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-1-
Multi-Play Services over Broadband Networks
ITU Arab Regional Workshop on Broadband Access Technologies
19-20 November, Damascus - Syria
The Need for Multi-Play Services
The Telecom Operator Perspective


            Cable
        Operators
                                             Mobile
                                             Operators



      Alternative
          Carriers                           Municipal
                                             Telecom Networks


                     BUSINESS NOT AS USUAL

-4-
The End-User Perspective


                        Subscribers’ interest for Broadband Services


                       Productivity
Lean Forward
  Activities
                    Communication



                      Entertainment


                                      34% 35% 36% 37% 38% 39% 40% 41% 42% 43%
       Lean Back Activities                     Consumer Interest for Enhanced Broadband Services

                                                                              Source: Boston Research Group




                                        SERVICES NOT AS USUAL

 -5-
What is “Triple-Play”



      Switched                 Broadband                Broadcast
                                   IP




             Voice                                         Video
                                  Data

  INTEGRATED SET OF VOICE, DATA & VIDEO SERVICES OVER A CONVERGED PLATFORM

-6-
The IPTV service market



                                  Global IPTV Service Revenue Forecast
                                            (Source: MRG May 2007)


                 $25
      Billions




                 $20




                 $15
                                                                                   Asia
                                                                                   Europe
                                                                                   North America
                 $10                                                               ROW




                      $5




                 $-
                           2007   2008           2009                2010   2011




-7-
The Value of “Triple-Play”



         Improve ARPU
         Differentiate from competition
         Strengthen market position
         Reduce customer churn
         Enhance customer satisfaction
         Leverage brand name to:
            improve revenue sharing with content providers
            “push” additional services (e.g. online games)
            attract additional advertising revenue




                               PROFITABLE OPERATORS

-8-
Enablers for IPTV / Business Models
Regulatory Issues

          Convergence brining new legal challenges to regulators
             fostering of competition

             unbundling of Local Loop (LLU)

          Redefining boundaries between:
             telecommunications and audiovisual

             private and public

             non-commercial and commercial

          Distinguish between „television broadcasting services‟ and
           „information society services‟

          Key IPTV regulatory issue is whether it will be regulated as a
           data or a broadcasting service




-10-
Content Acquisition Issues



                     Legal Framework?

        Contracting terms?      Release Windows?


        Content                   Service Packaging?

       Protection?
                                 Contracting Rates &
                                 Revenue Guaranties?
          Content Sourcing?




-11-
Enabling IPTV / Triple Play Offerings

       Thus, regulatory authorities need to:

          Cooperate with all stakeholders (operators, content providers)
           to ease access to content

          Foster the competitive environment (market liberalization, LLU)
           to drive the need for differentiated services

       Need to distinguish the regulation of:

          Linear services which include all traditional TV and Radio
           broadcasting streamed over the Internet

          Non-linear audio-visual content services where the viewers
           decide when a specific program is transmitted




-12-
IPTV Service Delivery (Value) Chain


         Content provision              Service Delivery            Consumption
                                                             Access
                                                            Providers
       Content &                                          Access
                                                              ISPs
                        Content        Network
        Rights                                           Providers,         Customers
                      Aggregators      Operators
        Owners                                             ISPs



   e.g. Major       Buy             Provide access                      Homes with
   Studios          Content &       infrastructure e.g. ADSL,           CPEs and IP
   (Hollywood       Rights from     VDSL, FTTH. Operate                 Set-top-
   , content        Owners,         Service Delivery Platform,          boxes
   publishers)      Showtime        OSS/BSS
                    etc.




-13-
    “Triple-Play” Business Models

           Flea Market                  Shopping Mall             Department Store




Dump Pipe                         Open Model                 Walled Garden
    Connectivity sell only        Team-up with content        Resell of re-branded content
    No part in value chain         providers                   Strong consumer relationship
    Low risk, low cost            Charging access fee +       High ARPU
                                    content revenue share
    Risk to lose brand value                                   Higher complexity & risk
     to Service Providers          Share revenue, risk &
                                    consumer awareness




                        PROMOTING CONTENT NOT BROADBAND CONNECTIVITY

    -14-
Intracom Telecom‟s IPTV Vision
INTRACOM TELECOM Solution Proposal



       WHAT
           fs|cdn™, Full Service Content Distribution Network


       WHO
           For Service Providers and Network Operators



       WHY
           INTRACOM, a partner of choice with a total offering


       LAYING THE FOUNDATIONS FOR NEXT-GENERATION CONTENT SERVICES

-16-
Triple-Play: The Whole Picture




-17-
Content running on fs|cdn™




         “…the system is robust against Sophisticated
          Hacking. Furthermore, elements of the DRM
         system are robust at higher levels of hacking.”
                                  MERDAN Security Audit




              BUILT-IN SECURE CONTENT DISTRIBUTION
-18-
Triple-Play: The Whole Picture




-19-
fs|cdn™ Supported Services


         •    Digital Broadcast TV & Radio

         •    Video-on-Demand (VoD) & Audio-on-Demand (AoD)

         •    Interactive Service Guide (ISG)

         •    Time-shifted TV/Personal Video Recording (PVR)

         •    Messaging/Chatting

         •    TV Portal

         •    Integrated Telephony Services

         •    Interactive Custom/Niche Applications




             fs|cdn™: DELIVERYING NEXT-GENERATION SERVICES

-20-
Delivering the ultimate user experience


       Main Menu




-21-
Delivering the ultimate user experience


       Channel Guide




-22-
Delivering the ultimate user experience


       Program Info & Reminders




-23-
Delivering the ultimate user experience


       Video/audio on Demand




-24-
Delivering the ultimate user experience


       Program Recordings




-25-
Delivering the ultimate user experience


       Data/infotainment application




-26-
Delivering the ultimate user experience


       TV messaging




-27-
Delivering the ultimate user experience


       Online unified billing




-28-
Delivering the ultimate user experience


       User management & profiling




-29-
Delivering the ultimate user experience


       ISG Personalization




-30-
Delivering the Ultimate User Experience

       Entering the mobile space




       CONVERGENCE OF MULTIPLE NETWORKS (CABLE / MOBILE) – IMS INTEGRATION

-31-
A Successful “Triple-Play” Strategy…



       …should address:

                              Flexibility

               Scalability              End-user Experience




                  Local
                  color      Right pricing     Content




-32-
A Successful “Triple-Play” Strategy…



       …should address:

                              Flexibility

               Scalability              End-user Experience




                  Local
                  color      Right pricing     Content




-33-
INTRACOM TELECOM
19.7 km Markopoulou Ave.

19002 Peania, Athens, Greece

T +30 210 667 1000

F +30 210 667 1001

www.intracom-telecom.com

				
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