Contact - - Fuji FinePix S2 Pro Users Group

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Contact - - Fuji FinePix S2 Pro Users Group Powered By Docstoc
					Contact:       Mark Haviland                           Contact:     Michele Gray
               Thomas H. Shay                                       Mostafa Razzak
               Fuji Photo Film U.S.A., Inc.                         Edelman PR Worldwide
               914/789-7916/8145                                    212/642-7746/704-8245
               Please Do Not Publish These Numbers or Addresses

Fujifilm Imaging USA 2002 Booth #219
                                                                           FOR IMMEDIATE RELEASE


       Nationally Renowned Wedding Photographer Gary Fong Affirms that the FinePix S2 Pro
         Delivers Unmatched Accuracy, Image Quality to Output While Enhancing Workflow

IMAGING USA 2002, ATLANTIC CITY, NJ, July 14, 2002 – Fuji Photo Film U.S.A., Inc. today
announced that the FinePix S2 Pro digital camera, the widely anticipated successor to its acclaimed
FinePix S1 Pro, is now available at professional dealers. The new SLR-type digital camera builds
upon its predecessor’s legacy for outstanding picture color and detail while empowering professional
photographers with greater control over the editing, storing and transferring of high resolution images,
both in the studio and on the road.

Offering tremendous cost savings to photographers, the FinePix S2 Pro is now available as part of a
system package at the suggested list price of $2,699. The new FinePix S2 Pro System Package
comes bundled with 16-Bit Raw File Converter Software, FinePix S2 Camera Shooting Software, AC
Power Adapter as well as the FinePix S2 Pro camera body; shoulder strap; four AA and two CR123
batteries; USB, FireWire® and Video cables; eyepiece cap, body cap and LCD cover; CD-ROM
Application and Drive software; USB driver; FinePix viewer; Video Impression; Adobe PhotoShop®
Elements; Apple® QuickTime® 5; and, Raw File Converter LE.


The FinePix S2 Pro boasts 6.17 million effective pixels and is capable of producing an image file with
4,256 x 2,848 (12.1 million) recorded pixels for pictures with stunning color and detail that are sure to
please even the most discerning photographer. Additionally, the FinePix S2 Pro features a CCD Raw
mode, which delivers the image before it has been processed by the camera’s internal algorithmic
settings, thereby liberating professionals to experiment with their photographs as they see fit.

Gary Fong, of Storybook Studio, Inc. in Marina Del Rey, CA, is widely recognized for his success in
transforming traditional wedding photo albums into epic stories of cherished memories. Fong, an
industry veteran of more than twenty years, utilizes the FinePix S2 Pro to provide his customers with
output that leverages the many benefits of digital technology.

"Prior to the arrival of Fujifilm's FinePix S2 Pro, many digital cameras suffered from imprecise
exposure and inaccurate white balance control, as well as narrow dynamic range," says Fong.
"Images required extensive post-capture exposure and color balance adjusting before printing, adding
countless hours of unnecessary editing to our workflow. The S2 Pro changes all this. With
unparalleled exposure accuracy, dynamic range and white balance control, I can shoot an event and
send the images straight through to printing, with literally no post-production modifications."

“The FinePix S2 Pro’s picture taking, storage and transfer capabilities make it ideal for professionals
shooting both in the studio and off-site,” said Jennifer Davalos, Marketing Manager, Professional
Digital Products, Commercial Imaging Division, Fuji Photo Film U.S.A., Inc. “We think photographers
– whether they’re capturing a wedding party, portraits or other memorable shots – will be most
impressed by its wide choice of manual features and its ability to deliver super high-quality images.
Additionally appealing is its new competitive system package at a lower cost point, making the
FinePix S2 Pro a practical performance piece.“

The FinePix S2 Pro offers the advantage of a choice of a dual-storage media option: SmartMedia™
and IBM’s Microdrive™, which when inserted into the camera’s CompactFlash™ (Card Type II) slot,
can allow photographers shooting on location to take a large number of high-resolution photos without
having to worry about running out of storage space. It also incorporates a fast dual PC interface,
allowing for increased workflow with the speedy transfer of very large image files from the camera to a
Macintosh™ or PC via IEEE 1394 (FireWire) or USB 1.1 interface.

