle Powder                                                              •    Chisel Angle Blush Brush

Reported Celebrity Devotees :                                                  Reported Celebrity Devotees :
Eva Longoria, Virginia Madsen, Teri Hatcher                                    Heather Locklear, Jennifer Hudson
                                                            Yin & Yang                                                                  Sheer Bliss



                                                          Sugar & Spice



                                                         Naughty & Nice




      Three Dimensional Blush                                                                         Color Wash
Expresses your individuality! Whoever said that three's a                     The sexiest flush you can get from a tube. Innocent, yet
crowd obviously never tried our Three Dimensional Blush!                       provocative, this universally flattering shade of tinted lip and
Three sophisticated shades that can emphasize, when used                      cheek stain is an amazing kiss-proof liquid color that endures
separately, or accent, when used together. Colors you'll live                 it all. You only need a small amount of this water-proof
in, day or night.                                                             formula for maximum effect. These perfectly portable
                                                                              formula adds an instant dose of healthy shine and color
                                                                              anytime, anywhere.




Retail: $36.00                                                                Retail: $18.00
Net wt. 0.42oz (12g)                                                          Net wt. 0.26oz (7.5g)

What Is It?                                                                   What Is It?
One blush split into three coordinating shades.                               The long-lasting, water-based sheer stain is a multi-purpose roll-on with
                                                                              universal appeal.




What It Does:                                                                 What It Does:
• Adds radiance and glow to your face with a sweep of a brush.                • Adds natural-looking color to cheeks.
                                                                              •    White Lotus and Echinacea add healthy radiance.
                                                                              •    Glycerin adds moisture.



What You’ll Love:                                                             What You’ll Love:
• Hypoallergenic, mineral formula. Appropriate for all skin types.            • Hypoallergenic, mineral formula. Appropriate for all skin types.
•    Vitamins C-A-K-E condition skin          and   provide    anti-oxidant   •    Vitamins C-A-K-E condition        skin   and   provide   anti-oxidant
     protection.                                                                   protection.
•    Oil free. Talc free. Fragrance free.                                     •    Fragrance free. Long-wearing.
•    Satin smooth formula blends easily.                                      •    White Lotus and Echinacea Extract add healthy radiance.
•    Triple milled powder provides long-lasting color.                        •    Glycerin adds moisture to skin.


Application:                                                                  Application:
Apply using a blush or powder brush. Sweep over entire powder for a           Build sheer color with a naturally sheer finish-a smooth glow on cheeks
velvet mid-tone shade or use individually for a more controlled highlighter   or lightweight tint on lips. Simply roll on and blend with fingertips.
effect.




What Goes with 3D Blush?                                                      What Goes with Color Wash?
• Supernatural Powder                                                         • Retexture Crème
•    Intensif-Eye Shadow                                                      •    Supernatural Sheer Tint
•    Chisel Angle Blush Brush                                                 •    Big Fat Kiss

Reported Celebrity Devotees :                                                 Reported Celebrity Devotees :
Hilary Swank, Jada Pinkett Smith                                              Scarlett Johansson
       In the mood
       for a good
       pout?
       From glosses to
       glazes,
         mattes to
       sheers or
LIPS   pencils to
       crayons,
       Urban Apothecary
       guarantees
       you've never
       seen so many
       tantalizing
       lip treats, so
       pucker
       up.
                                                                                               Satin Shades



                                                                       Goddess      Heavenly       Ambrosia        Glazed       Felicity




                                                                      Enchanting     Playful         Paris     Satin Romance    Tease




                                                                        Poise      Tenderness       Brass          Rave        Nirvana




                                                                        Glam       Opulence        Rapture         Royal       Ravishing




                                                                      Bourgeois    Love Drop       Charmed         Orchid      Ethereal
            Kiss & Tell Lipstick
Imagine creamy, beautiful lipstick shades that are not only
flattering, but in a formula that's actually good for you. These       Pucker       Loveable
vitamin-rich lipsticks provide luxurious lip therapy with
treatment spheres filled with lip-plumping folic acid and ultra-                               Sheer Shades
moisturizing hyaluronic acids, to condition lips while enveloping
them in gorgeous, high-pigmented color.
                                                                      Happiness       Luck          Delight        Bliss          Joy




                                                                       Pleasure     Passion

Retail: $16.00
Net wt. 0.12oz (3.4g)

What Is It?
Natural lip plumping formula with rich color that lasts.




What It Does:
• Treatment spheres filled with Folic Acid helps plump lips.
•    Hyaluronic Acid moisturizes lips. Shea Butter conditions.
•    Lush creamy finish smoothes lip texture.
•    Freshens breath with organic peppermint and vanilla.

What You’ll Love:
• Hypoallergenic, mineral formula.
•    Vitamins C-A-K-E condition skin and provide anti-oxidant
     protection.
•    Folic Acid helps plump lips. Hyaluronic Acid moisturizes lips.
•    Freshens breath with organic peppermint and vanilla.
•    Rich pigment levels provide long-lasting color.


Application:
Apply over lips. For best application and improved endurance, use a
lipstick brush, working color into the mouth.
                                                                                     Beauty - in projection and perceiving
                                                                                              - is 99.9% attitude.

                                                                                                ~Grey Livingston
What Goes with Kiss + Tell Lipstick?
• Draw the Line Lip Pencil
•    S.W.A.K. Lipstick Sealant
•    Deluxe Lip Brush

Reported Celebrity Devotees :
Elisabeth Hasselbeck, Angelina Jolie
                                                      Buttercream Frosting                                                                 Smirk



                                                      Chocolate Ganache                                                                    Laugh



                                                       Raspberry Chiffon                                                                   Smile



                                                        Cinnamon Stick                                                                      Hug



                                                      Spiced Carmel Apple                                                                 Sparkle



