How the Flower Industry Works

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					?The flower industry, or floriculture, is a dynamic, fast-growing industry happening
on a global scale. The countries with the biggest flower-growing industry are The
Netherlands, Kenya, Colombia, and Israel, but many other nations such as The
Philippines, Malaysia, South Africa, and Ecuador are joining the market and investing
in the industry. Although most of them grow the bestselling flowers - roses, tulips,
sunflowers, carnations, iris, daisies, orchids, lilacs, and lilies - many are starting to
explore hybrids and other indigenous crops.

Essentially, there are three branches that make up the basic structure of the flower
industry. The grower is the one who grows the flowers; the wholesaler, who is the
middleman between the grower and the seller; and the retailer, which is your local
flower shop. Quite often, these three branches are intermingled. Some retail florists
such as Island Rose in the Philippines grow their own flowers in greenhouses and sell
the product straight to the market. They work as the grower, the wholesaler and
retailer. Major flower companies sell flowers in such large quantities that they order
directly from the grower, omitting the middleman.

When flowers are ordered from a wholesaler or a grower, they take various routes to
the buyer, depending on the flower type, the area where they are grown, and how they
will be sold. Some floriculturists cut and pack flowers right at the nurseries and send
them directly to the buyer through mail. Some flowers are sent to a packing company
that grades them and organizes them into bunches to deliver through mail or to send
directly to supermarkets or flower shops. Some growers grade and sleeve the flowers
themselves before selling them to wholesale markets. The wholesalers then sell the
flowers to florists who prime and arrange the flowers for their customers. If you know
where to go, you can buy flowers at wholesalers even if you aren't a florist.

There are different kinds of careers open in the flower industry. Among the entry-level
occupations are floral shop helpers, who perform various duties in a flower shop;
delivery people, who deliver flowers right to the home of the flower shop's customers;
floral designers, who make creative arrangements out of the flowers for events such as
weddings, birthdays, or funerals; and salespersons, who sells fresh cut flowers and
other flower-related goods at the shop. Mid-level occupations include the assistant
manager, who is responsible for coordinating sales, design, delivery, and taking
charge of the office. The owner and manager of the shop are in charge of the
merchandising, management, and operations area. If you intend to open your own
flower shop, it's ideal that you start with an entry-level position and work your way up
to the top so you know all the intricacies of running a flower shop.

This article was written by Timothy Spencer for Island Rose - Flower Delivery
Philippines. We hope you enjoyed this article and encourage you to visit our website.
Through Island Rose, you can Deliver Flowers to Philippines or simply browse
through our blog for more informative articles.