                                                 - more -

The FinePix S2 Pro’s design offers the pleasing handling characteristics that photographers expect
from an SLR camera. It has a Nikon F mount and accepts every AF Nikkor and most manual AI or AI-
S Nikkor lenses. In addition, the camera has a shutter speed of 30 to 1/4000 second and continuous
shooting of approximately 2 frames/second up to a total of seven frames. Its wide range of ISO
equivalents of 100/160/200/400/800/1600 allow for picture taking under a variety of challenging
lighting conditions.

For further flexibility, the S2 Pro has a variety of controls, including four shooting modes (single frame,
continuous, preview and multiple exposure), four exposure modes (multi programmed AE, shutter-priority
AE, aperture-priority AE and manual exposure) and five variable program modes (portrait, landscape,
close-up, sport and night scene). In addition, there are nine modes for white balance (auto, fine, shade,
incandescent light, two custom settings and three for fluorescent light).

The FinePix S2 Pro can record images at four resolutions (4,256 x 2,848, 3,024 x 2,016, 2,304 x 1,536
and 1,440 x 960 pixels) and in three file formats (TIFF-RBG, CCD-Raw and JPEG). There are two
compression modes (fine and normal) within the JPEG file format, and captured images can be viewed on
the camera’s 1.8-inch low-temperature polysilicon TFT display.

A special voice annotation feature allows the attachment of 30-second voice notes to each photo,
which enables the busy photographer to track and describe a large portfolio of images.

The FinePix S2 Pro has dimensions of 5.6” (W) x 5.2” (H) x 3.1” (D) and weighs 26.8 ounces, without
batteries. It is currently available at the suggested list price of $2,699 and an estimated street price of

Digital Camera Developing
As it has done so successfully for its extensive line of film cameras, Fujifilm offers a choice of services
and products for digital camera developing - the printing of digital pictures. At retail outlets
nationwide, Fujifilm's Printpix and Aladdin self-service kiosks and Frontier Digital Lab Systems offer
the ease, cost-effectiveness and professional quality of traditional print services. To find a retailer that
offers Fujifilm digital camera developing nearest them, photographers are encouraged to visit and click on the link to "Print Your Digital Camera Photos."

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About Fujifilm
Fuji Photo Film U.S.A., Inc. is the U.S. marketing subsidiary of Fuji Photo Film Co., Ltd. of Tokyo
(FUJIY), a leading global manufacturer in three business segments, including Imaging Solutions,
Information Solutions and Document Solutions. Recognized for its technological innovation and high
quality, Fujifilm offers a complete portfolio of imaging, information and document products, services
and e-solutions to retailers, consumers, professionals and business customers.

The complete Fujifilm product portfolio in the U.S.A. includes: professional and consumer film and
cameras; digital imaging products, including cameras and printers for commercial and consumer use;
digital minilabs and kiosks; photographic paper and photofinishing supplies; professional motion
picture film; high-capacity floppy disks, CDs and DVDs, tape cartridges and other data storage media;
videotape and audiocassettes; professional and consumer optical discs; microfilm and other
micrographic products; and graphic arts film, conventional and digital printing plates, analog and
digital color proofing systems, drum and flatbed scanners, imagesetters and computer-to-plate
systems. Fujicolor Processing, Inc., a subsidiary of Fuji Photo Film U.S.A., Inc., provides wholesale
photofinishing through a network of laboratories across the country. Fujifilm e-Systems is a subsidiary
of Fuji Photo Film U.S.A., Inc., that develops workflow solutions to support the company’s
photofinishing labs and consumer photographic businesses, including online imaging services such as

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm
USA Web site at For answers to frequently asked questions and software
downloads, consumers can access Fujifilm’s technical support Web site at


All product and company names herein may be trademarks of their registered owners.