                                                                                                                                           Beam
                         Sweet Roll                                                     Big Fat Kiss
Sweeten your lips with Urban Apothecary’s answer to the perfect              These lipsticks contain a unique blend of                    Smooch
shade of lipstick. One sweet roll gives you six gorgeous colors in           emollients designed to get fuller, smoother
one palette so you always have the exact color you desire at your            looking lips. Their long-lasting textures and
fingertips. The sugar cookie scent is guaranteed to inspire your             rich hues complement any skin tone, leaving                    Kiss
senses with the yummy scent of sweet sugar infused with a hint               your lips healthy and revitalized with pout-
of lemon zest. Each scrumptious shade will tempt your sweet                  plumping, line-filling ingredients of our famous
tooth with a touch of rich, decadent color while blocking . Apply            Fat Lip! Just click the pen to drench your lips               Giggle
the lighter shades during the day, the darker shades in the eve-             in shiny color. Beauty-full!
ning or combine the two for a touch of sexy shine. Your lips will
feel soft and smooth and will smell and taste delightful.                                                                                  Wink



Retail: $32.00                                                               Retail: $20.00
Net wt. 0.88oz (25g)                                                         Net wt. 0.14oz (4g)

What Is It?                                                                  What Is It?
Rich decadent, opaque matte creamy lipstick in a palette of goof-proof       A spicy kiss, this tingly gloss works like a bicycle pump for your pout. It
shades.                                                                      inflates lips instantly and drenches them in semi-sheer color.




What It Does:                                                                What It Does:
• Long wearing creamy soft texture evenly coats lips.                        • Plumps lips in semi-sheer, shiny color.
•    Polymer technology increases color intensity without dryness and        •    Cinnamon, ginger and anise freshens breath.
     resists feathering and bleeding.
•    Sugarcane extract refines lip texture.
•    Organic lemon essential oil is uplifting.
What You’ll Love:                                                            What You’ll Love:
• Hypoallergenic, mineral formula.                                           • Hypoallergenic, mineral formula.
•    Vitamins C-A-K-E condition skin and provide anti-oxidant                •    Vitamins C-A-K-E condition skin and provide anti-oxidant
     protection.                                                                  protection.
•    The delicious scent of sugar cookie with a hint of lemon.               •    Cinnamon, ginger and anise boost circulation and freshen breath.
•    Gymnema Sylvestris, an agent that blocks the taste of sugar and         •    Dipalmitoyl Hydroxyproline and Palmitoyl Oligopeptide enhance
     thus prevents the craving of sugar.                                          collagen and hyaluronic acid production which increases the volume
•    Multi-color concept offers the ability to blend a custom color.              in the lip tissue and creates the plumping effect.

Application:                                                                 Application:
Apply over lips. Colors in each palette may be used individually or mixed    Simply click pen to dispense product and apply over lips.
and blended together. Apply to desired areas with finger tips or with
synthetic lip brush.




What Goes with Sweet Roll?                                                   What Goes with Big Fat Kiss?
• Rock Star Glimmer + Gloss                                                  • Kiss + Tell Lipstick
•    S.W.A.K. Lipstick Sealant                                               •    Rock Star Glimmer + Gloss
•    Deluxe Lip Brush                                                        •    S.W.A.K. Lipstick Sealant

Reported Celebrity Devotees :                                                Reported Celebrity Devotees :
Heather Locklear, Juliette Binoche, Joy Behar                                Eva Longoria, Lisa Rinna
                                                                The Big Day



                                                                   I Do



                                                          Honeymoon Sweet




        True Brilliance
A long lasting, creme-based lip stain that dries
to a semi-matte finish. One side of the dual
wand contains long lasting, semi-permanent
color worth lusting after, the other a clear
glaze of pure, moist-looking shine imparts a
glassy glow and leaves breath minty fresh with
organic peppermint and spearmint. One wave
of the wand delivers a sheer veil of color, or
layer for a deep, matte, inky stain. Once the
color's in place, simply slick on a topcoat of
gleam, as needed, throughout the day.
Retail: $21.00
Net wt. 0.34oz (9.6g)

What Is It?
A super smudge-proof lip stain on one end and a refreshing super
smooth lip gloss on the opposite end.




What It Does:
• Defines lip with smear-proof, water-proof semi-matte color.
•    Vitamins C-A-K-E condition lips and              provide     anti-oxidant
     protection.
•    Provides a refreshing cooling sensation.
•    Gives breath long-lasting freshness.
What You’ll Love:
• Stays looking freshly applied for up to twelve hours. Formula won’t
   smudge off or fade away all day. Waterproof.
• Color-rich, creamy formula glides on smoothly for expert control.
•    Antioxidant enriched formula conditions lips.
•    Removes easily with soap and water.
•    Organic peppermint and spearmint keep breath kissably fresh.


Application:
Apply lip stain with wand applicator over lips.      Blot. Then follow with
gloss on opposite end, if desired.                                               A thing of beauty is a joy forever.

                                                                                           ~John Keats


What Goes with True Brilliance?
• Supernatural Sheer Tint
•    Supernatural Concealer
•    Mineral Sheer Radiance

Reported Celebrity Devotees :
Kelly Ripa, Katie Holmes
                                                         Super Raspberry                                                                Satsuma Cherry



                                                         Super Strawberry                                                             Bombay Red Currant



                                                           Super Candy                                                                   Tahitian Berry



                                                         Super Charming



                                                          Super Nectar



                                                         Super Gossamer

             Super Gloss                                                                  Double Mint
High shine glosses in kissable colors give you                                Double your pleasure with these refreshing lip
the perfect, sexy pout every time. Each tint                                  glosses. Each dual-ended gloss has one
glides onto the lips with one quick stroke,                                   sheer side, one shimmery for a match made in
providing long-lasting shine, sheer coverage,                                 heaven. The super-smooth textures contain
and volume. Each vitamin-enriched shade                                       aloe extract, spearmint, peppermint and
contains real fruit extract and tantalizing                                   vitamins C & E for moisturizing -and fresh
pomegranate fragrance.                                                        breath that makes kissing even more
                                                                              enjoyable! A must-have for gloss addicts
                                                                              everywhere.



Retail: $15.00                                                                Retail: $20.00
Net wt. 0.35oz (10g)                                                          Net wt. 0.5oz (14g)

What Is It?                                                                   What Is It?
Get instant comfort and hydrating repair for thirsty lips while chasing       Mint-infused lip gloss provides a glossy high shine with a refreshing cool-
away the harmful effect of UV rays. Gently repairs lips with soothing aloe    ing sensation.
and vitamins. Delivers transparent shine and sensuous shimmer.




