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Marketing Plan Lead Generation Plan

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Marketing Plan Lead Generation Plan Powered By Docstoc
					                               This item is included FREE with the Lead Generation MBA.




© Fraser J. Hay, 2005 – 2011
                                                         This item is included FREE with the Lead Generation MBA.




                                          Read This First
    Use the following list to identify the marketing tactics you are currently using that work well, using
         which are not working, not using and the ones that you won’t use or consider using at all.

   What can sometimes be a very useful exercise is in making a list of the reasons why you won’t
   or don’t use a particular tactic. Quite often, the answers or responses can be quite illuminating.

    From your assembled list of over 200 tactics, you may wish to create a smaller of list of priority lead
                                  generation tasks that you wish to try.

    The smaller list of 12 tactics should perhaps be prioritised in terms of available human, technical or
                        financial resource, as you want to be able to implement them.

   If you don’t have the knowledge to implement your tactics, you might want to consider investing in our
                    Lead Generation MBA home study course or call +44 1542 841319.




© Fraser J. Hay, 2005 – 2011
                                                 This item is included FREE with the Lead Generation MBA.




                                                     Using &         Doesn’t         Not          Won't
                       Marketing Tactic              Works Well      Work well      Using         Use



             •   0800 Phone Number
             •   3 Way telephone calls
             •    5 Day Email Course
             •   Ad Words by Google
             •   Advertising in local paper(s)
             •   Advertising in trade press
             •   Ad Tracking
             •   Affiliate Marketing
             •   Answers on Linkedin etc
             •   Ask for referrals
             •   Article Syndication - Online
             •   Article Writing - Offline
             •   Audio Marketing
             •   Auto responders
             •   Award Recognition
             •   Banner Ads
             •   Bartering
             •   Birthday Reminders
             •   Billboards
             •   Blogging
             •   Blogg Comments
             •   Bonus Offers
             •   Books/Booklets
             •   Bookmarks
             •   Brainstorm with Fraser Hay
             •   Bootcamp
             •   Breakfasts
             •   Brochures
             •   BusinessNetworking
             •   Business Cards
             •   Bus Advertising
             •   Calendars
             •   Case Studies
             •   Catalogue
             •   Cause Marketing
             •   Charity Event (Sponsorship)
             •   Classified Advertising
             •   Community Events
             •   Community websites
             •   Conferences
             •   Contests
             •   Content Syndication
             •   Courses
             •   Cover mount (magazine)




© Fraser J. Hay, 2005 – 2011
                                                      This item is included FREE with the Lead Generation MBA.




                                                          Using &        Using but        Not          Won't
                       Marketing Tactic                   Works Well not working         Using         Use



             •   Cross Promotion
             •   Customer Loyalty Progs
             •   Demographic marketing
             •   Diaries
             •   Direct Mail
             •   Discussion Groups
             •   Document Sharing Sites
             •   Domain Names
             •   Donate to a charity
             •   Ebay
             •   Ebooks
             •   ECourse (5 day or 7 day)
             •   Elevator Pitch
             •   Email Marketing
             •   Email Signature
             •   Endorsement mailings
             •   Exclusives
             •   Exhibitions
             •   Exit Ads
             •   Expert sites
             •   Expos
             •   Ezines
             •   Facebook
             •   FAQs
             •   Fax marketing/Broadcasts
             •   Feedback forms
             •   Firm handshake
             •   Follow-up your entire list
             •   Forums Marketing
             •   Freebies – Audio
             •   Freebies – Ebooks/Books
             •   Freebies – Surgeries/Consultations
             •   Freebies – teleconferences
             •   Freebies – Video
             •   Freebies – Workshops
             •   Freebies – Webinars
             •   Flyers
             •   Gift vouchers
             •   Giveaways in Magazines
             •   Give Referrals
             •   Guarantee your services
             •   Holidays
             •   Internet Radio
             •   iPhone & Website App




© Fraser J. Hay, 2005 – 2011
                                               This item is included FREE with the Lead Generation MBA.




                                                   Using &        Using but        Not          Won't
                       Marketing Tactic            Works Well not working         Using         Use



             •   JVs
             •   Keywords
             •   Lanyards
             •   Leadgenerationmba
             •   Leaflets
             •   Linkedin.com
             •   Link Strategies
             •   List Building
             •   Local Search online
             •   Local Search offline
             •   Logos
             •   Lunch for clients/prospects
             •   Mailing Lists
             •   FREE Audit
             •   Mastermind Group
             •   Membership sites
             •   Meta Tags
             •   Mission Statement
             •   Name Tag
             •   Network Marketing
             •   Networking
             •   News feeds
             •   Newsletters
             •   Newspaper advertising
             •   Newsgroups
             •   Niche Marketing
             •   Online auctions
             •   Online social networking
             •   Online Profile Signature
             •   Online Press Releases
             •   One time Offers
             •   Pain marketing
             •   Pay Per Click Advertising
             •   Permission Marketing
             •   Phone consulting
             •   Photo sites
             •   Pod casts
             •   Polls
             •   Pop Ups
             •   Postcards & Posters
             •   Presentations – PPT
             •   Postscript (PS)
             •   Pricing / Payment Plan
             •   Press Kit




© Fraser J. Hay, 2005 – 2011
                                                   This item is included FREE with the Lead Generation MBA.