                               Specifications* for FinePix S2 Pro

Type of camera     Interchangeable-Lens SLR-type digital camera
Lens mount         Nikon F mount (with AF coupling, AF contacts)
Number of          6.17 million pixels
effective pixels
CCD sensor         23.0 x 15.5mm Super CCD
                   Number of total pixels: 6.49million pixels in an interwoven pattern
Number of          4,256 x 2,848 pixels (12.1million) / 3,024 x 2,016 pixels
recorded pixels    2,304 x 1,536 pixels /1,440 x 960 pixels
File format        JPEG (DCF compatible), TIFF-RGB (8bit), CCD-Raw (12bit)
Storage media      Slot No.1: Smart Media (4MB to 128MB/3.3V)
                   Slot No.2: Compact Flash Card type II (Microdrive compatible)
Number of          Mode                  16MB 32MB 64MB 128MB 1GB Microdrive
images             TIFF-RGB                0        0         1        3          29
(4,256 X 2,848     CCD-Raw                 1        2         5        10         84
pixels)            JPEG (FINE)             3        6         13       26        220
                   JPEG (NORMAL)           6        13        28       56        469
Usable lenses      D Type AF Nikkor lenses: All functions possible
                   AF Nikkor other than D type: All functions except 3D Matrix Metering possible
                   Non-CPU: Usable in Manual exposure mode (exposure meter cannot be
                   IX-Nikkor: Cannot be used
View finder        Fixed-eyelevel pentaprism, built-in diopter adjustment (-1.8m-1to+0.8m-1)
Picture angle      Approx. 1.5x focal length in 35mm[135] format equivalent
Sensitivity        Equivalent to ISO 100/160/200/400/800/1600
Shutter            Electronically controlled vertical-travel focal-plane shutter
Shutter speed      30 to 1/4000 sec, Bulb
Shooting modes     Single frame shooting
                   Continuous shooting: approx. 2 frames/ sec up to 7 frames
                   Preview mode
                   Multiple exposure
Exposure           P: Multi-programed AE (Flexible program possible)
modes              S: Shutter-priority AE
                   A: Aperture-priority AE
                   M: Manual
White balance      Auto / Fine / Shade (fine weather) / Incandescent light / 3 modes for
                   Fluorescent light / Custom setting (Custom 1,Custom 2)
Metering rage      3D Matrix Metering: EV 0-21
                   Center-Weighted Metering: EV 0-21
                   Spot Metering: EV 3-21
Exposure           ±3 EV range, in 1/2 steps
Built–in flash     Guide No.12 (ISO 100・ m), flash coverage: 28mm or longer lens
Accessory shoe     Standard ISO-type with hot-shoe contact (Sync contact, Ready–light contact,
                   TTL auto flash contact, Monitor contact, GND), Safety lock provided
Self timer         Electronically controlled: timer duration: 20sec, 10sec, 5sec, 2 sec
LCD monitor        1.8-inch, Low-temperature polysilicon TFT (approx. 117,600 pixels)


Playback            1) 1 frame 2) Thumbnails in 4 segments 3) Thumbnails in 9 segments
function            4) Playback zoom 5) Histogram indication 6) Standard chart
Video output        NTSC (USA/Canada model)
Interface           USB for data storage, IEEE1394 for data storage & shooting
Power source        4 x AA type Alkaline or Ni-MH batteries or AC power adapter AC-5VHS
                    2 x 3V Lithium batteries: CR123A or DL123A
Dimensions          5.6” (W) x 5.2” (H) x 3.1” (D)
Weight              Approx. 27 ounces (without batteries and lens)

   * Specifications subject to change without notice.

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