What It Does:                                                                 What It Does:
• Hydrates and repairs lips.                                                  • Hydrates lips and repairs lips.
•    Delivers transparent shine and sensuous shimmer.                         •    Delivers transparent shine and sensuous shimmer.
•    SPF 15.                                                                  •    Provides a refreshing cooling sensation.
                                                                              •    Gives breath long-lasting freshness.

What You’ll Love:                                                             What You’ll Love:
• Hypoallergenic, mineral formula.                                            • Hypoallergenic, mineral formula. Appropriate for all skin types.
•    Vitamins C-A-K-E condition lips and provide               anti-oxidant   •    Vitamins C-A-K-E condition skin and provide anti-oxidant
     protection.                                                                   protection.
•    Aloe Barbadebis Leaf Extract helps sooth lips.                           •    Lips stay moist and protected with shea and mango seed butter.
•    Extracts of fig, pomegranate and mandarin condition lips.                •    Organic peppermint and spearmint oil give breath long-lasting fresh-
•    Titanium Dioxide and Zinc Oxide for natural sunscreen protection.             ness.
                                                                              •    Aloe extract hydrates and soothes lips.
Application:                                                                  Application:
Apply to lips daily for the ultimate shinny lip treat.                        Apply to bare lips or over lipstick if desired.




What Goes with Super Gloss?                                                   What Goes with Double Mint?
• Lip Spa                                                                     • Lip Spa
•    Kiss + Tell Lipstick                                                     •    Sweet Roll
•    Lip Lacquer                                                              •    Fat Lip

Reported Celebrity Devotees :                                                 Reported Celebrity Devotees :
Elisabeth Hasselbeck, Lisa Rinna                                              Jamie-Lynn Sigler, Kristen Bell, Brook Burns
                                                             Garnet                                                                       Neglige



                                                          Moonstone                                                                       Teddy



                                                              Topaz                                                                      Camisole



                                                          Rose Quartz                                                                    Babydoll



                                                          Tourmaline                                                                      Bustier


                                                             Amethyst
                                                                                                                                         Kncikers
                         Rock Star                                                                     Skinny Dip
These magical wands contain a double-duty, super sexy, super                  The cosmetic equivalent of really gorgeous lingerie, these tubes
shiny lip gloss on one end and a luminous, crystal powder at the              of instant sex appeal for lips add special gossamer shimmer
other for a famous glow. The crushed powders can be applied                   effects with a whisper of color. The advanced, liquid-crystal
wet for maximum intensity or dry for sheer, spirited dazzle. The              technology illuminates and the smooth, whipped formula is light
super-fine, iridescent particles literally radiate extreme brilliance         as air for seriously sensuous lips. Nearly naked shades, formu-
as soon as they are applied. Dust them onto eyes, cheeks, or                  lated with creamy shea butter, Tahitian vanilla, rosemary and
lips - anywhere you want a glance to linger.                                  clove and a blend of all natural appetite inhibitors and sugar
                                                                              blockers to help reduce cravings. We guarantee lots of lingering
                                                                              kisses.



Retail: $20.00                                                                Retail: $15.00
Net wt. 0.5oz (14g)                                                           Net wt. 0.15oz (4.25g)

What Is It?                                                                   What Is It?
Two-in-one color offers shine and pigment in a single wand. Apply gloss       Nude based shades of multi-dimensional whipped lip gloss formula.
and dab shimmer on the fullest part of your lips to create sensuous, eye-     Non-sticky formula contains moisturizing lip emollients and natural appe-
catching look. Shimmer can also be applied onto eyes or cheeks- any-          tite inhibitors and sugar blockers to help reduce cravings.
where you want a glance to linger.



What It Does:                                                                 What It Does:
• High shine lacquer finish creates a super-wet mouth.                        • Nude shades add pearlized and metallic sheen.
•    Powder pigment adds multi-dimensional color to eyes, cheeks or           •    Whipped formula glides on smoothly and easily.
     lips.                                                                    •    Contains natural appetite inhibitors and sugar blockers to help re-
                                                                                   duce cravings.


What You’ll Love:                                                             What You’ll Love:
• Hypoallergenic, mineral formula.                                            • Hypoallergenic, mineral formula.
•    Vitamins C-A-K-E condition lips and provide               anti-oxidant   •    Vitamins C-A-K-E condition lips and provide anti-oxidant
     protection.                                                                   protection.
•    Jojoba and Avocado oils moisturize, protect and heal.                    •    Hoodia Gordonii and essential oils of rosemary, vanilla and clove
•    Hazelnut oil helps to condition lips.                                         are natural appetite suppressants and curbs cravings.
•    Sweet and tart blackcurrant oil cushions the lips with essential         •    Gymnema Sylvestris, an agent that blocks the taste of sugar and
     plumping fatty acids.                                                         thus prevents the craving of sugar.

Application:                                                                  Application:
Wear alone or apply over lipstick.                                            Apply onto lips when needed. For more dimension, swipe on over lip-
                                                                              stick. For fair to medium skin tones, cooler nudes look more natural.
                                                                              Olive to dark skin tones, warmer nudes look better.




What Goes with Rock Star?                                                     What Goes with Skinny Dip?
• Liquif-Eye                                                                  • Kiss + Tell Lipstick
•    S.W.A.K. Lipstick Sealant                                                •    Supernatural Sheer Radiance
•    Supernatural Shadow                                                      •    Draw the Line Lip Pencil

Reported Celebrity Devotees :                                                 Reported Celebrity Devotees :
Elisabeth Hasselbeck                                                          Scarlett Johansson, Heather Locklear
                                                              Tahiti                                                                           Brasin



                                                             Santorini                                                                        Temptress



                                                              Malta                                                                           Aubergine



                                                               Bali                                                                           Sundown



                                                             Trinidad                                                                           Tulip



                                                               Maui                                                                            Heather

         Swizzle Stick                                                             Draw the Line Lip
Let Urban Apothecary whisk you away to your                                   Go from delicately lined to dramatically                        Rootbeer
favorite tropical island for a bit of refreshing                              defined with this antioxidant enriched
color.    Packed with luscious extracts of                                    formula. The non-feathering, long-lasting,
coconut, papaya, pineapple and sugar cane,                                    waterproof formulation assists in offering maxi-                 Touch
one end of the tube boasts super-rich color,                                  mum coverage for luscious radiant and fuller
the other end, a matching lip liner. Carry on,                                lips. Swivel-up stick requires no sharpening,
these sleek sticks glide on in no time at all for                             while the lip brush on the opposite end pro-                     Poppy
on the glow glam- anytime, anywhere.                                          vides just the right amount of blending.




