HASBRO- Price hike as Q2 results posted by gyvwpsjkko


									?Tag:second quarter results,unveils plans,price rises,hike prices

  Hasbro reports second quarter results and unveils plans for price rises.
  Hasbro has posted higher than expected quarterly profit today, aided by sales of toys
tied to movies including Indiana Jones and brands such as G.I. Joe. The toymaker also
unveiled plans to hike prices to combat rising costs.
  Hasbro shares fell four per cent, hurt in part by the company's comments on costs,
said Chris White, a Wedbush Morgan Securities analyst: "Clearly, they are starting to
feel (the effect of rising costs), and the question now is, how big is it?"
  Second quarter profit rose to 37.5 million, or 25 cents a share, from 4.8 million, or 3
cents a share, a year earlier.
Analysts, on average, had expected a profit of 22 cents per share, according to Reuters
Estimates. Hasbro also said sales rose 13 per cent to 784.3 million.
  Hasbro said U.S. and Canadian sales rose 11 per cent to 467.7 million, while sales in
international markets increased 15 per cent to 293.7 million, aided by the weak dollar.
  This year companies are being hit by high commodity prices. Hasbro has cited
higher costs for transporting its goods, despite expecting higher earnings this year.
  "While input cost inflation continues to be challenging, thus far we have been able to
mitigate most of the impact through cost savings initiatives and pricing actions,"
Hasbro Chief Operating Officer and Chief Financial Officer David Hargreaves said in
a statement.
  From 1st September, Hasbro will raise prices for its toys in the mid-single-digit
percentage range to protect its margins, Hargreaves added on a conference call. Mattel
also raised prices on most of its products by mid-to-high-single-digit rates in June.
  Stern Agee analyst Margaret Whitfield predicted that sales of toys should remain
steady during unsteady economic period. "Toys are priced typically under 20. A price
increase to keep pace with input costs is not as significant as it would be in the case of
a higher-priced consumer product,' Whitfield said.
  Hasbro said it spent 51.6 million to buy back 1.65 million shares of its common
stock during the second quarter.Hasbro shares were down 1.50 to 36.49 in morning
trade on the New York Stock Exchange after falling as low as 35.86 earlier in the
session. The shares have traded as low as 21.70 and as high as 39.97 in the past year.

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