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JETRO Zone at FOODEX JAPAN 2011

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                  Interested in selling your products in Japan?
        Join the exhibition — a gateway to the Japanese & Asian Market!




 JETRO is now inviting applications for participation in the JETRO Zone at “FOODEX JAPAN 2011”
 (March 1st – 4th, 2011). Exhibitors will have an invaluable opportunity to introduce their products to the
 Japan market and connect with prospective business partners. This program aims to support the food
 industry of developing countries.


General Information on “FOODEX JAPAN 2011”

   Date & Time: March 1st (Tue) - 4th (Fri), 2011
               10:00 - 17:00 (10:00 - 16:30 on the last day)
        Venue: Makuhari Messe, Hall 1-8
                 (2-1 Nakase, Mihama-ku, Chiba-shi 261-0023, JAPAN)
       Exhibits: Food and beverages
          URL: www.jma.or.jp/foodex/


 * Approx. 80,000 visitors are expected !
 * Over 2,100 exhibitors from more than 60 countries and regions !



Why exhibit at JETRO Zone?

 Advantageous rate of packaged booth only for JETRO Zone:
           USD1,025 (USD525 for LDCs) including bank transfer fee
   * The full participation fee for a packaged booth (3m×3m) in FOODEX Japan costs approx. USD6,900.
 Packaged booth includes basic equipment and decorations.
 Shared-basis interpreters for business negotiations will be prepared.
 Individual consultation by experts of Japanese food industry will be available.
 Free access to the business center and kitchen.
 Promotion of JETRO Zone to buyers will be done by JETRO.
Show Results of JETRO Zone at “FOODEX JAPAN 2010”

        48 companies + 1 association from 19 countries exhibited at JETRO Zone.
        1,473 business negotiations
        640 contracts (including prospective ones) which worth USD1,270,000
        Exhibitor satisfaction: 100% of top two grades (on a 4-point scale)


Success Cases of JETRO Zone

    Case 1. Sesame Seeds
    Key factors for success:
    • Brisk demand for sesame in Japanese market
    • USDA organic certified
    Results:
    • Japanese major trading company is going to be an importer.

             Case 2. Tomato Product
             Key factors for success:
             • Wide varieties of products (whole, puree, sauce, powder, etc.)
             • Novelty of powdered tomato to the Japanese market
             • Cost-cutting of transportation
             Results:
             • A major restaurant chain and wholesalers are interested in closing contract.

 Case 3. Confitures (Fruits jams)
 Key factors for success:
 • Organically grown ingredients
 • HACCP certification
 • Rich experience of exporting to Europe
 • Wide variety (flavor) of products very new to Japanese market
 Results:
 • Signed a contract with Japanese importer.
 • Their products are now sold at high-end import food shops and online in Japan.
                                                                                              … and more!
How to Apply

    Please submit the application form to your nearest JETRO before the deadline.
    You can download the application form on the JETRO website:
    www.jetro.go.jp/en/news/foodex2011

         DEADLINE OF APPLICATION :                   September 9th, 2010
Contact

  Japan External Trade Organization (JETRO)
   *Please contact your nearest JETRO office*
   www.jetro.go.jp/en/jetro/worldwide/

				
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