Retail: $22.00                                                                Retail: $18.00
Net wt. 0.5oz (14g)                                                           Net wt. 0.01oz (.25g)

What Is It?                                                                   What Is It?
High shine, dynamic duo. Lip pencil, lip lacquer and lip brush in one         A super smudge-proof color in a retractable, self sharpening pencil. The
packaging.                                                                    high tech, waterproof formula draws a perfect line without tugging on
                                                                              delicate lip area.




What It Does:                                                                 What It Does:
• Lip lacquer creates a high gloss shine.                                     • Line and define lips.
•    Coordinating shades of lip pencil and lip lacquer.                       •    Vitamins C-A-K-E       condition    lips   and   provide     anti-oxidant
•    Propel-repel mechanism for lip pencil.                                        protection.
•

What You’ll Love:                                                             What You’ll Love:
• Hypoallergenic, mineral formula.                                            • Stays looking freshly applied for up to eighteen hours. Formula
•    Vitamins C-A-K-E condition lips and provide               anti-oxidant      won’t smudge off or fade away all day. Waterproof.
     protection.                                                              • Color-rich, creamy formula glides on smoothly for expert control.
•    Coconut oil and Hazelnut oil helps condition lips.                       •    Automatic propel pencils require no sharpening for a precise line
•    Papaya and Pineapple extracts gently loosens and dissolves dull,              every time. Retractable tip protects against breakage.
     surface cells and increases healthy circulation.                         •    Antioxidant enriched formula.
•    Sugar cane extract improves lip texture.                                 •    Helps prevent lipstick from fading, feathering and bleeding.
Application:                                                                  Application:
Wear alone or coordinate with lipstick. After applying lip liner, apply lip   Use as a liner or lipstick, smudge with the built-in specially tapered brush
lacquer over lips. Wear alone or, for a complete lip look, follow with        applicator, for a luscious lip look. Line lips following the perimeter of the
lipstick for added depth and shine.                                           mouth, then follow with lipstick or lip gloss. Twist pencil to expose color
                                                                              tip.



What Goes with Swizzle Stick?                                                 What Goes with Draw the Line Lip?
•  Kiss + Tell Lipstick                                                       • Kiss + Tell Lipstick
•    Rock Star Glimmer + Gloss                                                •    Big Fat Kiss
•    S.W.A.K. Sealant                                                         •    Skinny Dip

Reported Celebrity Devotees :                                                 Reported Celebrity Devotees :
Ali Larter, Lisa Rinna                                                        Naomi Watta, Paula Patton, Kelly Brook
                                                            Tinted Treatment
                                                        sheer, juicy & chock full of
                                                       vitamins to protect your pout


                                                                 Exfoliator
                                                        luscious microbeads gently
                                                           remove dry, flaky skin


                                                                 Lip Primer
                                                        say, "goodbye" to fine lines,
                                                     feathering, & lipstick that bleeds


                                                                  Lip Salve
                                                    feather-light lip salve that instantly
                                                      smoothes the texture of the lips


                                                           Anti-Aging Treatment
                                                    seal in moisture while reducing the
                                                        signs of pre-mature aging.


                                                                  Lip Shine
                                                      one coat of the fortifying remedy
                                                    delivers sheer shine, while multiple
                            Lip Spa                  layers increase the depth of color.                                 Fat Lip
This take-with-you palette transforms chapped lips to moist                                  Fat Lip injects lips with bombshell bravura. Instantly
and smooth instantly. The palette contains a tinted treat-                                   absorbed and specially designed with folic acid and plant
ment, exfoliator, lip primer, lip salve, anti-aging treatment and                            extracts to increase blood flow to the lips and reduce the look
lip shine. Think of this as the world's most luxurious treat-                                of fine lines without the silly sting. But wait- the plumping
ment for your lips! Formulated with exotic oils and butters,                                 benefits have only just begun… an additional ingredient,
vitamin E, C and A to protect and pretty your pout.                                          Maxi-Lip, works cumulatively to encourage lasting fullness.
                                                                                             Be prepared for a poutier pucker after 30 days.




Retail: $35.00                                                                               Retail: $20.00
Net wt. 0.88oz (25g)                                                                         Net wt. 0.35oz (10g)

What Is It?                                                                                  What Is It?
Treat yourself to fuller, sexier, luscious, smoother, kissable lips. Exfoli-                 A cosmeceutical lip treatment designed to plump lips without tingle. Pat-
ate, moisturize, restore and seal lips in a matter of minutes.                               ented Maxi-Lip works cumulatively to encourage lasting fullness. Clinical
                                                                                             studies show an increase in lip volume of 40%, a reduction of furrows by
                                                                                             10-30% and an increase in moisture by 50-60%.



What It Does:                                                                                What It Does:
• Seals in moisture. Reduces the signs of pre-mature aging.                                  • Adds high gloss, transparent shine.
   Protects your pout. Instantly smoothes the texture of the lips.                           •    Multi-vitamin formula conditions lips and provides antioxidant pro-
• Gently removes dry, flaky skin, eliminates tightness.                                           tection.
•    Fills fine lines, stops color from feathering and bleeding.                             •    Balances the mind and soul with a blend of essential oils.
•    Restores amino acids and collagen encouraging firmness.                                 •    White Lotus adds euphoria, heightened awareness and tranquility.
What You’ll Love:                                                                            What You’ll Love:
• Vitamins C-A-K-E condition lips and provide anti-oxidant                                   • Vitamins C-A-K-E condition skin and provide anti-oxidant
   protection.                                                                                  protection.
• Luscious micro-beads and papaya extract gently removes dry, flaky                          • Treatment spheres filled with Folic Acid helps plump lips.
   skin. Pomegranate extract conditions lips.                                                •    Maxi-Lip works cumulatively to encourage lasting fullness. Clinical
• Dimethicone delivers sheer shine and increases the depth of lip                                 studies show an increase in lip volume of 40%, a reduction of
   color.                                                                                         furrows by 10-30% and an increase in moisture by 50-60%.
• Organic rosehip oil replenishes lips and adds natural fragrance.
Application:                                                                                 Application:
Apply to lips weekly for luscious lips. Use it before bed, before make-up                    Apply as desired to plump lips. May also be used under lipstick or lip
application or just glow naturally anytime. The palette is functional and                    gloss for plump and polish.
convenient and the treatments are sensuously scented.