                                                       Using &        Using but        Not          Won't
                      Marketing Tactic                 Works Well not working         Using         Use



             •   Press Releases
             •   Private Label Rights
             •   Private members Sites
             •   P.R. Online
             •   P.R. Offline
             •   Prize Draw
             •   Psychographic marketing
             •   PTOs (Please Take One)
             •   Public Speaking
             •   Publicity
             •   Publishing
             •   Questionnaires
             •   Radio Advertising
             •   Recommend a Friend
             •   Reciprocal Linking
             •   Marketing Coaching
             •   Research paper
             •   Reviews
             •   Rewards Program
             •   Risk Reversal
             •   RSS
             •   Sales letters
             •   Samples
             •   S.E.O.
             •   Seminars
             •   Signature files
             •   Signs
             •   Slogan & Tagline Competition
             •   Social Media Marketing
             •   Social Networking
             •   Social Bookmarking
             •   Speaking Engagements
             •   Special Events
             •   Sponsor an event
             •   Squeeze page
             •   Squeeze page Video
             •   Support Program /SLA
             •   Stay open later
             •   Surveys
             •   Sweepstakes
             •   Syndication
             •   Talk Shows
             •   Talking Emails
             •   Tele-Seminars / Teleconferences




© Fraser J. Hay, 2005 – 2011
                                                       This item is included FREE with the Lead Generation MBA.




                                                           Using &        Using but        Not          Won't
                      Marketing Tactic                     Works Well not working         Using         Use



             •   Thank You emails
             •   Thank you letters
             •   Throw a party
             •   Tip sheet
             •   Toolbars
             •   Tradeshows
             •   Training
             •   Translation
             •   Troubleshooting
             •   Tutorials
             •   Unsubscribe message
             •   Until Midnight tonight
             •   Up-selling
             •   Unique Selling Point
             •   Videos / DVD
             •   Video Syndication Online
             •   Video Email
             •   Viral Marketing
             •   Voicemail
             •   Warm Market List
             •   Widgets & Gadgets
             •   Web Site Design
             •   Web ring
             •   White papers
             •   Word of Mouth
             •   Word of Mouse Marketing
             •   Workshops
             •   Yellow Pages


                           Now you’ve established that, do you know:
                      How many leads you need to give you the revenue you want?

             How much traffic you need to give you the signups or downloads you want?

                    What the Average Life Time Value is, of one of your Customers?

            Do you know how many referrals you need to give you the revenue you want?

                    What is the Best source of free qualified traffic for your website?

                        What IS your cost per sale & cost per lead at the moment?

   If you don’t have the knowledge to implement your tactics, you might want to consider investing in our
                    Lead Generation MBA home study course or call +44 1542 841319.



© Fraser J. Hay, 2005 – 2011
                                               This item is included FREE with the Lead Generation MBA.




                     What are the Top 12 Tactics you’d like to focus on next…


                         1.    _______________________________________


                         2.    _______________________________________


                         3.    _______________________________________


                         4.    _______________________________________


                         5.    _______________________________________


                         6.    _______________________________________


                         7.    _______________________________________


                         8.    _______________________________________


                         9.    _______________________________________


                         10.   _______________________________________


                         11.   _______________________________________


                         12.   _______________________________________




© Fraser J. Hay, 2005 – 2011
                                    This item is included FREE with the Lead Generation MBA.




                     This item is a FREE Bonus included
                                     with




                 The FULL course contains 18 Sessions
                  and over 2500 hints, tips, strategies,
                      techniques and resources.

© Fraser J. Hay, 2005 – 2011
                                     This item is included FREE with the Lead Generation MBA.




                               Sessions 1 - 9




© Fraser J. Hay, 2005 – 2011
                                      This item is included FREE with the Lead Generation MBA.




                               Sessions 10 - 18




© Fraser J. Hay, 2005 – 2011
                                                       This item is included FREE with the Lead Generation MBA.




            Do you know where your next 5, 50 or 500
                    leads are coming from?
                                                 (WE DO.)




            “Just one of the hundreds of techniques contained in this program netted our biggest deal of
               the year - a large contract with a global investment bank. We got a 24x return on the
                           investment with that one sale and I think that speaks volumes
                                   for how much I value the Lead Generation MBA”

                               Dylan Jones http://informationqualitysolutions.co.uk/


                      If you are serious about your lead generation and business development,
                                 then there is one link you might just want to click on.

                                                   It’s HERE.




© Fraser J. Hay, 2005 – 2011

				
DOCUMENT INFO
Description: This Marketing Plan Lead Generation Plan written by Fraser Hay of www.theresultsacademy.com offers 180 low cost and no cost ways to generate leads, sales and referrals.