Orlando, Florida Project Overview ® Shoppers and entertainment seekers from the Orlando area know they can ﬁnd it all at The Florida Mall. The center serves as Central Florida’s premier destination for ﬁne fashion, upscale dining, and entertainment. The Florida Mall features 250 specialty stores—a shopping experience unparalleled in Central Florida. A total renovation and expansion in 1999 brought 50 new specialty retailers to the mall, more than 25 of them making their debut in the region. Phase I of a new lifestyle component featuring H&M, XXI Forever, and Zara was completed in Fall 2009. Phase II will include additional shops and restaurants. Location and Access The Florida Mall is conveniently located on the corner of South Orange Blossom Trail (US 17/92/441) and Sand Lake Road, just minutes from Orlando International Airport, International Drive, Walt Disney World, SeaWorld, and Universal Studios. It also has easy access to the Beachline/Bee Line Expressway (SR 528), one of the major east-west limited-access routes in Orlando, and Florida’s Turnpike (SR 91), both located within one mile of the mall. The Florida Mall is strategically positioned between Orlando International Airport and most area tourist destinations, allowing it to capture a signiﬁcant portion of the area’s tourist market. Florida Hotel & Sears Y. Conference Center XPW LINE E JCPenney EACH 8/B Macy’s SR 52 Nordstrom XXI Forever D. ER Dillard’s Saks Fifth Avenue LAK ND / SA 482 THE FLORIDA MALL SR N KEY Department Stores Anchor Stores Retail Restaurants NORDSTROM Hotel Proposed New Retail XXI FOREVER RUBY TUESDAY SAKS FIFTH AVENUE H&M ZARA DILLARD’S JCPENNEY OLD NAVY THE FLORIDA SEARS HOTEL NORDSTROM BUCA CALIFORNIA DI BEPPO PIZZA KITCHEN MACY’S Trade Area The Florida Mall draws its residential customers from the entire southern half of the Orlando market. In 2009, the trade area included more than 1.1 million people. The trade area population has experienced signiﬁcant growth in recent years and is expected to reach 1.2 million by 2014. Average annual household income topped $67,000 in 2009, with just over 18% of households earning $75,000 or more. Equally important to The Florida Mall’s market is the Orlando area’s huge number of tourists—more than 45 million visitors annually. Major Retailers Nordstrom, Saks Fifth Avenue, Dillard’s, Macy’s, JCPenney, Sears, The Florida Hotel and Conference Center Specialty Retail, Restaurants, and Entertainment Abercrombie & Fitch, adidas Originals, American Eagle Outﬁtters, Apple, AIX Armani Exchange, Banana Republic, Bare Escentuals, Bath & Body Works, bebe, Chico’s, Coach, Fossil, GUESS, H&M, Hollister Co., LOFT, Lucky Brand, M•A•C Cosmetics, Mayors, M&M’s WORLD, Old Navy, Pink, Pottery Barn, Puma, Sephora, Victoria’s Secret, XXI Forever, Zara GLA 1,769,000 Sq. Ft. Information accurate as of 5/3/10. Sources: SPG Research; trade area demographic information per Pitney Bowes MapInfo (2009). To learn more about leasing opportunities at The Florida Mall, please contact: MARK WILLIAMSON | 239.992.9966, EXT. 209 | MWILLIAMSON@SIMON.COM 225 West Washington Street, Indianapolis, IN 46204 317.636.1600 Simon Property Group common stock is traded under the symbol “SPG” on the New York Stock Exchange. “Simon” is a trademark of Simon Property Group, L.P.