What Goes with Lip Spa?                                                                      What Goes with Fat Lip?
• Kiss + Tell Lipstick                                                                       • Kiss + Tell Lipstick
•    Big Fat Kiss                                                                            •    Lip Spa
•    Rock Star Gloss + Glimmer                                                               •    Lip Sorbet

Reported Celebrity Devotees :                                                                Reported Celebrity Devotees :
Lisa Rinna                                                                                   Katherine Heigl, Nikky Hilton, Nicole Ritchie, Kimberly Stewart
       S.W.A.K Lipstick Sealant                                                            Nirvana Lip Polish
Touch ups are a thing of the past with this heavy duty lipstick             Impart a glassy shine to bare lips or add oomph to any lip-
enforcer! It makes lipstick smudge proof, waterproof, fade                  stick with this unbelievably slick, super longwearing, crystal-
proof, feather proof, and even kiss proof. Makes any lipstick               clear gloss. A natural fragrance of cardamom, ginger and
last up to twelve hours- so go ahead- lock lips. Now that’s                 neroli keep you feeling empowered and energized, while
what we call sealed with a kiss!                                            white lotus oil adds euphoria, heightened awareness and
                                                                            tranquility. Try applying over lips filled in with lip liner for an
                                                                            irresistible mouth that's sure to grab attention -and stay put.
                                                                            Sleek and sexy.



Retail: $18.00                                                              Retail: $14.00
Net wt. 0.18oz (5g)                                                         Net wt. 0.20oz (6g)

What Is It?                                                                 What Is It?
Clear fluid prevents lipstick from feathering, helps lock color in place.   A n ultra-brilliant formula that delivers transparent shine while balancing
                                                                            the mind and soul with a blend of essential oils.




What It Does:                                                               What It Does:
• Gives lipstick a smear-proof, water-proof finish.                         • Adds high gloss, transparent shine.
•    Prevents lipstick from bleeding or feathering.                         •    Multi-vitamin formula conditions lips and provides antioxidant pro-
                                                                                 tection.
                                                                            •    Balances the mind and soul with a blend of essential oils.
                                                                            •    White Lotus adds euphoria, heightened awareness and tranquility.
What You’ll Love:                                                           What You’ll Love:
• Vitamins C-A-K-E condition lips and provide anti-oxidant                  • Vitamins C-A-K-E condition skin and provide anti-oxidant
   protection.                                                                 protection.
• Titanium Dioxide and Zinc Oxide for natural sunscreen protection.         • Dimethicone delivers sheer shine and increases the depth of lip
•    All natural, botanical base contains no ink, dye, chemicals or            color.
     petroleum.                                                             • A natural fragrance of cardamom, ginger and neroli keep you feeling
                                                                               empowered and energized.       White lotus oil adds euphoria,
                                                                               heightened awareness and tranquility.

Application:                                                                Application:
After applying lipstick, lightly apply a fine film of S.W.A.K. around the   Apply May also be used alone or over lipstick for a high gloss, patent
edge of lip line. May also be applied over lip color, if desired.           shine. Try applying over lips filled in with lip liner for an irresistible mouth
                                                                            that's sure to grab attention -and stay put.




What Goes with S.W.A.K. Sealant?                                            What Goes with Zen Lip Polish?
• Kiss + Tell Lipstick                                                      • Kiss + Tell Lipstick
•    Big Fat Kiss                                                           •    Draw the Line Lip Pencil
•    Draw the Line Lip Pencil                                               •    Lip Spa

Reported Celebrity Devotees :                                               Reported Celebrity Devotees :
Pink, Caroline Fisher, Jessica Biel                                         Demi Moore, Katherine Heigl, Hilary Swank, Penelope Cruz
        Double up
        with
        Urban
        Apothecary's
        range of
        multi-use
        cosmetics.
MULTI   Brighten
        your face
        in a flash
        with these
        smart, yet
        chic,
        versatile
        products.
                                                                                                                                                 Bronze

                                                               Uptown
                                                                                                                                                Champagne




                                                               Downtown




                                                                SoHo




                    Fingerpaints                                                                       Bada Bling
The ultimate 3-in-1 multi-purpose makeup to effortlessly                        Lit up with thousands of tiny lights, this 'crystal' lotion smoothes
 illuminate eyes, cheeks and lips with a wash of sheer color.                   on a sheen. Apply to skin for a just-in-from-the-sun glow, add to
Pearl extract adds brilliance and luminosity to skin’s color and                foundation to for a subtle sheen, or glide onto shoulders and
tone, while the velvety texture provides even distribution. Use                 legs for a sexy shimmer. Monoi de Tahiti irresistible scent of Ta-
your finger to dab color and lightly blend. Six versatile shades,               hitian gardenia. Luxurious with White Truffle oil and organic co-
conveniently packaged in small, travel-friendly compacts.                       conut oil yet lightweight, it absorbs on contact … leaves nothing
                                                                                but a shimmering, sexy you!




Retail: $35.00                                                                  Retail: $35.00
Net wt. 0.88oz (25g)                                                            Net wt. 1.25oz (35g)

What Is It?                                                                     What Is It?
Oil –free gel-crème formula palette for face, eyes and lips, contain multi-     Liquid shimmer with natural pigments for face and décolleté creates
ple shades that can be applied individually or blended together to create       luminosity with minerals for sparkle and shine.
the perfect color.




