Food Nutrition and Consumer Services_ USDA – CDC Detail

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					Food Nutrition and Consumer Services,
   USDA , and Division of Nutrition,
  Physical Activity and Obesity, CDC
  Collaboration and Communication

FNCS – DNPAO Detail, Jan. 2010 – July 2010
    Christa Essig, MPH, Public Health
      Analyst, NCCDPHP and NCEH
            Today’s Discussion…
•   CDC-FNCS Detail Goals
•   FNCS Overview
•   Detail Activities and Communications
•   Recommendations and On-going Activities
•   Collaboration Opportunities for State
    Departments of Agriculture and Public Health
                  Purpose
• Facilitate connections for ongoing
  communication at various levels
• Develop understanding of each other for
  identifying collaboration entry points
  including goals, research, future directions,
  and each other’s perspectives
• Develop an action plan with steps for CDC and
  FNCS to integrate programs, strengthen and
  institutionalize organizational linkages
                    Goals
– Scan of FNCS and CDC obesity-related projects and
  initiatives
– Mechanism for state level communication and
  collaboration
– Link actions for Child Nutrition Reauthorization
– Connecting CDC and SNAP Education programs for
  broader reach and effectiveness
– Connecting support for school food programs
– How can USDA funded programs and service can
  benefit CDC-funded states and communities, and vice
  versa
             Crossing Mission Areas

• Food, Nutrition and Consumer Services, USDA
  Reduce hunger and food insecurity by ensuring better access to food, a
  healthful diet, and nutrition education for children and needy families

• Center for Nutrition Policy and Promotion, USDA
  The mission of the USDA Center for Nutrition Policy and Promotion is to
  improve the health of Americans by developing and promoting dietary
  guidance that links scientific research to the nutrition needs of
  consumers

• Division of Nutrition, Physical Activity and Obesity
  Lead strategic public health efforts to prevent and control obesity,
  chronic disease and other health conditions through physical activity and
  good nutrition
           Previous Relationships
•   FNS, WIC and PedNSS/PNNS
•   Healthy People 2020
•   Food Environment and Diet Quality Research with ERS
•   Farmers Market Consortium & Eval Project, AMS
•   National Fruit & Vegetable Alliance
•   National Collaborative on Childhood Obesity Research
•   School and Child Nutrition, School Wellness Policies
•   State Childcare Nutrition
•   FTC/CDC/FDA/USDA foods marketed to children
    criteria
   Food and Nutrition Services

   Under Secretary FNCS: Kevin Concannon
   Deputy Under Secretary: Janey Thorton
       Administrator FNS: Julie Paradis
     Deputy Administrator FNS: Lisa Pino
Deputy Administrator FNS/ SNAP: Audrey Rowe
    Placement – Center for Nutrition
      Policy and Promotion (CNPP)
• Raj Anand, Executive Director and Rob Post, Deputy
  Director (POC)
• Nutrition Marketing and Communications Division
• Nutrition Guidance and Analysis Division
• Evidence Analysis Library Division

  - Nutrition Evidence Library
  - Dietary Guidelines for Americans
  - Food Guide Pyramid
  - Nutrient Content of the US Food Supply
  - USDA Food Plans: Cost of Food
FNS RESEARCH AND EVALUATION PLAN, 2010

