Tropical Foods Leverages Social Media to Create
United Fresh 2011
April 26, 2011 08:33 AM Eastern Daylight Time
CHARLOTTE, N.C.--(EON: Enhanced Online News)--Tropical Foods will be exhibiting at United Fresh 2011
May 2-5 in New Orleans, La. The United Fresh convention features thousands of produce industry leaders with an
innovative trade show format. Tropical Foods can be found in Booth #836 with tastings of new Garden Chips and a
special Dipping Chocolates cooking presentation.
United Fresh’s Learning Centers will have a focus on social media with multi-day presentations on the topic. Social
media has become an integral part of Tropical Foods’ current marketing strategy.
“We have been successful in choosing a few social media initiatives that work well for our company,” said Chad
Hartman, Brand Manager for Tropical Foods. “Trade shows are a great opportunity to capitalize on the audience
and use our social media channels to engage potential customers.”
Tropical Foods uses social media channels daily to communicate with prospects and customers. It has proven to be
an effective tool for creating buzz at trade shows. Tropical uses Twitter to find interesting people who might also
make good customers. By inviting these people to stop by the booth to meet, Tropical takes the relationship offline.
Tropical will also utilize FourSquare for booth check-ins at trade shows and video to produce live content at the
About Tropical Foods
Tropical Foods specializes in premium snack mixes, raw and freshly roasted nuts and seeds, dried fruit, and
hundreds of bulk and packaged candies, spices, and specialty foods. Tropical Foods has an extensive line of retail
branded products, including Grabeez®, Buffalo Nuts® and Christille Bay®. The company was founded in 1977
with an original product line of 100 items, which has grown to include more than 3000 today. Privately-owned,
Tropical Foods is proud to be a women-owned business and is headquartered in Charlotte, NC, with additional
operating centers in Atlanta, Memphis, Washington DC and Dallas.
Chad Hartman, 704-602-0631