What It Does:                                                                   What It Does:
• Imparts a soft blush of color and sensuous shimmer.                           • Helps to hydrate skin with plant emollients.
•    Moisturizes and conditions skin.                                           •    Sets evenly with smooth, lightweight application.
•    A soft aroma infused with certified organic lavender and hibiscus          •    Provides flawless coverage, optimizes skin tone.
     flower extract moisturizes skin.
•    Long-wearing, velvety smooth finish.
What You’ll Love:                                                               What You’ll Love:
• Hypoallergenic, mineral formula. Oil-free, water-based formula.               • Hypoallergenic, mineral formula. Appropriate for all skin types.
•    Vitamins C-A-K-E condition         lips   and   provide     anti-oxidant   •    Vitamins C-A-K-E       condition   skin   and   provide      anti-oxidant
     protection.                                                                     protection.
•    Hyaluronic Acid moisturizes.                                               •    Oil-free. Talc free.
•    Shea Butter softens and conditions.                                        •    White truffle oil and organic coconut oil adds moisture.
•    Hibiscus flower extract (hibiscus sabdariffa) and organic lavender         •    Monoi de Tahiti irresistible scent of Tahitian gardenia.
     is soothing and moisturizing.
Application:                                                                    Application:
Colors in each palette may be used individually or mixed and blended            Apply to appropriate areas of the face, cheeks or décolleté. May be used
together. Apply to desired area with finger tips or synthetic brush.            alone for sensuous shimmer or mixed with foundation or moisturizer for a
                                                                                gossamer glow.




What Goes with Fingerpaints?                                                    What Goes with Bada Bling?
• Zen Lip Polish                                                                • Supernatural Sheer Tint
•    Fat Lip                                                                    •    Fat Cat Mascara
•    Draw the Line Lip Pencil                                                   •    Lip Sorbet

Reported Celebrity Devotees :                                                   Reported Celebrity Devotees :
Stella McCartney, Elisabeth Hasselbeck                                          Melinda Clark, Rachel Bilson
                                                                               Tantrum      Bohemian        Provocateur    Sweet Inspiration     Purple Haze




                                                                              Technicolor     Dolce          Pixie Tryst      Faux Croc            Rich Girl




                                                                             Double Seven   Party Pris       Paparazzi        Head Rush          Stud Muffin
                      Pro Pigment
Sparkle. Shimmer. Shine. These highly concentrated loose
color pigments offer intense, radiant color for a variety of effects.
Wear Pro Pigment on eyes-- dry for soft, subtle or smoky looks, or
wear it wet for a more dramatic effect. Sweep over cheeks for a
translucent wash of color or shimmer, or glide over shoulders                  Czarina      Kitch Witch     Bittersweet     Beat Dreams        Comfortably Numb
and décolleté for a cutting-edge glow. Either way, if you love to
play with color and experiment to your heart's content, Pro
Pigment is a dream come true.




Retail: $16.00
Net wt. 0.11oz (3g)

What Is It?
High-frost, go anywhere formula in a loose powder sifter pot.




What It Does:
• High pigment level creates rich color application.
•    Opalescent pigments create a dazzling multi-tonal effect.




What You’ll Love:
• Hypoallergenic, mineral formula.
•    Vitamins C-A-K-E condition skin and provide anti-oxidant
     protection.
•    Waterproof and crease-resistant formula keeps color looking fresh.
•    Rich pigment levels provide long-lasting color.
•    Triple milled powder creates a smooth velvet finish and blends
     easily.
Application:
Apply with a brush to eyes, face and body. Wear alone or over other eye
shadows, lipstick or lip glosses. Apply wet to foil for a solid shine. Mix
into clear lip gloss for intense shimmer, color and shine.                                       Taking joy in living is a woman's
                                                                                                          best cosmetic.

                                                                                                          ~Rosalind Russell
What Goes with Pro Pigment?
• Nirvana Lip Polish
•    S.W.A.K.
•    Squirrel Large Fluff

Reported Celebrity Devotees :
Elisabeth Hasselbeck, Angelina Jolie
               Hocus Pocus    Blue Moon      Enchant        Mystic



                Poison Ivy    Witchcraft     Absinthe      Alchemy



                    Kismet     Pumpkin     Harvest Moon      Jinx



                Belladonna       Hex        Love Potion     Charm



                  Hoodoo        Voodoo      Ultraviolet      Pixie



               Abracadabra Supernatural      Midnight     Black Magic

                             Glitterazzi                                                        Stuck Up Adhesive
    Sparkle like the superstar you are with this ranbowilicious line of            Join the Glitterati! Stuck Up works wonders with all that
    glitter. Non-stop partying calls for these rainbow sparklers to                sparkles, glitters and glows- its tacky! Great with sluggish
    make you glimmer and sizzle like the brightest star ever. Try                  straps, daring decollate, Austrian crystal jewels, gems,
    Stuck Up Adhesive and enhance your star quality with                           bindis or any body art that's lost its stick. Easy removal
    impromptu body art. The particles are ultra-fine and literally                 with H20.
    radiate extreme brilliance as soon as they are applied. From eye
    popping fuchsia to go-go greens and crystal silver to precious
    gold, these colors are certified party-perfect.




Retail: $12.00                                                                 Retail: $14.00
Net wt. 0.28oz (8g)                                                            Net wt. 0.25oz (7.4g)

What Is It?                                                                    What Is It?
Dramatic, dazzling, ultrafine glitter particles create sparkling effects for   A cosmetic adhesive with a convenient flocked wand applicator.
face and body.




What It Does:                                                                  What It Does:
• Ultrafine glitter particles create an instant special effect on any sur-     • Perfect for glitter, Austrian crystal gems, bindis, or any body art
   face.                                                                          that’s lost its stick.
                                                                               • Great on sluggish straps.


What You’ll Love:                                                              What You’ll Love:
• Multi-use product can be applied to face, lips and body.                     • Appropriate for all skin types.
•      Loose form may be used alone or mixed into body lotion, foundation      •     Vitamins C-A-K-E condition skin        and    provide   anti-oxidant
       or lip glosses.                                                               protection.
•      A rainbow of unique shades from eye popping fuchsia to go-go            •     Comfortable, non-tightening formula.
       greens.                                                                 •     Washes clean with mild soap and warm water.



Application:                                                                   Application:
Apply to lips daily for the ultimate lip treat.                                Apply adhesive, let dry for five seconds.




What Goes with Glitterazzi?                                                    What Goes with Stuck Up?
• Nirvana Lip Polish                                                           •  Glitterazzi
•      Pro Pigment                                                             •     Pro Pigment
•      Bada Bling                                                              •     Pointed Taklon Liner Brush

Reported Celebrity Devotees :                                                  Reported Celebrity Devotees :
Drew Barrymore, Emilie de Ravin                                                Jennifer Lopez, Kate Hudson, Goldie Hawn
    Supernatural Mineral Mist
Mist your face with a burst of freshness anytime with a luxurious
blend of minerals, antioxidants and essential oils of lavender
and geranium.        Kola Nut works to help boost skin
circulation for a more energized look. Echinacea is a natural
antibiotic and immune enhancer (great for plane rides). Glycolic
Acid removes fine lines, brown spots, blackheads, dry patches
and oil from skins surface. Suitable for all skin types. It sets
makeup quickly, revives makeup throughout the day, and keeps
you looking fresh by replenishing that much needed vitamins
and moisture.


