?Why Online Advertising is Cost Effective If you are looking to advertise your company or new product you have to consider who you want to target, ideas behind you campaign and how you are going to advertise it. Nowadays there are a large variety of methods that you can use to get your ideas and views across to the public. You can use a more traditional method like radio, magazine/papers, billboards and television but a lot of people today are deciding that online advertising is the way forward. Not only is online advertising very successful but it has proved to be cost effective also and we'll go through the reasons for this below. You can attract more customers new and old The main motivation for companies to advertise online is because you can reach and attract more customers to your business than through any other form of advertising. Even as a small company with a tight budget you can advertise with great success online. You can also track the success of particular adverts meaning that if it doesn't work you can change it quickly and cheaply. Another obvious benefit is the catchment area isn't left just to people who drive past a billboard or read a specific magazine. If a person is interested in a product or company similar to yours then it is likely that they will be interested in yours regardless of where they are in the world. Advertising your brand online is often cheaper Surprisingly given its effectiveness, online advertising is alot cheaper than most other traditional forms of advertising and there are some forms of internet advertising that you can do free of charge! One of the most popular forms of advertising is through pay per click. This means that your company will only be charged when someone clicks to your site through one of your adverts. This can be cheap depending on the sector that you work in but is also ideal and simple to track so that you can gauge results on your advert. The success and popularity of the Internet Due to the accessibility of the internet, more and more people are choosing to use to find the information they are after each day. Whilst people used to use magazines, newspapers and books for information (don't get me wrong people still use these!) they now more often than not use the internet because of its speed and accuracy. So for a lower amount of money you can contact the highest amount of people, this sounds like a win-win situation for me and why you should use online advertising to advertise your company today! -- This article was written on behalf of Accord Accord Agency and Uk Advertising Agencies .