USDA PRIORITY: ALL OF AMERICA’S CHILDREN HAVE ACCESS
  TO SAFE, NUTRITIOUS AND BALANCED MEALS

FNCS Priority:
- End Childhood Hunger by 2015
- Develop a Comprehensive National Effort to Reduce Obesity
- Make Nutrition Education More Effective
- Expand the Farm-Food Connection in FNS Programs
- Continue Modernizing FNS Programs
- SUPPORT FOR NUTRITION ASSISTANCE PROGRAM
   MANAGEMENT AND PERFORMANCE
http://www.fns.usda.gov/ora/menu/Published/Research/20
   10RandE.pdf
                  Challenges
• Obesity vs. Hunger
• Individual benefit vs. population approach
• Streamlining programs
• CNR - FNCS ‘authority’
• Legislative language interpretation
• SNAP-Ed reach to non-SNAP people
• Making SNAP-Ed comprehensive and integrated
• Balancing Guidance vs. Individuality
• Accountability - Address evaluation/effectiveness
  of SNAP-Ed(EARS)
• State feedback
• SNAP use of Partnerships
            Challenges Cont.
• Child and School Health
• My Pyramid
• Evidence library
• Translation of science panel, public comments,
  to a policy
• Politics and industry
            USDA Priorities
1) Thriving Rural Communities
2) Conserve Working Lands, Resilience to
  Climate Change and Enhance Water Resources
3) Exports, Biotechnology, Sustainable Ag in
  Food-Insecure Nations
4) Ensure Children have Access to Safe,
  Nutritious, and Balanced Meals
                     Culture
•   Responsibility to Congress
•   Hierarchy and Formality
•   US Agriculture Industry and Business
•   Shift to include Ag-of-the-middle
•   Barriers to integrate new visions into
    programs without legislation
                Activities
• Education Webinars
• Presentations – KYF, Interns, meetings
• Key POC meetings and new person-to-person
  connections
• Healthy Incentive Pilot review and grants
• CPPW share
• Other USDA Agencies
• Know Your Farmer, Know Your Food
           Other USDA Agencies
•   NIFA – Research, Education, and Extension
•   Rural Development (RD)
•   Agriculture Research Service (ARS)
•   Agriculture Marketing Service (AMS)
•   National Agricultural Statistics Service (NASS)
•   Economic Research Service (ERS)
•   Food Safety and Inspection Service (FSIS)
    Know Your Farmer, Know Your Food
MISSION:
   Know Your Farmer, Know Your Food (KFY2) strengthens the critical connection
   between farmers and consumers and supports local and regional food systems.
   Through this initiative, USDA integrates and emphasizes programs and policies
   that:

•   Stimulate food- and agriculturally-based community economic development;
•   Foster new opportunities for farmers and ranchers;
•   Promote locally and regionally produced and processed food;
•   Cultivate healthy eating habits and educated, empowered consumers;
•   Expand access to affordable fresh and local food; and
•   Demonstrate the connection between food, agriculture, community and the
    environment.

    KYF2 also leads a national conversation about food and agriculture to increase the
    linkages between consumers and farmers.
   Steward cross-agency initiatives to better
          leverage USDA resources

I. Farm-to-school and school-to-farm
II. Local meat
III. Food distribution hubs
IV. Food deserts
V. USDA in-house operations
VI. Opportunities in agriculture
VII. Business structures
  Executive Summary – Priority FNCS-
 CDC Collaboration Recommendations

1)   Communications and Partnerships

2)   Support Child Nutrition and Health:
     School Wellness Policies and Healthier US
     Schools Challenge

3)   Support Multi-Agency State Level
     Collaboration
            1. Priority Action
       2. Immediate Opportunities
    3.Ongoing and Long-Term Activities
• Communications and Reporting
• Programs and Projects
• Partnerships
• Policy
• Research and Data
• Resources, training, technical assistance,
  promising practices/ strategies
• Grants and Funding
 Key Approaches for Collaboration
• Support complementary programs for broad system impact
• Support common policy change at the local, state, and
  national levels
• Share data, grant opportunities, resources, joint trainings,
  technical assistance, and co-identify and communicate
  promising practices
• Coordinate program messages
• Plan cross-program research and data inventories and
  reporting: conduct and share program area research that
  focuses on the intersection of obesity and health
  disparities, food insecurity, food access, and healthy food
  system support
       USDA Grant Opportunities
FNS:
       Fresh Fruit and Vegetable Program
       Healthy Incentives Pilots
       Farmers Market Nutrition Programs
       School Facilities
                     Grant Opportunities
• NIFA:
         Community Food Projects
         Healthy Urban Food Enterprise Development
         Agriculture and Food Research Initiatives
         4-H Youth Development
• RD:
         Community Facilities Program
         Faith Based and Community Initiatives
• ERS:
         Specialty Crops Block Grants
         Research Innovation and Development Grants in Economics (RIDGE)
         Food Assistance and Nutrition Research Program (FANRP)
             Cross-Agency Examples:
•   Farm-to-School
•   Farmers Markets EBT
•   Urban Agriculture
•   Food Policy Councils
•   Comprehensive City Plans
•   Food Hubs
•   Healthy Food Financing Initiative
•   Community Food Assessments, Food Shed/ Local
    Food Assessments, Health Impact Assessment, F2S
    Analysis
             Lessons Learned
• Listen
• Engage
• Invite
• Language
• Look for co-benefits
• Be open to creativity and difference of opinion
  and perspective
• Multi-level coordination and communication