Retail: $6.00
Net wt. 2.00oz (65g)

What Is It?
A soothing, hydrating mist chockfull of minerals and good for your skin
ingredients.




What It Does:
• Instantly hydrates skin. Keeps skin looking fresh.
•    Revives makeup throughout the day
•    Helps boost skin circulation for a more energized look.
•    Calms the mind and sense with a blend of lavender and mandarin
     orange.
What You’ll Love:
• Hypoallergenic, mineral formula. Suitable for all skin types.
•    Vitamins C-A-K-E condition skin and provide anti-oxidant
     protection. Green Tea extract fights free radicals and aging.
•    Kola nut works to help boost cell circulation.
•    Echinacea is a natural antibiotic and immune system enhancer.
•    Glycolic Acid removes fine lines, brown spots, impurities, black-
     heads, dry patches and oil from skin.
Application:
Spritz atomizer several times a day (for the face, start at the neck and
move slowly upwards). Leave a few minutes to act and gently dab away
or let air dry.                                                            Practice random beauty and
                                                                              senseless acts of love.

                                                                                  ~Anonymous
What Goes with Supernatural Mineral Mist?
• Supernatural Sheer Tint
•    Nirvana Lip Polish
•    Supernatural Sheer Radiance

Reported Celebrity Devotees :
Dayna Devon, Brook Burke, Demi Moore
        Tools for
        re-creating
        yourself
        come in
        many shapes
        and sizes.
TOOLS   Let's
        face it,
        without the
        correct
        beauty tools,
        you'll never
        perfect
        your look.
                                                                                      Brow & Lash       Chisel Angle Blush     Chisel Double Angel    Angle Powder
                                                                                        $14.00               $32.00                  $20.00             $58.00




                                                                                        Crease              Deluxe Lip             Foundation            Kabuki
                                                                                        $28.00               $24.00                  $34.00              $38.00




                                                                                   Pointed Camouflage   Pointed Taklon Liner   Squirrel Large Fluff   Tapered Angle
                                                                                         $24.00               $14.00                 $25.00              $18.00

                  Makeup Brushes
Beautifully hand crafted professional makeup brushes from start
to finish with premium bristles for flawless finishing and specially
designed for professional precision (the most perfectly shaped
                                                                                    Taklon Flat Liner     Mini Fluff Brush      Mini Powder Puff      Mini Sponge
brush hairs available) - if we must say-so ourselves. As a                              $20.00                 $6.00                 $5.00               $5.00
finishing touch, the handles are made of birch to give you the
most magnificent makeup brushes ever created.



                                                                                     Duo Sharpener       Clean Slate Wipes        Clean Sweep           Dry Clean
                                                                                         $6.00                $10.00                 $18.00              $15.00
Angle Powder Professional Makeup Brush
Ohhh! That’s what we hear every time someone tries this ultra soft brush. Carefully constructed by hand, this brush is a multi-purpose makeup bag
essential: Use it for blush, all over loose powdering, or to apply any of our mosaic powders for a soft and seamless finish.
Retail: $58.00

Brow / Lash Groomer Professional Makeup Brush
This dual-sided tool will give you lovely lashes and brows! Use it to separate lashes and prevent mascara clumping; then use it on brows to define and
shape.
Retail: $14.00

Chisel Angle Blush Professional Makeup Brush
This soft brush is perfect for applying blush and contouring under the cheekbones, along the jaw line, and under the chin. The more you use this brush,
the more you’ll love it!
Retail: $32.00

Chisel Double Professional Makeup Brush
Emphasize your eyes with this multipurpose eye tool. Made of tapered bristles for an especially delicate touch- this brush is a blending beauty!
Retail: $20.00

Crease Professional Makeup Brush
Tapered to a point, this long-hair brush blends 'crease' color like no other. Our pick for fail-safe eye shadow application, it guides as it glides.
Retail: $28.00

Deluxe Lip Professional Makeup Brush
The perfect lip brush would apply lipstick smoothly, clean up easily, and withstand many washes. Here it is!
Retail: $24.00

Foundation Professional Makeup Brush
How do you get that star-perfect finish? While your choice of foundation is key, selecting the right tools to ensure perfect and precise application is a
must. This brush is sized to offer you control so precise you can spot and cover virtually every imperfection - including red around the nose, under eye
circles, and other flaws - like a true professional.
Retail: $34.00

Kabuki Professional Makeup Brush
Designed to apply and blend loose powder, blushes, and bronzers, the Kabuki Brush is made from the highest-quality, cruelty-free goat hair bristles that
feel like cashmere against the skin. This "travel-friendly" tool was especially designed to fit comfortably, both in your hand and in your makeup bag. So
now you can take your powder brush with you wherever you go!
Retail: $38.00

Pointed Camouflage Professional Makeup Brush
This precisely pointed brush allows for exact placement and strategic concealing. Works wonders with our Undercover concealer.
Retail: $24.00

Pointed Taklon Liner Professional Makeup Brush
This brush really makes lining the eye with shadow a one-sweep effort. Highly recommended for upper and lower lash line, for finely detailed accuracy.
Retail: $14.00
Squirrel Large Fluff Professional Makeup Brush
One of our most versatile brushes, designed to work perfectly with our pressed eye shadow, our fluff brush is sized to work everywhere on the eye.
Retail: $25.00

Tapered Angle Kolinsky Professional Brush
Renowned for its' flexibility, strength and durability, as well as delicate kolinsky softness, ideal for defining of both lids, lowers and brow lines.
Retail: $18.00

Taklon Flat Liner Professional Makeup Brush
Stiff Taklon nylon bristles groom brows into place as they deposit color close to the roots. Add a dash of color near the line of the eye for thicker looking
lashes.
Retail: $20.00

Duo Sharpener
Never have pencils break while sharpening again. Our duo sharpener is made with German cutlery precision steel blade, and accommodates two differ-
ent pencil sizes. This sharpener is also discreet, concealing all the shavings and never leaving a mess for you to clean up. Ah, if only everything in life
were this simple.
Retail: $6.00

Clean Slate Makeup Wipes
Every great artist starts with a blank canvas. If you want to take it all off, anytime, anywhere, reach for our makeup wipes- You'll be glad you did! A few
quick sweeps dissolves everything- leaving a clean slate! 25 count.
Retail: $10.00

Clean Sweep Luxury Brush Refresher
Clean Sweep works to kill bacteria, clean and disinfect, leaving brushes soft and silky. Special silk conditioners help keep hair bristles soft and main-
tain their shape over time, actually prolonging the life of natural and synthetic bristles. Available in a convenient spray format, this brush cleaner cuts
down the dry time and makes it convenient for quick use. 6oz.

To Use: Spritz the brush with Clean Sweep and then wipe on a towel. Brushes are ready for your next application.
Retail: $18.00

Dry Clean Luxury Brush Sanitizer
Whether you're on the go or in a hurry, this is the perfect way to keep your makeup brushes clean. Dry Clean works without water to kill bacteria, clean
and disinfect- no soaking required! Disinfect all brushes and tools regularly to ensure maximum performance. 4oz.

To Use: Put a thumbnail size amount in your palm and rub over bristles briskly until dry to keep brushes refreshed and clean, while keeping germs out
of the picture.
Retail: $15.00

Power Wash Luxury Brush Cleanser
This concentrated aqua blue liquid-gel eliminates deep down grime, surface oil and debris. A quick swish will purge both natural and synthetic bristles
of dirt and oil while concentrated scrubbing bubbles power-cleanse, sweeping away debris. For brushes used daily, use Power Wash once a month.
6oz.

To Use: Mix 1 part Power Wash with 3 parts warm water in a shallow bowl. Swish brush through solution, squeezing liquid through bristles. Repeat
for one minute. Rinse with cool water, until water runs clear. Squeeze thoroughly. Do not wring or twist brush. Lay flat to dry. Never leave brushes
soaking in water.
Retail: $18.00

Mini Fluff Brush
Sweep, contour and color. This professional brush applicator is perfect for the mess-free application of loose powder, pressed powder or bronzer. The
rounded, fluffy tipped brush is perfect for precise pigment placement and for blending for a streak-free finish.
Retail: $4.00

Mini Powder Puff
Dab, blot, and dust your way to perfection with these ultra-soft powder puffs. Perfect for applying pressed powder, loose powder, or blending; these
luxurious, easy to hold puffs are a must-have for any makeup kit. A little dab will do ya. Note that while these durable powder puffs can be rinsed and
reused, you'll want to replace them with fresh ones about every 3 months.
Retail: $4.00

Mini Sponge
Erase, blend and soften. The extra-fine texture of these easy to hold sponges turns the tiniest dot of foundation into sheer, silky, flawless coverage. Use
your sponge wedges like erasers, too -- blending away any excess. Note that while these durable sponge wedges can be rinsed and reused, you'll
want to replace them with fresh ones about every 3 months.
Retail: $4.00
                 Pro Brush Tote                                                           Pro Makeup Bag
Designed to make the job of looking gorgeous and impeccably              Keep all your favorite cosmetics from unraveling while you’re
groomed just a little easier. Tote your own brushes in-style with        traveling with this micro-fiber satchel. The bag comes with a
our best-loved brush tote. An essential bag for travel, storing          removable bag inside, individual brush storage, plus a zippered
makeup brushes at home or for tossing in your tote for work. The         pocket to secure all your odds and ends. The bags are finished
plush-to-the-touch tote contains pockets with a nylon, protective        with a mark-resistant coating so all you need is a damp cloth to
flap to hold eleven makeup brushes. Durable snap tabs close              clean your bag - to keep it looking beautiful inside and out. A
the bag securely.                                                        swell stash for style-savvy lasses.




Retail: $35.00                                                           Retail: $30.00
Size: 12”L x ¼”W x 7”H.                                                  Size: 8”L x 2”W x 5”H.

What Is It?                                                              What Is It?
A professional makeup brush tote.                                        A professional makeup bag.




What It Does:                                                            What It Does:
• Holds up to 12 different makeup brushes.                               • Helps to hydrate skin with plant emollients.
                                                                         •   Sets evenly with smooth, lightweight application.
                                                                         •   Provides flawless coverage, optimizes skin tone.



What You’ll Love:                                                        What You’ll Love:
• Plush to the touch, durable faux leather.                              • Easy to clean, durable black satin micro-fiber. Mark-resistant coat-
•   Eleven multi-size pockets to hold brushes securely in place with a      ing. All you need is a damp cloth to clean your bag– to keep it look-
    nylon, protective cover.                                                ing beautiful inside and out.
•   Durable snap tabs close bag securely.                                • Removable bag inside with zipper.
                                                                         •   Individual brush storage.
                                                                         •   Zippered pocket to hold loose makeup.
                                                                         •   Generous pockets for all your makeup essentials.
Application:                                                             Application:
N/A.                                                                     N/A.




What Goes with Pro Brush Tote?                                           What Goes with Pro Makeup Bag?
• Chisel Angle Blush                                                     •  Sweet Roll
•   Pointed Taklon Liner                                                 •   Deluxe Lip Brush
•   Dry Clean Brush Sanitizer                                            •   Clean Sweep B rush Refresher

Reported Celebrity Devotees :                                            Reported Celebrity Devotees :
Beyonce Knowles, Kim Kardashian, Ashley Tisdale                          Rachel Bilson, Kate Moss, Jamie-Lynn Sigler, Vanessa Minnillo
Urban Apothecary owns all intellectual property rights,
including copyright, associated with or vesting in this
material. No part of this material may be reproduced, stored
in a retrieval system, or transmitted in any form or by any
means, electronically or otherwise, without the express written
consent of Urban Apothecary. All enquiries in relation to the
use of this material should be directed to:

                      Urban Apothecary
                    2035 Heather Terrace
                     Northfield, IL 60093
                        United States

                     Ph: 847.899.8998
                     Fx: 847.446.8768
                beauty@urbanapothecary.com
                 www.urbanapothecary.com




              Urban Apothecary
  naturally beautiful inside and out

				
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posted:4/26/2011
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